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Weekly Newsletter - 2004-04-28
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Hi Everyone!

Expect Google-Mania to kick into high gear if they formally announce their IPO. It should be interesting to watch...

Have a great week!

Robert Clough


Thanks to our sponsors for keeping this a free newsletter...

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Search Engine Marketing News

Sorting Out SiteMatch
Source: Search Engine Guide - For most it appears that SiteMatch will be unnecessary, for some - it can be of immense benefit. Only time will tell if this model becomes a success. But if it does, expect other search engines to follow suit (particularly MSN).
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SearchTHIS: From the Back of the Bus
Source: iMedia Connection - Our mission was to produce an online learning course and road show with agnostic search engine marketing content to help educate advertisers about the delicate intricacies of search.
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Pandia cloned by copyright thief
Source: Pandia - If someone is stealing your content, you not only risk loosing well deserved traffic, you may also loose your search engine listings.
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Web-Positioning Software: Good or Bad?
Source: ClickZ - Use of position-checking software in SEM can create more risks than rewards.
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SEM, Sales Assistance, and Proactive Communications, Part 2: Online Chat
Source: ClickZ - Linking online chat to the search process. Part two of a three-part series.
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Gmail: the Next Gator?
Source: ClickZ - E-mail marketers may be surprised to learn what happens when recipients see their messages in Google's soon-to-debut, ad-supported e-mail application. Messages contain ads for competitors' products, ClickZ News tests revealed.
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How's Your Reputation?
Source: iMedia Connection - Actively managing what search engines say about your business can head off costly attacks.
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Mastering Search Engine Advertising
Source: SearchDay - Search Engine Advertising, a new book by SearchDay guest writer Catherine Seda, offers a wealth of information about the entire process of creating and running an effective search advertising campaign. It's an excellent book, written by a pro who not only understands the mechanics of search engine advertising, but also has the ability to describe sometimes difficult concepts with ease and skill.
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Digital Point Keyword Ranking Tool
Source: About Web Search - Google keyword rank and back link tracking is made easy with this free tool from Digital Point. Powered by the Google API, the system is limited to 1000 updates a day, but will track an unlimited amount of keywords over time.
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Search Engine Marketing Q&A
Source: Search Engine Guide - Google's link command and disappearing DMOZ descriptions. Copywriter credibility, punctuation, automated submittals, and more.
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Search Engine Books & Services (Classifieds)

Get a Free Account with TowerSearch
TowerSearch Guaranteed Top Positions without Paying for Every Click

Optimize your web site for Google's latest ranking changes!
Get high rankings on Google for your important keywords.

The Nitty-gritty of Writing for the Search Engines
Learn how to write for the search engines and your users.

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Discussion Threads of the Week
(Links to search engine forum discussion threads that deal with search engine marketing topics. Each listing provides the topic, the source, and a brief snippet from the discussion.)

Information Architecture for the Small Site - part 2 (Free reg. required)
Source: Webmaster World - "This post continues on from Part One, where we had separated our website content into several piles of index cards, and created no more than seven piles that were destined for the main menu. Now comes a second critical point in Information Architecture - choosing the lables for those piles."

Links from the Same IP?
Source: JimWorld - "What I'm saying is that if you intend to build a bunch of sites and link them together and host them on the same server then you won't benefit from that. The links might show in the backlinks, but you won't be getting credit for them. They won't help your rankings."

Flash Now Indexed by Google
Source: Cre8asite Forums - "...before google could follow the links around, now they can read the actual copy as well."

A/b Split Testing Without Making SE's Mad?
Source: High Rankings Forum - "I am curious about the best way to run a split test of two headlines (etc) online, with all the rest of the body copy the same ..... search engines dont like duplicated content, so is there a legit way to accomplish this and get the info without having it become a SE spamming issue?"

Where do I go from here?
Source: JimWorld - "After following SEO guidelines for over a year now I have got to the stage where I am at a loss as to how to optimise further for my main keyword."

Source: Best Practices Forums - "The engines know that the only people concerned with this incoming link stuff are webmasters and site owners. 'We' are not their customers in the regular search results, so understandably, they would like to keep us guessing as to what links count and how much they count, and what weight is giving to what links, etc."

Is Text Better Than Images In The Header?
Source: High Rankings Forum - "...if you like the graphics, use them! If you can lose them and replace with text, it's a good idea. Definitely use alt attributes... I recently was on a slow dial-up connection and turned off images in order to speed things up and many sites were not navigable because their links were graphics with no alts."

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From the Small Business Brief...
(If you like our search engine news, you'll love our small business news.)

Success story: Jojar Dhinsa, becoming a 'somebody'
Jojar Dhinsa, named newcomer of the year at the 2004 Asian Business Awards vowed that he would be a millionaire by the age of 20; with an amassed, estimated fortune of 40 million and not yet 30 he has certainly achieved his goal. "There are two occasions in your life over which you have no control: the day you're born and the day you die. Everything that happens in between is down to you," says Dhinsa.

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Search Engine Conferences & Workshops

PPC Search vs. Pay Per Call TV advertising session at the Response Magazine's seminar
April 30
Westin Mission Hills Resort - Rancho Mirage, California

10 Steps to Successful Search Advertising
May 4, 2004
Crowne Plaza North - Dallas, TX

Search Engine Strategies Conference & Expo
May 11 - 12
Toronto, Canada - Metro Toronto Convention Centre

Search Engine Workshops
May 17 - 21
Vancouver, B.C., Canada, at the Plaza 500 Hotel

Search Engine Marketing Road Show
May 20
Hilton - Portland, Oregon

10 Steps to Successful Search Advertising
May 20, 2004
McGraw Hill Building - New York, NY

Search Engine Strategies Conference & Expo
June 2 - 3
London, England - Novotel London West Hotel and Convention Centre

10 Steps to Successful Search Advertising
June 8, 2004
Hilton Garden Inn Downtown - Chicago, IL

Search Engine Strategies Conference & Expo
August 2-5
San Jose McEnery Convention Center - San Jose, CA

10 Steps to Successful Search Advertising
September 14, 2004
Doubletree Guest Suites - Orlando, FL

10 Steps to Successful Search Advertising
September 28, 2004
Hyatt Regency - Cambridge, MA

Search Engine Strategies Conference & Expo
October 27-28
Sheraton Stockholm Hotel & Towers - Stockholm, Sweden

Search Engine Strategies Conference & Expo
December 13-16
McCormick Place, Lakeside Center - Chicago, IL

Click here for the complete list...