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Weekly Newsletter - 2004-05-05
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Hi Everyone!

As expected, Google did announce their plans for an initial public offering and media-madness has followed. If you are interested in watching as this event unfolds, you'll want to bookmark the Google 2004 category in our directory of articles. New articles from a variety of sources are posted regularly.

Have a great week!

Robert Clough


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Search Engine Marketing News

All About Title Tags
Source: Search Engine Guide - The title tag is one of the most important factors in achieving high search engine rankings.
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SearchTHIS: Top 10 Questions
Source: iMedia Connection - As Grand Exalted Emperor of all things Q&A in the iMediaLearning Search Tour, I bring you the top 10 most frequently asked questions to date. Unedited (who am I kidding?) and in the director’s cut format, because you deserve nothing less.
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Still Searching for Analytics?
Source: iMedia Connection - Why aren't marketers effectively leveraging audience, ROI and site path analytics in every paid search campaign?
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The One-Two Punch: SEO and PPC
Source: ClickZ - A new study stresses the importance of combining SEO with paid search ads.
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Searching for Balance
Source: ClickZ - Search engine campaigns should be analyzed frequently, so the proper balance can be established. "With MSN clicks so heavily skewed toward paid advertisements, if you review your log files and determine you are not receiving sufficient traffic from MSN, it would make sense to notch up your Overture spend — which powers paid the search results on MSN — to correct that deficiency," suggested Marckini.
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SEM, Sales Assistance, and Proactive Communications, Part 3: Online Chat in Action
Source: ClickZ - Can online chat lift conversion? A number of marketers say it can, plus work as real-time analytics. Last in a series.
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Step-by-step guide to getting a top 10 ranking in Google.

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Discussion Threads of the Week
(Links to search engine forum discussion threads that deal with search engine marketing topics. Each listing provides the topic, the source, and a brief snippet from the discussion.)

Tracking Positions
Source: High Rankings Forum - "Some people do full rank tracking I'm sure, but I have better things to do with my time. Rankings alone do not a successful business make. ... What do I track? Two things. Sales and Conversion Ratio."

New Sites Put Into a "Sand Box" by Google
Source: Cre8asite Forums - "There is a large amount of discussion on this topic given the name, 'sand boxing'. It appears that Google is holding out on new domain names for a 2 - 4 month period of time. So a new domain name might rank very well a few weeks after the site is launched, but soon after it will get bumped down in the results for a 2 - 4 mont period for no apparent reason."

Can Google Pick and Choose?
Source: Best Practices Forum - "hmm. I thought any company can do what it wants to do as far as 'ads' go? Doesn't CBS, NBC, and ALL the rest of them pick and choose it's own ads and what they can be about? Why would Google be any different?"

Consolidating a Network Into One Megasite (Free reg. required)
Source: Webmaster World - "If the network is doing well in other search engines, leave it alone. You have no guarantee that your new mega-site will do well in either Google or the other engines."

Which Adsense display brings most revenue (Free reg. required)
Source: Webmaster World - "So between Jakob and Tog's eye-tracking study, my experiment, and Google's change to boxless ads, there is strong evidence to suggest that boxless ads are the most effective. You could generalize this to say, 'format your ads so that they resemble your content.'"

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From the Small Business Brief...
(If you like our search engine news, you'll love our small business news.)

PayPal Launches Web Services for Ecommerce Developers
PayPal Web Services enables more streamlined and automated access to the PayPal platform for ecommerce developers and merchants.

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