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Weekly Newsletter - 2004-05-12
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Hi Everyone!

Here is a totally unrelated tidbit for anyone with a wife or girlfriend. Did you know Carnations last almost two weeks in a vase with some plant food? And, they aren't expensive. Once a week for three weeks try buying a bunch of Carnations in a different color. By the third week there will be flowers of different colors everywhere. I found this is a great way to rack up major brownie-points!

Now I just have to figure out how to stop the process. :-)

Have a great week!

Robert Clough


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Search Engine Marketing News

Top 500 Search Engine Keywords Of The Week
Source: Search Engine Guide - This week's list of the top 500 most frequently searched keywords.
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Maintain Your Rankings After a Redesign
Source: Search Engine Guide - Everyone needs to redesign at some point, but the fear of losing existing rankings can be pretty scary. Don't worry; as long as you are careful, chances are you can keep your high rankings. Plus, your spiffy new design will most likely convert your site visitors into buyers much better than your dinosaur of a site from the 90's!
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Jumping Into Specialty Markets?
Source: iMedia Connection - The big picture here is most sites do not optimize for niche language.
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Behavioral & Contextual Targeting: A Primer
Source: MediaPost - Marketers should note that while search is a great medium for retail and other direct sales-oriented verticals, contextual marketing also provides a unique opportunity for branding as well as direct sales for certain verticals.
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SEM and Online Publicity
Source: ClickZ - Writing, linking, and thinking about SEO: a primer for writers, journalists, and PR professionals.
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Verizon Launches Self-Service Tool
Source: ClickZ - Verizon is catching up with other players in the pay-per-click space, launching a self-service application Monday enabling marketers to start and manage their pay-per-click ad campaigns on Until now, advertisers had to call or meet with a representative.
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Google preps new tool to juice revenue
Source: - The technology aims to enable Google to examine the Web sites of large advertisers and to develop automated lists of keyword combinations that are likely to turn up in search queries, the sources said. If successful, the system will match more searches to advertisements, and thus boost revenue.
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AdSense Makes Much More Sense
Source: ClickZ - It didn't surprise me AdSense's targeting ability would get better over time. What did surprise me is how much better AdSense conversions have become over the last month or so.
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Consumer Direct: Ultra-Targeted Ad Delivery
Source: ClickZ - ACNielsen and Yahoo!'s joint venture promises to catch the eye (and dollars) of powerful consumer packaged goods companies.
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New spin on search ads
Source: ZDNet - Advertisers pay only when visitors click on their sponsored text listings that appear on search results pages. But instead of using search keywords to determine when to place ads, Audience Match draws on profiles of Web surfers. The profiles, culled from online publishers, are then used to tailor ads to visitors' behaviors and demographics, or what's called behavioral targeting.
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Search Engine Books & Services (Classifieds)

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Discussion Threads of the Week
(Links to search engine forum discussion threads that deal with search engine marketing topics. Each listing provides the topic, the source, and a brief snippet from the discussion.)

Turning Off AdSense Until You Are Big Enough (Free reg. required)
Source: Webmaster World - "Would it be bettter/safer for me just to turn off my AdSense ads until my site is large enough and popular enough to not be so quickly removed from the Google program? And if so, what is a good level of traffic to turn if back on again?"

Marketing 101 - The Essentials of Marketing
Source: Cre8asite Forums - "Whatever your current understanding of marketing, from none to major, this essential primer should provide some interesting reading and should ensure that you have a good grasp of what marketing is, and how to use marketing to massively improve your business."

Making Title Tags Much Longer
Source: High Rankings Forum - "Longer Titles totally rock. I've never understood why anyone would use a short Title when they can use a long one!"

Fraudulent Clicks Today
Source: Best Practices Forums - "Any of us that use AdWords or any other PPC has to pay for a certain percentage of fraudulent clicks. I factor it in as a cost of doing business."

Managing Client Expectations
Source: High Rankings Forum - "How do I diplomatically let a client know that I don't believe he/she has the necessary skills to maintain their own site? I don't make that sort of statement to be rude or condescending. In reality, it takes our staff more time to fix the mistakes than to have me implement text/code/graphics from the very beginning. So the client actually saves money."

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From the Small Business Brief...
(If you like our search engine news, you'll love our small business news.)

It's a Mom's World
Women are starting businesses at nearly twice the rate of men. And women with children are jumping in--each with a different business goal, a different family situation and a different strategy to balance it all. Given their mastery of multitasking, is it any wonder mothers make such good business owners? Do you have what it takes to be a mompreneur?

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Search Engine Workshops
May 17 - 21
Vancouver, B.C., Canada, at the Plaza 500 Hotel

Search Engine Marketing Road Show
May 20
Hilton - Portland, Oregon

10 Steps to Successful Search Advertising
May 20, 2004
McGraw Hill Building - New York, NY

Search Engine Strategies Conference & Expo
June 2 - 3
London, England - Novotel London West Hotel and Convention Centre

10 Steps to Successful Search Advertising
June 8, 2004
Hilton Garden Inn Downtown - Chicago, IL

Search Engine Strategies Conference & Expo
August 2-5
San Jose McEnery Convention Center - San Jose, CA

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