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Weekly Newsletter - 2004-05-19
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Hi Everyone!

I'm often surprised by what opening remarks get a big response and last week's bit about flowers was no exception. Thanks to everyone that wrote in with funny comments and other flower ideas.

Have a great week!

Robert Clough


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Search Engine Marketing News

Top 500 Search Engine Keywords Of The Week
Source: Search Engine Guide - This week's list of the top 500 most frequently searched keywords.
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The Art of Bid Management
Source: Search Engine Guide - In order to use bid management software to its maximum potential you MUST have an intimate understanding of who your customer is and what they expect from your site.
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What Is Search Engine Optimization?
Source: Search Engine Guide - What is it about the phrase "search engine optimization" that makes people go crazy? Is it because the phrase itself doesn't really make sense? As Bob Massa from SearchKing is fond of saying, we don't optimize search engines, we optimize Web pages. So perhaps that's part of the reason why people have a hard time agreeing on what SEO actually is.
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Yahoo Reawakens The Paid Inclusion Debate
Source: SearchDay - Yahoo drew widespread criticism for new paid inclusion programs launched in March. What is Yahoo doing? How does it impact the advertiser and searcher? Are there changes Yahoo should be making? The first in a series of articles looking at paid inclusion.
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Dragging Search Above the Line (by the Scruff of Its Neck)
Source: ClickZ - Real brand-builder categories, such as consumer packaged goods (CPG), automotive, and entertainment, are missing a key opportunity to connect with customers at a critical point of need.
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"Cheap" and "Free" Keywords: Not Always a Bargain
Source: ClickZ - Though appending "cheap" or "free" to a keyword phrase makes the phrase more specific, consider the long-term benefit of attracting and paying for clicks from bargain-hunting customers.
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Google to Give New Advertisers Jumpstart
Source: ClickZ - Marketers participating in the new offering, called Jumpstart, have Google "specialists" assigned to write ads, choose relevant keywords, and set cost-per-click amounts -- within a specified budget -- designed to maximize ad exposure.
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Google. Banners. In the Same Sentence.
Source: Traffick - Bottom line: this is a step forward for Google's revenue picture and an addition of much-needed choice for publishers. It's a huge threat to some of the online ad brokers who currently trade in rich media.
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Google Offers Banners & Image Ads -- But Not On Google Itself
Source: SearchDay - Google has debuted a new graphical ad option for its advertisers -- the ability to run banners, skyscrapers and other image-based ad units. However, these ads won't run on Google itself.
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Online Search Engine College Launched
Source: Search Engine Guide - A new online training institution offering instructor-led short courses and downloadable self-study courses in search engine optimization (SEO) and search engine marketing subjects is to be launched today.
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The 10 Top Keywords
Source: iMedia Connection - Are you missing opportunities to integrate them into your site?
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Discussion Threads of the Week
(Links to search engine forum discussion threads that deal with search engine marketing topics. Each listing provides the topic, the source, and a brief snippet from the discussion.)

250 Words Is Just Too Much
Source: High Rankings Forum - "You don't need to just make hundreds of words in a big block of text or anything, it's up to your designer to incorporate the text into the page so that you would never guess it has that much text. 250 words is nuthin! Simple as pie to write that much and it's probably harder to write less to say what you need to say."

Site Map Generator?
Source: JimWorld - " I think it is a good thing to bung it out automatically and then run through it with corrections that are obvious.. it is also a good way to check things like: structure, overview titles/descriptions etc."

How Much Does Your Adwords Position Impact Ctr?
Source: High Rankings Forum - "Thoughts or ideas on the importance of position? Obviously, if position is not as important as we think it is, then we can bid less and increase our ROI."

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From the Small Business Brief...
(If you like our search engine news, you'll love our small business news.)

Secrets to Staying Focused in Your Home Office
Having a hard time keeping on track with all the distractions of your home based company? Here are five of my favorite ways to stay focused in your home office.

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Search Engine Conferences & Workshops

Search Engine Marketing Road Show
May 20
Hilton - Portland, Oregon

10 Steps to Successful Search Advertising
May 20, 2004
McGraw Hill Building - New York, NY

Search Engine Strategies Conference & Expo
June 2 - 3
London, England - Novotel London West Hotel and Convention Centre

10 Steps to Successful Search Advertising
June 8, 2004
Hilton Garden Inn Downtown - Chicago, IL

Search Engine Strategies Conference & Expo
August 2-5
San Jose McEnery Convention Center - San Jose, CA

Click here for the complete list...