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Weekly Newsletter - 2004-05-26
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Hi Everyone!

A big thanks goes out to for sponsoring the newsletter for the past month! And, thank YOU for being a subscriber and checking out our advertisers' web sites. The reason advertisers keep coming back is because of the awesome response they get from you.

Last day of school for the kids today. I'm going to rent a video tonight and let them stay up late in the hope that they'll let me sleep in tomorrow. (Not likely.) :-)

Have a great week!

Robert Clough


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Search Engine Marketing News

Top 500 Search Engine Keywords Of The Week
Source: Search Engine Guide - This week's list of the top 500 most frequently searched keywords.

Paying To Play
Source: Search Engine Guide - It seems that everywhere we turn these days in the search engine marketing world, we are constantly hearing the phrases pay-for-inclusion (PFI), pay-for-performance (PFP) and pay-per-click (PPC). Here is a quick primer to explain what each of those programs means.
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Questions for Froogle's Mastermind, Part 1
Source: ClickZ - For this two-part column, I asked Nevill-Manning if he would provide ClickZ readers with some helpful information about Froogle: use, SERPs, and feed preparation.
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Kanoodle to Target Sponsored Links Behaviorally
Source: ClickZ - Search and sponsored links player Kanoodle will license technology and audience data from 24/7 Real Media to launch a behaviorally targeted ad network. Called BehaviorTarget, Kanoodle's new offering marks the first time behavioral targeting technology will be used in a sponsored links environment, though at least one competitor is developing such a network.
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Get Your Banners Ready: Google Goes Graphic
Source: ClickZ - Fourteen pointers for a successful AdSense banner ad campaign.
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The Past, Present, and Future of Online Directories
By Jason Mills - Perhaps the best chance for the Directory structure's continued existence is in presenting local information. Whereas search engines are able to provide results for websites, human-edited directories have the ability to include content which may not otherwise be online.

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Search Engine Books & Services (Classifieds)

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The Nitty-gritty of Writing for the Search Engines
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Discussion Threads of the Week
(Links to search engine forum discussion threads that deal with search engine marketing topics. Each listing provides the topic, the source, and a brief snippet from the discussion.)

3-page Minimum?
Source: High Rankings Forum - "Someone told me that a site really had to have a minimum of three pages in order to be ranked well with the SEs. Never heard that before. Do you think this is true?"

India's Secret Army of Ad Clickers - Rupees for Clicks
Source: SecurityForumX - "I hate to say 'I told you so'... ... but... well... I told you so... Since the introduction of Google Ads and various other 'pay for click' advertising schemes, I have been saying that it was open to abuse and that advertisers that 'pay for clicks' are probably 'paying to support some family in India and not attracting real clients or potential customers...'."

Accents and Search Engines?
Source: JimWorld - "Do you think I should use accents or not? Could it affect my rankings in search engines? If a visitor of my site doesn't have an Spanish enabled browser, will he/she get strange characters where an accent should be?"

Geico sues Google and Overture
Source: Cre8asite Forums - "I'm still wondering if there is consumer confusion when someone searches for a company by its name or trademark, and it's competitor's site is the one that shows up prominently on a search result as a paid ad. I think there is."

A Dropped Site Checklist (Free reg. required)
Source: Webmaster World - "'Losing' a site can be a painful and frustrating experience. To help ease the pain, perhaps a starting list of potential issues might help."

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From the Small Business Brief...
(If you like our search engine news, you'll love our small business news.)

It's 11 p.m. -- Is Your Merchant Account Secure?
Like the typical e-commerce entrepreneur, I was working late one night and going through a collection of bills and other paperwork when I stumbled across an alarming new fine-print notice in the statement from our credit card processing company. The gist? I could be required to pay $1,700 to upgrade my card processing terminal. That certainly got my attention -- an unexpected $1,700 business expense is always unwelcome news.

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Search Engine Conferences & Workshops

Search Engine Strategies Conference & Expo
June 2 - 3
London, England - Novotel London West Hotel and Convention Centre

10 Steps to Successful Search Advertising
June 8, 2004
Hilton Garden Inn Downtown - Chicago, IL

Search Engine Strategies Conference & Expo
August 2-5
San Jose McEnery Convention Center - San Jose, CA

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