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Weekly Newsletter - 2004-06-02
If you have trouble viewing this newsletter, a copy is available on the Web: http://www.searchengineguide.com/semnews/semarchives.html


Hi Everyone!

I have to keep my remarks short this week because I'm working on some new projects. I hope your summer is going well.

Have a great week!

Robert Clough

 

Thanks to our sponsors for keeping this a free newsletter...

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Search Engine Marketing News

Top 500 Search Engine Keywords Of The Week
Source: Search Engine Guide - This week's list of the top 500 most frequently searched keywords.
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Parts Bigger than the Whole
Source: iMedia Connection - Whether you call it integrated or holistic, search yields its greatest power in combinations.
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You Had Me at the Search Engine
Source: Search Engine Guide - Search engines can only bring a visitor to your doorstep. It's your job to grab them by the hand, invite them inside and show it off.
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Cloaking By NPR OK At Google
Source: Search Engine Report - A technique used by National Public Radio to get its audio content indexed by Google seems acceptable to the search engine despite apparently violating its own guidelines about cloaking.
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Stock and Search Markets: The Similarities
Source: ClickZ - Think stock market: Play SEM right and make a mint. Play it wrong and lose your shirt.
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Managing a Search Advertising Budget
Source: SearchDay - You want top search result positions now, and you're willing to pay for them. But is your paid listing launch on hold until you can justify a budget and demonstrate ROI goals?
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The Nigritude Ultramarine Search Engine Optimization Contest
Source: Search Engine Report - It's sweeping the web -- or at least search engine optimizers -- a new contest to rank tops for the term nigritude ultramarine on Google. Why that term, what's it all mean -- and why is Howard Dean close to winning on Teoma?
Read or Post Comments About This Article

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Search Engine Books & Services (Classifieds)

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The Nitty-gritty of Writing for the Search Engines
Learn how to write for the search engines and your users.

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Free Trial: Keyword & Search Engine Reporting from SearchTrax
Track & report which search engines and terms refer your visitors.

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Discussion Threads of the Week
(Links to search engine forum discussion threads that deal with search engine marketing topics. Each listing provides the topic, the source, and a brief snippet from the discussion.)

Outgoing Links Now Very Important?
Source: High Rankings Forum - "The bottom line is that you should do what makes the most sense for your site and its own situation. If you want to link out to other sites because it's helpful to your visitors, then you should do it! If you don't think there will be any benefit to your visitors to link to other sites, then don't. ... Who cares what Google might like? Does Google buy your products or services?"

Title Question - Plurals & Synonyms
Source: High Rankings Forum - "Stemming is all fine and dandy but if you are competing against others for 'exact phrases' then better list them as such in the title tags and in the copy..."

Alexa Booster
Source: SEO Chat Forums - " It sends fake hits to your site to increase your ranking! ...I am not intersted in scamming anyone. I want my site to be legit and when it gets to the top I want it to be because of my hard work and because it's an awesome site. Have you heard of this? Would you use it?"

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From the Small Business Brief...
(If you like our search engine news, you'll love our small business news.)

Making an Entrepreneurial Partnership Work
Entrepreneurial partnerships, like marriages, are either made in heaven or messy entanglements that lead inevitably to divorce. I know. Iíve experienced both varieties.



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Upcoming
Search Engine Conferences & Workshops

10 Steps to Successful Search Advertising
June 8, 2004
Hilton Garden Inn Downtown - Chicago, IL

Search Engine Strategies Conference & Expo
August 2-5
San Jose McEnery Convention Center - San Jose, CA

Click here for the complete list...