Search Engine Marketing News

Weekly Newsletter - 2004-06-16

Hi Everyone!

There are plenty of good articles and discussion threads to keep you busy this week.

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Have a great week!

Robert Clough

 

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Search Engine Marketing News

Top 500 Search Engine Keywords Of The Week
Source: Search Engine Guide - This week's list of the top 500 most frequently searched keywords.
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Thinking Beyond Borders
Source: iMedia Connection - Understanding user behavior is just the beginning for search marketers who want to go global.
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A Closer Look at Microsoft's MSNBot
Source: Search Engine Guide - If you have been concerned about MSNBot's tendencies in working with your site, I strongly encourage you to review this referenced discussion. Not only will you learn more about MSNBot and it's methods for finding information but you will also become much more in touch with other similar-minded webmasters throughout the world.
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The Missing Ingredient in SEO
Source: Search Engine Guide - Load all the keywords you want. Set up all the landing pages you want. Create enough ways for your prospects to find you at the top of Google. It doesn't matter. You'll be bypassed by savvy searchers soon enough if you aren't careful about content.
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More PageRank Mania
Source: Search Engine Guide - Sadly, it appears that PageRank is often the driving factor in how and why people link to each other, and that is just plain wrong. When a site owner refuses to link to a great site that might be useful to their visitors simply because it's only a PR3 or 2 or even zero, then we've got a huge problem.
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Portfolio PPC Campaign Management Part 1
Source: ClickZ - Introduction to a technique that can lower PPC campaign risks and maximize opportunities.
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Interview of Bruce Stone of Wow Directory
Source: Search Engine Guide - If you ask a webmaster why they submit to a directory the majority will tell you they want links and search engine submission. From day one WoW was structured to give the webmaster what they need from a directory.
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A Contest to Outwit Google
Source: Wired - The owner of an online forum won the first round of a worldwide search-engine optimization competition Monday, by using a backlinking strategy that scored his site as the top Google result for a made-up term, "nigritude ultramarine."
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The Art and Science of an Effective Link Building Campaign
Source: SearchDay - Is it wrong to buy or sell links? How far is too far in optimizing your internal link structure? If you operate a network of sites, can natural interlinking be perceived as link spam?
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Search Engine Books & Services (Classifieds)

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Discussion Threads of the Week
(Links to search engine forum discussion threads that deal with search engine marketing topics. Each listing provides the topic, the source, and a brief snippet from the discussion.)

How Can People Guarantee Traffic?
Source: High Rankings Forum - "I am hearing about SEO companies who are providing guarantees to clients regarding the number of people visiting their site and I am assuming that they are buying traffic in. Would this be right? Is this a reputable practice?"

Buying and Selling Stolen PageRank Scam
Source: JimWorld - "There's a scam out there, and I'll be the first to tell you that it's really a scam against website owners--and a lot of innocent webmasters are falling victim to it. I'm hoping that by posting and exposing this scam that you will be more educated as a webmaster and as a consumer."

Why Is PPC So High for "Gourmet Coffee"?
Source: High Rankings Forum - "Click prices on anything like disposable contact lenses, wine, coffee, vitamins, creams and potions, golf balls, etc., are likely to continue to increase for some time to come. Some retailers are probably going to be fairly shortsighted about long-term ROI at this stage of the game. Some don't even know what a business model is. By contrast, many of the big boys 'get it.'"

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From the Small Business Brief...
(If you like our search engine news, you'll love our small business news.)

Look for Unique Ways To Drive New Business
Smaller companies that go on the offensive, not the defensive, do better through down economic cycles. Successful businesses concentrate on their "unique selling proposition" and doing what they do best.



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