Search Engine Marketing News

Weekly Newsletter - 2004-06-23

Hi Everyone!

If you don't subscribe to our daily newsletter, you may not have heard that Jennifer Laycock is taking over the role as Editor of Search Engine Guide. Jennifer is an old-timer when it comes to Internet marketing and she is a well known expert in the search engine marketing world. I have no doubt she will be the best thing that ever happened to Search Engine Guide.

In case you are wondering, I'll still be here doing what I do best - hunting down good articles.

Another big event is the launch of our Small Business Ideas Forum that resides at our sister site. To borrow from the forum description, it is "a friendly place to share your knowledge, find help, and encourage one another" as we grow our businesses. The forum is very much in the BETA stage, but it is open for posts and you'll be able to watch as it comes to life.

Have a great week!

Robert Clough

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Search Engine Marketing News

Paid Search Automation
Source: iMedia Connection - Can your search engine marketing program survive without... you?

Quigo Launching Text Ad Network
Source: Search Engine Guide - Quigo Technologies announced the introduction of AdSonar Exchange, their content-targeted advertising network. The program aims to match up advertisers with sites in a variety of content verticals and to compete with similar contextual ad programs offered by Google, Overture and Kanoodle.

Is Targeted Advertising A Good Idea?
Source: Search Engine Guide - Many people don't realize that all of those toolbars that you install in your browser do more than offer you handy links to your favorite search engine. In fact, they also track your online usage.

SEM Firms: Search Engine Friend or Foe?
ClickZ - Where SEM firms and search engines lock horns and what to do about it.

New Google WebSearch Program Pays Publishers For Searches
Source: SearchDay - Google has released two new services allowing site owners to install web search capabilities on their own sites, including one that pays.

Portfolio PPC Campaign Management, Part 2
Source: ClickZ - Strategies for managing your PPC campaign portfolio-style.

Interview with Building Your Business with Google For Dummies Author Brad Hill
Source: Search Engine Guide - Brad Hill has worked in the online field since 1992, and is a recognized authority on search engines. I recently had the opportunity to ask Brad some questions about his background, his take on the current and future search engine landscape, and his latest book.

Monetizing Your Site
Source: Search Engine Guide - It takes real work, just like any other business, and the rewards can be somewhat shaky if you are depending on free traffic from the search engines to build your business. But done correctly, there are some tried and true ways to make your website turn a profit.

Going Beyond FTC Paid Inclusion Disclosure Guidelines
Source: SearchDay - A look at how Yahoo might go beyond FTC guidelines about paid inclusion as a means of rebuilding faith in the impact of paid inclusion on relevancy and its listings in general.

Can You Increase My Traffic?
Source: Search Engine Guide - I imagine what had happened with this guy is that his SEO company had done what they said they would do -- get him ranked highly for some specific keyword phrases -- but he was finding out that it wasn't bringing much traffic to his site.

The web search behavior of adult learners
Source: Pandia - An EU Socrates project has mapped the search strategies of adult learners. There is something in it for other searchers and search engine marketers as well.

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Search Engine Books & Services (Classifieds)

Get a Free Account with TowerSearch
TowerSearch Guaranteed Top Positions without Paying for Every Click

NEW: The brand new IBP 4.0 with more than 50 improvements!
Get more customers, more visitors and more sales for your web site.

The Nitty-gritty of Writing for the Search Engines
Learn how to write for the search engines and your users.

Free Trial: Keyword & Search Engine Reporting from SearchTrax
Track & report which search engines and terms refer your visitors.

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Discussion Threads of the Week
(Links to search engine forum discussion threads that deal with search engine marketing topics. Each listing provides the topic, the source, and a brief snippet from the discussion.)

How To Reach Japan?
Source: High Rankings Forum - "Has anyone had any success with PPC or search engine marketing of any sort in Japan? I have a client that gets occasional orders from Japan that are considerably higher than locally in the US. We are currently attempting Overture and AdWords campaigns targeting Japan. Any other ideas would be greatly appreciated."

Country Search Engines & Domain Names
Source: JimWorld - "Transferring your country content to the appropriate country domains will certainly help and overcome the problem you have with using a .com. In my experience, you don't need to host in individual countries - using the correct TLD is enough. Registration in each country can be tough though, with each country having different rules."

Review and Breakdown of the New AdSense Terms, FAQ, Policies (Free Reg. Required)
Source: Webmaster World - "...slices through the confusion with a full review of all the new AdSense options."

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From the Small Business Brief...
(If you like our search engine news, you'll love our small business news.)

Ready to Sell Your Business?
Now that the M&A market is heating up, small businesses are finding innovative ways to lure more buyers. One example: online auctions.



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