Search Engine Marketing News

Weekly Newsletter - 2004-06-30

Hi Everyone!

If you didn't get a chance to drop by our Small Business Ideas Forum (or if it was a bit slow when you did stop by) be sure and drop in again. It is springing to life and members are helping one another with small business questions, sharing ideas, and more..

After discussing ways to improve sales to her site, one member wrote:

"I think I have learned more from this post than the 4 years I've spent reviewing websites and building mine!!"

That's what it's all about. :-)

Have a great week!

Robert Clough

Have questions or comments? Drop by our forum.

 

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Search Engine Marketing News

Google Cracks Down
Source: Search Engine Guide - Quite a few webmasters are reporting the removal of a certain species of Web site from the Google database this past week. The days of using keyword stuffed "onmouseover" pages might be coming to an end.

Overture Launches Local Match
Source: Search Engine Guide - In a marketplace quickly shifting emphasis toward local search and online yellow page style advertising abilities, pay-per-click advertising giant Overture has announced plans to launch their new Local Match program.

Top 500 Search Engine Keywords Of The Week
Source: Search Engine Guide - This week's list of the top 500 most frequently searched keywords.

To Mod_Rewrite or Not
Source: Search Engine Guide - My theory is always "if it ain't broke, don't fix it," which is why I wouldn't recommend moving towards this solution unless you are very sure it is the only way your URLs will get indexed.

Inside the Mind of the Searcher Part II: Search Behavior Explored
Source: Search Engine Guide - Search marketers have to step back from our obsession with tactics and look at the bigger strategic picture. We have to understand behaviors of our target customers. We have to fully explore the nature of their online experience. We have to understand the potential of this marketing channel fully. If we don't, how can we hope to pass along value to our clients?

SEM and Reputation Management
Source: ClickZ - Identifying flame sites is only the beginning. How to win reputation management battles with smart SEM.

SEM Power Tool: The Mighty HTTP Referrer
Source: ClickZ - To really tap into search engine marketing's (SEM's) power, search marketers have to get technical every once in a while. This is one of those times. The more you know about the HTTP referrer (also called "the referrer"), the more information you have at your fingertips.

AskJeeves Drops Remaining Paid Inclusion Program
Source: ClickZ - AskJeeves is retiring its Site Submit paid inclusion program. The move, coming several months after the company dropped its Index Express XML-based inclusion offering, marks a complete withdrawal from the practice of allowing companies to pay for guaranteed indexing.

Use Caution when Going Broad with Overture and Google
Source: SearchDay - Running a pay-per-click (PPC) campaign on Google and Overture can get complicated, especially now that both networks offer different types of keyword matching options when placing bids. Here's how to avoid trouble and maximize your campaign's effectiveness.

Be a Big Fish in a Small Pond
Source: iMedia Connection - In addition to big search engines, marketers should consider small and specialty search sites.

Search Marketing & the Spanish Speaking Internet
Source: SearchDay - Looking for the hottest market potential in search? Look to the culture of salsa dancing, volcanic chili peppers and red hot Latin music. That's right, Spanish speaking Internet users. Search en Espanol.

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Search Engine Books & Services (Classifieds)

Get a Free Account with TowerSearch
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NEW: The brand new IBP 4.0 with more than 50 improvements!
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The Nitty-gritty of Writing for the Search Engines
Learn how to write for the search engines and your users.

Free Trial: Keyword & Search Engine Reporting from SearchTrax
Track & report which search engines and terms refer your visitors.

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Discussion Threads of the Week
(Links to search engine forum discussion threads that deal with search engine marketing topics. Each listing provides the topic, the source, and a brief snippet from the discussion.)

Alt Attributes Appearing as Anchor Text in Text-only Cache
Source: Search Engine Watch Forums - "...it looks like Google's been indexing ALT text as anchor text for over a year, and the text-only cache makes this much easier to now spot."

SEO pros/cons of sub-domains
Source: Small Business Ideas Forum - "There are legitimate reasons to setup a site with subdomains and yes, they could potentially have some impact on SEO, but realistically, I don't view them as having much more of an impact than www.sitename.com/topic (since they are essentially the same thing, just displayed a different way.)"

PPC Options for Small or Local Businesses
Source: Small Business Ideas Forum - "From a local or small business point of view, Iím curious to know what types of PPC have worked well for you or your customers."

Google Pulls Plug on "onmouseover" Pages
Source: Webmaster World - "I believe that one SEO had convinced clients either to put spammy Javascript mouseover redirects, doorway pages that link to other sites, or both on their clients' sites. That can lead to clients' sites being flagged as spam in addition to the doorway domains that the SEO set up."

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From the Small Business Brief...
(If you like our search engine news, you'll love our small business news.)

Drop-Ship Your Way to Success
For those entrepreneurs who don't want to invest in a ton of inventory but still want to set up shop, drop-shipping is a logical solution.



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