Search Engine Marketing News
Weekly Newsletter - 2004-07-07
This week I'm running a freebie ad for Chris Logan because he has been helping me with the launch of our Small Business Ideas Forum. Chris is a good guy with a very cool service called SearchTrax that helps you find out which search engines & search terms your visitors are using to find your site. I've set it up for the forum and it is great!
Instead of wasting time "checking rankings" you can have SearchTrax provide truly valuable information about how many visitors are coming to your site after searching for a specific keyword, which search engine was used, etc. Because I didn't fully understand the value of the service until I set it up, I asked Chris to provide more details than ad space allows by making a post about it in the forum. Take a look at this thread and scroll down to post #5:
This will allow everyone to get more details, check out SearchTrax, and report back what they think of the service.
Have questions or comments? Drop by our forum.
Thanks to our sponsors for keeping this a free newsletter...
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Search Engine Marketing News|
Slick-Talking SEO Telemarketers
Source: Search Engine Guide - Tons of unsuspecting site owners who had put their faith and trust in one particular SEO company had woken up one morning to find that their sites had completely vanished from Google, and in some cases, Yahoo. On SEO forums throughout the Internet, you could almost hear their anguished cries of "What have I done?"
Source: PCWorld.com - Internet search is big business. But the drive for profits by search firms and the sites they index is taking its toll on the results in your browser.
Search: A Brand Campaign Tool?
Source: ClickZ - Search should be an ongoing effort to support a site or marketing strategy. Should it be a branding tactic, too?
The Bricks-and-Mortar Edge in SEM
Source: ClickZ - Traditional businesses have the SEM advantage over pure-play Internet businesses.
Google Alters AdWords; Sharpens Relevancy Matching
Source: The Search Engine Marketing Weblog - One implication seems clear: Google is de-emphasizing broad matching in favor of exact matching. This is a change long-awaited by careful advertisers who would rather eat glass than throw a broad match into their carefully regulated campaigns.
Public Relations Via Search Engines
Source: SearchDay - Blending the traditional tools of public relations with innovative search marketing techniques opens a new avenue of promotion for savvy content providers and site owners.
Small Biz Embraces IYP
Source: iMedia Connection - Study shows marked increase in Internet yellow pages buys by small- to mid-sized companies.
Going Beyond FTC Paid Inclusion Disclosure Guidelines
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Source: ClickZ - How Yahoo! might go beyond FTC paid-inclusion guidelines to rebuild faith in paid inclusion's effect on relevancy and its listings in general.
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Track & report which search engines and terms refer your visitors.
(Links to search engine forum discussion threads that deal with search engine marketing topics. Each listing provides the topic, the source, and a brief snippet from the discussion.)
Discussion Threads of the Week|
Help Please, Hired an SEO Firm, Now Banned
Source: High Rankings Forum - "What needs to happen is that the people buying search engine marketing services need to be educated. They need to know what bad SEO techniques are and how their sites/businesses can suffer if they decide to go that route. That is what will put these kind of companies out of business - empowering people with knowledge."
PPC, PFI et al - Is the pain behind us now?
Source: Search Engine Watch Forums - "PFI seems to me to be a busted flush, Ask announcing they want no further part in it, Yahoo rumoured to be 'reconsidering' their offering and the most popular SE on the www not touching it with a barge pole. Switch to PPC; if the current obsessive compulsive mantra of 'ROI, ROI' has reached its logical peak then PPC bids are as high as they ever will be. Maybe, just maybe, we are seeing a return to the fore of good old fashioned pure play SEO."
Betting It All On AdSense (Free Reg. Required)
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Source: Webmaster World - "I run a high volume web site that has been up and going for about a year and a half now. Until the start of this year I was relying on donations and my own bank balance to keep the site going. This became harder as time went on and the site became more popular - until the day I discovered AdSense."
(If you like our search engine news, you'll love our small business news.)
From the Small Business Brief...
These entrepreneurs won't let a little failure get them down. Here's what they learned from their first companies, and how they're building new ones.
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