Search Engine Marketing News

Weekly Newsletter - 2004-07-14

Hi Everyone!

Have you ever wondered why some people use a browser other than Internet Explorer? Increased efficiency is one big reason. If you'd like to find out more, be sure to visit the Small Business Ideas Forum and view the thread titled "So which browser is right for you?":

http://www.smallbusinessbrief.com/forum/showthread.php?t=81

I want to thank Karon Thackston for sponsoring this week's newsletter. Karon is an expert at improving rankings and increasing sales through the use of exceptional copywriting. I know first hand because I hired her for work on one of my sites and she did a great job. If you are interested in getting better rankings and increasing your sales, be sure and have a look at Karon's Step-by-Step Copywriting Course.

Have a great week!

Robert Clough

Have questions or comments? Drop by our forum.

 

Thanks to our sponsors for keeping this a free newsletter...

 

Increase the Power of Your Search Engine Copywriting

Search engines are "text machines." That means effective search engine copywriting is your long-term ace in the hole for high rankings. But when SEO copy doesn't make a connection or sounds stiff or forced it drives visitors away costing you sales.

What good is high-ranking copy if it doesn't make you any money?

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Search Engine Marketing News

One Way Link Building Secures Long Term Ranking Results
Source: Search Engine Guide - One-way link building is a great way to improve your link popularity and ranking in the search engines. One-way links are more difficult to obtain than traditional reciprocal links, but pay off in securing solid long-term search engine ranking results.

Top 500 Search Engine Keywords Of The Week
Source: Search Engine Guide - This week's list of the top 500 most frequently searched keywords.

Growing a Successful Search Marketing Business
Source: SearchDay - Building a search marketing company holds the promise of both meaningful profits and a lot of fun -- but it takes hard work and some savvy business sense to be truly successful.

Integration Concentration
Source: iMedia Connection - Clients are beginning to wake up and smell the malarkey, and it is only a matter of time before search shops are forced to live within the confines of normal margins.

Edmunds.com Tests Paid Search to Drive Traffic: Discover Their Results
Source: ContentBiz - Should a content site pay search engines for traffic? If you're not selling directly online, how do you set a search budget anyway?

Affiliate Marketing and SEM Revisited
Source: ClickZ - Affiliates extend your paid search advertising budget. Competing with affiliates on the same keywords is valuable because they help you dominate the page. If your affiliates are restricted from paid search advertising, they'll simply switch teams and bid for the same keywords on behalf of your competition.

How to get your RSS feed listed in the Yahoo! search engine
Source: Pandia - Sometimes the Yahoo! search engine will add a link to a relevant RSS feed beside a regular search result -- provided, of course -- that the site has its own RSS feed.

Local and Regional Search: A Primer
Source: ClickZ - Is local search just for local businesses? How do local search providers differ? An overview.

Ad Agencies & Search Engine Marketing Firms Beginning to Play Together
Source: SearchDay - Advertising agencies are spending more on search engine marketing, with one in five marketers buying in excess of 1,000 keywords, according to Jupiter Research.

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Search Engine Books & Services (Classifieds)

Get a Free Account with TowerSearch
TowerSearch Guaranteed Top Positions without Paying for Every Click

NEW: The brand new IBP 4.0 with more than 50 improvements!
Get more customers, more visitors and more sales for your web site.

The Nitty-gritty of Writing for the Search Engines
Learn how to write for the search engines and your users.

Free Trial: Keyword & Search Engine Reporting from SearchTrax
Track & report which search engines and terms refer your visitors.

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Discussion Threads of the Week
(Links to search engine forum discussion threads that deal with search engine marketing topics. Each listing provides the topic, the source, and a brief snippet from the discussion.)

If You Could Spam the Search Engines & Never Be Caught...
Source: High Rankings Forum - "No search engine would know, no competitor would no, heck even your client wouldn't have to know. Would you do it?"

90% of All Usability Testing is Useless...
Source: Cre8asite Forums - "It does seem that a lot of things get left till the end. Usability, Accessibility, SEO in some cases. I think a lot of people get too caught up in the 'lets make a website' idea that they lose sight of what its trying to achieve or how to actually achieve its goals."

Threats and Opportunities of Search Engine Marketing
Search Engine Watch Forums - "Tell us what you see wrong today that can be easily corrected or will be a total challenge to correct. Point out important learnings from the past so that they will not be repeated in the future. Look at it from the user's perspective, the marketers' (online and offline) and the search engines' and directories'."

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From the Small Business Brief...
(If you like our search engine news, you'll love our small business news.)

Making Your eBay Store Search-Savvy
How can you draw customers from outside eBay?



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