Search Engine Marketing News

Weekly Newsletter - 2004-07-21

Hi Everyone!

So, how do you get clients to refer you? This is the question Farhan asked and it's resulted in some really good responses in the following thread:

Have a great week!

Robert Clough

Have questions or comments? Drop by our forum.


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"Small sites challenge big search engines"

"...their mere existence illustrates the continuing quest for new and better search technologies."

The San Francisco Chronicle - July 19, 2004

A search engine is only as good as its search results. This is why Surfcorp has teamed up with the industry's leading engines to deliver the most accurate search results. Our quest doesn't end there because we've added innovations such as a preview link that allows you to review sites without ever leaving the search results.

Give Surfcorp a try and see what we've done to improve your search experience! Plus, we make it easy for you to offer your users these great search results by placing a search box directly on your site.


Search Engine Marketing News

New Report Explores how Pay Per Click Rank Affects Traffic
Source: Search Engine Guide - A study released by the Atlas Institute explores the drop in traffic that takes place when Web site owners bid on lower positions in their pay-per-click campaigns.

Top 500 Search Engine Keywords Of The Week
Source: Search Engine Guide - This week's list of the top 500 most frequently searched keywords.

Overture vs. Google AdWords
Source: Search Engine Guide - I am perplexed as to why the Overture campaign is working better. We track the campaigns on the basis of online forms from their respective landing pages, and Overture brings in twice as many form inquiries. Is Google slipping in their performance and ability to deliver?

Interview with Link Specialist, Jim Boykin, of We Build Pages
Source: Search Engine Roundtable - Many SEO's, including myself, are very cautious in their linking actions. Once you've been hit, or seen others hit, you tend to treat your sites with more care, and that often means "going underground", even if your intentions are "white hat". I think that just recently the SEO world is starting to admit that link advertising is real, and being aggressive on links is not in itself "black hat".

How Much is a Search Marketing Firm Worth?
Source: SearchDay - In recent months we've seen a wave of small search marketing firms selling to larger buyers. How much are search engine marketing companies worth? If you own a firm, when is the right time to sell?

Search Activity Depleting Ad Inventory
Source: ClickZ - The major search engines' robust growth is outpacing the advertising supply. Nielsen//NetRatings' director of strategic analysis, Ken Cassar, predicts paid search will undergo continued price increases until the medium is no longer cost-effective for advertisers. The measurement firm recommends search engines develop new advertising opportunities while maximizing existing revenue streams.

Visible and Relevant: A Paid Inclusion Case Study
Source: ClickZ - How did inclusion and trusted feeds get a bad name? Can inclusion actually harm relevance?

Will Paid Inclusion Be Banished?
Source: - Nate Elliott, a Jupiter Research analyst, said paid inclusion still has a bright future because search engines simply cannot refresh their indexes quickly enough to offer the best possible search results. Jupiter expects paid inclusion spending to reach at least $200 million next year.

Using Paid Search Engine Advertising for Better SEO Campaigns
Source: ClickZ - This column outlines some useful strategies search engine advertising offers site designers, information architects, usability professionals, and search engine optimizers (SEOs).

Exposing click fraud
Source: - Some marketing executives estimate that up to 20 percent of fees in certain advertising categories continue to be based on nonexistent consumers in today's search industry.

Yes, Virginia, There Is SEM Brand Lift, Part 1
Source: ClickZ - The IAB's brand-lift study produces some stunning results. Part one of a two-part series.

Selecting a Search Marketing Partner
Source: Search Engine Lowdown - I figured there the audience would be mostly search engine marketers looking to put an ear to the ground and find out exactly what folks are looking for but it seemed like the majority of folks were business owners and marketing department types looking for solid advice and answers.

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Search Engine Books & Services (Classifieds)

Get a Free Account with TowerSearch
TowerSearch Guaranteed Top Positions without Paying for Every Click

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The Nitty-gritty of Writing for the Search Engines
Learn how to write for the search engines and your users.

Free Trial: Keyword & Search Engine Reporting from SearchTrax
Track & report which search engines and terms refer your visitors.

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Discussion Threads of the Week
(Links to search engine forum discussion threads that deal with search engine marketing topics. Each listing provides the topic, the source, and a brief snippet from the discussion.)

Give Up On "SEO" - You're Better Than That. Evolve!
Source: High Rankings Forum - "Start a revolution right here! Forget Search Engine Optimization! It is wrong. Come up with a new moniker and get everyone in this forum to promote themselves under it's veil."

Improving The Reputation Of The SEM Industry
Source: Search Engine Watch Forums - "Perhaps the way to a solution is to ask what's the problem? To me, the problem for the entire SEM industry is that there are clients who don't know who to trust. That means a lost opportunity, both for SEM firms and for search engines themselves, because some of these lost clients would spend money on ads."

Local Search Seen Hurting Local Media (Free Reg. Required)
Source: Webmaster World - "'Old media' outlets are finally being held accountable by their customers to demonstrate a return on their advertising dollar. I love having clients compare returns."

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From the Small Business Brief...
(If you like our search engine news, you'll love our small business news.)

Taking measurements
In the early stages of running a business, it's almost inconceivable to turn away potential customers. But that's what Sandra Hambley was faced with just a few months after starting her interior decorating franchise.

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