Search Engine Marketing News

Weekly Newsletter - 2004-08-18

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Search Engine Marketing News

When Search Engines Become Answer Engines
Source: useit.com - The website is becoming a less prominent locus of experience as people use search engines to bring up answers to their current questions. How can sites cope with masses of freeloaders?

Search, the Final Frontier - Planning Search Budgets
Source: Search Engine Guide - Finding a balance between intelligent online advertising options and intergalactic online advertising costs will be a challenge for small business owners in the coming years. As with most challenging business problems, the best decisions come from effective planning based on solid information.

Search Engines and Competitive Research
Source: SearchDay - Search engines can tell you a lot about your competition, if you know what to look for. A panel of experts offers tips on profiling your competition.

Feedster Preps Paid RSS Links as Ads Expand
Source: eWeek - Feedster Inc. is embracing RSS advertising with plans to add sponsored links into its feeds of search results.

Search Engine Friendly or Search Friendly?
Source: ClickZ - Somewhere along SEM's evolution, 'search-engine-friendly design' came to mean friendly only to Google or Yahoo. What happened to the user experience?

Boost Volume and Lower SEM Costs
Source: ClickZ - Luckily, there's a way to boost your campaign volume while reducing costs: compelling creative.

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Search Engine Books & Services (Classifieds)

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The Nitty-gritty of Writing for the Search Engines
Learn how to write for the search engines and your users.

Free Trial: Keyword & Search Engine Reporting from SearchTrax
Track & report which search engines and terms refer your visitors.

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Discussion Threads of the Week
(Links to search engine forum discussion threads that deal with search engine marketing topics. Each listing provides the topic, the source, and a brief snippet from the discussion.)

How To Handle AdWords With Thousands Of Keywords
Source: Search Engine Watch Forums - "10,000 keywords, a unique URL for each of them -- how best to set this up in Google AdWords?"

Crawlability And Perl Includes
Source: High Rankings Forum - "What, if any, negative impact is there on the ability for spiders (primarily googlebot) to successfully crawl a site when the navigation system is largely comprised of an include that refers to a .cgi Perl script?"

WWW In All Href Tags - Is It Important to Search Engines?
Source: High Rankings Forum - "To a search engine, www.domain.com, domain.com and www1.domain.com can all be totally different websites. And they can be in fact, as well. You can do it on purpose or by accident."

Overture Bidding Cap
Source: Cre8asite Forums - "I intend to try Overture for a potential client of mine but I am hampered by Overture's cap of $100 for maximum bid. One of the keywords I have to bid has already been $100 and I can't bid higher to top my position because the cap. Have you guys ever been stopped by this cap doing your advertising?"

PPC Question for Merchants (Free Reg. Required)
Source: Webmaster World - "Do you let your affiliates compete with you?"

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From the Small Business Brief...
(If you like our search engine news, you'll love our small business news.)

Google IPO ... Any Takers?
"I'll be sitting on the sidelines just like I do when everyone at work buys lottery tickets."



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