Search Engine Marketing News

Weekly Newsletter - 2004-08-25

Hi Everyone,

Getting our list moved to double opt-in has become a comedy of errors. Hopefully you'll chuckle (and not get angry) when I tell you again that a message will be sent out this week for you to confirm your subscription.

Our hosting company has assured me that it will actually go out this week. So, please watch for a separate message asking you to confirm your subscription so you can continue to receive the weekly updates.

Thank you for your patience. :-)

Robert Clough

Have questions or comments? Drop by our forum.


Thanks to our sponsors for keeping this a free newsletter...

"Small sites challenge big search engines"

"...their mere existence illustrates the continuing quest for new and better search technologies."

The San Francisco Chronicle - July 19, 2004

A search engine is only as good as its search results. This is why Surfcorp has teamed up with the industry's leading engines to deliver the most accurate search results. Our quest doesn't end there because we've added innovations such as a preview link that allows you to review sites without ever leaving the search results.

Give Surfcorp a try and see what we've done to improve your search experience! Plus, we make it easy for you to offer your users these great search results by placing a search box directly on your site.


Search Engine Marketing News

The Holistic Approach to Search Engine Marketing
Source: Search Engine Guide - There are three major components of SEM. These three primary parts are often used individually to great effect- but it is only when they are effectively used in unison that the "whole" can become "greater than the sum of its parts".

Barry Lloyd Interview
Source: - Barry Lloyd, well know to most in the SEM community as MakeMeTop, is a high-profile search marketer based in Ireland. In this interview, Barry talks about his background, his marketing driven approach to SEM, and where he thinks the industry is heading.

Link Popularity
Source: Search Engine Guide - Interestingly enough, if your site is well written, provides tons of useful information and is constantly updated, you often won't have to seek out links at all. Other sites will link to yours of their own volition.

Why Nonconverting Keywords Will Drive Search Ad Spend
Source: ClickZ - As any brand marketer will tell you, conversion isn't always the goal. There's ROI in nonconverting keywords, too.

Getting Specific With Local Search Engine Optimization
Source: Search Engine Guide - Localized search engine optimization is often overlooked as an excellent tool to bring in local traffic to your website. By including local information in your tags and web pages, you help prospective customers find specific information on the area and business they are searching for.

Search's Space Race
Source: ClickZ - ...what's required is a solid PPC strategy that adapts to a changing marketplace, as well as accurate and timely data to allow you to make the right decisions at the right time.

14 Etailer Search Mistakes
Source: iMedia Connection - Search engine marketing has proven to be an extremely effective means of achieving online sales growth, but not all etailers know how to properly execute their search engine marketing campaigns.

Creating Compelling Search Engine Ads and Landing Pages
Source: SearchDay - Effective search engine advertising goes far beyond simply bidding on keywords. With both ads and landing pages, you have scant seconds to capture the imagination and clicks of a searcher.

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Search Engine Books & Services (Classifieds)

Get a Free Account with TowerSearch
TowerSearch Guaranteed Top Positions without Paying for Every Click

Get top rankings in Google, Yahoo and other major search engines
Internet marketing experts recommend this tool - Free download

The Nitty-gritty of Writing for the Search Engines
Learn how to write for the search engines and your users.

Free Trial: Keyword & Search Engine Reporting from SearchTrax
Track & report which search engines and terms refer your visitors.

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Discussion Threads of the Week
(Links to search engine forum discussion threads that deal with search engine marketing topics. Each listing provides the topic, the source, and a brief snippet from the discussion.)

Slickest Link Building Tricks
Source: Search Engine Watch Forums - "What are the slickest and most effective ways you have personally done (or seen others do) link building campaigns?"

How Do you compete with the Fortune 500s
Source: High Rankings Forum - "I'm beginning to go crazy. I started promoting this herbal product through Overture last month and my conversion is about 2%. I did ok for a while, but now I have 3 pharmaceutical firms that are literally taking the bids from $0.15 to over $2. ...How do you think I can stay in the game and compete with these guys and market effectively."

MSN Block-Level Link Analysis
Source: Best Practices Forums "...the basics from what I can tell is to remove the "web page" as the smallest unit that can be assigned a value. Then to break the page into smaller blocks that are compared and rated individually. This means different parts of the page could have different PR."

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From the Small Business Brief...
(If you like our search engine news, you'll love our small business news.)

When Should I See Results from My SEO Efforts?
"My very first site took 4 months to realize good positioning. The last site I launched took more like a month. However, don't just sit there and hope for something to happen... get a move on!..."

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