Search Engine Marketing News

Weekly Newsletter - 2004-09-08

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I know Jill, I've been reading her articles for years, and I can assure you she is one of the best in the industry. For further information about attending, click here.

(Don't forget to enter SEG in the discount code box to save 10% when you register).

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Search Engine Marketing News

Look Before You Leap - What to Look For and Look Out For When Choosing an SEO/SEM Firm
Source: Search Engine Guide - As a company looking to hire a SEO firm to improve your web site visibility in the search engines, as well as increase traffic and conversions, what positives do you look for? What negatives do you need to watch out for? We will explore some of the major issues related to this question.

Yahoo! Store Owners Can Make Quick Work of Froogle
Source: Search Engine Guide - A new web-based service being offered by Somacon allows Yahoo! store owners to make quick work of Froogle feeds.

Upcoming search engine conferences and workshops
Source: Pandia - Are you looking for the latest on the SE scene, itching to meet colleagues and competition or do you simply need some inspiration?

SEM Marketing Leverage
Source: ClickZ - Your site, product mix, and prices affect user experience. Your search budget is only as good as your site lets it be. The money is already working hard. To make it work harder still, consider improvements you can make to the overall user experience. Turn a visit experience into a buy experience, or at least a decision experience.

Trademark Suit Against Overture, Google Allowed to Move Forward
Source: Search Engine Guide - The suit, brought by GEICO, has charged that Google and Overture violated GEICO's trademark by allowing other companies to purchase advertising that would appear when searchers typed GEICO's company name into the respective engines.

Overture Shifting To Default Broad Match
Source: ClickZ - Within the next few weeks, Overture will make a major switch to matching terms on a broad basis, rather than the traditional exact match default it has followed since the company's launch.

The Growing Pains of Search
Source: Search Engine Guide - The little search marketing companies are unfurling their new wings and trying to peer over the edge of the nest. Suddenly, VC firms are looking at search marketing technology with stars in their eyes. It's beginning to seem that a few people are going to make a lot of money in this industry. And we've even got internal politics. All signs of an industry thatís finally ready for a run at the main stage.

How Effective Is Your Keyword Research?
Source: ClickZ - Keyword analysis can be performed on three levels: keyword research tools, web analytics software, and site search engines. Data-mining all three levels provides site owners with the full perspective of how target audiences find the information on their Web sites.

Driving SEM Campaigns Using the Rearview Mirror
Source: ClickZ - Rearview-mirror marketing: Web analytics provides 20/20 hindsight. That's not good enough for SEM campaign management.

Search Engine Executive Roundtable, Part 2
Source: SearchDay - How do the search engines view search marketing firms? What are the growth drivers of the industry? And Is the search 'bubble' going to pop soon? Danny Sullivan continues his discussion with four top search executives.

"Building Your Business with Google for Dummies" Goes Beyond the Basics
Source: Traffick - Adam Eisner reviews the Dummies book by Brad Hill and finds it pretty darn good, even for a non-dummy!

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Search Engine Books & Services (Classifieds)

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The Nitty-gritty of Writing for the Search Engines
Learn how to write for the search engines and your users.

Free Trial: Keyword & Search Engine Reporting from SearchTrax
Track & report which search engines and terms refer your visitors.

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Discussion Threads of the Week
(Links to search engine forum discussion threads that deal with search engine marketing topics. Each listing provides the topic, the source, and a brief snippet from the discussion.)

Keywords In Quotes Vs. Keywords In Italics
Source: High Rankings Forum - "I'm writing Web site copy that includes the name of a popular radio show that we would like to be a keyword that shows up our SERPs. It is stylistically correct to place this radio show title either in italics or within quotations marks from an editing point of view. Is there a SEO reason to choose italics over quotation marks?"

SEO for an eBay store?
Source: Search Engine Watch Forum - "I am in the process of opening an eBay store for about 100 or so items. Being the main objective to rank high on the search engines for relevant money keywords, but pointing to the eBay store (not a domain name) it makes it a new SEO experience for me."

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From the Small Business Brief...
(If you like our search engine news, you'll love our small business news.)

Script that checks for back links?
"I need to find a tool that will run a script on any website and tell me all the back links that site has..."



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