Search Engine Marketing News

Weekly Newsletter - 2004-09-15

Hi Everyone,

If you are planning to attend Jill Whalen's Search Engine Optimization Seminar on the 23rd & 24th, don't forget that as a subscriber to a Search Engine Guide newsletter, you are entitled to a 10% discount. When you register, remember to enter "SEG" in the discount code box.

If a telemarketer from a search engine marketing company contacts you, do yourself a favor and hang up the phone. This article provides a little insight into what can happen if you fall for a sales pitch.

And finally, if you've ever had a desire to work at eBay, they have some pretty cool marketing related job openings that they asked me to pass along.

Have a great week!

Robert Clough

Have questions or comments? Drop by our forum.

 

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Search Engine Marketing News

SEM and Branding Are Not Mutually Exclusive
Source: Search Engine Guide - Mention the term search engine marketing (SEM) among those who engage in it and you’re likely to get the same three or four responses. It’s about being on page one of all the search engines. It’s about being #1 on Google. It’s about increasing brand recognition among prospects and customers. Um, wait a second…repeat that last one again?

Observing Real Time Search
Source: Search Engine Guide - While tools like Wordtracker and Overture's search term suggestion tool let you find aggregated data on what people search for, a few engines allow you a real-time view into their searcher's minds.

New Analysis Tool Helps Compare Top Ten Search Results
Source: Search Engine Guide - A new tool offered by the folks at We Build Pages offers a quick and easy way to compare the top ten listings for a particular search phrase.

Delving Deep Inside the Searcher's Mind
Source: SearchDay - Which search engines do searchers prefer and why? How do users use search engines to find the information they want? And how do searchers perceive paid versus free listings? New research offers insights into the workings of the searcher's mind.

Can You Forecast Search?
Source: iMedia Connection - From the simplest terms to the unknown factors, forecasting shouldn’t be a barrier to SEM.

FindWhat Launches Online/Offline Performance-Based Ads
Source: ClickZ - Findwhat.com today added a pay-per-call lead generation service, allowing companies without an online presence to take advantage of its performance-based search offering.

ThomasB2B Launches Paid Search
Source: ClickZ - ThomasB2B.com is launching its new global online advertising network this week, featuring bid-for-position and pay-per-click pricing for advertisers wishing to reach business-to-business buyers. The Thomas Global Register Directory encompasses approximately 10,000 product categories.

Top 500 Search Engine Keywords Of The Week
Source: Search Engine Guide - This week's list of the top 500 most frequently searched keywords.

Spammers hijack web site listings in Google
Source: Pandia - A large number of web masters are facing their search engine nightmare: Their Google listings have been taken over by another site.

The "Design" Part of Search-Friendly Design
Source: ClickZ - Many marketers believe a site map page and text-link navigation qualify as search-friendly design. Here's why they're wrong.

SEM Budget Multipliers, Part 1
Source: ClickZ - Tactics to get more impact and better results out of your search campaign -- with the same budget. Part 1 of a two-part series.

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Search Engine Books & Services (Classifieds)

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Discussion Threads of the Week
(Links to search engine forum discussion threads that deal with search engine marketing topics. Each listing provides the topic, the source, and a brief snippet from the discussion.)

How Do I Spot Cloaked Sites?
Source: Search Engine Watch Forums - "How does one detect some of the cloaking going on around the Web? Follow these instructions..."

How to boot someone out of Google (Free Reg. Required)
Source: Webmaster World - "...they've [Google] apparently known about it for ages (going by other posts and webmasters who've complained). Why haven't they done anything about it? We know their penchant for automated solutions over hand editing but considering that it's BIG problem surely they'd have found an automated solution with some alacrity?"

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From the Small Business Brief...
(If you like our search engine news, you'll love our small business news.)

Overture Match Type Changes
Source: Small Business Ideas Forum - "What the heck does this mean for us? I understand that it's related to the new PPC positioning formula that went into effect several weeks ago. It seems to be saying on the surface that there will be no distinction made between broad and phrase match types."



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