Search Engine Marketing News

Weekly Newsletter - 2004-10-06

Hi Everyone,

After last week's comments about my testing of Google's AdWords pay per click program, Rodney Rumford (a fellow subscriber) sent a note about his AdWords blog which can be found here: I didn't have a chance to look at it until today, but it's going on my "daily visits" list. I picked up a great tip from his blog about the word "tips." Apparently, the word "tips" triggered a flag with the AdWords automated checks for some ads he monitors. Hadn't heard that before, but I'll keep an eye out for it in my ads.

WebSourced will be hosting SEM Live 2004 on October 26th in Raleigh, NC. Here is a description of the event: "It is ideal for online marketers who have yet to grasp the intricacies of optimization and pay-per-click management. The conference will introduce search engine marketing techniques not covered at other industry shows and reveal how to get your company's website to the top of the search engines!"

Yeah, they all say something like that, but they don't all have Andy Beal as the moderator. Andy is a great guy and really knows his stuff. (And I'm not just saying that because they are sponsoring the newsletter :). Plus, they kept the small business owners of the world in mind with their registration fees. Yes, the conference is actually affordable. Very cool!

Have a great day!

Robert Clough

Have questions or comments? Drop by our forum.


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Learn search engine marketing secrets direct from the experts!

Attend WebSourced’s SEM Live 2004 on October 26th in Raleigh, NC and discover in-depth search engine marketing advice from the world’s largest search engine marketing company.

This exclusive conference for the business community, will show you the techniques you need to ensure your web site stays at the top of the search engines.

SEM Live 2004 will include speakers from Google and Overture and will be moderated by search engine expert Andy Beal. The conference is selling-out fast so make sure register to attend at


Search Engine Marketing News

Google Growing - An Update on Google
Source: Search Engine Guide - Whatever the cause for two versions of Google bot, there is no question that an update is underway as this column is being written. Page ranks and backlink counts have been fluctuating over the past few days and several web masters report seeing their rankings bounce widely from page to page in the SERPs.

DoubleClick on Pay-for-Play
Source: iMedia Connection - In the biggest news since DoubleClick acquired the performance marketing firm, Performics, a new search white paper hit the streets today offering a summary collection of guiding principles in pay-for-placement search and a taste of the upcoming DoubleClick Search Trend Report.

Writing Articles for Readers and Search Engines – Part 2
Source: Search Engine Guide - So now you're convinced of the search engine optimization value that an email newsletter can give your site, but you're wondering how you're going to come with an article idea every month (good) or week (better).

Kanoodle Unveils Self-Service Ad Tool
Source: ClickZ - BrightAds allows small and mid-sized publishers to display Kanoodle's contextual sponsored links on their content pages.

New "Traffic Power" - "1P First Place" Scam
Source: WebWorkshop - Traffic Power is an seo company who had their own and their client's sites banned by Google.

Webmasters fear the next Google update.
Source: Pandia - Search engine marketers tremble in anticipation of the next Google update. Pandia discusses the possibility of Google launching a new index and revised search algorithm.

Yellow Pages Publisher Teams to Offer Online Marketing Services
Source: ClickZ - Directories publisher Dex Media has put together an alliance with two Web marketing players in an effort to get its over 400,000 yellow pages advertisers to extend their buys online. The partnership, if successful, could help grow local search advertising.

Paid Inclusion Beats PPC in Many Markets
Source: ClickZ - Paid inclusion is often much cheaper than PPC search ads. Most marketers should use both for maximum ROI.

How to Budget SEM Into a Media Plan
Source: ClickZ - Planning a media budget for your firm or clients? This column's for you.

FindWhat Unveils Answer to AdSense
Source: ClickZ - today debuted AdRevenue Xpress, an automated distribution partner program targeting small to mid-sized businesses. The distribution method is similar to Google's AdSense, but it uses category- or keyword-targeting, rather than contextual targeting.

Search engine evolution isn’t just for e-retailers
Source: - As Microsoft, Google, Yahoo and others fight it out in the Internet search engine market, the competition is bringing new opportunities to pure-play online retailers, but multi-channel retailers must work harder to fit search into their overall cross-channel marketing strategies, Joan Broughton, vice president of multi-channel programs at REI Inc., will advise on a panel at the Summit next week.

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Search Engine Books & Services (Classifieds)

Get a Free Account with TowerSearch
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The Nitty-gritty of Writing for the Search Engines
Learn how to write for the search engines and your users.

Links2go PPC Search Engine is now owned by GoGuides, Inc.
Submit your website to GoGuides.Org & receive a credit for $79.98

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Discussion Threads of the Week
(Links to search engine forum discussion threads that deal with search engine marketing topics. Each listing provides the topic, the source, and a brief snippet from the discussion.)

Raid of the Googlebots
Source: Cre8asite Forums - "There is intense activity by new Googlebots to deeply and thoroughly crawl websites. I must admit that I have noticed much increased activity, and apparently these particular ones have not been seen before. There is much surmise that this indicates a recreation of the Google database."

Content Is Not King Anymore?
Source: High Rankings Forum - "The content is what will tell your users and the search engines what your page is all about, and it will be what entices them to take action at your site. So, yes, it will always be king. However, SEO is not ALL about content."

Click-Fraud said to be 50% of clicks
Source: Search Engine Watch Forums - "...the real fun starts when people resort to daisy wheeling clickbots across a wide range of unrelated physical servers and IP blocks possibly spread over several countries and continents."

Marketing Tactics with Shopping Search Engines
Source: Search Engine Watch Forums - "If you're selling products online, you're missing a huge opportunity if you're not working with the increasingly popular shopping search engines like, Froogle, BizRate and others."

Press Releases for Link Development (Free Reg. Required)
Source: Webmaster World - "I have just been looking at a popular PR service to submit my press release with a hope that I can get some nice links to a site. I understand that editors may link to my site from news items. These sites do not take html, just plain text, so am I correct in thinking I just add the URL to the contact information and mention it in a paragraph of copy?"

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From the Small Business Brief...
(If you like our search engine news, you'll love our small business news.)

Has Anyone Used an E-book for Marketing
"I've started working on an e-book about starting an ecommerce business for minimal cost. The idea is to present a problem such as what software to use, then present an answer showing how we can help. The e-book would be free and readers would have to right to send it to whomever they choose."

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