Search Engine Marketing News

Weekly Newsletter - 2004-10-20

Hi Everyone,

One of our forum members ran into a large, unexpected dental bill (ouch!) and decided to have a sale on his hosting services to raise the funds. If you, or someone you know, is looking for a deal on e-commerce hosting check out the thread "Databuilders - $50.00 for 1 Year of E-commerce Capable Hosting."

If you use Internet Explorer as your browser and Outlook Express for email and you've run into problems opening links in email messages, try this:

In your Microsoft Internet Explorer Browser...

1. Choose the pull-down menu "Tools"
2. Choose "Internet Options"
3. Choose the "Programs" tab at the top.
4. Click the button that says "Reset Web Settings"
5. Also, be sure to check the checkbox that says "Internet Explorer should check to see whether it is the default browser"

Thanks to Shirley Booking NW Guides for bringing the problem to my attention.

Have a great day!

Robert Clough

Have questions or comments? Drop by our forum.


Thanks to our sponsors for keeping this a free newsletter...

"Small sites challenge big search engines"

"...their mere existence illustrates the continuing quest for new and better search technologies."

The San Francisco Chronicle - July 19, 2004

A search engine is only as good as its search results. This is why Surfcorp has teamed up with the industry's leading engines to deliver the most accurate search results. Our quest doesn't end there because we've added innovations such as a preview link that allows you to review sites without ever leaving the search results.

Give Surfcorp a try and see what we've done to improve your search experience! Plus, we make it easy for you to offer your users these great search results by placing a search box directly on your site.


Search Engine Marketing News

Packaged Goods in Search
Source: iMedia Connection - Will CPGs be the next category killer in search? As with any marketing initiative, understanding user interaction with products or services is at the core of developing a solid plan. Search marketing is no different. While searches for packaged goods represent millions of user-initiated queries every month, many of these searches are left unanswered.

When Client/SEM Communications Break Down
Source: ClickZ - Three major communication breakdowns that can demolish SEM campaign results.

Are Your Internet Marketing Goals “Leaning Against the RIGHT Wall?”
Source: Pay Per Click Analyst - Even if your website produces a favorable sales conversion from organic search engine visitors, there is no basis for assuming that another traffic generation channel like pay-per-click will deliver similar or better sales conversion results. "All traffic is NOT created equal".

Connect With Customer Segments in Search
Source: ClickZ - If profitable customer segments can be mapped to keywords, you can message to each in the most appropriate way. You'll meet both their needs and your own. Examine the keywords they use to search to gain insight into the searcher's state of mind, and the demo- or psychographics. You'll create a better user experience and improve campaign efficiency.

SEM: Still an Adolescent?
Source: iMedia Connection - Only when advertisers integrate their search strategies with the rest of their media tools will SEM realize its true potential. Today, at most companies you can only find search in its own silo. Synergies that could be realized by integrating SEM are lost.

Making It to Page One
Source: eMarketer - Oneupweb analyzed the main corporate sites of the first 100 companies in the Internet Retailer magazine list of Top 300 companies to determine the level of effectiveness with which each company has used SEO. Oneupweb finds that only 12 out of the 100 retail sites were well optimized...

Search Marketing 2004: What's Right, What's Wrong
Source: SearchDay - Danny Sullivan's wide-ranging keynote address at Search Engine Strategies San Jose prodded several raw nerves in the industry, sparing neither search marketers nor the search engines themselves, reports Andrew Goodman.

Clickfraud: Whose Problem, FTC, Search Engines Or Advertisers?
Source: Search Engine Watch - This issue is one that will only grow, as more money is spent on search and contextual advertising. If the FTC doesn't step in, if the search engines are unable to police better, rest assured the advertisers themselves will take action. Indeed, a rumor that I and others have heard over the past few months is that one or more advertisers may be considering filing a lawsuit against the search companies for failure to do more to stop clickfraud.

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Search Engine Books & Services (Classifieds)

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The Nitty-gritty of Writing for the Search Engines
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Links2go PPC Search Engine is now owned by GoGuides, Inc.
Submit your website to GoGuides.Org & receive a credit for $79.98

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Discussion Threads of the Week
(Links to search engine forum discussion threads that deal with search engine marketing topics. Each listing provides the topic, the source, and a brief snippet from the discussion.)

Google is doomed long term
Source: Virtual Promote Forums - "I think it will be interesting to see what happens, but I think anyone that chooses to declare a 'winner' at this stage of the game is fooling themselves."

No Joy With Listings in Yahoo!
Source: Small Business Ideas Forum - "If you are not showing up in Yahoo as you expect, take a hard look at (a) your code (use the W3C's validator to get it perfect), (b) your content (is it really valuable or am I trying too hard to sell something?), and (c) your keyword density (maybe check out the tool for this at to see how you compare to the competition)."

Picking a Usable Searchbox
Source: Cre8asite Forums - "...3 separate search boxes. I've seen this in some client sites and it's looked good, and been functional in most cases. As long as the colors used, placement, white space around each one and simplicity on interaction is well thought out, this option is nice."

RSS Feeds as a SEM Tool
Source: Search Engine Watch Forums - "RSS/XML/SEO = a match made in heavan in my book."

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From the Small Business Brief...
(If you like our search engine news, you'll love our small business news.)

Anyone using new API programs?
"How many of you are using these new API programs from like say etc. If you are, how is it going? Are you making any money?"

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