Search Engine Marketing News
Weekly Newsletter - 2004-10-27
Our Small Business Ideas Forum has been doing well but I've been thinking about the best way to get more traffic. Then it occurred to me that the universally accepted way to get action is through...
So, we've launched an affiliate program (a high-tech system of bribery) and I'd love for you join. All you have to do is place links on your site to our small business forum and you'll earn 2 cents per click and $1.00 for each new forum signup that comes from your site. It's super easy to set up and you can click here to sign up or get more information.
If you have any questions about the program, just let me know at this address: firstname.lastname@example.org
Have a great day!
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Search Engine Marketing News|
Great Sites Beget Great Rankings (We Hope!)
Source: Search Engine Guide - If you don't currently have a unique selling proposition, you need to create one right now. Think about what it is that you can do or offer that is just different enough to make you stand out from the crowd -- then promote the heck out of it! Once the rest of the world starts to agree that you do indeed offer something unlike anything else, and you've done your on-the-page optimization correctly, the search engines will start to take notice and place your site into its proper place in the results.
Top 500 Search Engine Keywords Of The Week
Source: Search Engine Guide - This week's list of the top 500 most frequently searched keywords.
Linking is Queen
Source: Search Engine Guide - If content is king, then linking is the queen that shares his throne. We have all heard about adding content to your site to give the search engines fodder to consume. But the secret to luring the search engines is the links to your site.
Search Engine Marketing For Travel-Related Sites
Source: SearchDay - Search marketing in the travel industry is brutally competitive, with intense jockeying between travel agencies, affiliates, wholesalers and travel products companies themselves vying for top positioning. What's the most effective approach to search marketing in this cutthroat environment?
What to Look for in an SEO Firm
Source: ClickZ - If you're looking to outsource SEO services or hire an SEO firm, here are some characteristics to review before hiring.
Local Search and Yellow Pages: Not Just for Mom-and-Pops
Source: ClickZ - Even national marketers can benefit from searchers seeking local solutions. How to get started in local search.
Mobile Search Is Almost Too Good to Be True
Source: MediaPost - If you use search to present your product or service, you should start looking at mobile search. It is going to expand and change the search industry in ways we haven't even contemplated yet.
Retaining Traffic after a Web Site Redesign
Source: SearchDay - Your site gets great traffic from search engines, and yet it needs a new design. How can you freshen up a site without risking a decline in rankings and a loss of traffic from search engines?
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Source: Traffick - It's official: click fraud is now a "scourge". Of course it exists, but the extent of the problem is being blown out of proportion.
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The Nitty-gritty of Writing for the Search Engines
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Learn how to write for the search engines and your users.
(Links to search engine forum discussion threads that deal with search engine marketing topics. Each listing provides the topic, the source, and a brief snippet from the discussion.)
Discussion Threads of the Week|
Too Many Links Too Fast
Source: High Rankings Forum - "What is too many? What is too fast? Is this only for new sites? What happens if you are an older site and want to start a marketing campaign? Does the site then get sandboxed? Do you get out of the sandbox with your links still in tact and counting?"
AdSense verses Affiliate Programs (Free Reg. Required)
Source: Webmaster Word - "Affiliate programs and AdSense can complement each other nicely. ... Using both can result in a smoother cash flow, especially on sites that have seasonal ups and downs. ... On an editorially diverse site, AdSense can 'monetize' subtopics that might not earn income from affiliate programs."
Temporal Link Analysis
Source: Search Engine Watch Forums - "The general analogy in the sense that link citation is analogous to literature citation makes no sense. Literature citation is driven by peer reviews and editorial policies. On the Commercial Web, where anyone can buy or sell links, add or delete links at will, link citation is mostly driven by commercial and vested interests and strategic alliances of all kind."
Wiping Page Rank
Source: Cre8asite Forums - "...it looks like the domain is going with someone who worked for the company and is now leaving. ...he payed for it on his card [and] he is digging his heels on the situation. I spent months getting a good page rating on Google rating but I don't belive he should benefit from this. How can I wipe the page rating on this site?"
Search Engine Friendly E-Commerce Design From Ground Up
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Source: Search Engine Watch Forums - "...I would like to take you [through] some of the areas I find to be critical in the development of a search engine friendly, but at the same time, easy to use (i.e. high conversion rates) e-commerce site."
(If you like our search engine news, you'll love our small business news.)
From the Small Business Brief...
Cyber Extortion Against Small Businesses
"...a hacker steals valuable customer data and says they will disclose that data publicly unless your company pays them. The hackers don't demand millions of dollars, just a sum that a small or midsize business could come up (it woud hurt to pay, but it would be possible). Say $6,000 or $18,000 or $27,000, depending on the business's size."
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