Search Engine Marketing News

Weekly Newsletter - 2004-11-03

Hi Everyone,

Wow, it's finally somewhat chilly here. Yesterday everyone was wearing shorts and today the jackets are coming out. No complaints here - I don't like it when it's warm in November. :-)

I do want to make another quick pitch for our Affiliate Program. You place links on your site to our small business forum and we pay for visitors you send our way and for any that become members.

Finally, please be sure and have a look at this week's advertiser. plays a big role in keeping all of Search Engine Guide's information freely available.

Have a great day!

Robert Clough

Have questions or comments? Drop by our forum.


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Search Engine Marketing News

The Reality of Search Engine Submissions
Source: Search Engine Guide - Let's take a serious look at the reality of search engine submissions. Do we need to pay a submission service to submit our pages to the search engines? Can the search engines find our pages on their own, or do we have to pay them to index our pages? Let's look at the variables and try to save some money.

Top 500 Search Engine Keywords Of The Week
Source: Search Engine Guide - This week's list of the top 500 most frequently searched keywords.

How important is the pole position?
Source: iMedia Connection - While high volume keyword conversion rates dropped significantly as positions fell, low volume keywords actually had higher conversion rates with lower positions.

Local Search: Missing Pieces Falling into Place
Source: SearchDay - Some pundits claim that the paid search market has peaked, but new research tells a different story, suggesting that local search is emerging as an important and powerful driver for the paid search market.

Google's Desktop Search Could Change SEM Forever
Source: ClickZ - Desktop search will quickly replace hard-drive directory navigation. This will lead to more search hours for the average computer user, never mind the Internet user. As search hours and search experience increase, more searchers will use longer search phrases when they use a major search engine. That has significant SEM implications...

Client Communications as Ranking Tools - Blogs
Source: Search Engine Guide - Blogs are powerful communications tools that should enhance your web presence and bring the benefit of improved rankings. A well kept Blog can also be a good solution for difficulties faced when considering link-building campaigns by providing positive and topical link densities.

How Optimizing Your Press Release Improves Your Market Exposure and Increases Traffic
Source: Search Engine Guide - An optimized press release is an extremely effective marketing tool. You will experience significant traffic from potential clients, interest from editors and higher overall rankings on your selected keywords. Increase your brand awareness and get listed in the top News search engines.

How Paid SEM Helps Organic Search Optimization
Source: ClickZ - The paid search clickstream comes from almost exactly the same place organic clicks originate, if and when you achieve a good position in search results. PPC search can be a learning lab for organic search.

Google Widens Test to Froogle Merchants
Source: ClickZ - Google has invited Froogle merchants to beta test its ad automator tool, and rolled out new features for its shopping search site.

Web Feeds, Blogs & Search Engines
Source: SearchDay - Blogs are increasingly popular, and can have a dramatic effect on search engine positioning. How can you best take advantage of this new search marketing channel?

Search Online, Buy Offline: How to Tell?
Source: SearchDay - Many people do extensive product research online but end up buying from brick and mortar retailers. How can you track the effectiveness of search marketing campaigns that result in offline purchases?

Packaged Goods in Search 2
Source: iMedia Connection - In the search world, category killers rule the revenue. Yet, as the search space has evolved so have new categories in areas we wouldn’t think search would be of any benefit. Collectively, Consumer Packaged Goods (CPGs) make up one of those areas.

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Search Engine Books & Services (Classifieds)

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The Nitty-gritty of Writing for the Search Engines
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Discussion Threads of the Week
(Links to search engine forum discussion threads that deal with search engine marketing topics. Each listing provides the topic, the source, and a brief snippet from the discussion.)

World Without Search Engines
Source: Cre8asite Forums - "I've been thinking lately that it might not be such a bad idea to take the question more seriously. What would you do if search engines didn't exist? ... How would people find your web site? What efforts might you make offline? What would you do online?"

New AdWords Classifications Coming
Source: Search Engine Watch Forums - "Sometime in November Google is revamping the classification of keyword status... Strong, Moderate, At Risk and Disabled will be gone. Replacing them will be Active and Disabled, as well as 'In Trial'. In Trail has been delivered to meet the problem of quick disabling of terms. Google will use its predictive modelling to know what words are not going to do well and give them more time to run. Instead of the 1,000 impressions and you're out... this new system may allow terms as much as 10 times more access to eyeballs."

How Do Ppc Campaigns And Seo Compliment Each Other
Source: High Rankings Forum - " can test terms with PPC to find out if they're worth optimizing for, and take terms that generate sales/leads through SEO and create PPC ads to bring more of that traffic to your site."

Readability of centered sites
Source: Cre8asite Forums - "I'm wondering if anybody knows of any research that shows that readability diminishes by moving the left margin of the text away from the border of the browser (which is what would happened if you put your left-aligned content in a table in the center of the browser). Any thoughts would be appreciated."

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From the Small Business Brief...
(If you like our search engine news, you'll love our small business news.)

"ViewTracker tells you... in real-time... exactly how your auction visitors found you, what keywords they searched for, what category they browsed, how they sorted their search results, if they're watching your auction, if they're planning a snipe..."

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