Search Engine Marketing News

Weekly Newsletter - 2004-11-10

Hi Everyone,

Today is a very exciting day for the Search Engine Guide family because we will hopefully have a new addition some time today. Our Editor-in-Chief, Jennifer Laycock, is pregnant and I got word that the baby is on the way. Next week I should have more information but if you'd like to drop Jennifer a little congratulatory note, you can send email to

She'll be on maternity leave for a while so don't be surprised by delays in response to email. :-)

Have a great day!

Robert Clough

Have questions or comments? Drop by our forum.


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Search Engine Marketing News

Linking Together Your Marketing Efforts
Source: Search Engine Guide - Linking is the online equivalent of business development. Think of it as a means of getting your business recognized by both search engines and real, live customers through partnerships. Done effectively, it can increase brand recognition and sales.

Top 500 Search Engine Keywords Of The Week
Source: Search Engine Guide - This week's list of the top 500 most frequently searched keywords.

Handling Discount SEO Requests - Turn a Sticky Situation To an Advantage
Source: Search Engine Guide - It's a sticky situation that most of us have experienced. The potential customer on the other end of the line has just made a plea for a discount. Your workload is fairly light and you want the business. Do you offer a discount or not?

Search Engines Go Local
Source: - Using Ingenio's technology, Findwhat's advertisers pay to plug their businesses under specific categories within a given area. ... Those businesses pay for every phone referral generated via the ad. ... When the phone rings at that business, a short message whispers that the call was connected via the search engine.

Evaluate the Effectiveness and Value of On-Site Search
Source: ClickZ - Do you have a search engine on your site? If so, do you know how it performs? If you look beyond the basics, such as the number of pages indexed, you can collect a great deal of valuable information that can help measure overall site effectiveness.

Link Development: The Key to Successful SEO
Source: ClickZ - Tips and guidelines for creating and maintaining a successful link-development campaign.

Daily Budget Caps Versus Active Management
Source: ClickZ - Don't leave your pay-per-click (PPC) search marketing campaign's success to chance. Take control of the listings. Use a profit and ROI strategy to spend in the most efficient manner. If you employ budget cap settings in the engines, use them as a fail-safe or when testing new campaign segments. They're not the best way to keep spending at the right level.

Search Marketing Beyond Google and Overture
Source: SearchDay - When most people talk about pay per click (PPC) search engine advertising, Google and Overture (Yahoo!) take center stage. But in reality, there are hundreds of smaller 'Tier Two' search engines that offer compelling PPC opportunities.

Google Posts New Ad Guidelines
Source: Search Engine Watch - The Google AdWords Content Policy page explains how advertising products such as cable descramblers, gambling, radar jammers and other things is not allowed. The guidelines also itemize what Google considers to be a protected group. Ads are not allowed if they promote violence or advocate against these groups.

Adding Offline Data to Online Search
Source: iMedia Connection - You know a lot about your customers: why not use that knowledge to take your SEM campaign to the next level?

Onsite Search Drives Sales
Source: ClickZ - Shoppers spend less time on more pages, and onsite search queries convert more than ever.

Yahoo!'s Overture Looks At Simpler Models to Court Advertisers
Source: ClickZ - Overture is considering offering advertisers a flat-rate pricing model to make paid search simpler for small- and medium-sized businesses, according to Ted Meisel, president of Overture and SVP at Yahoo!

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Search Engine Books & Services (Classifieds)

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Discussion Threads of the Week
(Links to search engine forum discussion threads that deal with search engine marketing topics. Each listing provides the topic, the source, and a brief snippet from the discussion.)

Organic vs Paid Traffic ROI?
Source: Cre8asite Forums - "A well designed PPC campaign should convert at a higher rate than an organic listing since you can control what the visitor sees first by directing him to the most relevant landing page. This is more important for targeted keywords than general keywords since the visitor is more likely in the information gathering stage on the general keywords."

Link Building 101
Source: Search Engine Watch Forums - "There are so many resources out there that Im sure might be missed, but Ill try my best. They are listed in random order and rather not say one is better than another, because they are all recommended reading."

Anyone besides me not swallowed the "Hilltop" magic pill yet? (Free Reg. Required)
Source: Webmaster World - "I guess what I'm trying to say is that I haven't seen any evidence of 'link-theming', hubs, authorities, or anything else other than your standard, 2002, "it's got more links, so it's ranking well, and links from it mean more" type results. I'm asking someone to prove to me that Hilltop/link-theming is being used."

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From the Small Business Brief...
(If you like our search engine news, you'll love our small business news.)

Pulse and Terapeak Smart Search
"Pulse: A tool eBay describes as a 'daily barometer' that aims to provide up-to-the-minute statistics on buying and selling trends among its auctions. ... Terapeak Smart Search: An analytical software engine that gathers data from closed auctions on eBay to offer customers market context."

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