Search Engine Marketing News
Weekly Newsletter - 2004-11-17
Last week I said that Jennifer (our editor) was in labor and would have her baby soon. The baby arrived safe and sound and if you follow this link, you'll be able to see pictures.
After you've had a look at that beautiful baby, please also note this week's sponsor. (She has to eat! ;-) If you are wanting to increase your traffic and move up in ranks, StepForth can help you out.
Have a great day!
Have questions or comments? Drop by our forum.
Thanks to our sponsors for keeping this a free newsletter...
We Provide The Flashing Neon Sign
For over 7 years StepForth Search Engine Placement Inc. has provided top search engine results by providing personalized SEO campaigns for both corporate and small business. Our proven track record will drive the most qualified customers to your website.
StepForth offers full site optimization, keyword analysis, SEO copywriting and SEO consultation including per-email consulting services. We create the ultimate environment for positive results by working one-on-one with our clients and perform all search engine optimizations manually.
Affordably tailored to meet your expectations and budget, our 90 day campaigns start at $1500. Start increasing your rankings today. Check out www.stepforth.com and try our free SEO review or give us a call at 877-385-5526.
Search Engine Marketing News|
Top 500 Search Engine Keywords Of The Week
Source: Search Engine Guide - This week's list of the top 500 most frequently searched keywords.
Organic SEO – Getting Started With Larger Sites
Source: Search Engine Guide - The optimization of large retail sites presents multiple issues for SEOs to work through. Achieving product-specific placements for sites featuring numerous products is much more difficult than achieving placements for smaller, more focused sites. Fortunately, good SEOs are good problem solvers and almost every technical problem has a solution.
Black Hat/White Hat Search Engine Optimization
Source: Search Engine Guide - What those guys do as SEOs really has nothing to do with what I do as an SEO. Sure, we're all trying to bring targeted search engine visitors to our sites, but that's where the similarities end. I don't have to keep up with every tiny algorithm shift, or the latest technique that the engines haven't caught onto yet. It's completely irrelevant to what I do.
Single-Word Searches Aren't Dead Yet
Source: ClickZ - Depending on the size of your company, brand, and site, your SEO campaign should likely target some single-word keywords. Clearly, they matter and often drive relevant traffic.
Microsites and SEM: A Proof of Concept
Source: ClickZ - Consider microsites as a paid search campaign component.
Microsoft Gets Out of Vapourwear Business and Shows Up in Search
Source: Search Engine Guide - MSN has published a list of guidelines for webmasters and SEOs on their site. While they read as simple SEO common sense, they also give a small window into how MSNBot views websites.
Reconcile Rising SEO Costs With ROI
Source: ClickZ - I've said it before, and I'll say it again: Selling yourself on the idea that more traffic will solve your problems, or letting someone else sell you that idea, is selling yourself short. Improve your customer conversion rate and you'll enjoy more sales and more profits from whatever traffic you get.
Search Strategies for the Holidays
Source: iMedia Connection - How can you make sure that you maximize your online sales this holiday season? One way to guarantee success is to make sure your paid search strategy is laser focused.
Behavioral Matchmaking, Part 2: Search and Behavioral Targeting
Return to Top
Source: ClickZ - Imagine applying search data to behavioral marketing. Part 2 of a series on the potential future applications of behavioral targeting.
Search Engine Books & Services (Classifieds)|
Get a Free Account with TowerSearch
TowerSearch Guaranteed Top Positions without Paying for Every Click
Get high link popularity, more customers and more sales
ARELIS is the top rated tool for link campaigns - Free download
The Nitty-gritty of Writing for the Search Engines
Learn how to write for the search engines and your users.
Give Away Our Rebranded SEO Ebook & Boost Your Targeted Traffic!
Return to Top
Give away the popular Webmaster SEO Toolkit ebook! A great download or bonus!
(Links to search engine forum discussion threads that deal with search engine marketing topics. Each listing provides the topic, the source, and a brief snippet from the discussion.)
Discussion Threads of the Week|
One year anniversary of the "Florida" Update (Free Reg. Required)
Source: Webmaster World - "Can it happen again? ... I am curious if we can expect another radical Google update right before the crucial holiday season. Many of us took a beating last year."
Search Capability For My Site
Source: High Rankings Forum - I'm wondering if anyone has suggestions for search aids I can add to one of my sites so visitors can search the site for info they need/want.
Microsoft To Launch New Search Engine (Free Reg. Required)
Source: Webmaster World - "Most search engine optimizers will be fascinated by the ability to play with sliders and try to reverse-engineer how Microsoft is ranking. Not since Nutch have people gotten such a good view at the different components in ranking for a major search engine. Because of that and the fact the MSN has promised their new search will go live by January, I'd get busy playing."
Black Hat/White Hat Article
Return to Top
Source: High Rankings Forum - " To me, do all the black hat SEO you want if you're trying to make some quick big bucks... but do not even think about it if you have a REAL company that is in it for the long haul."
(If you like our search engine news, you'll love our small business news.)
From the Small Business Brief...
Eliminate Bad Customers
Return to the Top of this Page
"I am in business to make a profit while running an ethical business based on strong customer-service. When one customer continually is a drain on the business, I wouldn't hesitate again to cut them loose."
Need more search engine news? Try our DAILY Search Engine News.
Current and Archived News
Change subscription settings: email@example.com
This newsletter may be freely redistributed by email in its unedited form. We encourage you to share it with others.
© Copyright 2004 K. Clough, Inc. - Search Engine Guide - 17531 Hamilwood Dr. Houston TX 77095