Search Engine Marketing News

Weekly Newsletter - 2004-11-17

Hi Everyone,

Last week I said that Jennifer (our editor) was in labor and would have her baby soon. The baby arrived safe and sound and if you follow this link, you'll be able to see pictures.

After you've had a look at that beautiful baby, please also note this week's sponsor. (She has to eat! ;-) If you are wanting to increase your traffic and move up in ranks, StepForth can help you out.

Have a great day!

Robert Clough

Have questions or comments? Drop by our forum.


Thanks to our sponsors for keeping this a free newsletter...

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Search Engine Marketing News

Top 500 Search Engine Keywords Of The Week
Source: Search Engine Guide - This week's list of the top 500 most frequently searched keywords.

Organic SEO Getting Started With Larger Sites
Source: Search Engine Guide - The optimization of large retail sites presents multiple issues for SEOs to work through. Achieving product-specific placements for sites featuring numerous products is much more difficult than achieving placements for smaller, more focused sites. Fortunately, good SEOs are good problem solvers and almost every technical problem has a solution.

Black Hat/White Hat Search Engine Optimization
Source: Search Engine Guide - What those guys do as SEOs really has nothing to do with what I do as an SEO. Sure, we're all trying to bring targeted search engine visitors to our sites, but that's where the similarities end. I don't have to keep up with every tiny algorithm shift, or the latest technique that the engines haven't caught onto yet. It's completely irrelevant to what I do.

Single-Word Searches Aren't Dead Yet
Source: ClickZ - Depending on the size of your company, brand, and site, your SEO campaign should likely target some single-word keywords. Clearly, they matter and often drive relevant traffic.

Microsites and SEM: A Proof of Concept
Source: ClickZ - Consider microsites as a paid search campaign component.

Microsoft Gets Out of Vapourwear Business and Shows Up in Search
Source: Search Engine Guide - MSN has published a list of guidelines for webmasters and SEOs on their site. While they read as simple SEO common sense, they also give a small window into how MSNBot views websites.

Reconcile Rising SEO Costs With ROI
Source: ClickZ - I've said it before, and I'll say it again: Selling yourself on the idea that more traffic will solve your problems, or letting someone else sell you that idea, is selling yourself short. Improve your customer conversion rate and you'll enjoy more sales and more profits from whatever traffic you get.

Search Strategies for the Holidays
Source: iMedia Connection - How can you make sure that you maximize your online sales this holiday season? One way to guarantee success is to make sure your paid search strategy is laser focused.

Behavioral Matchmaking, Part 2: Search and Behavioral Targeting
Source: ClickZ - Imagine applying search data to behavioral marketing. Part 2 of a series on the potential future applications of behavioral targeting.

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Search Engine Books & Services (Classifieds)

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The Nitty-gritty of Writing for the Search Engines
Learn how to write for the search engines and your users.

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Give away the popular Webmaster SEO Toolkit ebook! A great download or bonus!

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Discussion Threads of the Week
(Links to search engine forum discussion threads that deal with search engine marketing topics. Each listing provides the topic, the source, and a brief snippet from the discussion.)

One year anniversary of the "Florida" Update (Free Reg. Required)
Source: Webmaster World - "Can it happen again? ... I am curious if we can expect another radical Google update right before the crucial holiday season. Many of us took a beating last year."

Search Capability For My Site
Source: High Rankings Forum - I'm wondering if anyone has suggestions for search aids I can add to one of my sites so visitors can search the site for info they need/want.

Microsoft To Launch New Search Engine (Free Reg. Required)
Source: Webmaster World - "Most search engine optimizers will be fascinated by the ability to play with sliders and try to reverse-engineer how Microsoft is ranking. Not since Nutch have people gotten such a good view at the different components in ranking for a major search engine. Because of that and the fact the MSN has promised their new search will go live by January, I'd get busy playing."

Black Hat/White Hat Article
Source: High Rankings Forum - " To me, do all the black hat SEO you want if you're trying to make some quick big bucks... but do not even think about it if you have a REAL company that is in it for the long haul."

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From the Small Business Brief...
(If you like our search engine news, you'll love our small business news.)

Eliminate Bad Customers
"I am in business to make a profit while running an ethical business based on strong customer-service. When one customer continually is a drain on the business, I wouldn't hesitate again to cut them loose."

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