Search Engine Marketing News

Weekly Newsletter - 2004-12-01

Hi Everyone,

I hope those that had time off last week had as much fun as I did. I'm very excited to see how well online shopping has been doing this season and the positive impact it's having on small businesses in particular. I hope you are all benefiting from the increased traffic.

Have a great day!

Robert Clough

Have questions or comments? Drop by our forum.


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Search Engine Marketing News

Shopping Search Update 2004, Part 2
Source: SearchDay - Here's a look at new and interesting developments at NexTag, PriceGrabber, and Yahoo Shopping.

Shopping Search Update 2004, Part 1
Source: SearchDay - Here's a look at new and interesting developments at the major shopping search and comparison sites that happened during 2004. Today: BizRate/Shopzilla, Froogle, and MSN Shopping.

TradeMark Infringement
Source: Search Engine Lowdown - Google, Overture and the other PPC engines could quickly and easily resolve this issue; simply allow no one, including the trademark holder, to bid on restricted, or trademarked, terms. (Fair use would still apply to the vast majority of terms.) Those PPC dollars would then migrate to other terms.

Rating Search Engine Disclosure Practices
Source: SearchDay - Which search engines are adequately disclosing their paid placement and paid inclusion practices? Which ones are failing to do so? A new report offers some surprising insights.

Search Engine Disclosure: Better, but Still Wanting
Source: SearchDay - How forthcoming are search engines in disclosing their paid placement and paid inclusion policies? They're better than they were a couple of years ago, but there's still room for improvement, according to a prominent watchdog group.

Last Local Search Hang-ups
Source: iMedia Connection - If we have all the pieces, independent providers are on board, and local search is working, then why arenít phone books all but antiquated?

For the Love of Local
Source: iMedia Connection - ReachLocal recently announced the launch of their end-to-end advertising platform that makes it easy for local businesses -- and their representatives -- to reach customers online.

Upping the Ante in Localized Targeting
Source: ClickZ - If SuperPages' move is an indication of things to come, perhaps the IYP space is morphing into a localized product and services resource portal for consumers. The key for us advertisers is to understand consumers' behaviors as they migrate through this new shopping paradigm and intercept them with relevant messaging at the right point in the process.

Google gets gruff over click fraud
Source: - Search giant files suit claiming Net operation fraudulently clicked on text ads for profits, one of the first such civil cases.

SEO and Successful Site Architecture
Source: ClickZ - The six building blocks of a successful site architecture that addresses the needs of search engines and visitors.

Google Professional Vs. Overture Ambassador
Source: ClickZ - The big engines now both have programs for search professionals. Which should you join?

MSN Search Now Taking Submissions
Source: ClickZ - Continuing on its new path of openness and transparency, the MSN Search blog last night posted some hints on how a site can be listed in MSN Search's index, along with links to a new help page for site owners.

The Hungry Little Spider
Source: Search Engine Guide - Once upon a time, in a land called WWWebdom, there lived a little spider. It was a hungry little spider and it liked to munch up web pages and then keep track of which ones it liked best, so it could tell other people just how good they were.

Help, my site has been banned by Google!
Source: Pandia - By all means panic. Then draw your breath and read our Banned by Google Survival Guide and learn how to get your pages back in. And yes, the tutorial works for the other search engines as well.

Overture tests RSS ads
Source: - Overture Services is experimenting with a new form of online advertisements that are paired with news feeds shuttled across the Web.

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Discussion Threads of the Week
(Links to search engine forum discussion threads that deal with search engine marketing topics. Each listing provides the topic, the source, and a brief snippet from the discussion.)

Search Engines Offering SEO Services?
Source: Best Practices Forums - "Am I seeing things or have a number of search engines and directories recently started offering SEO services? Notably Lycos Site Side Optimization and AskJeeves Interactive."

Death to PPCs Who Partner With Spam Search Engines
Source: Virtual Promote Forums - "Even a very small pay to read site, with under 1,000 members, and only a dozen or so search ads per day, does a lot, to drive your ROI [return on investment] down, and there are literally hundreds of them out there in full operation, more springing up each day, to take the place of the ones that go under."

Google Say Not Reporting All Backlinks
Source: Search Engine Watch Forum - "It's worth noting that the new MSN Search does a very good job of showing backlinks. ... Nice to know you can look this stuff up somewhere and get an accurate, current answer, anyway."

Adwords to Ban Affiliates?
Source: Webmaster World - "Relevancy is an issue. If Google wants to maintain the most relevant results, it should limit the use of dynamic insertion in the headlines. Search results were far better before people started abusing this technique. If people actually have to make each individual ad, it is highly probably that the link URL will be highly relevant."

Msn's "Near Me" Search Button
Source: High Rankings Forum - "The 'Near Me' search looks for address information on the pages of your web site itself, not in telephone directories and such. ...the key, according to MSN is to have the address information configured in a way that the bot will understand what it is. And have it on every page of your site."

Robots.txt & Security Issues
Source: Search Engine Watch Forums - "...These threads provide excellent posts on the use of robots text files as resource tools in web properties. However, none of them discuss the security risks that could be associated with robots text files. While this subject is nothing new, I feel it wonít hurt if we revisit the risks associated with these files."

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From the Small Business Brief...
(If you like our search engine news, you'll love our small business news.)

Writing Effective AdWords
"When the list of AdWords begins to look like every other one has the same title, I find it a good thing to be different in order to gain attention."

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