Search Engine Marketing News

Weekly Newsletter - 2005-01-05

Hi Everyone,

This week's "must read" item: "The Value Of Using A Good Web Anlytics Package". Provides pointers to some really good reading and equally good commentary.

Have a great week!

Robert Clough

Have questions or comments? Drop by our forum.


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Search Engine Marketing News

Small Businesses May Benefit from Ego Surfing
Source: Search Engine Guide - Small businesses are tight on resources, which is understandable, but the few minutes it takes to run a quick search for your name or your business on a search engine could end up giving you the chance to address a problem that you never knew existed.

Will MSN Use PPC to Challenge Google?
Source: Search Engine Guide - How will a PPC product help Microsoft challenge Google and Yahoo! in the search wars? After all, no one selects a search engine based on their PPC offerings. That said, search engines rely on earnings from the PPC programs to help fund improvements to their organic search products.

Content is King, but Linking is Queen
Source: Search Engine Guide - Ever wonder how or why your competitor gets better search engine rankings than you do? Does he know something you don't? Well, maybe he actually does...

How Everything I Know About Web Marketing I Learned from Your Local Gas Station
Source: Search Engine Guide - Gas stations drive sales at high double-digit conversions versus an average e-commerce conversion rate of around 1.8%. What are we missing? Admittedly, leaving the gas station and finding another is a hassle, however, these conversions are rooted in a fundamental design to lure the right customer and meet specific needs.

Search Engine Keyword Analysis Pitfalls
Source: SEO Chat - Keyword analysis tools are great. Like spelling checkers, however, there are certain things that they won't catch, such as the word's context. Tom Dahm warns you about the issues you need to watch for if you want to use these tools to improve your standings in the search engines.

Google Advertising Professional: How I Did It, and Is It Worth It?
Source: SEO Chat - Google now offers a "Qualified Google Advertising Professional" certification. Is it hard? Will you learn anything? Most important of all, is it worth it? Chris Khoo shares his experience, and answers these and other questions.

SEM New Year's Resolutions
Source: ClickZ - Six resolutions for better SEM (and Web sites, too) for the new year.

Google and Overture Define Click Fraud
Source: ClickZ - ClickZ News asked experts at Google and Overture how the two leading search engines define click fraud, and what proprietary mechanisms they have in place to protect advertisers against it.

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Discussion Threads of the Week
(Links to search engine forum discussion threads that deal with search engine marketing topics. Each listing provides the topic, the source, and a brief snippet from the discussion.)

Does The Advertiser Have A Choice Anymore?
Source: Highrankings Forum - " me, it appears that Google are happy to shut out the small business market by playing god and disabling keywords immediately, based, I presume on algorithms. What will happen? My clients will use Overture etc., will instead concentrate on 'normal' search engine optimisation (which generates Google no revenue at all), and they'll start to drift towards Googles competitors to do searches because they'll view Google as having lost the plot."

The Little Engine That Could
Source: Search Engine Watch Forums - "Can Ask Jeeves get beyond their current market share? Do they want to or are they happy with their current position?"

Search Engines and FrontPage Shared Borders
Source: Virtual Promote - "I have been reading about concerns with search engine indexing and FrontPage shared borders, and now I am wondering about my site. The navigation bar in my site is a shared border with a jpeg image and image map links. Will the search engines be able to index all my pages..."

Can Look And Feel Be Copyrighted?
Source: High Rankings Forum - "...if there is a legitimate possibility that a consumer could believe that a relationship exists based on the look and feel of the site, then they have issues..."

Usability Is An Island
Source: Cre8asite Forums - "... I learn they believed their web master knew everything from design, to SEO, to user centered design. It's a shock when they learn this isn't always so. Most of them have never heard of "conversions". They just know their sites "aren't selling". This is their terminology."

The Don'ts of Directory Development (Free Reg. Required)
Source: Webmaster World - "Recently I've been involved in quite few topics concerning various directories that appear to have been manually removed and/or penalized by various search engines. From those discussions and my research over the years, I've put together a list of Basic Don'ts when developing a directory. Remember, these are just the basics..."

Blocking "generic" AdSense Ads (Free Reg. Required)
Source: Webmaster World - "By 'generic' ads I'm talking about advertisers like,, and No matter the keyword is, they have an Adsense ad saying how you can 'Buy ABCDEFG here' or 'Compare prices of ABCDEFG here' or find 'New and used ABCDEFG here', etc. ... I'm wondering if blocking them would allow more targeted advertising to be displayed. What do you think?"

What Is Your Greatest AdSense Advice? (Free Reg. Required)
Source: Webmaster World - "What is the one thing you think is the greatest advice you can give to newcomers to AdSense on how to improve their earnings? It doesn't have to be a big secret, but something you think is a 'tip' or a 'hint' about how to use AdSense for maximum effect."

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From the Small Business Brief...
(If you like our search engine news, you'll love our small business news.)

Will MSN Use PPC to Challenge Google?
"MSN would have to find a way to take those search partners away in the same way Google did with Overture and then like Jennifer noted in her article, offer a better revenue earning model to people currently using AdSense. I have to say though that this will not be easy and a task that I hope Microsoft WILL NOT be able to accomplish."

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