Search Engine Marketing News

Weekly Newsletter - 2005-01-12

Hi Everyone,

Remember Nemo? Well, one of our forum members has a cute little orange fish of his own. In this case, it's the Orangefish Directory. Be sure to add it to your submission list.

I also wanted to remind you about our Small Business Brief newsletter. In much the same way we cover search engine marketing news, the Small Business Brief provides a weekly digest of articles that inspire and inform small business folks. Subscribe here. :-)

Have a great week!

Robert Clough

Have questions or comments? Drop by our forum.


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Search Engine Marketing News

Top 500 Search Engine Keywords Of The Week
Source: Search Engine Guide - This week's list of the top 500 most frequently searched keywords.

Click Fraud: Somebody Is Cheating You
Source: ClickZ - Click fraud is something of a ticking bomb and carries the same sort of reputation-besmirching potential as pop-ups and spam. If we address the issue now, we can get a handle on it before the industry panics. The last thing we need is yet another issue that causes people to lose confidence in online advertising.

Trusted Feeds for Search Campaigns
Source: iMedia Connection - Have you ever looked at the keywords that lead consumers to click on your trusted feeds listing to land on your site? You will find a minefield of information on how consumers think. You will discover what keywords lead them to interact with your brand and at which stage in the purchase funnel.

The SEM CEO's Predictions, Part 2
Source: ClickZ - In 2005, more of these vertical content properties will rebrand themselves as search properties.

Yahoo! Plugs Targeting Power
Source: MediaDailyNews - Yahoo! plans to use domain targeting with the campaign, which will involve displaying ads to visitors coming from Internet protocol addresses of specific companies--including ad agencies, clients, and prospective clients.

Google's New Ad Policy to Affect Affiliate Marketers
Source: ClickZ - The new policy, which will be implemented over the coming weeks, is intended to create a cleaner interface for users, increase the diversity of merchants represented in the links, and reduce duplicate ads, all while recognizing the important benefits affiliate marketers bring to the table, said Salar Kamangar, director of product management at Google.

Kraft Supports Pro-White Groups? Lack Of Search Ad Targeting Makes It So
Source: Search Engine Watch - I've long written that advertisers should be able to pick and choose exactly where they show up in a search company's network. Gary just passed along a great news story he found, Story search reveals Google glitch, that illustrates why this is so.

Ingredients of a Search Engine Friendly Site
Source: Search Engine Guide - Many are under the impression that one has to sacrifice the end user if they are to please the search engine. Nothing could be further from the truth. It is the end user that you want to attract and as a result, covert to a customer. Therefore you should always design and market your site with the end user in mind.

The Agency Opportunity in PPC Search
Source: ClickZ - Agencies, take heed. There's a huge market opportunity out there. The need for conversion marketing services is fueled by the relentless pressure of the PPC auction marketplace and the need to maximize return from affiliate marketing channels.

Frequent Spidering Doesn't Help Rankings
Source: Search Engine Guide - There are people who think that a site that is visited often by the search engine spiders will rank higher for its optimized keyword phrases. The truth of the matter is that there's no evidence to suggest that rankings are affected by how often your pages are visited by the spiders.

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Discussion Threads of the Week
(Links to search engine forum discussion threads that deal with search engine marketing topics. Each listing provides the topic, the source, and a brief snippet from the discussion.)

Are Two Sites Better Than One?
Source: High Rankings Forum - "Would the product be better served to stand on its own, in its own website and domain? If I chose to keep my products tied to one website, can I still achieve high-rankings and traffic to my new product section? Would it really make a difference either way?"

Title Attribute Control Test
Source: Search Engine Watch - "Google states that 100 variables are considered for ordered rankings - If true is Title Attribute one or merely for usability - let's find out."

Time For An Indexing Summit?
Source: Search Engine Watch Forums - "The last time search engines came together to consider how to index the web in a coordinated fashion was 1996! Isn't it time for new developments to be considered? And what types of special tags or features would you like?"

Buying Sites to 301 Redirect
Source: Search Engine Watch Forums - "I am planning on buying a few sites and using a 301 redirect to transfer the link popularity over to my site. has anyone tried this before? anything i should know before doing it?"

Which directories would YOU pay to be included in?
Source: Best Practices Forums - "Okay, hypothetically you have just finished designing your great new website and you have some spare cash to promote it. You decide that you're going to use this money for directory submissions - which directories would be the first ones you would pay for inclusion and why?"

It is Official : AdWords Policy Takes Aim at Affiliate Ads (Free Reg. Required)
Source: Webmaster World - I suspect that Google would like to see affiliate marketing revert to what it was intended to be in the early days--as a form of advertising, not as an end in itself. It isn't in Google's interest to promote 'PPC arbitrage,' just as it isn't in Google's interest to let networks of boilerplate affiliate sites dominate its SERPs."

A Few Notes on AdSense Stats (Free Reg. Required)
Source: Webmaster World - "...the closest you can get to a serious analysis of your figures is to look at them over the course of several days/weeks/months (and preferably excluding the last few days from your analysis). One method used to great effect by some members here is the rolling average..."

Source: Search Engine Watch Forums - "...the SMA movement is about making sure they have THEIR say in the industry. It's about the way the industry develops and probably even ways they can protect themselves from cash grabbing, self appointed couldn't-care-less organisations like SEMPO."

Search Marketing Association, of North America - SMA-NA
Source: High Rankings Forum - "The problem is that SEMPO is designed to cash in on big bucks sponsors and SEO firms. Key members have even stated that small SEO firms are 'not their target audience'. To me, that was unforgivable. Small SEO firms and single SEO's working in IT departments form the vast majority of this industry. How can you claim to be an industry association if the industry is not your target audience?"

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From the Small Business Brief...
(If you like our search engine news, you'll love our small business news.)

Software and computing help for a baby boomer
"I eventually want to learn to publish and handle my own web sites. Is there a place I can go to learn these things? I need to do this on my own time and at my own pace. I would appreciate any information."

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