Search Engine Marketing News

Weekly Newsletter - 2005-02-02

Hi Everyone,

MSN has officially rolled out their new search engine providing another unique database for you to work with. Jennifer Laycock covered the news and brought up a good point:

"Three popular engines showing three different sets of results means more room for companies to get a top ranking on at least one engine."

Good news in my mind. What do you think?

Have a great week!

Robert Clough

Have questions or comments? Drop by our forum.


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Search Engine Marketing News

Finding an SEO Consultant
Source: Search Engine Guide - Finding a reputable search marketing firm can be difficult. Find out what you should be looking for and where you should be looking for it.

Top 500 Search Engine Keywords Of The Week
Source: Search Engine Guide - This week's list of the top 500 most frequently searched keywords.

Paid Search Market Maturing
Source: Search Engine Guide - A newly issued report from eMarketer examines the impressive number that have been driving the paid search industry for the past few years and estimates the increases that we will likely see through the end of 2006.

Black-Hat Myths About White-Hat SEO
Source: ClickZ - This column addresses some inaccurate comments made by black-hat SEOs about white-hat search optimization strategies.

ClickTracks Releases Mid-Range Web Analytics Package
Source: Search Engine Guide - Bridging the price and feature gap between ClickTracks Analyzer and ClickTracks Professional, Optimizer has been designed for use by consultants and mid-range search engine marketers.

The Hidden Affiliate War
Source: ClickZ - It's been a few weeks since Google implemented its one-ad-per-domain rule. Is the cure worse than the disease?

Moving Targets
Source: ClickZ - Ready for destination advertising and video search engine optimization?

Google's AdWords gets API beta
Source: - Google said the API will allow advertisers to more closely tailor ad content to reflect specific needs. The API, for example, will let advertisers create customized reporting tools that offer more detail on how successful their ads have been.

AlmondNet Debuts "Post-Search" Search Behavioral Ad Network
Source: SearchDay - AlmondNet is unveiling a new program today to deliver advertising across the web targeted to the topics someone has searched on recently, including queries done on major search engines such as Google and Yahoo.

Sponsored Links Extend Their Reach
Source: eWeek - Faced with advertisers who want to place more ads and publishers who seek more revenue, sponsored-link providers such as Google Inc. and Inc. are trying out approaches ranging from putting sponsored links in e-mail newsletters and syndication feeds to letting users choose the ads they read.

Going Where the Searchers Are
Source: Search Engine Guide - One of the problems of traditional search marketing is that by targeting keywords and keyword phrases for products that you can easily sell, you may be passing up the chance to draw tons of traffic and and create new revenue from so called "trivial" searches.

SEO: The True Cost of Doing It Wrong
Source: Search Engine Guide - Often, the cost of effectively performing SEO in-house, when fully calculated, will be equal to or greater than the costs of outsourcing (due to a sizable learning curve and the necessary testing and experimentation required).

What to do with Keywords for your Search Marketing Campaign
Source: Search Engine Guide - I understand that one is supposed to optimize the copy of their website to incorporate as many of these keywords as will logically fit but is there a registering process that goes along with the keyword selection process?

Search Engine Changes Blur the Line Between Myth and Reality
Source: Search Engine Guide - This year many common assumptions about search engine marketing have been made obsolete or require a different way of thinking. Many erroneous assumptions continue to be proliferated in hundreds of forum posts, emails and marketing articles.

Search Engine Users Head Offline to Shop
Source: Search Engine Watch - While search engine marketing has long been touted for its ability to deliver targeted traffic and generate high conversion rates, the reality is that most searchers research products online, but purchase them from brick and mortar stores.

The Power of Virtual Search Engine Marketing
Source: Search Engine Watch - Outsourcing has hit virtually every industry, and now it has become a vital strategy for search engine marketing firms that not long ago insisted on attending to every detail. Here's how the trend is playing out.

Shopping around: comparison shopping Websites
Source: Catalog Age - Comparison shopping engines can help you boost sales and acquire customers — provided your company's product is a top contender among the search results. And that doesn't mean your company has to offer the lowest prices for the merchandise featured. Via Search Engine Lowdown

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Discussion Threads of the Week
(Links to search engine forum discussion threads that deal with search engine marketing topics. Each listing provides the topic, the source, and a brief snippet from the discussion.)

Microsoft Releases the New MSN Search Engine
Source: Small Business Ideas Forum - "I guess the question is, how much better than Google or Yahoo! does MSN's search have to be in order to get people to use it?"

Site Developers
Source: High Rankings - "I would like to know others opinions on this issue of handcoding vs advanced software that may add excess code all in the light of optimization. In other Words is there significance in handcoding for optimization purposes?"

Search Engine Algorithms - Things I've Noticed Recently
Source: High Rankings Forum - "Do you suppose that you get google brownie points for having a frequently updated website, where there’s a frequent and significant change in content (but the content still stays relevant)?"

Google's Supplemental Index
Source: Search Engine Watch Forums - "...there are 'innocent' ways your pages can get there e.g. if there are site related issues preventing Googlebot from spidering known indexed urls (which are recoverable); your pages can get there by deleting pages from your site (which won't be recoverable - as you deleted the pages); and there are also possibly other reasons relating to Google removing the pages....."

Affiliate Links - Direct Or Re-direct
Source: High Rankings Forum - "I am currently building an affiliate site and want to make sure that the affiliate links (leading to the merchant sites) don't put off my visitors, or the search engines."

Google Hires a FireFox/Mozilla Developer
Source: Webmaster World - "Maybe Google realizes they don't need their own browser, they just need astounding integration with a free and open source browser that's the best out there."

Tracking Code - Revisiting the # vs. ? Question
Source: High Rankings Forum - "Do you suspect substituting # for ? in order to affect link pop (assuming it's possible) will likely be viewed as trickery in time?"

I Just nofollow'ed My Entire Site
Source: Webmaster World - "Why not horde the PR?"

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From the Small Business Brief...
(If you like our search engine news, you'll love our small business news.)

Need Ideas for Expo
"My business has been approved for a presentation and a booth at a Women's Expo in March. There will be a lot of people there who sell tangible products and will, I'm certain, have lots of give-aways. As a business which sells experience, assisting people to create successful online businesses, what do you suggest we could do to attract traffic at the booth?"

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