Search Engine Marketing News

Weekly Newsletter - 2005-03-09

Hi Everyone,

We are on a limited publishing schedule this week due to Spring Break. Of course, I wasn't going to skip the newsletter this week because it is one of my favorite activities.

Have a great week!

Robert Clough

Have questions or comments? Drop by our forum.


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Search Engine Marketing News

A New F-Word for Google Search Results
SearchDay - A new study has added tangible evidence to the widely held view that top-ranking search results get the most attention from users, and that lower-ranking results are all but invisible to most people.

Overture / Yahoo's contextual advertising program getting closer to reality
JenSense - I have confirmation from a manager at Overture that they are in their beginning test phase, and more information will be available after that time. In the meantime, anyone interested in getting more information as it becomes available, you can fill out an information request form at

What Traffic Google Giveth, AutoLink Taketh
iMedia Connection - While some argue that AutoLink is a boon for users, many, myself included, feel it represents a significant overreaching threat to online advertisers. It’s just plain wrong. Google is altering publishers’ content without asking for permission.

Kanoodle Targets Local Content Pages
ClickZ - The new product, called LocalTarget, will let advertisers target ads to local markets, thereby letting them craft unique creative and specialized landing pages for those audiences.

Will Click Prices Continue to Rise?
ClickZ - There's a lot of anxiety about PPC prices. Six factors to help you predict the rise of PPC prices in your industry.

Sullivan: Vertical, Organic Search Deserve Attention
ClickZ - "I can't say it enough. Vertical search is going to take over," he said. "The people who are going to win are the people that understand shopping search now."

Policing Affiliates Big Challenge for PPC Search Players
ClickZ - Pay-per-click search companies difficulties' adequately policing their affiliate distribution partners is one of the bigger challenges facing the search marketing industry, experts said.

Keyword Research – The Core of Search Engine Marketing
Search Engine Guide - Data for keywords and phrases changes based on competition and market need. As such, an excellent key phrase could easily become obsolete. Not staying on top of things could result in a decline in your search engine traffic.

Yellow Pages Introduces Local Search Guide
Search Engine Guide - In response to the growing interest in local search, the Yellow Pages Association (YPA) introduced a new column this month called "Viewpoints" that features commentary and articles relating to the growth and development of the local search market.

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Search Engine Books & Services (Classifieds)

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How to save money and get more targeted visitors

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Discussion Threads of the Week
(Links to search engine forum discussion threads that deal with search engine marketing topics. Each listing provides the topic, the source, and a brief snippet from the discussion.)

SES NYC Expo Stunt Disrespectful to Women
Search Engine Watch Forums - "To any professional woman of decision making levels, and who is as capable as her male counterparts, it is indeed insulting. As a female SEO, I do find it highly disrespectful to the women who have helped build this industry into what it is and helped make it a respectable profession."

Google Adds Weather Feature
Webmaster World - "Weather, news, sports, flight information, email, pictures, etc etc. Why would anyone ever leave Google? Why would we let them use our content as bait?"

The Best CSS Book You Ever Bought?
Cre8asite Forums - "I need to learn more CSS and as useful as all the various online guides and tutorials have been, I prefer learning from books."

Obnoxious Cloaking Scam
Search Engine Watch Forum - "The scam is perpetrated by a hosting company on its hosting clients. When a search engine spider, such as Googlebot, requests a client's page, the host adds a bunch of links to the page that is returned. The client has no idea that it happens. The links are mostly to the host site's pages, and are added for the link text benefit..."

Target=Blank tag and Stats
Cre8asite Forums - "To open links in a new window or not. Everyone sems to have their own opinion on this. I have a couple of questions regarding this..."

Yahoo's Contextual Ads in the Wild
Virtual Promote Forums - "I'm looking forward to Overture competing with Google when it comes to contextual advertising. By the way--MSN is also quietly testing their own PPC and contextual advertising program, as well. No word on when it's going to be rolled out, though."

AdWords Daily Budget
Webmaster World - "My daily budget is set to $30. I spent less than that in a whole month actually since I target specific words and phrases. But I don't understand completely if raising that daily limit would help me. My question: if I set it still higher: $99 will my add be show more times?"

Can Google Push Users To Yahoo & Msn?
High Rankings Forum - "Is it possible that Google make it so difficult to manipulate their results, that the webmaster community simply up and shift to focus on Yahoo and MSN?"

Overture Services To Become Yahoo! Search Marketing Solutions
High Rankings Forum - "Discussions revolving around 'I want to appear on Yahoo' will be simpler for me if I don't have to introduce the Overture brand into the discussion."

Google Hires Top Windows OS Programmer
Webmaster World - " if true (big IF - but we do know Dave has friends in low Redmond), then we have some more evidence that Google is not messing around with a wimpy browser, but going for a bite, but it is going for the whole system:"

What is usability in one word?
Cre8asite Forums - "If we blasted 'usability' into oblivion so that it could never be used again, what word or short phrase would replace it?"

Do Generic Search Terms Drive Most Buying?
Cre8asite Forum - "Generic search term competition mostly favours vendors who know about branding, and present a superbly credible appearance. Oh, and those with the deepest pockets, of course."

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From the Small Business Brief...
(If you like our search engine news, you'll love our small business news.)

Make Mine to Grow: Building Your Solo Business to Outgrow You!
"Being the only person in a business, wearing all of the hats, is just a stepping stone to increased prosperity. What steps can you take if you plan to expand your business some day?"

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