Search Engine Marketing News

Weekly Newsletter - 2005-03-16

Hi Everyone,

We are launching a newsletter about software for small businesses. Each week I'll locate a variety of software and scripts and provide you with a brief description of what it does and where to find it.

Before you non-geeks assume this newsletter won't be for you, allow me to make a few points:

1. It's a great way to find new tools to improve your site and increase return visits, sales, etc.

2. Non-techie. I'll work to replace the geek-speak with language we can all understand.

3. It will be a quick, easy read.

Sound good? If so, follow this link to sign up.

Have a great week!

Robert Clough

Have questions or comments? Drop by our forum.


Thanks to our sponsors for keeping this a free newsletter...

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Search Engine Marketing News

MSN Introduces New adCenter Paid Search Solution
Search Engine Guide - One of the potentially unique aspects of Microsoft's paid search program is its ability to offer more specific targeting of the ads. Through the use of IP data and its own database of personal user information, Microsoft could take keyword based advertising to the next level.

MSN To Launch Its Own Paid Listings Program
SearchDay - Given the six month horizon we already have, I'd say don't expect this until the end of the year, at the earliest. MSN has no need to rush. Its deal with Yahoo for paid listings runs through June 2006.

Popular Search Marketing Myths Debunked
Search Engine Guide - There are a few myths that seem to continue to be spread and that often pop up among small business owners that are trying to get enough of a grasp on search marketing to hire a professional to help them with their site.

Hiring a Search Engine Marketer
Search Engine Guide - Do-it-yourself SEO is a great way to go- if you've got the time to put in, anyone can effectively optimize a website. However, it makes sense to hire a professional when your time is better spent doing what you do best; running your business.

Increase Website Traffic by Giving Them What They Want
Search Engine Guide - Many internet marketers still believe that link building, both one way and reciprocal, are the way to go. I find this to be an outdated method that wastes time that could be otherwise spent implementing other far better ideas.

The Google 302 pagejacking problem explained
SEO Scoop - Many people have discussed the problem, but most never really understood the mechanics of the problem (myself included). Hopefully, this post will enable everyone to get a grip on the problem.

Marketers React to Yahoo! AdSense Alternative
ClickZ - Many marketers would welcome Yahoo!'s launch of a contextual ad network for smaller publishers -- providing it's different from Google's AdSense program.

Google Local Adds Business Registration Tool - The latest development is Google Local Business Center, a registration tool through which businesses may modify their listings in Google local.

Microsoft Plans Service to Sell Internet Search Ads
Bloomberg - Microsoft Corp., which runs the No. 3 U.S. Internet search engine, plans to start a service where clients will pay to be listed alongside its MSN search results, people familiar with the plans said.

ClickTracks Optimizer Offers Must Have Reporting for Small Businesses
Search Engine Guide - Overall, ClickTracks Optimizer is a winner, offering a variety of reports and tools that were present in past releases as well as introducing a few new options to the mix as well.

Are You in for a Safe Landing? - PPC Landing Pages
Search Engine Guide - You've paid for your ticket and your ads are up on Google AdWords and Yahoo's Overture, but have you set up a safe landing for your clients?

Hosting and SEO Q&A With CFDynamics
Search Engine Guide - I just completed a question and answer session with CFDynamics, a ColdFusion Hosting company. The questions were geared towards their hosting customers with a basic understand of the search engines but little or no understand of search engine optimization or search marketing.

The Terrier Project
Search Engine Guide - Terrier is different because it includes a novel link analysis component that is more general than Google’s PageRank, does not use parameters such as the damping factor, can be applied in a query-dependent or independent way, and could be used in various applications, such as multilingual retrieval.

Competition Comes to the Ad Market - The arrival of Yahoo -- and possibly Microsoft -- in the adwords market will be good for publishers and advertisers simply by expanding the range of choices and by fostering innovation through competitive pressures.

Big Brands Equal Big SEO Opportunities
ClickZ - Reasons why small to medium businesses outperform big brands in the SEO arena.

Yahoo seeks to expand in Google territory - Yahoo plans to launch its own advertising option for small publishers, a source familiar with the plan said. Like Google's service, Yahoo's self-serve product will display text ads deemed relevant to the content of specific Web pages. Advertisers pay only when a reader clicks on their ad. Yahoo and publishers will split the fees.

SEO Without Usability -- An Exercise in Futility
Search Engine Guide - SEO had worked well for this company -- here I was -- a qualified buyer with credit card in hand who had found their site through a search engine. And yet I abandoned that site (and the nine others like it) in disgust.

Search Engine Optimization in the Here and Now
Search Engine Guide - Once the broad principles are clear, SEO requires careful and detailed work on all the elements of each web page once appropriate keywords and keyword phrases have been selected.

What’s The Deal With "Other" PPC Search Engines?
Search Engine Guide - There is a lot of controversy going on regarding the actual conversions that 2nd tier search engines bring. However, you might wind up paying the same or even less per sale, as the bids are significantly lower on the 2nd Tier engine where it took 200 clicks to make 1 sale.

Click Fraud: Problem and Paranoia
Wired - What can a victim of click fraud do? ...Contest the charges on your credit card as fraudulent. If enough merchants did it, they could enlist powerful allies: American Express, Visa and MasterCard, who would likely pressure the other search engines to do something about it.

Increase Traffic to Your Blog from Search Engines - The Top 5 Tips
Search Engine Guide - If you haven't already submitted to blog directories, you are missing out on some great one-way links. But before you head over there and start submitting, you should know a little about how to optimize your blog.

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Search Engine Books & Services (Classifieds)

Lower your Google AdWords click costs
How to save money and get more targeted visitors

Boost Your Website Traffic
Add Your URL to RLROUSE Directory. Keyword bidding on CPA rates
Advertisers are displayed on targeted searches. Publishers paid CPC rates 70% of revenue.

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Discussion Threads of the Week
(Links to search engine forum discussion threads that deal with search engine marketing topics. Each listing provides the topic, the source, and a brief snippet from the discussion.)

Google Adds Weather Feature
Webmaster World - "Weather, news, sports, flight information, email, pictures, etc etc. Why would anyone ever leave Google? Why would we let them use our content as bait?"

The Best CSS Book You Ever Bought?
Cre8asite Forums - "I need to learn more CSS and as useful as all the various online guides and tutorials have been, I prefer learning from books."

Obnoxious Cloaking Scam
Search Engine Watch Forum - "The scam is perpetrated by a hosting company on its hosting clients. When a search engine spider, such as Googlebot, requests a client's page, the host adds a bunch of links to the page that is returned. The client has no idea that it happens. The links are mostly to the host site's pages, and are added for the link text benefit..."

Target=Blank tag and Stats
Cre8asite Forums - "To open links in a new window or not. Everyone sems to have their own opinion on this. I have a couple of questions regarding this..."

Yahoo's Contextual Ads in the Wild
Virtual Promote Forums - "I'm looking forward to Overture competing with Google when it comes to contextual advertising. By the way--MSN is also quietly testing their own PPC and contextual advertising program, as well. No word on when it's going to be rolled out, though."

AdWords Daily Budget
Webmaster World - "My daily budget is set to $30. I spent less than that in a whole month actually since I target specific words and phrases. But I don't understand completely if raising that daily limit would help me. My question: if I set it still higher: $99 will my add be show more times?"

Can Google Push Users To Yahoo & Msn?
High Rankings Forum - "Is it possible that Google make it so difficult to manipulate their results, that the webmaster community simply up and shift to focus on Yahoo and MSN?"

Overture Services To Become Yahoo! Search Marketing Solutions
High Rankings Forum - "Discussions revolving around 'I want to appear on Yahoo' will be simpler for me if I don't have to introduce the Overture brand into the discussion."

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From the Small Business Ideas Forum...
(If you like our search engine news, you'll love our small business news.)

Newsletters - to use a provider or not
"Is there a benefit to hiring one of these providers to send emails vs integrating the capability into your own website and sending from it?"

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