Search Engine Marketing News

Weekly Newsletter - 2005-03-23

Hi Everyone,

There was a great response to last week's announcement about our soon to launch Small Business Software Newsletter. Thanks to everyone that subscribed or sent software recommendations. The first issue will roll out next week. In case you missed the announcement, here's a recap...

1. Each week I'll locate a variety of software and scripts and provide you with a brief description of what it does and where to find it.

2. I'll work to replace the geek-speak with language we can all understand.

3. It will be a quick, easy read.

4. It will be a great way to find new tools to improve your site and increase return visits, sales, etc.

You can follow this link to sign up.

Have a great week!

Robert Clough

Have questions or comments? Drop by our forum.


Thanks to our sponsors for keeping this a free newsletter...

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Search Engine Marketing News

Writing for Search Engines
SearchDay - Success in search engines almost always means striking a delicate balance between applying search optimization techniques to web pages and creating high-quality, meaningful content. Effective writing for search engines is the key to achieving this balance.

Getting Listed in the ODP, Google Directory
Search Engine Guide - Learn how to get listed in the ODP and Google directory. Getting listed within these directories is a crucial step towards success for many websites.

Q & A With Become CTO Yeogirl Yun
Search Engine Guide - AIR evaluates a web page based on what other "knowledgeable" sites in that specific field say about the page, and also evaluates the page based on what the page says about other "knowledgeable" sites in the specific field."

Successful Website Marketing Needs More Than Great Search Listings
Search Engine Guide - In order for search marketing to be an effective marketing strategy, people have to look for what you sell. This seems to be an obvious statement, but it's surprising how many business owners overlook this detail.

Is Cloaking Deceptive Advertising? Not Necessarily
Search Engine Watch - First, I don't know that getting organic listings in a search engine would be considered "advertising" under US laws, much less those of other countries. In addition, if what was promised in the search listing is generally the same as what someone gets when they arrive at the page, it's hard to argue consumer deception.

Search Marketing Techniques, Deceptive Advertising Laws & Other Laws
Search Engine Guide - Techniques that may have required little thought or drawn little attention in the past, when the search marketing industry was smaller and less formalised, are not appropriate for a larger, more formal industry.

Link Building - The Waiting Game
Search Engine Guide - Link building is a waiting game. Many clients have asked me why they do not see changes in traffic or ranking before a month goes by. It takes time for the search engine robots to find those new links and index the pages they are linked to.

Local Search: Convert and Win
ClickZ - If you operate a classic Yellow Pages-oriented business, build a Web site, even if it's just a single page, and experiment with local search advertising. It's still very affordable, and you may find more prospects than you expect replaced their use of the Yellow Pages with that of search engines.

MSN's adCenter: More Control and Better Results
ClickZ - At last, marketers who use MSN's featured listing product, but who want more control, will get their wish. The new platform will provide all the control of Google AdWords, plus some very useful targeting options that will place MSN in the forefront of PPC search advertising.

When Keywords Don’t Deliver
iMedia Connection - Web-writing guru Nick Usborne tells us how to optimize keywords for that hardest search engine of all: the human heart.

The Budget Webmaster’s 6 Step Guide to Improving Existing Rankings in Google
Search Engine Guide - If you got ranked for a keyword you wanted At All, the game’s not over yet. If your site’s content is geared towards that subject, you can get your ranking in search engines increased, at no cost. How?

Lessons Learned from Eye Tracking Studies
SearchDay - You've optimized your web pages to be search engine friendly, and they're ranking well in search result pages, but so what—if users don't actually do what you'd like them to do once they arrive at your web site.

Amazon's A9 Offers Unique Local Search Experience
Search Engine Guide - One of A9's goals is to encourage both consumers and businesses to come to the site and update listing information with photographs of the business, Web site addresses, email addresses, details about product offerings, even updates to the categories that a business should be listed under.

User Experience and Search Engines: If Your Home Page Could Only Talk
Search Engine Guide - I can’t tell you how glad I am that you found my website. You have no idea the great lengths we’ve gone to get you here, let alone what we’re about to do to keep you on this web site.

Corporate SEO Preparation
Search Engine Guide - Large companies are just now starting to recognize the wisdom behind a full spectrum approach to search engine marketing and the marching orders seem to have gone out to the marketing divisions.

Search Rank Easy to Manipulate
Wired - Greg Boser manipulates search engines for a living, and there's little the Googles of the world can do about it.

How to Find an In-House SEM Specialist
ClickZ - Need for in-house SEM? There are several paths you can take to find the right person for the position.

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Search Engine Books & Services (Classifieds)

Lower your Google AdWords click costs
How to save money and get more targeted visitors

Boost Your Website Traffic
Add Your URL to RLROUSE Directory. Keyword bidding on CPA rates
Advertisers are displayed on targeted searches. Publishers paid CPC rates 70% of revenue.

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Discussion Threads of the Week
(Links to search engine forum discussion threads that deal with search engine marketing topics. Each listing provides the topic, the source, and a brief snippet from the discussion.)

Deceptive Advertising in Search Results
Search Engine Watch Forums - "No, I don't believe that organic results are advertisements. That is why I think that if you did manage to slip an advertisement into them, it would be deceptive."

Google Placing Less Emphasis On Link Popularity?
High Rankings Forum - "...there is a rumor being circulated that they're now placing less emphasis on link popularity. Can someone point to a credible source on this topic?"

Ask Jeeves To Be Bought By Interactivecorp
High Rankings Forum - "It certainly makes me wonder if we're going to see a Big Four instead of a Big Three in search."

Virtual Promote - "I've created a site that I am very pleased with full XHTML/CSS validates on every page looks good... The client has now commissioned a SEO company and they have basically turned round and said that all of my code needs to be changed in order to optimise it. ... How can this be right."

AdSense Publishers and Our Confused Primary Focus
Webmaster World - "An interesting thread that is a throw back to the FlyCast, Burst, DoubleClick (etal) days of banners. WebWork suggests that; 'If AdSense is not about making money for the advertisers then it will fail.'. I read nearly that exact same quote in the FlyCast forums about six months before they packed it in."

Eye Tracking
Cre8asite Forums - The eyetrack articles demonstrate that there are often whole chunks of the page that are not even looked at, if we do out own 'eyetrack' survey there may be some surprising results.

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From the Small Business Ideas Forum...
(If you like our search engine news, you'll love our small business news.)

Help with RSS Feed Button for MSN
"On my blog, I easily found where to get the RSS feed button for Yahoo to add to my blog (to encourage people to add my blog to their MY Yahoo! page) But, for the life of me, I can't find the button to add 'My MSN's button to the blog. Any ideas where to look?"

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