Search Engine Marketing News
Weekly Newsletter - 2005-05-11
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Search Engine Marketing News|
Deciding Where to Spend Your SEM Dollars
By Jennifer Laycock - Search Engine Guide - How can a company decide where their search marketing dollars should go? How do you know if you should split your budget 50/50, 40/60 or even 80/20 between PPC and organic search?
The Number One Rule of Pay-Per-Click
By Jennifer Laycock - Search Engine Guide - Many small business owners don't understand that while they know how to set up a campaign, manage bids, and have even been able to see a rise in sales or leads, they are still breaking the number one rule of pay-per-click.
Who Needs Google's New Ad Offerings?
By Greg Ives - Search Engine Guide - Google now has more than just paid search; the one trick pony steps outside of their core proficiency and adds interactive advertising... and gives their advertisers more control.
Simple Server Side Includes Tutorial
By Scottie Claiborne - Search Engine Guide - SSI gives you the flexibility of a framed site without all the usability issues that come along with frames. It allows you to separate the page content from the structure and graphics, giving you the freedom to easily change any consistent element of the site without a major hassle. It's worth changing existing sites and should definitely be considered when planning a new site.
Toronto Search Engine Strategies Conference Review
By John Alexander - Search Engine Guide - My recent visit to the Toronto SES conference proved to remind me of how much fun these conferences are as well as very nice networking opportunities to meet people and pick up news from the search engines themselves.
Notes from the Under-found - SES Toronto
By Jim Hedger - Search Engine Guide - One of the best parts of being at an event like Search Engine Strategies is the presence of dozens of well known names from the SEO/SEM world.
How to Remove the Mystery Behind Search Engine Marketing: The Search Engine Marketing Kit by Dan Thies Tells All
By Kim Krause Berg - Search Engine Guide - If you like to control your web site’s destiny, and your wallet, it doesn’t hurt to teach yourself some of the basic skills needed to market your web site. Long time professional SEO and speaker for Jupiter Media’s Search Engine Strategies conferences, Dan Thies, has written and compiled a new workbook called The Search Engine Marketing Kit.
There’s Gold at the Patent Office
By Mel H Pine - Search Engine Guide - The search engine optimization community is prospecting for gold in two patent applications recently made public. One was filed by Google in December 2003, the other by Yahoo in March 2004.
How to Submit Your Site to Directories
By Kalena Jordan - Search Engine Guide - Unlike submitting to search engines, submitting your site to directories and niche portals usually involves a lot more than simply typing in your URL.
SEO and the Zen Factor
By Jill Whalen - Search Engine Guide - For those of you just starting to learn SEO, you may read some of the more ethereal stuff written on the topic and simply not be able to grasp it -- yet. But don't despair! If you immerse yourself in the topic, you will find that every day you understand more and more.
Measuring Web Site Effectiveness
By Robin Nobles - Search Engine Guide - Measuring the percentage of traffic from search engines over time is one way to measure the effectiveness of an online marketing campaign. What other elements can be truly and effectively measured?
Mental Models For Search Are Getting Firmer
By Jakob Nielsen - useit.com - In user testing, people tell us that they want search on websites and intranets to work like X, where X is their favorite major search engine. Luckily, all three of the major engines (Google, Yahoo, and MSN) work the same.
Display Ads Drive Searches in Yahoo! Case Study
By Pamela Parker - ClickZ - The study found that consumers who saw Harrisdirect's display ads later did 61 percent more searches on related terms than did a control group... Those exposed to the display advertising also clicked on 249 percent more related paid search ads on results pages.
Identifying SEO Experts, Part 2: Intermediates
By Shari Thurow - ClickZ - Usability and information architecture existed long before the Web and search engines did. An intermediate SEO expert should have education, training, and experience in site usability. He should actually apply this knowledge to make sites more search friendly.
Converting Searchers to Buyers
By Chris Sherman - SearchDay - Attracting people to your web site through optimized content or sponsored links is just the first step in an effective search marketing campaign. To be truly effective, your site must also persuade visitors to take advantage of your products or services.
Banners and Search Merge in Contextual Markets
By Kevin Lee - ClickZ - One thing is clear: regardless of ad format, the media will be auctioned. Auction pits one marketer against another, resulting in the highest yield for publisher and network. If you think managing search campaigns with bids on thousands of keywords is complex now, you may be in for a real roller coaster ride very soon.
What Clicks with Web Searchers
By Anne Kennedy - SearchDay - How do searchers find what they want online? Not the way you might think, according to a number of new studies that examined searcher behavior in a variety of situations.
Link Harvester - Free & Deep Access to Link Information
By Aaron Wall - SEO Book.com - After you see enough linkage data you become aware of how competitive a site is and how you should go about promoting it.
Meta Tags and Link Deficiency Confusion
By P.J. Fusco - ClickZ - Are meta tags still important in SEO? How critical are links to your site? A commonsense approach to both.
Clutter, Relevancy, & Search
By Kevin Ryan - iMedia - The more you pile onto a search page, the more frustrating it will become for searchers and advertisers alike.
Click Fraud: A Legal Look
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By Grant Crowell - SearchDay - Click fraud is a growing concern among search engine marketers, but who ultimately is to blame? Perhaps more importantly, what's being done to address this increasingly contentious issue?
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(Links to search engine forum discussion threads that deal with search engine marketing topics. Each listing provides the topic, the source, and a brief snippet from the discussion.)
Discussion Threads of the Week|
More AdSense Ad Units = Less Money?
Search Engine Watch Forums - "The best ads will appear in the ad unit that appears first in the HTML code, regardless of where it appears on the page itself. So if you are running multiple ad units, you will want the unit with the best CTR to appear first in your html code."
How Much To Charge? First "Real" Gig
High Rankings Forum - "Divide your project in reasonable parts and put prices to it. ...$10,000 sounds a lot more then 2275 + 3445+ 3760 + 2240 ( but it isn't)..."
Banning Google Web Accelerator
Small Business Ideas Forum - "fantomNews is providing information on blocking the Google Web Accelerator and they provide the following points as to why they are taking a stand against Google's Web Accelerator..."
Copy For Conversion... Emotion Or Logic?
High Rankings Forum - "Don't mistake 'emotion' for 'hype.' They are NOT the same thing. Everybody has an emotional level. Your job, as a copywriter, is to discover what your customer's is."
Optimal Way To Add Another Language To Site
High Rankings Forum - "After two years or so I have finally decided to add the English version to one of my sites. So, I'm trying to figure out whether I should put it into a subfolder (i.e. www.mysite.com/en/) or set up a different subdomain (i.e. www.english.mysite.com)."
Where To Get Links?
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High Rankings Forum - "I run an inkjet cartridge website, and have had it up for around 6 months, but it has been unsuccessful because of a lack of customers. ...Unfortunately, I can't seem to think of types of sites that could link to me."
(If you like our search engine news, you'll love our small business news.)
From the Small Business Ideas Forum...
HP Survey: 10% of Small Business Marketing Plans Include Blogs
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"When you consider that not quite half of the small businesses surveyed even have websites, the fact that 10% are including plans for blogs is pretty remarkable."
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