Search Engine Marketing News

Weekly Newsletter - 2005-05-25

Hi Everyone,

We've just added a new category at our forums: Domain Names. If you have any questions or comments about your domain, registrars, or even becoming a speculator in the secondary domain market, we'd love to hear from you.

Have a great week!

Robert Clough

Have questions or comments? Drop by our forum.


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Search Engine Marketing News

Virtually Perfect: How To Structure A Virtual SEM Business For Success
By Stacy Williams - Search Engine Guide - Even in the age of technology, people are a critical part of business success. And when you are operating virtually, itís even more important to find the right team.

PPCall: Not Yet Sweet Nectar for Marketers
By Greg Ives - Search Engine Guide - Not to keep dumping on PPCall, but I came up with some more issues recently that made me ask, "will PPCall be sweet nectar for marketers?"

New Kid on the Search Block: Pay-Per-Call
By Paul Bruemmer - Search Engine Guide - ...all good news for Americaís small to medium sized businesses without websites. It can also be used to good advantage by firms with complex products and services that require a personal or "high-touch" sales approach to make the sale.

TrustRank & the Company You Keep
By Aaron Wall - - ... if a large percentage of your links come from sites which are not well trusted search engines could either discount those links, or produce a negative weight against your site which more than compensates for the gains given from link spamming.

The Law of Unintended Consequence
By P.J. Fusco - ClickZ - For those in the search engine optimization (SEO) business it's difficult, if not impossible, to get a client to accept the fact that "stuff happens," even when minor changes, much less major changes, are made to their Web sites.

Access for All
By Matt Bailey - Search Engine Guide - While Web accessibility seems to be a polarizing issue, it is becoming one that will be inescapable as the internet community progresses.

Log File Analysis and SEO
By Kalena Jordan - Search Engine Guide - There is specific data about your web site that you should be looking at in your log files on a regular basis. Several variables should be examined monthly or even weekly to ensure your site design and page optimization is on the right track.

Create New Pages for PPC Search Landing Pages
By Kevin Lee - Pay-per-click search's control is a gift. By not exercising that control, you hand it to your competition. ...10 reasons your existing Web site may be completely wrong for your PPC search landing pages.

How Do Search Engines Work?
By Gallianno Cosme - Search Engine Guide - This article aims to shed some uncertainty you may have about search engines. After all, if you want to benefit from being listed on search engines, you'd better know how they work.

SEM Growing More Complex
By Jim Hedger - Search Engine Guide - Search marketing has become more important and is thus becoming more professional. With growing acceptance of online communication tools, and a number of alterations to the faces of search engines themselves, the marketing arena has been upgraded from a three-ring circus venue to a Super Bowl sized stadium.

Don't Disable Your Site for Handicapped Users
By Matt Bailey - SearchDay - Are you designing web sites that are accessible to disabled users? If not, you're overlooking a powerful market segment of millions of searchers and potential buyers.

Search Referral Data for this Here Site
By Andrew Goodman - Traffick - One interesting trend is the increase in what we believe might be regular readership via RSS feeds. I suspect the analytics services need to buckle down and offer a better breakdown of those kinds of visitors.

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Discussion Threads of the Week
(Links to search engine forum discussion threads that deal with search engine marketing topics. Each listing provides the topic, the source, and a brief snippet from the discussion.)

AdWords Text Ads With Tiny Logo
Small Business Ideas Forum - "Google is testing the addition of little logos with their AdWords program. Here is a screen shot of one from our site. Take a look at the eBay logo next to the 'Search Marketing' text ad at the bottom..."

Google Adsense Page Highjacked
Search Engine Watch Forums - "Long-standing complaints that redirects could get listings hijacked in Google get perfectly illustrated when one of Google's own sites gets hijacked."

Measuring PPC Success: ROI dead, ATOS in?
Cre8asite Forums - "Should SEM stop being sop bottom line focused? I am sure there are revenue benefits of success being measured by other metrics, but would this be a positive step forward? Curious to see what other people think about the idea that ROI isn't the best way to measure PPC traffic."

Help - No Sales In Over 6 Weeks!
Best Practices Forums - "I would very much appreciate any comments from experienced webmasters as to why it might be our sales have suddenly fallen to zero. For the past 5 years or more we have averaged anything from 5 - 7 sales per month. Sometimes our sales were quiet for about 3 weeks (max) but this is quite worrying."

Directories: Are they just for SEO?
Search Engine Watch Forums - "How often are directories actually used to find information? Or are they only good for adding PR and providing results in search engines? So, how many people ever browse through a directory to find information on the internet, vs. always using a search engine?"

Worth Buying A Dmoz-listed Domain?
High Rankings Forum - "What's the big push to get a dmoz listed site? Just get links from other places. There's nothing magical about DMOZ, and in fact now that Google is sometimes using their description instead of your own, I daresay a dmoz listing may start to be a hindrance in the same way that a Yahoo one is."

Google Gets Personalized Home Page Feature
Search Engine Watch Forums - "There's not enough features yet to make me want to switch from using 'My Yahoo' page. I'd like to be able to add personalized links and be able to add RSS/XML feeds which are the main things I use everyday."

Cloaking, Load of BS?
Search Engine Watch Forums - "Does anyone come across cloaked sites in the SERPs anymore, 'cos I don't seem to. I just not detecting it, or has it fallen in usage?"

Proposed Search Engine Standard For Titles & Descriptions
Search Engine Watch Forums - "It's getting harder to know how search engines create the title and descriptions for pages they list. Should a standard be established to give publishers some rights? Comment and vote on options, in this thread."

Pursuing Copyright Infringers
Small Business Ideas Forum - "Anytime I summit an article I create an alert for the title. Google will search both news and/or web. ...I can sign up at Google and set up as many alerts as I want for free."

Traditional Marketing As Part Of Your SEM Campaign
Search Engine Watch Forums - "What things should you be doing beyond search marketing to diversify your traffic sources and potentially still help with your SEM campaign?"

Steve Ballmer: 'One-hit wonder' Google could disappear in five years
Webmaster World - "Let's not forget that Microsoft also has the budget to severely damage Google in the advertising realm. They will take a loss for years to kill a company like Google. Don't be surprised if they go in and offer companies like AOL and Ask Jeeves to use their PPC products and provide them rates that Google couldn't fathom. They can go out and offer publishers ridiculous rates to steal them from Google."

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From the Small Business Ideas Forum...
(If you like our search engine news, you'll love our small business news.)

Cashing In on the Domain Industry
"I thought .info was gaining popularity at a faster rate than .ws I think that at the end of the day, .com is still the best. I have purchased over 80 domain names and less than 10 of them aren't .com"

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