Search Engine Marketing News

Weekly Newsletter - 2005-06-29

Hi Everyone,

I have something very cool for you this week. Our newsletter sponsor is the Link Building Blog, written by Patrick Gavin and Andy Hagans. The blog was launched in May and has already run a string of excellent posts. When it comes to finding good search marketing blogs I'm easily excited because reading them is part of my job. Unfortunately, there are so many now that are... well... not good.

The Link Building Blog IS good and I like the fact that they are focused on a segment of search marketing that is essential. Yep, essential, and not just for improving your search engine ranking through "link popularity." If you want to decrease your reliance on search engines (you should), build the number of incoming links to your site and enjoy the traffic that produces.

Anyway, you can take my recommendation with a grain of salt because they are indeed this week's sponsor. But, I bet if you check it out yourself you'll see I'm not blowin' smoke. :-)

Have a great week!

Robert Clough

Have questions or comments? Drop by our forum.


Thanks to our sponsors for keeping this a free newsletter...

Are you obsessed with building links?

Read the latest link building research at Link Building Blog.

Authors Andy Hagans and Patrick Gavin share link popularity strategies, tactics, best practices and more. Visit and bookmark the Link Building Blog today!


Search Engine Marketing News

Expand Your SEM Campaign with GoogSpy
By Jennifer Laycock - Search Engine Guide - A new tool offered by Velocityscape allows you to do a little bit of competitive research to make certain that your competitors aren't leaving you behind.

Search Engine Submission Services Are a Scam
By Scottie Claiborne - Search Engine Guide - Search engine submission services are completely worthless. And yet they are pushed and pushed hard by huge domain registrars, web hosts, web designers and many other credible web professionals.

Cost-Per-Click (CPC) - Whatís Your focus?
By Greg Ives - Search Engine Guide - Many marketers pull their hair out because of the rising costs per click of their pay-per-click campaigns. While rising costs are certainly something to consider they should not be the sole measure of a campaign's success.

Google's New Personalization Tech Has Ad Implications
By Pamela Parker - ClickZ - Google unveiled an experimental personalized search technology in its Labs unit today. It has the potential to impact the way paid search ads are targeted.

Search Plays Key Role in B2B Sales -- Part 2 of 2
By Paul Bruemmer - Search Engine Guide - Itís time to explore the return on investment (ROI), as well as the effectiveness and flexibility of search engine marketing, focusing on organic site optimization.

Lucrative Keywords Series: What Makes Them Lucrative?
By Tinu Abayomi-Paul - Search Engine Guide - A lucrative keyword term is one that will yield targeted traffic with little or no competition and thus, less effort. You sometimes need a group of them to equal the amount of traffic in one general term, but doing so often proves worthwhile.

Broadband Growth Expected to Drive Search Engine Usage
By Jennifer Laycock - Search Engine Guide - A new report issued by Merrill Lynch this morning predicts that thanks, in part, to the rise on broadband adoption, sponsored search will increase by 47% this year.

I Love to Search but Words Get in the Way
By Gord Hotchkiss - Search Engine Guide - We all have different intentions when we go to search. The challenge comes in the search engine trying to interpret my intentions based on my key phrases.

Marketing Your Web Site the Right Way is a Worthwhile Investment
By Stoney DeGeyter - Search Engine Guide - Doing your search engine optimization and marketing in-house will often times produce poorer quality results and use up more valuable man-hours than simply paying a professional in the first place.

Slow and Steady SEM can Still Win the Race
By Jennifer Laycock - Search Engine Guide - While there's no arguing that both time and money are involved in proper search engine marketing, many companies overlook the fact that a little bit of time and a lot of perseverance can have just as much of an impact as a lot of work up front.

Is Your Webmaster Making Your Companyís Marketing Decisions?
By Tansy OBryant and Mark Schurtman - Search Engine Guide - If indeed your webmaster is calling the shots and making your SEM decisions, here are a few questions to ask them to address to rate their marketing savvy-ness...

The Simple Pay Per Click Change That Could Earn You More
By Jennifer Laycock - Search Engine Guide - Chances are high that if you are a small business owner running your own pay-per-click campaign, you are overlooking a small change that could double your conversions.

Better Than the Rest- Hiring Specialists
By Scottie Claiborne - Search Engine Guide - When it comes to your website, it pays to find professionals who know what they do best and what they need to outsource.

Summer 2005, Must be the Season of the Niche
By Jim Hedger - Search Engine Guide - The landscape of the search environment is going to alter its appearance before the leaves change colour in mid-autumn. These changes should serve to solidify the market for a number of new niches in the search-marketing sector.

No Search Is an Island
By Fredrick Marckini - CMO - Online searches don't take place in a vacuum. They are triggered by offline events, and they lead to other offline events, preferably to someone paying money to your company. Here's how you can help that to happen. (Hat tip Danny Sullivan)

The Magic of Seeing Your Search Ad
By Justin Sanger - ClickZ - As more small businesses migrate their marketing dollars online, local ad sales people increasingly face the same question from small business prospects: Where will I be able to see my ad?

Are You Targeting The Wrong Keywords?
By Kalena Jordan - Search Engine Guide - Itís a sad fact that most companies are targeting the wrong keywords and losing traffic as a result.

How To Weather Google Algorithm Changes
By Rick Rouse - Search Engine Guide - What allows some websites to weather frequent algo changes and even prosper while others are banished to the nether regions of the SERPS or banned altogether?

Second Weather Report: Yahoo! Launching New Search Index Tonight
By Tim Mayer - Yahoo! Search Blog - This is our second weather report. We will be making changes to the index tonight so you should be seeing more of your pages in the index as well as some fluctuations in the rankings of results from previous searches.

Search Study Offers Marketers Tidbits
By Kevin Newcomb - ClickZ - Though the results aren't especially surprising, they do give marketers more data to consider when planning a search buy. They also set the direction icrossing will follow with its research efforts in the future.

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Search Engine Books & Services (Classifieds)

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Discussion Threads of the Week
(Links to search engine forum discussion threads that deal with search engine marketing topics. Each listing provides the topic, the source, and a brief snippet from the discussion.)

Does Advertising Make Sense If You're 1, 2 or 3 On Page One?
Search Engine Watch Forums - "Does it ever make sense to purchase paid positions when you have the top organic listing for the same search term?"

Google Earth
Webmaster World - "Google's new satellite imagery-based mapping product that combines 3D buildings and terrain with mapping capability and Google search. Based on Keyhole technology, Google Earth enables users to fly from space to street level views to find geographic information and explore places around the world."

Do Search Engines See Content Within iFrames?
High Rankings Forum - "I've found a neat little script that can display a different html page each day of the month within an iFrame within a web page. It looks really nifty and is pretty easy to use, but I'm not sure if search engines can read content within an iframe?"

Google launches Video Player for IE, FF
Webmaster World - "Users can now watch video from within the browser via a special downloaded player -- one that likely will enable pay-per-view in the future."

Differences In Bid Costs?
Virtual Promote Forums - "I'm wondering if there is a difference in cost per click if you are bidding on keywords in a national/international campaign vs. regional/local campaigns."

June 2005 MSN Search Update & Neural Net Tech
Search Engine Watch Forums - "Yes, MSN results have been changing -- and MSN says they've improved due to new neural network technology."

High Rankings Forum - "Do you advertise solely on the web through search engines, or would you advertise elsewhere - e.g. newspapers, flyers etc...?"

If a Googler Offers you a Bookmark Manager, Punch Him
Cre8asite Forums - "It wasn't until I read this patent application that it really struck me why I wouldn't want Google to have its own browser."

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From the Small Business Ideas Forum...
(If you like our search engine news, you'll love our small business news.)

Need Some Help Getting Started
"My son And I are wanting to get a new business idea up and running and are looking for some advice on how to get started. More specifically, on how to bring our idea to life and mass produce it, package and market it."

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