Search Engine Marketing News

Weekly Newsletter - 2005-07-27

Hi Everyone,

It's been an exciting week for our sister site, Small Business Brief as we found out it was picked for the Forbes Best of the Web list under the category of Small Business Blogs. Hats off to Linda Riley, Small Business Brief's editor for all her hard work and determination. Considering the site is only a year old, I can't wait to see what she accomplishes over the next year. If you are interested, you can read the thread where we are discussing it.

Have a great week!

Robert Clough

Have questions or comments? Drop by our forum.

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    Search Engine Marketing News

    How To Be A Blogging Idol Instead Of An Idle Blogger
    by Todd Mintz - Search Engine Guide - One doesn't need to be a SEO ace to be able to create a blog that can generate a large number of visitors. Whether you wish to blog for business lead generation, ad revenue, or personal reasons, if you follow the techniques in this article, you can create and sustain a well-trafficked blog.

    Local Search Getting More Granular
    by Andrew Goodman - Traffick - This is one of those "get ahead of your competitors" opportunities that small businesses should take advantage of now. In two years, everyone will have done it, and the playing field will be more level.

    Certified Grade A Search
    by Kevin M. Ryan - iMedia Connection - Smart marketers develop partnerships with firms that will act in their best interests. Should it really matter how adept you have become as a reseller? Doesn't that fly in the face of the unbiased nature of the agency relationship? Will you think twice the next time someone tells you they are certified?

    Search Marketing UK: A Buyer's Guide
    by Chris Sherman - SearchDay - We review yet another buyer's guide to search engine marketing, this one focused exclusively on agencies operating within the United Kingdom. Tries on Agency Hat
    by Zachary Rodgers - ClickZ - Verizon's local PPC advertisers have increased their local budgets to levels beyond what can be spent in its own network. Rather than turn them away, the company places their campaigns on rival PPC networks.

    What Price PageRank? Part 2
    by Mike Grehan - ClickZ - It appears to me some folks in this industry are so emotionally attached to that little green gauge on the Google toolbar, the mere thought of dismissing it as having nothing more than novelty value (which I do) is deemed almost sacrilegious.

    Lucrative Keyword Series: Research Step Two
    by Tinu Abayomi-Paul - Search Engine Guide - In last week's article I explored the first of four steps in using keyword research tools to come up with your list of lucrative keywords. This week, I'll be exploring the second of four steps in using those tools to come up with your list.

    Getting from Point A to B with Search
    by Gord Hotchkiss - Search Engine Guide - No longer is online search just a way to find what we didnít know existed. Now itís the fastest way to get to even our most familiar online destinations, making a comprehensive search strategy even more important for every online business.

    Smaller Advertisers to Spend More on IYP: Study
    by Ken Magill - ClickZ - A significant percentage of small- and medium-sized businesses this year plan to significantly increase the percentage of their budgets allocated to Internet Yellow Pages advertising, according to a recent study.

    Determining the Value of Your SEO Service
    by Stoney deGeyter - Search Engine Guide - We often have potential clients come to us price shopping. They are not comparing our services with our competitors, but they are comparing our pricing with our competitors. In that battle we lose almost every time, and the reason for that is because there is always an "SEO" company that will work for less. With SEO, however, you usually get what you pay for.

    Does the Length of a Domain Registration Affect Your Rank?
    by Bill Hartzer - Search Engine Guide - If you're committed to your online business, your website, and your domain name, then renewing your domain name for a long period of time will not only stop expired domain buyers from registering your domain name when it expires, it will show Google that you're committed to it.

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    Discussion Threads of the Week
    (Links to search engine forum discussion threads that deal with search engine marketing topics. Each listing provides the topic, the source, and a brief snippet from the discussion.)

    What Are Your Favorite SEM Client Lies?
    Search Engine Watch Forums - "I really DO like client work. It is fun most of the time. I don't, however, like dishonest clients (or dishonest SEM companies for that matter). SEM ethics aren't so much a selling point for me, as they are a good punchline. My favorite lies..."

    Low Quality Clicks - Googles Cash Cow
    Search Engine Watch Forums - "Google admits that a contest on one of its affiliate sites drove 'low quality' clicks that turned out to be costly, but since there was no click fraud, there was no compensation. Agree, disagree?"

    How To Actually Be A Good SEO/SEM
    High Rankings Forum - "...instead of being so negative, how can we help? What does it really take to be a competent SEO, and how does one get there?"

    Approached by Major Client of Direct SEO Competitor from the Same Town
    High Rankings Forum - "...the dilemma is whether I consider taking on this client and cause a small operator to lose their one major source of income? Also, we have to live in the same town together and he would know immediately that I 'poached' his client. I wouldn't feel comfortable seeing him around town knowing I had done that."

    Yahoo! has bought Konfabulator
    Webmaster World - "The way I see it, it's a move in the direction of making more Yahoo information accessible to the user in a personalized context. Surely beats MSN to the desktop. Good move."

    Did Google Just Target Directories
    Search Engine Watch Forums - "I think the engines probably have more serious challenges than the slew of little directories out there - but the issue is whether those types of links, especially if they comprise the majority or IBLs to newer sites that aren't established, in great numbers and accrued quickly, really have any value as far as algorithmic link analysis is concerned."

    Printer Friendly Pages Duplicate Content?
    High Rankings Forum - "Our printer friendly pages are prime content for search engines. Should we exclude them in the robots.txt file, or should we let SE's crawl them? And if the latter will it be considered duplicate content?"

    SEO and AJAX
    Cre8asite Forums - "Ignore the word 'AJAX' for a minute. relies on Javascript, it IS Javascript. Any caveats that apply to using Javascript on a page pretty much apply to using AJAX. That means SEO problems as well as accessibility problems. You can do some cool stuff with it, but you can also screw a lot of stuff up as well."

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    From the Small Business Ideas Forum...
    (If you like our search engine news, you'll love our small business news.)

    Should Businesses Sell to Illegal Immigrants?
    "With 11 million illegal immigrants in the United States, businesses have caught on. They now see illegal immigrants as a lucrative market. It's both the big companies and small businesses that are cashing in. ...What do you think? Should businesses sell to illegal immigrants?"

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