Search Engine Marketing News - 2005-11-09

Read by over 21,700 subscribers each week!

Hi Everyone,

The newsletter is packed this week so I'll skip the opening remarks and we'll get right to the good stuff.

Have a great week!

Robert Clough

WOW! Search Engine Guide has advertising plans starting at only $150 a month!

 

Thanks to our sponsors for keeping this a free newsletter...


Are you obsessed with building links?

Read the latest link building research at Link Building Blog.

Authors Andy Hagans and Patrick Gavin share link popularity strategies, tactics, best practices and more. Visit and bookmark the Link Building Blog today!

 

Upcoming Seminars & Conferences

Search Engine Marketing Made Simple - Presented by The Karcher Group.
November 15, 2005 - 9:00am - 5:00pm
$149 Early Registration
Indiana Wesleyan University - Cleveland Campus
4100 Rockside Rd. Independence, OH 44131

WebmasterWorld PubCon!
November 15 - 17, 2005
Las Vegas Convention Center in fabulous Las Vegas Nevada

 

Search Engine Marketing Articles

"Local Search Engine Optimization" Yesterday and Today
by Paul Jahn - Ever since local search engine optimization has become industry-accepted, webmasters and local business owners have wanted a way to benefit from it.

Is Google Messing With Organic Algos?
by Paul Bruemmer - The search industry continues to explore ways to use behavioral targeting because the technology can be used to meet user needs while achieving advertiser objectives. Personalization of search will have a big impact on the way ads are placed and displayed.

Keyword Advertising Expands Through Advario
by Jennifer Laycock - Last week performance marketing network and interactive agency AdValient released a new suite of contextual advertising tools dubbed Advario. The new program is designed to give publishers a new way to place advertising contextual advertising on their web sites.

Dot-Com Monopoly, the 2000 Edition
by Jim Hedger - The 2000 version of Dot-Com Monopoly looks like a lot of archaic fun. Instead of landing on Community Chest, one lands on Download and the phrase "E-Mail Just In" replaces the Chance space.

Blog Ping Vs Web Site Submit
by Jason Dowdell - I decided to explain the difference between good old web site search engine / directory submission versus pinging the blog search engines / directories.

Avoiding Common Web Site Mistakes
by Bill Hartzer - One reason why I think the internet has been so successful is that website technology has allowed anyone to make a website and publish it on the internet. There are a lot of people out there that have absolute no formal training when it comes building websites—and a lot of people who build websites for a living have trained themselves.

The Website Paradox
Most companies know that a website is an important proof of credibility and an important sales generator. But, many websites are weak representatives for their companies and do little good.

Professional SEO in Your Marketing Mix – Convincing Your Company
by Scott Buresh - As many companies are discovering, professional SEO is an incredibly powerful and cost-effective addition to the existing marketing mix.

Top 10 Search Engine Positioning Mistakes
by Sumantra Roy - You must remember that search engine optimization is a means to an end for you - it's not the end in itself. The end is to increase the sales of your products and services.

Revolution 2.1
by Jim Hedger - A vast improvement on personal empowerment from the socio-economic order of the post WW2 corporate-economies, the Internet has provided tens of millions of people the essential tools to become entrepreneurs and add value to their lives and their communities.

 

Search Engine Guide Blog Posts

Christmas Searches Already in Full Swing
According to competitive intelligence service Hitwise, the holiday shopping season started revving up in September this year as searchers started the buying process with increased interest in phrases like "Christmas gift ideas," "Christmas gifts" and "Christmas decorations."

Does the World Need an SEM Match-Maker?
Over the past six months or so, I've had discussions with several Search Engine Guide readers and professional search marketers about the trouble that companies have finding a search marketing vendor that they can trust. It seems like everyone, especially small businesses have been burned at least once and that many companies are more than willing to hire someone, they just are worried about hiring the wrong someone.

Yahoo! Lowers PPC Sign Up Fee
It wasn't that long ago that I wrote a blog post praising Yahoo! for the decision to drop the minimum monthly spend requirement for their pay-per-click advertising program. They're on my good list once again this month for another announcement that's sure to help out small businesses. Yahoo! has now lowered the minimum deposit from $30 to just $5 for businesses looking to open up an account.

"Local Search Engine Optimization" Yesterday and Today
Ever since local search engine optimization has become industry-accepted, webmasters and local business owners have wanted a way to benefit from it. (skip to "Local Search Engine Optimization" Yesterday and Today" by Paul Jahn)

Is Google Messing With Organic Algos?
The search industry continues to explore ways to use behavioral targeting because the technology can be used to meet user needs while achieving advertiser objectives. Personalization of search will have a big impact on the way ads are placed and displayed. (skip to "Is Google Messing With Organic Algos?" by Paul Bruemmer)

Google Launches Local Mobile Services
Google has started offering a stripped-down version of their local services for mobile users that puts a focus on driving directions and mapping services. Mobile users will be able to search for addresses or businesses and recent results will be stored for future reference. Direction services are limited to listings within a certain radius, but the popular satellite view is available.

Google Launches AdSense Affiliate Program
Google is now offering a $100 referral fee for publishers that refer a new AdSense affiliate. The move is an extension of a pilot program that Google offered earlier this year to selected publishers. The catch is that site owners won't earn their referral fee until the referred publisher has racked up $100 worth of AdSense revenue. The program comes out along side a $1 bounty for sites that get users to install a version of Mozilla Firefox that includes Google's Toolbar.

Google Announces Release of Third Party Programme for Europe
Teddie over at Search Engine War has news on the announcement of a new UK and European Third Party Program that aims to level the playing field for advertisers and allowing third parties to "build a sustainable future for search through the adoption of best practice."

New Study Shows Just 21% of Conversion Direct from Search
Yahoo! and Compete, Inc. released a new study last week that aimed to track Internet search and transaction activity as it relates to the sales of retail apparel online. While the study was specific to apparel purchases, there are some interesting bits of take-away that could be handy for all types of sites.

Keyword Advertising Expands Through Advario
Last week performance marketing network and interactive agency AdValient released a new suite of contextual advertising tools dubbed Advario. The new program is designed to give publishers a new way to place advertising contextual advertising on their web sites. (skip to "Keyword Advertising Expands Through Advario" by Jennifer Laycock)

Dot-Com Monopoly, the 2000 Edition
The 2000 version of Dot-Com Monopoly looks like a lot of archaic fun. Instead of landing on Community Chest, one lands on Download and the phrase "E-Mail Just In" replaces the Chance space. (skip to "Dot-Com Monopoly, the 2000 Edition" by Jim Hedger)

Blog Ping Vs Web Site Submit
I decided to explain the difference between good old web site search engine / directory submission versus pinging the blog search engines / directories. (skip to "Blog Ping Vs Web Site Submit" by Jason Dowdell)

The Pitfalls of the Web Site Built by "Anyone"
One reason why I think the internet has been so successful is that website technology has allowed anyone to make a website and publish it on the internet. There are a lot of people out there that have absolute no formal training when it comes building websites—and a lot of people who build websites for a living have trained themselves. (skip to "Avoiding Common Web Site Mistakes" by Bill Hartzer)

Help Build Out Local Reviews, Get Amazon Cash
Insider Pages, an online yellow pages site is looking to build out its database of local business reviews and has decided to offer up Amazon.com gift cards in exchange for review writing. The site is offering up a $10 gift card for every ten reviews submitted by users (restaurants and national chains don't count). Each user can earn up to three cards.

Get Your Thoughts on Local Search on the Record
Greg Sterling of The Kelsey Group (and who happens to be my favorite local search guru) is asking folks to pitch in a few moments of their time this week to fill out a survey on local search. Here's your chance to share your thoughts on issues like dynamic mapping, editorial content, click to call and comparison shopping engines. It should only take a few moments and I'm sure we'll be linking to the results down the road.

Gates Fires Pot Shot at Google Team
It's no secret that there's no love lost between Microsoft founder Bill Gates and the team over at the Googleplex. Gates' feelings about the search giant were made abundantly clear last week during an interview with Computing's Brian Glick.

Microsoft "Live" Getting Positive Response
Forrester Research analyst Charlene Li has some good insight into Microsoft's new Windows Live and Office Live strategy and how the new ad-supported model will work. The service may face some issues from privacy advocates if it plans to match up ads contextually based on what users are doing in the programs, but it's also possible that they simply plan to feed localized ads or general ads instead.

Do MSN Users Make for Better AdSense Profit?
Both Jennifer Slegg and Jeremy Zawodny have interesting posts this week that speculate on how likely traffic from different engines is to result in AdSense clicks and revenue. The two have analyzed their log files to find out which referrers result in the most click-happy users

Does Your Website Do What it Should?
Most companies know that a website is an important proof of credibility and an important sales generator. But, many websites are weak representatives for their companies and do little good. (skip to "The Website Paradox" by Barry Welford)

Getting SEM On Your Internal Marketing Team's Radar
Because SEO is a relatively new industry, many key decision makers are not even aware that professional SEO exists, or they simply believe that it could not work in their industries or with the existing marketing mix. This is not because these decision makers are ineffective or backward thinking, but rather because, in most companies, marketing efforts are focused upon activities that have already been proven effective as a part of the marketing mix (direct mail, print advertising, trade shows). (skip to "Professional SEO in Your Marketing Mix – Convincing Your Company" by Scott Buresh)

A Revolution on the Web
A vast improvement on personal empowerment from the socio-economic order of the post WW2 corporate-economies, the Internet has provided tens of millions of people the essential tools to become entrepreneurs and add value to their lives and their communities. (skip to "Revolution 2.1" by Jim Hedger)

Yahoo! Launches Update to Mapping
Yahoo! announced a new beta version of their mapping software today that's aimed to making it easier for users to find their way around a local area and to locate businesses nearby. Yahoo! Maps Beta also works with the Yahoo! Developer Network to allow third party vendors to create mash-ups of their own.

Google Adds New Blogs

Google Desktop Search and Google Video both have joined the realm of official Google blogs this week. The two new blogs work much like the existing Google ones, serving as an outlet for news, updates and interesting bits of information about the particular Google service.

Google Print Goes Live
Google's controversial project aimed at scanning and indexing the content of millions of books went live today with a long list of books that are old enough to not be covered by copyright laws. The move is likely reflective of ongoing battles between Google and publishing groups that claim the new initiative amounts of copyright infringement.

Search Engine Optimization for the Long Haul
You must remember that search engine optimization is a means to an end for you - it's not the end in itself. The end is to increase the sales of your products and services. (skip to "Top 10 Search Engine Positioning Mistakes" by Sumantra Roy)

Return to Top

 

Discussion Threads of the Week
(Links to search engine forum discussion threads that deal with search engine marketing topics. Each listing provides the topic, the source, and a brief snippet from the discussion.)

Realistic SEO Expectations
Small Business Ideas Forum - "...what every business really needs is more 'after tax, net profit.' The question for all businesses is how do you get there in the most cost effective, value driven way?"

We're Not Reaching Everybody. Why?
Cre8asite Forums - "How do people get information? I write about usability issues and the value of it when its added to SEO practices. And yet when I'm a room of 100 people who own or work on web sites, they're surprised when someone mentions usability. Or, they've heard of it, but don't think its important to be concerned with."

How To Cross Link Without Getting Penalized?
Search Engine Watch Forums - "A common concern is how to cross link related web sites without attracting a search engine penalty. Members discuss options."

Yahoo and TiVo Partner
Webmaster World - "Pretty good indication that where there is a search opportunity there will be one of the big 3."

Gates Dismissive Of Google
WebProWorld - "Amazon.com offers a small percentage discount on its web site for users of its A9.com search engine and toolbar. After a certain number of searches go through A9, users become eligible for a 1.57 percent discount on their purchase. That could pale in comparison to what Microsoft might offer."

Strange Log Referrer
High Rankings Forum - "... the referrals from this site are only to my best performing PPC landing page and they make up 56% of all referrals to that page. What do you think is going on? Is someone inflating my AdWords click traffic?"

Reciprocal Linking – Dead or Alive?
Search Engine Watch Forums - "...If you are referring to automated reciprocal linking programs, then I certainly hope so. That way the rest of us who are building links by either developing quality sites, resources and tools that people will want to link to and/or obtaining links by buying one way text ads on relevant sites, submitting quality press releases & articles and gaining inclusion in good directories can continue to benefit by those practices and not have to compete with everyone who participates in reciprocal link trading schemes."

Google to Manipulate Organic Rankings with User Profile
Search Engine Watch Forums - "Google has filed for an organic search patent, Personalization of placed content ordering in search results, to serve organic search results based on user profiles."

Return to Top

 

From the Small Business Ideas Forum...
(If you like our search engine news, you'll love our small business news.)

How do you choose a web host?
"...my question is, how do you choose a web host? I've been working with price and word of mouth. What else do you look for?"

Return to the Top of this Page

 

 

NEWSLETTER INFORMATION:

Need more search engine news? Try our DAILY Search Engine News.

Current and Archived News

Change subscription settings: webmaster@searchengineguide.com

This newsletter may be freely redistributed by email in its unedited form. We encourage you to share it with others. © Copyright 2005 K. Clough, Inc. - Search Engine Guide - 17531 Hamilwood Dr. Houston TX 77095

News Navigation:
Sponsor
SE Marketing
SE Books & Services
Discussion Threads
Small Business Info

Need to reach the small business market? Advertise with Search Engine Guide.

Glossary


 

SEARCH ENGINE RESOURCES DIRECTORY

Marketing

Affiliate Marketing

Books/Reports

SEO & SEM Firms

SEO Tools

Copywriting

Keyword Tools

Pay Per Click

Website Stats

Directories

News

Search Engine Forums

News & Blogs

Newsletters

Tech

Start A Search Engine

Site Search

Other

Domain Registration

Web Hosting

 

Search Engine Guide
Web Site Info:

Home Page

Search Engine News

SE Marketing

SE Directory

Books & Services

Glossary

 

Newsletter Info:

Advertising

Current and Archived News