Search Engine Marketing News - 2005-11-16

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Hi Everyone,

To have a little fun, we've added a weekly contest to our forum. Each week we pick one forum post and the person who made the post gets to choose any item they want from our store filled with cool puppy logo stuff. T-shirts, totes, mugs, magnets, caps, clocks and a bunch more are available. So, drop by and post any questions or comments you have.

I won't be sending out a newsletter next week because we'll be celebrating Thanksgiving here. With that in mind, I want thank you for sharing your time and allowing me to send you our newsletter each week. I'm grateful that you put up with my goofy opening remarks, my plugs, and for the great response you give our advertisers.

I'll see you in two weeks!

Robert Clough

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Search Engine Marketing Articles

Zero Dollars, a Little Talent and 30 Days - Day 6 - New Products, a Lesson or Two on AdSense and Investing Back in the Biz
by Jennifer Laycock - Day six was a Sunday, which meant I didn't have but a couple of hours to put toward the site. Those few hours went toward new product development, another blog post and tons of time spent trying to get AdSense to work properly.

Zero Dollars, a Little Talent and 30 Days - Day 5 Blogs on the Brain, Reputation Management and AdSense Ups and Downs
by Jennifer Laycock - Day five saw me putting most of my time toward handling blog issues, another quick round of online reputation management and further experiences with the joy and frustration of AdSense.

A Whiter Shade of Black
by Gord Hotchkiss - Up to now, online has been the Wild West. The sheriff hadn't come to town yet. Black hats could get mediocre sites to the top of the rankings because the vast majority of legit sites had no clue about search engine optimization.

Professional Blogging
by Bill Hartzer - There's a new blog out there that is focused helping improve the success of professional bloggers by offering keywords tips, advice about headline styles, and how to increase your blog traffic.

Zero Cash, A Little Talent and 30 Days - Day 3
by Jennifer Laycock - The third day of my shoe-string entrepreneur project started off fairly calm and wrapped up in a whirlwind of craziness. I also learned that for every brilliant moment you have, you're likely also going to have some that are duller than dirt.

Zero Cash, A Little Talent and 30 Days - Day 2
by Jennifer Laycock - Day two is when I really started to appreciate the amount of work that goes into starting up a business as a side project. In the "real world," I'm used to having a budget for things like web analytics, site designers, copywriters and search marketing campaigns.

SEO Contracts
by Jill Whalen - Even if money is tight, sometimes you just really need an attorney because many corporate contracts are extremely one-sided. If anything goes wrong later, you could be up the contract creek without a paddle.

Planning and Networking Key to Marketing Success
by Jim Hedger - With so many avenues opening for search marketing, it is much easier to envision and facilitate several different multi-channel advertising campaigns for a single client, product or service.

Zero Cash, A Little Talent and 30 Days - Day 1
by Jennifer Laycock - I've decided to set up a little challenge for myself and to both blog and write articles on it over the next month. The idea is to try to setup some type of business in my free time and see if I can start to turn a profit in a 30 day period.

Search Engine Forums & Conferences - Are they Really Helpful?
by Rob Sullivan - If you are site owner, please don't assume everything you read/hear in the industry spaces is correct. Similarly, if you've read something in a forum, be sure to double and triple check it against a few other reliable sources.

If Your Website Were A Rock Band, Your SEO Plays Bass
by Todd Mintz - Many potential clients are scared by the search engine optimization process. They feel that to achieve top search engine rankings, they must cede control of their site to the SEO who might run roughshod over its look, feel, and messaging.

 

Search Engine Guide Blog Posts

Zero Dollars, a Little Talent and 30 Days - Day 6 - New Products, a Lesson or Two on AdSense and Investing Back in the Biz
Almost a full week into the project, I'd made about $12 and was trying to figure out how best to reinvest it back into the business. Day six was a Sunday, which meant I didn't have but a couple of hours to put toward the site. Those few hours went toward new product development, another blog post and tons of time spent trying to get AdSense to work properly. (skip to "New Products, a Lesson or Two on AdSense and Investing Back in the Biz" by Jennifer Laycock)

From $500 to Zero, Google Offers Urchin for Free
Knowing where your visitors are coming from and what they are doing once they get to your site is one of the keys to successful online marketing. The problem is that good analytics don't come cheap. Or rather, they didn't use to. The folks at Google have decided that it's time to change that and have taken a popular analytics option and turned it into a no-cost solution for web site owners.

I'm Not Gonna Spend My Life Bein' a Color
Search engine marketing has long been plagued by arguments of "white hats" and "black hats" but lately, the lines seem to be blurring a little bit and experienced search marketers seem to be moving toward a collective grey.

Zero Dollars, a Little Talent and 30 Days - Day 5 Blogs on the Brain, Reputation Management and AdSense Ups and Downs
After the non-stop action of day four, I was hoping that day five would see me getting to take things a little easier. After all, it was a Saturday and I didn't have much scheduled outside of a few house showings and raking leaves. As it turns out, the day saw me putting most of my time toward handling blog issues, another quick round of online reputation management and further experiences with the joy and frustration of AdSense. (skip to "Day 5 - Blogs on the Brain, Reputation Management and AdSense Ups and Downs" by Jennifer Laycock)

A Whiter Shade of Black
Up to now, online has been the Wild West. The sheriff hadn't come to town yet. Black hats could get mediocre sites to the top of the rankings because the vast majority of legit sites had no clue about search engine optimization. (skip to A Whiter Shade of Black by Gord Hotchkiss)

Zero Cash, A Little Talent and 30 Days - Day 4 - Life as a Mompreteneur, Blogging, AdSense and the First Sale!
While Day four ended up being my most successful one yet, it also served as yet another reminder of what it's like to be a mom, work a job, live your life and still try to setup a business. At the same time, I managed to start a blog, get AdSense up and running and make my first sale! (skip to "Zero Cash, A Little Talent and 30 Days - Day 4 - Life as a Mompreteneur, Blogging, AdSense and the First Sale!" by Jennifer Laycock)

Living in a Metrics World
I realized today that my life as a search marketing consultant had pounded tracking and metrics so far into my skull that I couldn't live without them. As I've mentioned in previous posts, we're in the process of selling our house. While I'd already asked the realtor about our ability to track visits to our MLS listing, I realized today that my brain is even more twisted than that.

Ask Jeeves Offers Broad Matching
Ask Jeeves announced this past week that they were going to be offering broad matching services for pay per click advertising customers. There's a negative keyword option to go with it as well.

Professional Blogging
There's a new blog out there that is focused helping improve the success of professional bloggers by offering keywords tips, advice about headline styles, and how to increase your blog traffic. (skip to Professional Blogging by Bill Hartzer)

Zero Cash, A Little Talent and 30 Days - Day 3: Spreading the Word and Fixing Mistakes
The third day of my shoe-string entrepreneur project started off fairly calm and wrapped up in a whirlwind of craziness. I'm guessing that's pretty common in the world of building a business. What started off as another day to work on the store with hopes to spend some time on viral marketing resulted in me realizing that I'd already made a massive mistake in one area, and possibly scored a massive coup in another. (skip to "Day 3: Spreading the Word and Fixing Mistakes" by Jennifer Laycock)

Zero Cash, A Little Talent and 30 Days - Day 2
Day two is when I really started to appreciate the amount of work that goes into starting up a business as a side project. Add in the zero cash bit and you start to see that it takes some true creativity to get something rolling. In the "real world," I'm used to having a budget for things like web analytics, site designers, copywriters and search marketing campaigns. In the life of a shoe-string entrepreneur, those luxuries don't always exist. What's a girl to do? (skip to "Zero Cash, A Little Talent and 30 Days - Day 2" by Jennifer Laycock)

What's This? Matt Cutts' Blog Gone from Google?
No, not really, but you did a double take, didn't you? What's actually happened is that Google is having a problem figuring out what domain name to show for Matt's site. According to Matt the problem existed before the Jagger3 update, even though it wasn't pointed out by DaveN until today.

Google Personalized Search Out of Beta
It must be a day for full launches as Google has also moved their personalized search out of beta and into a "regular" launch. Google's personalized search aims to catalog past searches along with the results you've clicked to help you find sites again down the road. It requires that you have a Google account, but since everything at Google is now requiring an account, that's not a surprise.

Rollyo Leaves Beta
With over 10,000 personal search rolls and a suite of new tools, Rollyo announced this week that their service was leaving beta and rolling out for all the world to see. They've also announced that they are running a contest for the most unique new Searchroll and plan to give away an ipod to the winner. For more on Rollyo and how it works, check out my coverage of Rollyo from when the site first launched earlier this fall.

Finding Google Advertising Professionals
Earlier this week, I blogged about the trouble that many small business owners have when it comes to figuring out which search marketing companies to hire. It's hard to know who is experienced and who isn't and unless you know someone that has had great luck with a vendor, you're taking a risk no matter who you hire. While there are several sites out there that aim to provide a list of search marketing vendors, most of them cover the issue somewhat broadly. To that end, the folks at Neutralize (*\*) have introduced a new specialized database.

SEO Contracts
Even if money is tight, sometimes you just really need an attorney because many corporate contracts are extremely one-sided. If anything goes wrong later, you could be up the contract creek without a paddle. (skip to "SEO Contracts" by Jill Whalen)

Planning and Networking Key to Marketing Success
The growth of search over the past twelve months presents advertisers and search engine marketers with several options when planning their search marketing efforts. With so many avenues opening for search marketing, it is much easier to envision and facilitate several different multi-channel advertising campaigns for a single client, product or service. (skip to Planning and Networking Key to Marketing Success by Jim Hedger)

Zero Cash, A Little Talent and 30 Days - Day 1
I'm probably going to regret this, but in the spirit of trying to see things from the viewpoint of many of our readers, I've decided to see what I can do about setting up a new business, from scratch, in my free time while spending absolutely zero dollars out of pocket. I'll be chronicling the experience over the next month, including plenty of articles that tell you what I've done and why. (skip to "Zero Cash, A Little Talent and 30 Days - Day 1" by Jennifer Laycock)

AdSense Changes Terms of Service
Last week, AdSense made some minor changes to the terms of service for publishers. Publishers will need to agree to those changes when they next login, though most of them had to do with the new referral system. For the full run down of changes, check out the JenSense Blog.

Google Mashup for Runners and Bikers
A few weeks ago I headed off with the stroller and a friend to go for a nice walk on ones of the rails to trails near my home. We didn't really have a goal in mind, just to walk and chat for awhile. When it was all said and done, we'd walked quite a bit further than we'd planned (I later figured it at about six miles) but we were left wondering just how far that was.

Google Mash-ups in the News
Whether you call them mash-ups or hacks, third-party edits to the mapping systems offered by Google and Yahoo! are springing up all over the place these days. From tools that help you find the nearest delivery joint to programs that let you plot maps of your friends, these online tools are helping Internet users gain access to information that was out of reach just a few years ago.

Search Engine Forums & Conferences - Are they Really Helpful?
If you are site owner, please don't assume everything you read/hear in the industry spaces is correct. Similarly, if you've read something in a forum, be sure to double and triple check it against a few other reliable sources. (skip to "Search Engine Forums & Conferences - Are they Really Helpful?" by Rob Sullivan)

If Your Website Were A Rock Band, Your SEO Plays Bass
Many potential clients are scared by the search engine optimization process. They feel that to achieve top search engine rankings, they must cede control of their site to the SEO who might run roughshod over its look, feel, and messaging. (skip to "If Your Website Were A Rock Band, Your SEO Plays Bass" by Todd Mintz)

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Discussion Threads of the Week
(Links to search engine forum discussion threads that deal with search engine marketing topics. Each listing provides the topic, the source, and a brief snippet from the discussion.)

Google Analytics
Small Business Ideas Forum - "...there sure is a lot of discussion on this currently. One question some are asking is even if you should 'give' away the data to Google?"

Zero Cash, A Little Talent and 30 Days
Small Business Ideas Forum - "The point I need to make again is the lack of money involved here. There's a big difference between what someone can do with cash to pay for hosting, for marketing, for web analysis and so on. I'll be working without many of those advantages, using only what I can get for free."

Does the World Need an SEM Match Maker?
Small Business Ideas Forum - "As a service provider, I know when I am discussing services with potential clients there are often large variances between what I propose and competitor's services proposed. I've yet to have a client tell me - you and competitor x proposed exactly the same thing and I made the decision based on cost, location or some other clearly known factor. Customers are always comparing oranges to apples when it comes to service..."

GEO Targetting In Europe
Search Engine Watch Forums - "...this site's main theme is 'Europe.' And logically it would be a smart move to have it in Europe I guess, but search engines don't really understand that the theme 'Europe' is a region that includes all the 25 - 50 countries in Europe? Wouldn't it in fact be easier to get rankings in all those countries if the site was sitting on a server in the US?"

Dashes In URLs - Soon To be Spam?
Search Engine Watch Forums - "Everyone's favorite topic (or not), whether hyphens make a difference in URLs for ranking purposes, takes a new twist. Now the debate isn't whether they'll help but if they could get you penalized."

Prevent Indexing While Testing New Site
Search Engine Watch Forums - "Back to basics time, with members sharing advice on how to keep a site that's not ready for prime time out of the search engines until all systems are go."

Yahoo Maps Beta, Ties In With Search More
High Rankings Forum - "...it's a perfect thing for local searches. Bars, restaurants, movie theaters, chamber of commerce, churches, etc, etc. Everybody would advertise it because they would want people to see it. Put some sort of What's Happening Today thing on it, and let people choose their own date too and you have the ultimate killer app for local businesses, whether they have a true web presence or not."

I Hate the Internet - Need Some Webmaster Help
Virtual Promote Forums - "Don't change any of the names of pages that appear in public, but you might want to put all your include snippets in a separate folder out of the way. At the same time, edit the pages to make the code cleaner, check for errors, and make sure that each page has a unique page title and description. Don't switch the new server to "live" until the new site is completely finished."

Search Engine Forums & Conferences - Are they Really Helpful?
Small Business Ideas Forum - Reminds me of something the pastor of our church often quotes: 'Don't check your brains at the door.' In other words, don't just take what he is saying as the gospel truth but back it up by your own study of the Bible. The same holds true for the SEO/SEM world."

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From the Small Business Ideas Forum...
(If you like our search engine news, you'll love our small business news.)

Funding To Start Up A Franchise
"How the heck do you get funding to start up a franchise if you don't have any money, but they require you to put 25% down?"

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