Search Engine Marketing News - 2005-12-15

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Hi Everyone,

Do you know what Skaffe, Sporge and WoW mean? Neither do I. :-) But, I do know they all happen to be names of directories that can provide quality links for anyone interested in improving their link popularity. Go here to get listed:

Skaffe.com Directory

Sporge Directory

WoW Directory

I also know that Bruce Stone, the owner of the directories, is a good guy and deserves an utterly blatant plug from me. :-)

Have a great week!

Robert Clough

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Search Engine Marketing Articles

The Search Marketing Calendar is Driven by Sales, not Spiders
by Jim Hedger - Successful marketing is a process of long-term planning and execution of those plans in an ordered campaign. When designing a sales-orientated website, planning for annual special events is a good way to capture interest and increase sales.

The Power of Web Analytics
by Paul Bruemmer - In today's competitive marketing environment it is vital to continually improve website and marketing campaign performance to maximize your return on investment (ROI).

Zero Dollars a Little Talent and 30 Days - Day 20 - Blog Comments Roll in, New Milk Bank Shirts and Analytics Get Fun
by Jennifer Laycock - Day twenty saw a rush of activity on the Lactivist Blog; comments from readers simply poured in. At the same time, I put up two new milk bank shirts and received not only a generous offer to solve my site analytics problem, but also personalized help getting the solution in place.

301 Redirects and Domains With and Without WWW
by Jaan Kanellis - Every website should have a 301 redirect (or something similar in effect) set up so that either the domain with or without the www is the primary.

Zero Dollars a Little Talent and 30 Days - Day 19 - Moms Add the Lactivist to Their Christmas Lists, Press Releases Take Work and I Discover a Solution to My Top Problem
by Jennifer Laycock - After the emotional ups and downs of day eighteen, it was great to get back to doing actual work on The Lactivist project. I was still finding some great incoming links as moms started spreading the word about my shirts and I had some great news come in regarding my press releases, my analytics program and my ongoing frustration with integrating my CafePress content into the Lactivist web site.

Targeting Your Search Campaign: Seeking 42 Year Old Female in Kalamazoo
by Gord Hotchkiss - In the recent full speed game of one-upmanship that the search engines are playing, it won't be long before Google and Yahoo have introduced their own targeting tools. This will be the new reality of search marketing.

A Look Back at Predictions for 2005
by Jim Hedger - In early January last year, I went out on a Yule Tree limb to make a list of wild predictions for 2005. The first Friday in December, two weeks before the beginning of the Yuletide holiday season, is a good time to look back at those predictions to see how accurate they were.

Google AdWords Marketing: Exact Match Bidding
by Richard Ball - The use of both broad and exact matches in Google AdWords campaigns can be a great boon to your marketing campaigns, find out why.

Adding a Blog to Your Article Marketing Strategy
by Garrett French - Many writers/marketers simply post entire articles in their blogs. This is not the ideal method if you're looking to maximize the benefit of your blogging and article writing efforts can have on your site's conversions.

 

Search Engine Guide Blog Posts

AdSense Offers New Features
Jenstar is reporting on several new features that have been added to AdSense today. First, Google has removed the Google logo from AdSense for search and now allows site owners to specify the country they wish to see results from. Second, and perhaps more useful is the new option to have your AdSense stats emailed to you at your choice of one or more email addresses.

Google Mashups Help With Holiday Shopping
Now I've seen everything. While I'm as big of a fan of fun Google Mashups as the next guy, I never would have dreamed of having one created to help me track inventory levels of the hottest toy around this Christmas. Apparently the folks at Clambert.org thought it was a good idea, because they've setup a new Google Map Hack designed to help you find the nearest in-stock Xbox 360 to your current address.

The Search Marketing Calendar is Driven by Sales, not Spiders
Successful marketing is a process of long-term planning and execution of those plans in an ordered campaign. When designing a sales-orientated website, planning for annual special events is a good way to capture interest and increase sales. (skip to "The Search Marketing Calendar is Driven by Sales, not Spiders" by Jim Hedger.)

The Power of Web Analytics
In today's competitive marketing environment it is vital to continually improve website and marketing campaign performance to maximize your return on investment (ROI). (skip to "The Power of Web Analytics" by Paul Bruemmer)

Zero Dollars a Little Talent and 30 Days - Day 20 - Blog Comments Roll in, New Milk Bank Shirts and Analytics Get Fun
Day twenty saw a rush of activity on the Lactivist Blog; comments from readers simply poured in. At the same time, I put up two new milk bank shirts and received not only a generous offer to solve my site analytics problem, but also personalized help getting the solution in place. (skip to "Day 20 - Blog Comments Roll in, New Milk Bank Shirts and Analytics Get Fun" by Jennifer Laycock)

Google Analyzing Landing Pages as Part of Quality Score
This past summer, Google announced plans to introduce a new feature to the AdWords algorithm called Quality Score. Quality score was a new factor that examined things like ad text and clickthru rate to determine what advertisers needed to bid for certain keyword phrases. Last week, the AdWords blog announced that Google will begin looking at landing pages as part of their basis for Quality Score.

adCenter Opens Up Access to Another Round of Testers
Last week, I received an email in my inbox from MSN adCenter telling me that I was part of the next round of testers that were going to be give access to set up a pay-per-click campaign. I spoke with a few folks at SES Chicago that heard the same, so it seems that the next round let quite a few more people in the door. MSN is still showing Overture listings 75% of the time, but new adCenter advertisers will see their listings showing up for about a quarter of the searches run at MSN.

Google Accounts Make My Head Spin
Google, the company that claims to have "organizing the world's information" as their ultimate business goal has somehow managed to create a disorganized mess of their login and account system. I touched on this early on in the 30 day project when I ran into trouble with my Google AdWords and Google AdSense accounts because they had been created under their same username. Apparently, I'm not the only one having these troubles.

301 Redirects and Domains With and Without WWW
Every website should have a 301 redirect (or something similar in effect) set up so that either the domain with or without the www is the primary. (skip to "301 Redirects and Domains With and Without WWW" by Jaan Kanellis)

AOL Users Crazy for Lotteries
AOL Search announced the top queries for the year 2005 this morning in a press release that outlined the topics that received the most interest on AOL Search, AOL's portal and the AOL service itself. As it turns out, AOL users are obsessed with the lottery.

Creating a Marketing Focused Website that Sells - Part 4
In parts one, two and three of this series of articles I looked at a variety of issues that can impact your web site's ability to convert visitors to buyers. Today, I'll be covering the information content that you'll need to help people find their way around your web site. (skip to "Creating a Marketing Focused Website that Sells - Part 4" by Stoney deGeyter)

Yahoo! Jumps Into the Blogging Mix
Never one to be left behind, the team at Yahoo! has formed a partnership with Six Apart Ltd., the company behind popular professional blogging software Movable Type. (Movable Type, by the way, is what we use here at Search Engine Guide.) Yahoo!'s latest deal will see them acting as the "preferred provider" of Movable Type for small business owners.

Zero Dollars a Little Talent and 30 Days - Day 19 - Moms Add the Lactivist to Their Christmas Lists, Press Releases Take Work and I Discover a Solution to My Top Problem
After the emotional ups and downs of day eighteen, it was great to get back to doing actual work on The Lactivist project. I was still finding some great incoming links as moms started spreading the word about my shirts and I had some great news come in regarding my press releases, my analytics program and my ongoing frustration with integrating my CafePress content into the Lactivist web site. (skip to "Day 19 - Moms Add the Lactivist to Their Christmas Lists, Press Releases Take Work and I Discover a Solution to My Top Problem" by Jennifer Laycock)

Targeting Your Search Campaign: Seeking 42 Year Old Female in Kalamazoo
In the recent full speed game of one-upmanship that the search engines are playing, it won't be long before Google and Yahoo have introduced their own targeting tools. This will be the new reality of search marketing. (skip to "Targeting Your Search Campaign: Seeking 42 Year Old Female in Kalamazoo" by Gord Hotchkiss)

A Look Back at Predictions for 2005
In early January last year, I went out on a Yule Tree limb to make a list of wild predictions for 2005. The first Friday in December, two weeks before the beginning of the Yuletide holiday season, is a good time to look back at those predictions to see how accurate they were. (skip to "A Look Back at Predictions for 2005" by Jim Hedger)

Search Engine Strategies Chicago Recap
After a six hour drive that stretch into eleven hour due to a classic midwestern snow storm, I arrived home this past weekend from a week in Chicago for the Search Engine Strategies conference. While I didn't get to attend as many sessions as I may have liked due to the amount of time I spent in the wifi lounge doing actual work, it was a great week with plenty of learning going on.

Are You Designing for Firefox Too?
I have a friend in the industry that's always hounding on the idea that usability and accessibility are so intricately tied to search engine friendliness that they are almost the same issue. While many in the industry still don't believe him, I'm seeing proof time and time again that he's right. (Just don't tell him I said that.) A new case study released by MarketingSherpa this week supports his theories with news that Firefox usage is on the rise and that many sites are finding themselves inaccessible to Firefox users. How does all of this tie in to search engine marketing?

Zero Dollars a Little Talent and 30 days - Day 18 - Another Round of Shirt Ideas, Building Credibility in the Community and a Reader Lends a Hand
While I didn't have a lot of free time to spend on The Lactivist project on day eighteen, I was still running on some adrenaline from my visit to the milk bank the day before. That seemed to be just what I needed to spark some creativity for new shirt ideas. It also gave me cause to spend some time networking on one of the popular parenting sites. The biggest boon on day eighteen though came from a note from a Search Engine Guide reader. (skip to "Day 18 - Another Round of Shirt Ideas, Building Credibility in the Community and a Reader Lends a Hand" by Jennifer Laycock)

Google AdWords Marketing: Exact Match Bidding
The use of both broad and exact matches in Google AdWords campaigns can be a great boon to your marketing campaigns, find out why. (skip to "Google AdWords Marketing: Exact Match Bidding" by Richard Ball)

Adding a Blog to Your Article Marketing Strategy
Many writers/marketers simply post entire articles in their blogs. This is not the ideal method if you're looking to maximize the benefit of your blogging and article writing efforts can have on your site's conversions. (skip to "Adding a Blog to Your Article Marketing Strategy" by Garrett French)

Got a Favorite Search Related Blog? Nominate it!
Ever want to tell the world how much you enjoy Matt Cutt's Blog? How much news you get from RustyBrick or what a great load of search marketing advice you get right here on Search Engine Guide? Here's your chance. Loren Baker, who runs the popular Search Engine Journal site announced today that he'll be taking nominations for Best of Search Engine Blogs Competition from today until this coming Friday.

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Search Engine Books & Services (Classifieds)

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Skaffe.com Directory: Show off your website Express Submit today.
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WoW Directory
Powerful and affordable directory marketing services. Submit your website today!

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Discussion Threads of the Week
(Links to search engine forum discussion threads that deal with search engine marketing topics. Each listing provides the topic, the source, and a brief snippet from the discussion.)

Targetting The Correct Search Term
Cre8asite Forums - "...you have to examine the searches made in their specific context. Look at which versions went with which other words into which phrases. That's where it will become useful and enlightening."

British Retailer Buys PriceGrabber.com $485 Million
Webmaster World - "Technically Experian bought them, which to me is very interesting. A company that knows your credit who owns large offline retailer and now an online retail aggregator. Sure is a good way to know alot about its customers."

Alexa opens up crawler to the public
Webmaster World - "I've noticed Alexa crawling my site more recently. Now I know why. I wonder if there's more to this for Alexa than just collecting fees. Will the type of requests for their data be a source of valuable information to Alexa, and even more importantly to their parent Amazon?"

Google Myths Busted!
High Rankings Forum - "... it's important to note that everything Matt Cutts says can't be taken as the Gospel according to Google. He often says things for propaganda purposes. Like every time he says something doesn't count as a link, that doesn't actually mean it's true. It probably means 'we wish we could figure out how to make sure they don't count as links, and some day we will.'"

Matt Cutts - Linkbuilding Consequences
High Rankings Forum - "Taking the high road sounds great, but is it practical for a small business owner to sit idly by hoping that Google identifies these artificial linking schemes and boost my site above the others?"

Landing Page Quality Now Influences AdWords Position
Search Engine Watch Forums - "How is Google in fact checking landing page content? On some client sites I have the landing pages blocked from spidering (using the meta robots tag), because they duplicate other pages on the site and I don't want to worry about duplicate content. Is this now a concern?"

Yahoo Acquires Del.icio.us
Webmaster World - "The acquisition of Del.icio.us marks the second major acquisition by Yahoo of a 'social networking' site."

Dogpile has started advertising
High Rankings Forum - " I just read in my local paper that Dogpile (based here in Seattle) has started paying for product placement in TV shows. It's a more profitable way to advertise than running a commercial, especially for this type of company, because the producers work Dogpile into the actual story line."

Getting Local by Zip Code Dot Com
Webmaster World - "Delivers local search results by zip code. Brilliant execution of a domain strategy in my book. I'm guessing they'll be able to spin this off as a separate entity and then execute their exit plan, making a few bucks. Interesting times. 08096.com is an example for the numerically challenged."

Dirty Tricks Against Competitors
High Rankings Forum - "Time spent making your site better lasts, but trying to do ill is just as hard, not as likely to directly improve your results (so a competitor drops, you won't be the only one to benefit), requires a doubling of efforts by forcing you to research both SEO advancement and SEO destruction, has short term and long term uncertainty and has negative PR (public relations) consequences."

Yahoo Answers
Webmaster World - "Yahoo Inc. unveiled a service Wednesday that allows users to get their questions answered online for free by volunteers. The feature, called Yahoo Answers, gives a human touch to what has typically been the exclusive role of the Web portal's search engine."

Trademark Protection Problems
Search Engine Watch Forums - "What I would really like to know is has anyone managed to get Google to protect a variation on their trademark? In the example I gave, the airline have somehow managed to protect a variation on their name where the words have been reversed. This variation has not been trademarked, according to the Patent Office website. Why can they do it, but we can't?"

Search Gaining On Email As Top Internet Activity
High Rankings Forum - "From June 2004 to September 2005 the use of search engines on a typical day rose from 30% to 41% of the internet-using population, which itself has grown in the past year."

How long does it takes for "Advertise on this site" to be off
Webmaster World - "...the 'advertise on this site' thing started appearing on Tuesday and revenue dropped by $200. I immediately opted out and today is back up again. If you use blended ads, its like a 100% increase in the 'ads by gooooooooogle' nonsense and just ruins your attempt at blending."

My Alexa Rankings
High Rankings Forum - "On the Alexa site, it states that Alexa is powered by Google. If that's so then doesn't Google consider some data from Alexa when making it's judgement?"

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From the Small Business Ideas Forum...
(If you like our search engine news, you'll love our small business news.)

Local Vs Remote Data Backup - The Pros And Cons
"It's clearly not an A vs. B question, but rather that both local and remote backups are to be performed for any reasonably important data."

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