Search Engine Marketing News - 2005-12-21

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Hi Everyone,

Yay! Christmas is finally here so along with lots of family visiting, lots of great food, and other fun, I get to indulge in some marathon gaming sessions. This year it's Rome: Total War. Yes, I'm a geek/nerd but if you are in to gaming at all, you'll understand. :-)

We'll be taking some time off for the holiday so we won't have a newsletter next week. I'm not sure about the week after that but it won't be too long and we'll be back on schedule.

Merry Christmas and have a happy New Year!

Robert Clough

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Search Engine Marketing Articles

Zero Dollars, a Little Talent and 30 Days - Day 25 - Stats Confusion is Worked Out, Great Blog Discussions and MSN AdCenter Gets a Look
by Jennifer Laycock - By day twenty-five I was well on my way to sliding out of start-up mode and into maintenance and growth mode for the Lactivist project.

SEO Overkill Can Destroy Your Site
by Bill Hartzer - Are you using search engine optimization tactics that lead to SEO overkill? You may not think so, but according to several SEO experts at the Search Engine Strategies conference held recently in Chicago, Illinois, you might be using what is called "SEO Overkill".

What's so Special About Search Marketing???
by Scott Gardner - As high-speed Internet adoption continues to increase on American soil and as Google, Yahoo, MSN and others continue the race for international dominance, the value of search engines is destined to become greater for companies competing in the online marketplace.

Zero Dollars, a Little Talent and 30 Days - Day 24 - Public Relations Continues to Go Well and The Lactivist Project Decides to Share the Love
by Jennifer Laycock - On day twenty-four my public relations campaign was still going full steam ahead, even though we technically hadn't made any pitches or released the story on the wire. It was also the day that it dawned on me that this project had the potential to be greater than just a site to promote breastfeeding or even a project to help people learn about marketing.

Zero Dollars, a Little Talent and 30 Days - Day 23 - Stats and Research, Yahoo! Ads Start Running and a Big Press Mention
by Jennifer Laycock - Day twenty-three was full of a little bit of action on a lot of different levels. From digging through my stats to doing another round of keyword research to finally getting my Yahoo! ads online I stayed busy on the search marketing front.

Essential Venues for Small Business in 2006
by Jim Hedger - There are a growing number of advertising channels available via the Internet and the major search engines are interested in acting as facilitators for as many of them as possible.

What Happens on the Road, Stays in the Blog
by Gord Hotchkiss - This is a dynamic altering of how we communicate. The degrees of separation that divide our global community become short circuited online. We now exist with one foot in the real world and one foot in the virtual

Zero Dollars, a Little Talent and 30 Days - Day 22 - It's All About the Networking, but Not The Way You Think...
by Jennifer Laycock - While day twenty-two didn't involve a lot of actual work on The Lactivist site, it did keep me hopping with discussions via forums, email and blogs. I'd been trying to stay on top of things for online reputation management purposes, but on day twenty-two, I realized that things might be going a bit further than that.

Lower Cost & Increase Conversion of Your
by Karon Thackston - When you qualify your AdWords leads, you can reduce the click-through rate (CTR) of browsers and help direct only those most interested in your offer to your site. How is it done? By inserting text that will purposely eliminate arbitrary visitors.

Analyzing One-Way vs. Reciprocal Links
by Stoney deGeyter - Link building has become a cornerstone of SEO/SEM services so many are interested in knowing what makes a good link, what they should strive for, etc. that will provide the biggest impact on their site optimization.

Zero Dollars a Little Talent and 30 Days - Day 21 - Getting CafePress Integrated with My Site, Reviewing Media Lists and Loads of New Shirts
by Jennifer Laycock - The bulk of day twenty-one was spent looking at code and admin pages and trying to get my CafePress content to look just right on the Lactivist web site. Along with that, I spent some time reviewing media lists for our upcoming public relations blitz, did a little more work with ClickTracks and uploaded half a dozen new shirts.

 

Search Engine Guide Blog Posts

SEO Advice Column
For some strange reason, despite knowing it was there, I've never shared the Ask Kalena blog link with Search Engine Guide readers. Today seemed as good a day as any...

Ask Jeeves Introduces New Language Tool
The team over at Ask Jeeves announced four new language tools on the Ask Jeeves Blog today. Among the new tools are page translation, upgraded Smart Answers with reference pages, synonyms and audio pronunciations. The audio pronunciations tool caught my eye as the proliferation of new tech terms in an online environment can sometimes make it difficult for people to know exactly how to pronounce a term. Now if only they'd start including Robert's last name in their dictionary so I could prove to him that he pronounces it wrong...

Google Buys Stake in AOL
Yesterday, America Online announced that it would be selling a 5% stake to Google in a deal that will see $1 billion changing hands and a door swinging soundly shut on the knocking hand of Microsoft.

SEO Overkill Can Destroy Your Site
Are you using search engine optimization tactics that lead to SEO overkill? You may not think so, but according to several SEO experts at the Search Engine Strategies conference held recently in Chicago, Illinois, you might be using what is called "SEO Overkill". (skip to "SEO Overkill Can Destroy Your Site" by Bill Hartzer)

What's so Special About Search Marketing???
As high-speed Internet adoption continues to increase on American soil and as Google, Yahoo, MSN and others continue the race for international dominance, the value of search engines is destined to become greater for companies competing in the online marketplace. (skip to "What's so Special About Search Marketing??? by Scott Gardner)

Zero Dollars, a Little Talent and 30 Days - Day 24 - Public Relations Continues to Go Well and The Lactivist Project Decides to Share the Love
On day twenty-four my public relations campaign was still going full steam ahead, even though we technically hadn't made any pitches or released the story on the wire. It was also the day that it dawned on me that this project had the potential to be greater than just a site to promote breastfeeding or even a project to help people learn about marketing. (skip to "Day 24 - Public Relations Continues to Go Well and The Lactivist Project Decides to Share the Love" by Jennifer Laycock)

Zero Dollars, a Little Talent and 30 Days - Day 23 - Stats and Research, Yahoo! Ads Start Running and a Big Press Mention
Day twenty-three was full of a little bit of action on a lot of different levels. From digging through my stats to doing another round of keyword research to finally getting my Yahoo! ads online I stayed busy on the search marketing front. At the same time, I uploaded another new shirt, brainstormed PR moves and stood amazed that public relations was working even without me! (skip to "Day 23 - Stats and Research, Yahoo! Ads Start Running and a Big Press Mention" by Jennifer Laycock)

Essential Venues for Small Business in 2006
There are a growing number of advertising channels available via the Internet and the major search engines are interested in acting as facilitators for as many of them as possible. (skip to "Essential Venues for Small Business in 2006" by Jim Hedger)

What Happens on the Road, Stays in the Blog
This is a dynamic altering of how we communicate. The degrees of separation that divide our global community become short circuited online. We now exist with one foot in the real world and one foot in the virtual (skip to "What Happens on the Road, Stays in the Blog" by Gord Hotchkiss)

Zero Dollars, a Little Talent and 30 Days - Day 22 - It's All About the Networking, but Not The Way You Think...
While day twenty-two didn't involve a lot of actual work on The Lactivist site, it did keep me hopping with discussions via forums, email and blogs. I'd been trying to stay on top of things for online reputation management purposes, but on day twenty-two, I realized that things might be going a bit further than that. (skip to "Day 22 - It's All About the Networking, but Not The Way You Think..." by Jennifer Laycock)

Lower Cost & Increase Conversion of Your
When you qualify your AdWords leads, you can reduce the click-through rate (CTR) of browsers and help direct only those most interested in your offer to your site. How is it done? By inserting text that will purposely eliminate arbitrary visitors. (skip to "Lower Cost & Increase Conversion of Your AdWords Ads" by Karon Thackston)

Analyzing One-Way vs. Reciprocal Links
Link building has become a cornerstone of SEO/SEM services so many are interested in knowing what makes a good link, what they should strive for, etc. that will provide the biggest impact on their site optimization. (skip to: Analyzing One-Way vs. Reciprocal Links by Stoney deGeyter)

Yahoo! To Revamp Search Results, Shorten PPC Text
Yahoo! has announced that they'll be revamping their search results page after the first of the year in order to make their search results easier to read. They are also hoping that the move will help advertisers see an increase in qualified click rates. That said, the time is now to get into your Yahoo! Search Marketing accounts to make sure that your ads are ready for the change.

AdSense Offering Webinar Next Week
Had an email yesterday from the AdSense team to let us know that they'll be hosting a new webinar on December 21st at noon eastern time. The webinar will go over AdSense Referrals, new reporting features and some questions from participants.

Merry Christmas BigWigs...
It's Christmas time (we don't celebrate "Happy Holidays" here at Search Engine Guide, we're CHRISTmas folks...) and the forum world is buzzing about the goodies being sent out by Google to its favorite advertisers and content publishing partners. So what's this year's booty? Apparently, a leather case full of Google branded USB goodies...

Zero Dollars a Little Talent and 30 Days - Day 21 - Getting CafePress Integrated with My Site, Reviewing Media Lists and Loads of New Shirts
The bulk of day twenty-one was spent looking at code and admin pages and trying to get my CafePress content to look just right on the Lactivist web site. Along with that, I spent some time reviewing media lists for our upcoming public relations blitz, did a little more work with ClickTracks and uploaded half a dozen new shirts. (skip to "Day 21 - Getting CafePress Integrated with My Site, Reviewing Media Lists and Loads of New Shirts" by Jennifer Laycock)

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Discussion Threads of the Week
(Links to search engine forum discussion threads that deal with search engine marketing topics. Each listing provides the topic, the source, and a brief snippet from the discussion.)

Google Groans Under the Massive Data Load
Webmaster World - "...Google lamenting something about processor power going up but the energy cost/processor power ratio not decreasing enough such that one of Google's main concerns now is not having enough processor power but the cost of powering all those processors going up too fast..."

Google to Hold Onto AOL
Search Engine Watch Forums - "It sounds like AOL is going to get promotion on Google through ad areas. AOL content will either be promoted via AdWords or a new special ad section will be created."

Content is NOT king!
WebProWorld - "...not every 'king' is a good one. Some deserve overthrow. So it is with bad content. Most content needs expensive and chronic SE gimmickry because it can't rank without it. You can see how this plays right to the content-isn't-king bottom line of SE firms. A more productive discussion might be to see how good content and good, targeted traffic, work to complement each other."

Ask Jeeves Growing Like Wild Fire!
Search Engine Roundtable Forums - "Specifically growing market share at a better rate, 77%, then the other engines."

Beware the Reciprocal Link Short Sellers
Search Engine Watch Forums - "The reciprocal link short sellers have a lot of reasons for making their claims, but are their claims based on facts? Or emotional pleadings? Will taking their advice help your own site, or simply leave the door wide open to a competitor who chooses to ignore them?"

Dec. 2005 Newsweek Article On SEO & Perception Of Industry
Search Engine Watch Forums - "How many incorrect perceptions written by Newsweek can you spot in that article?"

Yahoo's Zawodny In Paid Links & Nofollow Debate
Search Engine Watch Forums - "Google's Matt Cutts says put nofollow on paid links. But Yahoo's Jeremy Zawodny failed to do that in an experiment with paid links on his personal blog, raising eyebrows and comments."

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From the Small Business Ideas Forum...
(If you like our search engine news, you'll love our small business news.)

What Happens on the Road, Stays in the Blog
"...with the cell phone cameras and laptops, what a person says and does can be quickly picked up and transmitted to outsiders who weren't present at the original situation. There's an increased chance for more people to experience their "15 minutes of fame" but in today's world, they may not be happy about which of those 15 minutes they're famous for!"

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