Search Engine Marketing News - 2006-01-11

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Hi Everyone,

If there was a big giant hole in the universe, what would you do? Fill it of course! Well, Jennifer and I felt there was a hole in the small business universe when it came to search engine marketing books. Yes, I know there are already some great search engine marketing books available but we had something different in mind. We wanted to create a book written specifically for small business owners (ie, minus the techno-babble) and we wanted to give our readers the ability to ask questions as they read through the book.

So, I'm proud to introduce you to our ebook: The Small Business Guide to Search Engine Marketing.

In addition to being written specifically for you, the small business person, we've added the ability for you to ask Jennifer Laycock (the author and our editor) questions about the book as you read it and put it to work for your business. A private forum has been set up where you can get answers to questions that pop up and where you can discuss the book and learn from other readers.

Our ebook and private forum are the perfect combination for providing a search engine marketing education that continues to grow and evolve as new information, tactics and resources become available. Just follow this link to get your copy and join in the fun! :-)

Robert Clough

Search Engine Guide has advertising plans starting at only $150 a month!

 

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Search Engine Marketing Articles

Zero Dollars, a Little Talent and 30 Days - Day 30 - Launching the Press Release, Adding Up the Till and Offering Up a Little More...
by Jennifer Laycock - As day thirty hit I spent some time wavering between relief and sadness. The relief at finally being finished with such an enormous task was fairly overwhelming. At the same time, the sadness that I felt bringing the project to a close was a bit more palpable than I would have expected. The good news, that day thirty wasn't really an ending, it was more of a milestone.

Zero Dollars, a Little Talent and 30 Days - Day 29 - Preparing for the Pitch, Spreading Goodwill and Earning from Amazon
by Jennifer Laycock - On the second to the last day of the project I found myself buried in quite a few different projects. From reviewing pitch ideas to offering up advocacy help to sending the press release, I was still focusing on the public relations angle. I was also surprised to see a sudden flux of affiliate income from an unlikely source.

Oodle's Craig Donato Discusses the Future of Online Classifieds
by Andy Beal - When Oodle burst on to the scene back in March of last year, it instantly became a hit among those looking for a more efficient way to search, scan and subscribe to classified ads.

Forum and Blog Links
by Jill Whalen - Any links pointing to your site have the potential of giving your site more exposure, which can also lead to an increase in link popularity.

Zero Dollars, a Little Talent and 30 Days - Day 28 - Finishing up the Press Release, Making My Mark in Froogle and Learning to Squidoo
by Jennifer Laycock - The last few days of the Lactivist project were going to be all about wrapping up plans for my press release and solidifying my ongoing marketing plans.

State of Search Marketing 2006
by Jim Hedger - Last year (2005 for those who've already forgotten) was all about change and, aside from the obvious fact that everything in search is going to be or has already been affected, 2006 will be no different.

We Are What We Search? Hopefully Not!
by Gord Hotchkiss - I have said, on several occasions, that our search patterns are a reflection of our society. If that's true, our society's intellect is about as deep as the ring left by a Starbucks coffee cup.

Search Looms Large
by Paul Bruemmer - With multimedia search and local mobile now widely available, search is not only ever-present, it is simplifying life for all of us. Search will soon edge out email as the most popular web activity.

Zero Dollars, a Little Talent and 30 Days - Day 27 - Buzzing and Building the Blogosphere and a Plan for Long-Term Revenue Success
by Jennifer Laycock - With just a few days left to go in the Lactivist project and my media plan shaping up nicely, I spent day twenty-seven catching up on blog posts that I'd missed, making a few of my own and exchanging some emails with a friend that had a suggestion for long-term revenue generation with The Lactivist.

Boosting Website Lead Conversion With Pay-Per-Click Landing Pages
by Todd Mintz - PPC offers almost total control over the visitor experience. If you use landing pages appropriately, you can quickly and easily boost your conversion rates, and improve your marketing ROI.

Zero Dollars, a Little Talent and 30 Days - Day 26 - Planning a Media Push, More Forums and I Start Recruiting Affiliates
by Jennifer Laycock - On day twenty-six with just a few days left to go I was focused on wrapping up plans for some of the marketing methods I'd been working on throughout the project. I needed to finalize plans for our media push, start working out how to recruit some affiliates for The Lactivist store and dive back into the world of online parenting discussion forums.

Is a Shake Out Shaping the Search Marketing Sector?
by Jim Hedger - I think the recent moves by Google to chase after black-hat SEOs and improve user experiences in their PPC offerings is a signal that a significant shake-up is coming in the SEO industry.

Online Marketing Hierarchy and Definitions
While everything an SEO does is considered a function of "online marketing", if you hire an SEO or purchase an SEO only service, don't expect to receive search engine marketing or online marketing service with that.

 

Search Engine Guide Blog Posts

Zero Dollars, a Little Talent and 30 Days - Day 29 - Preparing for the Pitch, Spreading Goodwill and Earning from Amazon
On the second to the last day of the project I found myself buried in quite a few different projects. From reviewing pitch ideas to offering up advocacy help to sending the press release, I was still focusing on the public relations angle. I was also surprised to see a sudden flux of affiliate income from an unlikely source. (skip to "Day 29 - Preparing for the Pitch, Spreading Goodwill and Earning from Amazon" by Jennifer Laycock)

Oodle's Craig Donato Discusses the Future of Online Classifieds
When Oodle burst on to the scene back in March of last year, it instantly became a hit among those looking for a more efficient way to search, scan and subscribe to classified ads. (skip to "Oodle's Craig Donato Discusses the Future of Online Classifieds" by Andy Beal)

Forum and Blog Links
Any links pointing to your site have the potential of giving your site more exposure, which can also lead to an increase in link popularity. (skip to "Forum and Blog Links" by Jill Whalen)

Zero Dollars, a Little Talent and 30 Days - Day 28 - Finishing up the Press Release, Making My Mark in Froogle and Learning to Squidoo
The last few days of the Lactivist project were going to be all about wrapping up plans for my press release and solidifying my ongoing marketing plans. That meant day twenty-eight was spent reviewing the final press release copy, making plans for distribution, and exploring a new marketing outlet that might have potential. (skip to "Day 28 - Finishing up the Press Release, Making My Mark in Froogle and Learning to Squidoo" by Jennifer Laycock)

Google Pack Offers Nothing New
Announced last week during the final keynote of the Consumer Electronics Show in Las Vegas, the new Google Pack is a suite of downloadable software offered by Google and a few other partners. Google touted the new launch for its ability to allow users to "painlessly install all the essential software they need." Google has paired the Google pack with a a new updater feature designed to alert users whenever new versions of the software are available.

Search Marketing Spending up 44%
According to a new report released by the Search Engine Marketing Professionals Organization (SEMPO) this morning, U.S. and Canadian advertisers spent $5.75 billion on search engine marketing last year. That number is up 44% compared with spending in 2004. The report goes on to project spending of up to $11 billion by 2010.

State of Search Marketing 2006
Last year (2005 for those who’ve already forgotten) was all about change and, aside from the obvious fact that everything in search is going to be or has already been affected, 2006 will be no different. (skip to "State of Search Marketing 2006" by Jim Hedger)

Search Looms Large
With multimedia search and local mobile now widely available, search is not only ever-present, it is simplifying life for all of us. Search will soon edge out email as the most popular web activity. (skip to "Search Looms Large" by Paul Bruemmer)

Zero Dollars, a Little Talent and 30 Days - Day 27 - Buzzing and Building the Blogosphere and a Plan for Long-Term Revenue Success
With just a few days left to go in the Lactivist project and my media plan shaping up nicely, I spent day twenty-seven catching up on blog posts that I'd missed, making a few of my own and exchanging some emails with a friend that had a suggestion for long-term revenue generation with The Lactivist. (skip to "Day 27 - Buzzing and Building the Blogosphere and a Plan for Long-Term Revenue Success" by Jennifer Laycock)

Google Weighs in on the AOL Announcement
Google's Marissa Mayer, VP of Search Products & User Experience weighs in with a blog post this week about how the new AOL partnership will impact things at Google. She shares her perspective on things like getting more AOL content into the Google index, offering up advertising credit to AOL, avoiding annoying banners on Google.com and more.

Follow Along As Oilman Runs an adCenter Campaign
For those just digging into MSN's adCenter interface, or for those still waiting for their invite to the program, Todd "Oilman" Friesan is blogging on his own experience setting up a new adCenter campaign. With screen shots and step by step commentary, it's worth checking out if you're looking to learn more about how adCenter works.

Web Statistics for Dummies (part 2: Referrers)
A referrer is a website that directly sends you traffic. The bulk of your traffic is referred by search engines, but other sites send you traffic as well. These referring sites will help you increase your position in search engines because by linking to you, they are essentially "voting" for your site. (skip to "Web Statistics for Dummies (part 2: Referrers)" by Shawn Campbell)

Boosting Website Lead Conversion With Pay-Per-Click Landing Pages
PPC offers almost total control over the visitor experience. If you use landing pages appropriately, you can quickly and easily boost your conversion rates, and improve your marketing ROI. (skip to "Boosting Website Lead Conversion With Pay-Per-Click Landing Pages" by Todd Mintz)

Merry Christmas Big Wigs Part II
After a couple days of reading forum posts about who landed on Google's "good" list this year, I've gotta admit, it was pretty nifty to see that polka dot box show up. USB Wireless mouse, flash drive, USB powered flashlight, USB Hub and a nifty little headset for using Google Talk? Cool stuff... Had a friend take pics last night (can't find my USB connector for my digital camera) will post as an update when he emails them over. Also a special thanks to the folks over at We Are Logos Promotional Products. We met after the Pimp My Site session in Chicago and I received a nice box of honey roasted peanuts, cashews (mmm!) and chocolate covered almonds in a beautiful tower gift box yesterday. Tis the season!

Zero Dollars, a Little Talent and 30 Days - Day 26 - Planning a Media Push, More Forums and I Start Recruiting Affiliates
On day twenty-six with just a few days left to go I was focused on wrapping up plans for some of the marketing methods I'd been working on throughout the project. I needed to finalize plans for our media push, start working out how to recruit some affiliates for The Lactivist store and dive back into the world of online parenting discussion forums. (skip to "Day 26 - Planning a Media Push, More Forums and I Start Recruiting Affiliates" by Jennifer Laycock)

Confused by 301 Redirects?
You may have heard of 301 redirects and know that this is what you need to use if you plan on redirecting a page or a domain to another address. That's fine and dandy, but if you're a non-techie, it can be tough to figure out exactly how you go about doing that. Thankfully, there are folks out there that are willing to help out.

How the AOL/Google Deal Will Impact SEM
After weeks of speculation and rumor about whether it would be Google or Microsoft that won the battle for AOL, the news of a more formal Google/AOL pairing seemed a bit anti-climactic. None-the-less, there's still some insight to be had about how this will impact the game of search marketing in the long run. To that end, Pamela Parker of ClickZ has an interesting article titled: Search Marketing After the Google AOL Deal.

2005 Zeitgeist Released
The year end data from Google's search queries is in and they've put together the 2005 Zeitgeist overview covering everything from gaining queries to popular Froogle searches to nature and other phenomena. It's no surprise that Hurricane Katrina and the tsunami made it to the top of the list but I was surprised to see that Janet Jackson's early-in-the-year breast incident was enough to propel her to the top of the year-end list.

Is a Shake Out Shaping the Search Marketing Sector?
I think the recent moves by Google to chase after black-hat SEOs and improve user experiences in their PPC offerings is a signal that a significant shake-up is coming in the SEO industry. (skip to "Is a Shake Out Shaping the Search Marketing Sector?" by Jim Hedger)

Online Marketing Hierarchy and Definitions
While everything an SEO does is considered a function of "online marketing", if you hire an SEO or purchase an SEO only service, don't expect to receive search engine marketing or online marketing service with that. (skip to "Online Marketing Hierarchy and Definitions" by Stoney deGeyter)

Zero Dollars, a Little Talent and 30 Days - Day 25 - Stats Confusion is Worked Out, Great Blog Discussions and MSN AdCenter Gets a Look
By day twenty-five I was well on my way to sliding out of start-up mode and into maintenance and growth mode for the Lactivist project. I spent some more time digging around in ClickTracks and made a realization about why I seemed to be losing traffic at the CafePress Store. I also spent some more time finding out what bloggers were saying about the project and looked into MSN's new adCenter program. (skip to "Day 25 - Stats Confusion is Worked Out, Great Blog Discussions and MSN AdCenter Gets a Look" by Jennifer Laycock)

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Discussion Threads of the Week
(Links to search engine forum discussion threads that deal with search engine marketing topics. Each listing provides the topic, the source, and a brief snippet from the discussion.)

Is There A Google Sandbox?
Search Engine Watch Forums - "Yes I did say the sandbox doesn't exist Dave. And I've said it at every session at every conference (dozens of them this year), since whichever 'I don't understand marketing' nitwit came up with this half-baked theory about nothing, which never affects a well marketed business."

How Far To Go When Linking Internally?
Search Engine Watch Forums - "It seems that I have seen a few comments recently on various forums and blogs about taking internal linking 'too far.' According to at least one comment I saw (sorry can't find it now), Google frowns upon 'excessive' internal linking."

Search Engine Leeches, Dependency & Losing Perspective
Search Engine Watch Forums - "Do you need to be search independent, or is it a matter of getting the balance right, not depending entirely on search but not ignoring that source of traffic, either."

Do Designers Hate SEO?
Search Engine Watch Forums - "In reality, designers really need to understand that search engines are like a third browser -- and in fact a far more popular browser used by more people than using Firefox. They will spend tons of time making sure a site works for IE or Firefox, even Opera. But no time to make sure that the browsers of search engines are going to be OK with it?"

Profit by Impression / Profit by Click
Webmaster World - "The current success measurements for PPC Split Testing often do not take into account every factor that needs to be determined. Each metric only gives a portion of the story, they do not actually tell you the entire story."

Nielsen Says Search Engines are Leeches
Webmaster World - "The most interesting - and scarey part - is he gets it that search engines are no longer about traffic - they are destinations instead of on ramps..."

What's Wrong With Today's SEOs
High Rankings Forum - "What's with the new generation of SEOs who want Google to do their job for them? They want Google to tell them everything. If you need Google to tell you how to SEO, what's spam and what's not, you are no kind of SEO at all, imo."

What's The Best Way To Price SEO?
Search Engine Watch Forums - "Charge by the hour, per rank, per click -- how do you or should you charge for SEO?"

Web Directory 2.0
Webmaster World - "I've read that doubleclick is Web 1.0 as AdSense is Web 2.0, and Geocities is Web 1.0 as MySpace is Web 2.0. I don't know if I should suggest that the DMOZ might be Web 1.0, but what would make a web directory Web 2.0?"

CES: Google to offer Video, Software Downloads
Webmaster World - "As part of a major upgrade to Google's video-search service, consumers will be able to pay to download and view videos, such as television shows, on their computer from Google content partners such as TV companies, according to the newspaper report. Google plans to announce partnerships with some major players, including CBS Corp. and the National Basketball Association..."

What Does Search Engine See In An RSS Feed
High Rankings Forum - "I'm wondering if a search engine can see the URL in an RSS feed. Or do search engines like RSS feeds because people are actually putting them into web sites and the search engines find them that way?"

Link Tracking
High Rankings Forum - "What I'd like to do is have the capability of adding a tracking URL in each of the articles I write so I can tell how much traffic each one is sending me and how many of those visitors actually buy something."

Fortune 500 Sites Use Hidden Text To Fool Search Engines
High Rankings Forum - "The important thing that all SEOs should understand, however, is that it is their job to tell their client what is acceptable practice or not."

New Google "Bigdaddy" Infrastructure Live
Search Engine Watch Forums - "Google's new 'Bigdaddy' web search infrastructure is now live at special data centers and open for testing and feedback before migrating and becoming 'regular Google' in the next month or two."

Bad Reasons To Want A Top Ranking
Search Engine Watch Forums - "Top rankings = top sales. For many, that's the reason to be in the top search results. But top rankings = investors will love you?"

MarketingSherpa Paper On Search Engine Eye Tracking Tests
Search Engine Forums - "MarketingSherpa gives a short-form, 5 point review on the major items discovered in this, recent, testing done to see what search engine viewers actually read."

SEO Copy
Webmaster World - "What can a webmaster do to either obtain or build good & original articles and/or learn to develop writing skills?"

In-depth 301 Redirection Tutorial
Cre8asite Forums - "It explains the problems associated with incorrect redirection from the SEO point of view, explains the HTTP codes and why 301 is the correct one, and then goes on to give code examples of redirection using PHP and mod_rewrite."

Wish List for Yahoo! PPC Marketing
Search Engine Watch Forums - "...Yahoo! is having its Global Sales Meeting Jan. 10-13 and they are looking for a list of things we would like to see added to their program.... so let's start a wish list and I will pass it along..."

Matt Cutts Explains How Google Crawls and Ranks Pages
Search Engine Roundtable Forums - "Very simple explained - especially good for rookies. Also, gives some great ideas on relevance - makes me think about linking."

Google to Partner with Wikipedia?
Search Engine Roundtable Forums - " Do you want wiki results at the top of Google for informational searches?"

What Happens on the Road, Stays in the Blog
Small Business Ideas Forum - "...with the cell phone cameras and laptops, what a person says and does can be quickly picked up and transmitted to outsiders who weren't present at the original situation. There's an increased chance for more people to experience their '15 minutes of fame' but in today's world, they may not be happy about which of those 15 minutes they're famous for!"

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From the Small Business Ideas Forum...
(If you like our search engine news, you'll love our small business news.)

Small Business Web Shopping Cart Software
"I think it's clear that OSC and hosted shopping cart softwares should be placed in two separate categories. 1. Those who can develop or have a very good knowledge of setting up online stores using code.. and 2. Those who prefer to spend their time developing their business and are better at selling than designing and programming."

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