Search Engine Marketing News - 2006-02-08

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Hi Everyone,

We have some incredibly creative readers and forum members. For example, we have a forum member named Dave who takes junked pieces of furniture and turns them into beautiful pieces of art. I love the idea of taking "trash" and finding creative uses for it so it doesn't just end up as landfill. Check out his rescued furniture and records. The eyeball chair is too cool! Plus he makes ornaments and does paintings.

Yet another example of why I know you are the greatest readers around. :-)

Have a great week!

Robert Clough

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Search Engine Marketing Articles

The Elasticity of Online Content
by Todd Mintz - As someone in the business of selling Internet marketing services, I also am concerned with maximizing the value of each article for my own business. In other words, how can I increase the number of potential prospects who read my articles?

Advertising Into the Void
by Jennifer Laycock - Are you running radio ads, yellow page ads or newspaper ads that don't feature your URL? Do your ads promote a product name or product keyword that you don't rank well for? Are you sparking interest in a product or service and then leaving your competitors to pick up those potential buyers when they conduct a search?

The Poor Man's Version of Dayparting
by Jennifer Laycock - For many small business owners, PPC management is just another hat that the company owner has to wear, making it near impossible for them to remember to set their daily updates and changes.

The 50 Millisecond Judgment
by Gord Hotchkiss - How important is that first, split second decision in online interactions? Because of something called a “halo effect”, it can be vital. If we have a positive emotional response in those first few milliseconds, our logical mind will kick in and try to rationalize that response.

New Algorithm Measures Require New Means For Optimization
by Stoney deGeyter - What does link aging accomplish? It fights link spam. Many link spammers try to achieve top rankings for their sites by getting hundreds, if not thousands, of links for a site virtually overnight, or by purchasing "ads" on high PR sites for the purpose of getting the link value.

Interview with Greg Jarboe of SEO-PR
by Lee Odden - Search engine optimization practitioners as well as public relations firms are realizing (albeit the latter slower than the former) the value of optimizing electronic documents. A pioneer in the field of using search engine optimization in combination with press releases is Greg Jarboe.

How to Improve your Click Through Rate in Google AdWords
by Kalena Jordan - As you probably know, your ad position in Google relies heavily on your CTR compared to your competitors, so I was keen to turn things around and keep my high ad positions.

Dropped for Dupes
by Jill Whalen - My site, which is full of good content (1500 or so pages), was dropped by Google 3 months ago. We are a small business and as a result we are close to going out of business (we rely on advertising revenue).

Yellowpages.com Takes Local Search Mainstream
by Paul Jahn - Similar to other IYPs, Yellowpages.com pages are crawlable and visible in localized search queries. They also realize that search engines don't have to just be a competitor. They can be a strategic business alliance.

 

Search Engine Guide Blog Posts

BMW Back in Google
Less than a week after being tossed out of Google for the use of doorway pages, the German version of BMW's site has already been placed back into the index at Google. Matt Cutts talks about the re inclusion in his blog today and there's obviously been a bit of feedback from readers about the decision.

Even Copy Cats Can be Innovative
It's been said that there are no unique ideas. Every idea that you can possibly come up with has already been thought of by someone else. I won't go into the chicken or the egg arguments behind that, but I will say that on the web, there are few things that haven't been done before. That doesn't mean that you can't do it too...it just means that if you want to succeed, you have to do it a little bit different or a little bit better.

Clicktracks' John Marshall Offers up Free Advice
One of the things that I harp on pretty regularly in articles, forums and during my speaking gigs is the fact that search engine marketing is not about driving traffic, it's about driving sales. Fantastic search engine rankings and giant influxes in traffic do little for your bottom line if you aren't targeting the right phrases and delivering your visitors to the right content. The folks over at Clicktracks understand this as well, which is why CEO John Marshall is going to be passing out some free advice in an online seminar next week titled "Measuring Page Influence on Your Visitor Conversion."

The Elasticity of Online Content
As someone in the business of selling Internet marketing services, I also am concerned with maximizing the value of each article for my own business. In other words, how can I increase the number of potential prospects who read my articles? (skip to "The Elasticity of Online Content" by Todd Mintz)

Advertising Into the Void
Are you running radio ads, yellow page ads or newspaper ads that don't feature your URL? Do your ads promote a product name or product keyword that you don't rank well for? Are you sparking interest in a product or service and then leaving your competitors to pick up those potential buyers when they conduct a search? (skip to "Advertising Into the Void" by Jennifer Laycock)

Bad BMW...Bad!
Search engine marketing is back in the mainstream news this week as word spreads that German auto maker BMW has been penalized by Google for using tactics that violate Google's Webmaster guidelines. BMW.de had been using doorway pages that were designed to rank well for one phrase and then redirected users to different content. Google, upon discovering this, removed the entire site from their search results, thus sending BMW.de into a virtual black hole.

Can You Survive Google?
Looking for a Monday dose of fun? Check out Phillip Lenssen's "choose you own adventure" Google game and see how you'd do if you had a job at the Googleplex. It took me about five minutes to manage to get fired even though I managed to spend some time goofing off on the Internet and playing Minesweeper. Certainly not a realistic portrayal, but interesting to play around and see someone else's perspective on life in the Googleplex.

Great SEM Advice for Small Businesses
Mike Grehan has been running a two part series of articles over at ClickZ that talks about the best way for a small business to spend a $1000 budget on search engine marketing. The first article, A Grand Plan for SEO that wondered aloud just what a small business might be able to get for their grand.

The Poor Man's Version of Dayparting
There's no doubting the effectiveness of being able to turn your campaigns on and off based on when you get the best return on investment. There's also no doubting the fact that some businesses can afford to increase bids dramatically during certain times of the day. The problem is, few companies have the staffing to handle these types of updates. (skip to "The Poor Man's Version of Dayparting" by Jennifer Laycock)_

The 50 Millisecond Judgment
How important is that first, split second decision in online interactions? Because of something called a “halo effect”, it can be vital. If we have a positive emotional response in those first few milliseconds, our logical mind will kick in and try to rationalize that response. (skip to "The 50 Millisecond Judgment" by Gord Hotchkiss)

New Algorithm Measures Require New Means For Optimization
What does link aging accomplish? It fights link spam. Many link spammers try to achieve top rankings for their sites by getting hundreds, if not thousands, of links for a site virtually overnight, or by purchasing "ads" on high PR sites for the purpose of getting the link value. (skip to "New Algorithm Measures Require New Means For Optimization" by Stoney deGeyter)

Interview with Greg Jarboe of SEO-PR
Search engine optimization practitioners as well as public relations firms are realizing (albeit the latter slower than the former) the value of optimizing electronic documents. A pioneer in the field of using search engine optimization in combination with press releases is Greg Jarboe. (skip to "Interview with Greg Jarboe of SEO-PR" by Lee Odden)

Matt Cutts Offers up Insight on Bigdaddy
Matt Cutts, Google's line of communication to the world of webmaster and search marketers has a good post this week on his blog that talks about the new Bigdaddy update. The update is still in progress, but between the post and the oddles of comments being made, there are some interesting tid bits of information to be pick up.

Can Your Search History Be Used Against You
With the recent hype over the news that the government is seeking data on searches conducted at the popular engines, talk has started to shift about the future legal implications that would come with the courts finding in favor of the governement. To that end, CNet has an interesting article today that explores what data is collected and how it might be used.

How to Improve your Click Through Rate in Google AdWords
As you probably know, your ad position in Google relies heavily on your CTR compared to your competitors, so I was keen to turn things around and keep my high ad positions. (skip to "How to Improve your Click Through Rate in Google AdWords" by Kalena Jordan)

What's In Your (Link) Wallet?
You have no doubt seen the commercials from credit card company Capital One where they use the phrase, "What's in your wallet?" A recent post of almost the same title by Debra Mastaler has her talking about paid links, link bait, tagging and article writing.

Searchers are Rooting for Pittsburgh...
If AOL's search stats are indicitive of anything, there will be a lot more black and gold this coming Sunday than there will be blue and grey. The Steelers are pulling a clear lead when it comes to searches on the popular portal site while interest in both Jerome Bettis and Ben Roethlisberger outpace interest in Matt Hasselbeck and Shaun Alexander.

Google Testing VoIP Ads
Google confirmed on Tuesday that they are working with Florida based VoIP Inc. to introduce a new system of click-to-call advertising to Adwords, their popular paid search advertisement system. Google has been testing the service since last fall with select advertisers.

Business 2.0's 101 Dumbest Business Moves of the Year
Business 2.0's latest round of dumbest business moves of the year is online and there are some doozies to read through. The online world didn't escape too easily with plenty of mixups making the list. The blogging-related firing of Google employee Mark Jen makes the list at #18 while Google's decision to give CNet the cold shoulder slides in right behind at #19.

Dropped for Dupes
My site, which is full of good content (1500 or so pages), was dropped by Google 3 months ago. We are a small business and as a result we are close to going out of business (we rely on advertising revenue). (skip to "Dropped for Dupes" by Jill Whalen)

Yellowpages.com Takes Local Search Mainstream
Similar to other IYPs, Yellowpages.com pages are crawlable and visible in localized search queries. They also realize that search engines don't have to just be a competitor. They can be a strategic business alliance. (skip to "Yellowpages.com Takes Local Search Mainstream" by Paul Jahn)

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Search Engine Books & Services (Classifieds)

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Discussion Threads of the Week
(Links to search engine forum discussion threads that deal with search engine marketing topics. Each listing provides the topic, the source, and a brief snippet from the discussion.)

Amazon in the Contextual Ads Game?
Search Engine Roundtable Forums - "Unlike search, the market is savvy and ready to switch at a hair's breath if the right product comes along."

Sandboxing Factors
High Rankings Forum - "I don't worry about the sandbox because it's not a death sentence. Any site can build visibility and traffic without Google. If Google algorithmically decides to jump into the game, all the better. Everyone wins."

Google Removes BMW Germany For Spamming
Search Engine Watch Forums - "Google's banned BMW Germany for doorway page spam. A brave new move against large corporations that spam, or will navigational needs just see BMW Germany get back in?"

Web Readability for Long Pages
Webmaster World - "Fonts, line height, content width -- it all matters. Here our members share their knowledge on how to make a long content page readable."

Zip Code Range Optimization
Cre8asite Forums - "I was wondering if anyone had any practical knowledge to know if any of the search engines would optimize for a range of zip code?"

Yahoo Finally Changes DTC to Enhance User Experience - NOT!
Search Engine Watch Forums - "Yahoo Search Marketing's promised changes leave advertisers wondering where the improvements are after 6 months in development. Members demand answers and firm timelines."

Stars Next To Your Site In The Listings
High Rankings Forum - "It's got nothing to do with rankings, but the idea is to make your listing stand out from the rest. I think it can do that well if done tastefully. BUT...sometimes those characters aren't rendered correctly by all browsers and it can make weird characters appear in your Title. That can probably hurt more than help."

GOOG - After Hours Trading Google Stock Down 12-15%
Webmaster World - "There's never been any doubt that at some point there'd be a correction to the stock price and consequently to each of their personal on-paper positions. They're still immensely successful, immensely wealthy, and not likely to change anything about how they run the business."

AdSense Rich Media Beta
Webmaster World - "I just received an invitation to be part of the big G's Rich Media AdSense program. Has anybody heard of this yet? They ask for a variety of CPM rates. I've never done CPM just done adsense."

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From the Small Business Ideas Forum...
(If you like our search engine news, you'll love our small business news.)

How To Triple Your List Building Rate With Squeeze Pages
"Many online entrepreneurs just place advertising or implement a new marketing website concept, watch it fail and assume it can't work, when it may have just needed a little tweaking, like adjusting the knob on a radio to bring a station in much clearer."

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Free comprehensive search engine optimization ebook
Covers all important SEO topics, includes checklists, gets quick results.

Skaffe.com Directory: Show off your website Express Submit today.
Quality directories like Skaffe.com offer you strong search engine exposure.

Sporge Directory – from Skaffe.com
Under new management! All new with low submission prices.

WoW Directory
Powerful and affordable directory marketing services. Submit your website today!

WoW Yellow Pages
Local and regional business directory. Quality GEO targeted website advertising you can afford.

Need to learn SEO?
Read the latest SEO news and learn SEO from the #1 ranked book.

List your products in Froogle, Shopzilla, Shopping.com and more!
Our MegaFeeder software makes it easy. Free version available.