Search Engine Marketing News - 2006-03-08

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Hi Everyone,

Linda and Jennifer went to the Search Engine Strategies conference last week and Linda has promised to get pictures posted at our forum soon. If you went and want to show off some pictures just let me know and I'll help you get them posted.

This week we are proud to announce that James Butler has signed on as Technical Director for Small Business Brief. James is a brilliant guy but he is still modest and extremely friendly. (We prefer to remain snob-free around here.) Be sure and drop by and welcome him to the fold. :-)

Have a super week!

Robert Clough

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Search Engine Marketing Articles

Establishing Web Credibility - Part 1
by Stoney deGeyter - There are a number of reasons why people are distrustful of stores offline and online, but that sense is often heightened when shopping on the web. That makes it ever more important to go out of your way to create a sense of trust and credibility to your online visitors.

NeoSEO, Optimization in The Emerging Search Sphere
by Jim Hedger - It is relatively easy to find relevant information in the first ten results at MSN, Yahoo, Ask or Google but there are often thousands of advertisers competing for the same keyword targets, each of which expect tangible guarantees their dollars will produce positive results. The rules of survival are changing quickly.

Spotlight on Search Interview with Todd Malicoat (Stuntdubl)
by Lee Odden - One of the great things about the SEO industry is the networking and opportunity to meet and collaborate with some of the smartest people you’ll find anywhere. Todd is certainly one of those people.

Florida’s Effect on SEO Spam
by Jim Hedger - There have been several changes made to Google’s algorithms since November 2003, many of which have forced SEOs to make subtle changes to their tactics and techniques. The biggest accomplishment of Florida, from an SEO standpoint, was that it stands as the first major step Google took to distance its rankings from SEO spam.

Search Engine Algorithms - Understanding the Pinocchio Effect
by Jennifer Laycock - Originally, search engines focused on mathematical formulas. That often meant that you could meet all the criteria without having a very "good" site. Search engines realized this and they've been working ever since to find better ways to make these judgement calls.

When and Why You Should Secure Multiple Domains
by Stoney deGeyter - There are many different reasons for purchasing multiple domain names, and each reason has its own set of benefits and uses. Buying multiple domain names is a great strategy that can be used to capture additional type-in traffic, secure other branding avenues you may wish to pursue, or simply to prevent your competitors from securing them.

SEOcial Networking – Search Marketing and Social Networks
by Jim Hedger - Social Networking...This trend has been gaining momentum for a while but in the past year, a bulk of new users has accelerated adoption of the medium to the point where the most popular network, MySpace sees more traffic in a day than Google does.

Is Search a Leech on the Internet?
by Gord Hotchkiss - Search works. Users know that. With that come some positives, and some negatives. The way I see it, search brings much more to these content sites than it takes away, so it's not a parasitic relationship.

 

Search Engine Guide Blog Posts

Pay-Per-Click Ads Make up 40% of Internet Advertising Revenue
There's an insightful article over at the Financial Times today that talks about the oddity of an industry that can account for such a large percentage of online advertising spend despite taking up just 5% of a user's time online.

How Well Do You Remember Google?
Philip Lessen has a cute post over at Google Blogoscoped that asks readers to try and sketch the front page of Google based on memory. It's sort of interesting to see what things pop out in most people's memories (the "I'm feeling lucky" button) and what tends to get easily overlooked (the exact order of colors in the logo.) Either way, it's a fun way to waste a few minutes, though I'd challenge you to create your own sketch before heading over to check out the entries.

House Hunting - Social Search Style
Charlene Li has an interesting post this week that outlines her own house hunting experience using many of the new real estate social search tools that have popped up recently. From simple MLS search sites to sites that help you find out what similar houses have sold for in an area, Li hits many great resources and provides a nice critique of their capabilities.

Establishing Web Credibility - Part 1
There are a number of reasons why people are distrustful of stores offline and online, but that sense is often heightened when shopping on the web. That makes it ever more important to go out of your way to create a sense of trust and credibility to your online visitors. (skip to "Establishing Web Credibility - Part 1" by Stoney deGeyter)

NeoSEO, Optimization in The Emerging Search Sphere
It is relatively easy to find relevant information in the first ten results at MSN, Yahoo, Ask or Google but there are often thousands of advertisers competing for the same keyword targets, each of which expect tangible guarantees their dollars will produce positive results. The rules of survival are changing quickly. (skip to "NeoSEO, Optimization in The Emerging Search Sphere" by Jim Hedger)

Google Looking to Backup Your Drive?
The Washington Post is running an article today that talks about the info leak from Google that discusses future plans to offer online storage to consumers so that they can backup their hard drives and then access the data from anywhere. The leak is interesting considering Google's current battle with the Department of Justice over whether or not they'll give up data on their users and considering the recent hype about online privacy issues.

Upcoming Search Conference in San Francisco
If you've been reading about the Search Engine Strategies wrap-ups this week and are feeling a bit bummed that you didn't get to head off to a search engine conference, you've got another chance at the end of this month. I just had an email from Jill Whalen with the details of her next High Rankings Seminar which will be held in San Francisco on March 30th and 31st. She's offered a discount to Search Engine Guide readers as well.

Spotlight on Search Interview with Todd Malicoat (Stuntdubl)
One of the great things about the SEO industry is the networking and opportunity to meet and collaborate with some of the smartest people you’ll find anywhere. Todd is certainly one of those people. (skip to "Spotlight on Search Interview with Todd Malicoat (Stuntdubl)" by Lee Odden)

Florida’s Effect on SEO Spam
There have been several changes made to Google’s algorithms since November 2003, many of which have forced SEOs to make subtle changes to their tactics and techniques. The biggest accomplishment of Florida, from an SEO standpoint, was that it stands as the first major step Google took to distance its rankings from SEO spam. (skip to "Florida’s Effect on SEO Spam" by Jim Hedger)

Search Engine Algorithms - Understanding the Pinocchio Effect
Originally, search engines focused on mathematical formulas. That often meant that you could meet all the criteria without having a very "good" site. Search engines realized this and they've been working ever since to find better ways to make these judgement calls. (skip to "Search Engine Algorithms - Understanding the Pinocchio Effect" by Jennifer Laycock)

Search Continues to Grow
MediaPost Publications reports that search continues its steady rate of growth with January logging a 39% year over year increase in overall search activity. Google still tops the list by covering 48% of searches while Yahoo, MSN and AOL cover 22%, 11% and 6.5% respectively.

Search Engine Strategies Round-up
It's Monday afternoon and I'm just now finishing up my trek through a week's worth of email. (and that's just reading it... I still have to write back to folks!) Many thanks to David Wallace for serving as guest blogger last week so that I could focus on the show. Those that enjoyed his writing will want to check out his new search marketing blog. Last week's Search Engine Strategies in NYC was the largest ever, with more than 5,000 attendees and three floors of Expo Hall exhibits.

When and Why You Should Secure Multiple Domains
There are many different reasons for purchasing multiple domain names, and each reason has its own set of benefits and uses. Buying multiple domain names is a great strategy that can be used to capture additional type-in traffic, secure other branding avenues you may wish to pursue, or simply to prevent your competitors from securing them. (skip to "When and Why You Should Secure Multiple Domains" by Stoney deGeyter)

SEOcial Networking – Search Marketing and Social Networks
Social Networking...This trend has been gaining momentum for a while but in the past year, a bulk of new users has accelerated adoption of the medium to the point where the most popular network, MySpace sees more traffic in a day than Google does. (skip to "SEOcial Networking – Search Marketing and Social Networks" by Jim Hedger)

Is Search a Leech on the Internet?
Search works. Users know that. With that come some positives, and some negatives. The way I see it, search brings much more to these content sites than it takes away, so it's not a parasitic relationship. (skip to "Is Search a Leech on the Internet?" by Gord Hotchkiss)

MSN Search Responds to "We Will Beat Google" Headlines
Ken Moss - General Manager Web Search at Microsoft Search responds to the media frenzy that occurred a couple of days ago when it was reported once again that Microsoft claimed they'd beat Google in search within 6 months. They go from bold statements to "we might take the lead."

New Site Locates Sexual Offenders
The National Coalition of Victims in Action has launched a new site that helps locate sexual offenders in geographical locations. "Family Watchdog" uses a local map search function which then displays sex offenders in specific geographical areas. It is searchable by address, city, state and/or zip code.

Is Search Finally Shrinking?
Rebecca Lieb asks this very question after Google CFO George Reyes makes the public statement: "Clearly our growth rates are slowing." Is it true? Rebecca thinks not and provides plenty of evidence to support her beliefs.

Search Engine Re-runs - Microsoft Will Beat Google in 6 Months
I love watching old Seinfeld re-runs. I can watch them again and again and again. Not so in the case where Microsoft claims that they will have a better search engine then Google in 6 months. It is the same old song and dance we heard seven or eight months ago when Microsoft CEO Steve Ballmer made the same claim.

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Discussion Threads of the Week
(Links to search engine forum discussion threads that deal with search engine marketing topics. Each listing provides the topic, the source, and a brief snippet from the discussion.)

Search Security Strategies
Search Engine Watch Forums - "Too many site owners fail to realize that they are making private information available to those who know how to search for it. Discover how people may be locating that info as a way to help ensure you get it off the web."

Paid Links, Hosted Doorway Pages Back At Stanford Daily
Search Engine Watch Forums - "Less than a year after the Stanford Daily decided selling links and hosting third party doorway pages was a bad idea, they've returned -- and at least one ranks pretty well."

MSN AdCenter Primer for New Users
Webmaster World - "Keep in mind AdCenter is a beta and they do want your business and feedback. Please follow-up with any pointers you may be able to add to this for the AdCenter newbies."

Google Adwords Rules of Thumb
Webmaster World - "I'm putting together a doc for rules of thumb (or general guidelines) for adwords PPC based on my experiences, and i'm also interested in others' input. Things such as ad copy, bidding, etc. I'm not looking for guidelines from google - more like rules of thumb from SEMs."

Verify My Worry...
Search Engine Watch Forums - "A forum member has concerns about duplicate content and Google, which became its own session at SES NYC."

Buying Text Links
v7n Forum - "The day I Google the word 'failure' and not see Bush, Carter or Moore on the top results is the day I believe link pop is not the huge factor."

SEOs Spilling the Beans to Mr. Cutts
v7n Forum - "Of course John is right that SEO's communicating to search engines is a good thing, but, businessmen play their cards close to their chest and would never disclose things to a third party that give them a competitive edge without some type of suitable return."

MSN Adcenter Beta Participants?
High Rankings Forum - "My experience has been overall very good so far. I'm not crazy about the frame-based UI, and many of my submitted keywords were rejected for unknown reasons, but the reporting is nice and flexible, the clicks are cheap (because there are so few advertisers), and I love the Targeting features!"

"We're Not Paying" Until Our Rankings Improve...
High Rankings Forum - "Since you're good at SEO have you ever seriously considered spending a bit of time creating your own e-comm sites instead of only working for others? Sounds silly and simplistic doesn't it? But that's exactly what I did."

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From the Small Business Ideas Forum...
(If you like our search engine news, you'll love our small business news.)

Is it worth the risk?
"You are taking a chance because if Google or other engines think that all your student created sites exists for the sole purpose of inflating the link popularity of a main site, they can take them all down. I've seen it happen time and time again..."

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Skaffe.com Directory: Show off your website Express Submit today.
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Need to learn SEO?
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List your products in Froogle, Shopzilla, Shopping.com and more!
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