Search Engine Marketing News - 2006-04-12

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Hi Everyone,

We've added an arcade to our forum so we can all goof off when a break from work is needed. We currently have the following classics: Tetris, Asteroids, Space Invaders, Snake, Simon, and Breakout. The arcade is here and you just need to be a forum member to play. To register for the forum, go here.

Have a super week!

Robert Clough

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Search Engine Marketing Articles

Google Takes the Rap for the Tech Gang of 4
by Jim Hedger - Earlier this week, the board of directors of a well trafficked grassroots online news-source decided to pull Google AdWords from their site. The decision was based on the outrage its members felt over what they perceive to be Google’s collaboration with Chinese Government (PRC) officials to censor or otherwise limit content available through Google China.

Search Engine Strategies NYC '06 Conference: An SES Newcomer Perspective
by Pauline Kerbici - Attending the SES conference will give you the edge to get you started. At the very least it will give you a knowledge base when you decide to hire an SEO. You'll be armed with the power to ask the right questions and know what to expect.

Why You Should Avoid the Top 10 Guarantee in SEO
by Karri Flatla - While top ten rankings are a worthy goal, shelling out money to an SEO that makes such pie-in-sky claims will leave you frustrated and probably wishing you had spent your cash on something more useful, like snake oil.

Google is now Smarter than Daddy
by Gord Hotchkiss - It was a sad day in the Hotchkiss household. While doing her homework, my twelve year old daughter Alanna had a question. Until now, she always asked me, her father. This time, she went straight to Google.

Should SEO Be Part of Journalism 101?
by Jennifer Laycock - There's an article in today's New York Times that talks about the growing interest in search engine optimization among journalists, editors and newspaper staff. The obvious point of the article is that in a world that increasingly turns to the Internet and search engines to search for news coverage, newspapers can no longer afford to ignore search engine friendly tactics like keywords in story headlines and text.

The Missing Element in Search Engine Marketing - Part 1
by Robin Nobles - It's way past time to begin looking at your Web business as if you're standing in the clouds looking down. For the time being, don't think about search engine optimization, Web design, or technical issues. Yes, those things are crucial, and we're counting on you to cover those areas. But for now, let's look at what I believe to be a crucial missing element in search engine marketing . . . creativity.

The A to Z Guide to Getting Website Traffic
by Shawn Campbell - As you probably already know, bringing in traffic is not easy - it takes hard work, determination and lots of elbow grease. So if you're ready, roll up your sleeves and follow these 26 simple steps, and within just one year you will generate enough traffic to keep you busy for a long, long time!

SEO for Real Estate Template Site
by Jill Whalen - In order to set your website apart from all the others that are a quick click away, you need to put your personality into it, and you need to figure out how to make an emotional connection through the words and graphics on your pages.

Is Google No. 1 Forever?
by Jim Hedger - Having been the engine of choice for nearly five years, Google is synonymous with search. Because Google is the first thing most folks think of when they think about search, it is the most important search marketing venue, at least for the vast majority of SEOs.

Why Meta Description Tags Suck
by Todd Mintz - The theory behind Meta Description tags is reasonably sound…control the snippet of text that is shown when your website page appears in the search engines. However, there are serious drawbacks to its use.

Yahoo Used in Spyware Click Fraud Scheme
by Jim Hedger - The problem of click-fraud is an ever-present danger in pay per click advertising, one that troubles Google as well. The problem is not going to go away. In fact, it is likely to get worse.

 

Search Engine Guide Blog Posts

MSN AdCenter Plans Upgrade
I had a note come through from MSN this morning that said they'll be conducting another update to their services on April the 18th. They note that the AdCenter will experience some down time on the 18th while the upgrades are made, but that existing campaigns will not be affected.

Online Advertising is Great, But Local Targeting is Important
Business Week runs an article today that talks about the success many small businesses are having with paid search advertisements but gives the appropriate warning that regionally based companies need to dig further into the possibilities presented by local search targeting. It's a good article, filled with quite a bit of information that's relevant to small localized businesses.

Online Ad Spending to Top Outdoor Advertising
An article in the New York Post reports that Internet advertising is expected to outpace billboards and all other types of outdoor advertising some time next year. Online advertising made up about 4.5% of all advertising last year and will grow to make up 6.5% by 2008. Internet advertising is also expected to surpass radio advertising within the next few years.

Google Takes the Rap for the Tech Gang of 4
Earlier this week, the board of directors of a well trafficked grassroots online news-source decided to pull Google AdWords from their site. The decision was based on the outrage its members felt over what they perceive to be Google’s collaboration with Chinese Government (PRC) officials to censor or otherwise limit content available through Google China. (skip to "Google Takes the Rap for the Tech Gang of 4" by Jim Hedger)

Search Engine Strategies NYC '06 Conference: An SES Newcomer Perspective
Attending the SES conference will give you the edge to get you started. At the very least it will give you a knowledge base when you decide to hire an SEO. You'll be armed with the power to ask the right questions and know what to expect. (skip to "Search Engine Strategies NYC '06 Conference: An SES Newcomer Perspective" by Pauline Kerbici)

Study Finds Manufacturers Moving Marketing Dollars to Web
A recent survey of industrial marketing executives reveals that more manufacturers are planning on shifting money from offline marketing to online marketing in 2006. The study, conducted by SVM E-Business Solutions claims that 75% of manufacturers will be increasing their online marketing budgets this year.

Why You Should Avoid the Top 10 Guarantee in SEO
While top ten rankings are a worthy goal, shelling out money to an SEO that makes such pie-in-sky claims will leave you frustrated and probably wishing you had spent your cash on something more useful, like snake oil. (skip to "Why You Should Avoid the Top 10 Guarantee in SEO" by Karri Flatla)

Google is now Smarter than Daddy
It was a sad day in the Hotchkiss household. While doing her homework, my twelve year old daughter Alanna had a question. Until now, she always asked me, her father. This time, she went straight to Google. (skip to "Google is now Smarter than Daddy" by Gord Hotchkiss)

YPN Launches Blog
It's nothing new really, not in the world of search engines and online businesses...but it will be handy. The team over at Yahoo!'s Publisher Network (YPN) have launched a blog. According to an email release from Yahoo! this morning, the blog aims to be a resource for publishers and to serve as a community platform to help YPN partners share feedback with the team at Yahoo!

Google Makes Strategic Purchase
ZDNet's Googling Google blog has a post today that speculates about the plans behind Google's hiring of Australian search engineer Ori Allon. Allon is best known for developing the Orion search method, a little seen, but often talked about algorithm designed to combine suggested topics with relevant search results. Blogger buzz has it that Microsoft and Yahoo! were also wooing the programmer.

Should SEO Be Part of Journalism 101?
There's an article in today's New York Times that talks about the growing interest in search engine optimization among journalists, editors and newspaper staff. The obvious point of the article is that in a world that increasingly turns to the Internet and search engines to search for news coverage, newspapers can no longer afford to ignore search engine friendly tactics like keywords in story headlines and text. (skip to "Should SEO Be Part of Journalism 101?" by Jennifer Laycock)

The Missing Element in Search Engine Marketing - Part 1
It's way past time to begin looking at your Web business as if you're standing in the clouds looking down. For the time being, don't think about search engine optimization, Web design, or technical issues. Yes, those things are crucial, and we're counting on you to cover those areas. But for now, let's look at what I believe to be a crucial missing element in search engine marketing . . . creativity. (skip to "The Missing Element in Search Engine Marketing - Part 1" by Robin Nobles)

Viral Marketing - Learn From What Works
Marketing Sherpa is featuring a case study that highlights what they've pegged as the top 12 viral marketing campaigns of 2006. The winners vary from small businesses to mega-corporations and there's a lot to be learned from their ideas and implementation.

The A to Z Guide to Getting Website Traffic
As you probably already know, bringing in traffic is not easy - it takes hard work, determination and lots of elbow grease. So if you're ready, roll up your sleeves and follow these 26 simple steps, and within just one year you will generate enough traffic to keep you busy for a long, long time! (skip to "The A to Z Guide to Getting Website Traffic" by Shawn Campbell)

More on Keyword Research
Last week I linked to part one of Kevin Lee's Keyword Testing and Expansion article over at ClickZ. Today, he follows up with part two which does a great job of exploring more advanced issues like how to split up your keywords into different ad groups, how to match keywords up with landing pages and even how to decide on a starting bid.

Yahoo! Testing Google Style PPC Model
The word is out that Yahoo! is testing a new project with the code name "Project Panama" that would rank pay per click ads based on a combination of bid price and relevancy, much the way that Google's AdWords system works now. The idea behind the testing is to see if the new system can generate higher click through rates. Speculation is that Yahoo! will announce the new system at the upcoming AdTech. Forbes has the story.

Even the Search Engines Need SEOs
When even the biggest names in the industry start hiring search engine marketers, you know that the industry is here to stay. Martin Dinham points to SEO related job postings by Yahoo!, MSN and Ebay in his blog today. Interestingly enough, the job descriptions are pretty good as well, showing that the companies actually do understand what they need and what to ask for.

Looking to Learn More About Web Directories?
Among those new to the search marketing world, there's often some confusion about the difference between a search engine and a Web directory. Since directories can offer up valuable links, it's important to understand how they work and how to get your site listed in them. To that end, Shimon Sandler has a great interview with Greg Hartnett, founder of Best of the Web, the Web's oldest directory.

Last Chance to Subscribe to Search Marketing Standard for Free
While many may argue the practicality of a print magazine for the search marketing world, there's no arguing that it isn't worth your while to at least give it a look, especially if it's free. That's what the newly launched Search Marketing Standard is relying on. Due to launch their first print issue at the end of the month, the new publication is offering up free subscriptions to anyone that signs up before April 30th.

Do Search Engines Replicate Network TV?
Max Kalehoff of Nielsen BuzzMetrics wrote yesterday at MediaPost Publications about the idea of Google, Yahoo! and MSN emulating the early days of television when the three big networks dominated the scene. It's a different take on what's become a common topic of conversation...can the big three engines fend off competitors, or will we see a day where search spreads out to be represented by multiple providers.

SEO for Real Estate Template Site
In order to set your website apart from all the others that are a quick click away, you need to put your personality into it, and you need to figure out how to make an emotional connection through the words and graphics on your pages. (skip to "SEO for Real Estate Template Site" by Jill Whalen)

Is Google No. 1 Forever?
Having been the engine of choice for nearly five years, Google is synonymous with search. Because Google is the first thing most folks think of when they think about search, it is the most important search marketing venue, at least for the vast majority of SEOs. (skip to "Is Google No. 1 Forever?" by Jim Hedger)

How to Send Emails That Don't Get Ignored
Todd Malicoat is at it again. He's got a great, if brief post that offers up some advice on the subject lines of emails that you send to make link requests. Since many emails never even make it past a skim of the subject line, it's a good idea to make sure that you've included a personalized subject that will catch the receiver's eye. Check out all of Todd's tips in How to Write Successful Subject Titles for Link Requests.

Google Offers AdWords Affiliate Program
The word is out that Google is now offering an affiliate payment for site owners that refer Google AdWords customers, much the way that they already offer payment for referring AdSense partners and Firefox users. Publishers will earn $20 for any new AdWords advertiser that spends at least $100 in the first 90 days of signing up. JenSense has the story.

Why Meta Description Tags Suck
The theory behind Meta Description tags is reasonably sound…control the snippet of text that is shown when your website page appears in the search engines. However, there are serious drawbacks to its use. (skip to "Why Meta Description Tags Suck" by Todd Mintz)

Yahoo Used in Spyware Click Fraud Scheme
The problem of click-fraud is an ever-present danger in pay per click advertising, one that troubles Google as well. The problem is not going to go away. In fact, it is likely to get worse. (skip to "Yahoo Used in Spyware Click Fraud Scheme" by Jim Hedger)

Does Google Base Pose a Threat?
Hitwise's LeeAnn Prescott has an interesting blog post today that looks at traffic patterns to Google base since it's launch last fall. The post also has some insight into where users head after they visit Google Base. Among the takeaway...Google Base's traffic levels experienced a big spike at the beginning of the year, but are currently not much higher than they were when the site first launched.

Want to Create Your Own Google Map Hacks?
While Google Map hacks can be a fun way to pass the time, they can also be a powerful tool for your web site and for your online business. That's part of what's driving so much interest in the different programs and books that work to help you integrate Google Maps into your site. The latest book to come down the pike is Google Maps Hacks, by Rich Gibson and Schuyler Erle.

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Search Engine Books & Services (Classifieds)

How to get top 10 rankings on Google and Yahoo!
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Skaffe.com Directory: Show off your website Express Submit today.
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Discussion Threads of the Week
(Links to search engine forum discussion threads that deal with search engine marketing topics. Each listing provides the topic, the source, and a brief snippet from the discussion.)

Google Algo Moving Towards Site Traffic Patterns
Webmaster World - "We have been talking about the Google Toolbar data set for years and how it could possibly make a major impact on Googles search listings. More and more people are beginning to believe that Google is - and has been as far back as the Florida Update - using toolbar generated site traffic patterns to influence search listings."

Google buys search algorithm invented by Israeli student
Webmaster World - "The importance of related words is something I see as the future -- algorithms using the entire semantic ecology of the online neighborhood where the page lives."

Social Book Marking
High Rankings Forum - "So each social bookmark is an opportunity for some unknown number of people to discover the site via the recommendation of someone they trust. That won't raise your rankings, but those who blog about you will, and all of it functions to expand your audience within your targeted niche and some tangential ones."

Pros & Cons of SES & WMW Conferences
Search Engine Roundtable Forums - "...for newbies, the massive amount of information available is priceless. For pros, the little nuggets of information may lead to ideas and thoughts you'd never had before, and the networking is great. For everyone, the energy provides a renewed excitement to do something new, or different."

Death In Gmail
v7n Forum - "...if you type in something like 'death' or 'died' anywhere in the email, you'll never get the ads because ... someone could be sending someone an email about someone dying and they don't want to offend anyone."

EarthLink & Google win San Francisco Wi-Fi bid
Webmaster World - "EarthLink and Google have been tabbed as the most viable bidders to blanket San Francisco with a Wi-Fi network, based on a review by the city’s Department of Telecommunications and Information Services, or DTIS."

Google Is Banning Sites That Use Open Directory (DMOZ) Data
Webmaster World - "There is a new study that says Google is 'massively' banning sites that use any DMOZ data."

Position Preference - New Feature For Google AdWords
Search Engine Watch Forums - "Prefer to show up only in certain ad positions on Google? A new feature doesn't guarantee to get you into them. However, it can help keep you out of positions you don't want."

Home Page PR Is Less Than PageRank On Internal Pages
Search Engine Watch Forums - "Google's doing a PR update and among the oddities are reports of home pages scoring less than internal pages. That's never been impossible, but it is unusual and has people talking."

Google Related Links
Webmaster World - "Webmasters can place Related Links units on their site to provide visitors with links to useful information, including related searches, pages and news. Any webmaster can host a unit on their website and start serving links to content that is targeted to the topic on that page."

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From the Small Business Ideas Forum...
(If you like our search engine news, you'll love our small business news.)

Do I need a business?
"Given that this is not my primary source of income is this (setting up a business rather being on multiple payrolls) too much effort to take on when I may only gross $10,000 in a busy year?"

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Skaffe.com Directory: Show off your website Express Submit today.
Quality directories like Skaffe.com offer you strong search engine exposure.

Sporge Directory – from Skaffe.com
Under new management! All new with low submission prices.

WoW Directory
Powerful and affordable directory marketing services. Submit your website today!

WoW Yellow Pages
Local and regional business directory. Quality GEO targeted website advertising you can afford.

Need to learn SEO?
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