Search Engine Marketing News - 2006-04-26

Read by over 22,000 subscribers each week!

Hi Everyone,

The latest addition to our forum is our Small Business Services, Products & Book Reviews. We've set it up so we can all share our experiences about just about everything a small business has to purchase. We are still adding categories so feel free to make suggestions and don't hesitate to add your product, service or book if it's for the small business market. Please don't review your own stuff though. Check it out and let me know what you think.

Have a super week!

Robert Clough

Thanks to our sponsors for keeping this a free newsletter...

 

Increasing Your Revenue Is the Key

"I'm finally reading your book, and it is amazing. You have done a marvelous job of explaining SEM in general, SEO, keyword research, copywriting, linking -- damn, you're good."

Claudia Bruemmer - Former Managing Editor, ClickZ


"After reading the Search Engine Guide I realized a lot of the mistakes I was making in regard to search engine placement. I also realized how effective proper placement can be."

Sean Adams - Owner, LawnSite.com & PlowSite.com


"Jen knows how to take the nuts and bolts of SEO and boil them down into words that every person can understand and strategies that can easily be implemented."

Stoney deGeyter - President, Pole Position Marketing

Gain a competitive advantage by getting your copy today.

 

Search Engine Marketing Articles

Interview with Dan Thies of SEO Research Labs
by Lee Odden - When you think of keyword research services, the name that often comes to mind these days is Dan Thies. In developing his search marketing business, he was able to find a niche in keyword analysis and successfully progress that into search engine marketing and optimization training.

Think Strategically and Avoid the Search Engine Sweat
by Karri Flatla - As a frequenter of online forums, I am concerned to see so many newbie entrepreneurs so dangerously invested in their Google rankings. While no one likes to watch their rankings drop like a stone from a top ten position, facing negative profits and the sleepless nights that follow thereafter is entirely unnecessary.

The Missing Element in Search Engine Marketing - Part 2
by Robin Nobles - Why would I want to buy from YOU instead of your competitor? That is your USP – your Unique Selling Proposition. The USP differentiates you from your competition. Every business needs a USP. What is yours?

SEM 101: What is a Directory?
by Jennifer Laycock - Often mistaken for search engines, directories are actually collections of human reviewed web sites arranged into categories. Directories can serve as excellent starting points for navigating the Internet. They can also serve as a way to drive more traffic to their web sites.

Are Search Engine Rankings That Important?
by Stoney deGeyter - Top rankings are not the only means to generate traffic. Good SEO can bring traffic from many avenues, not just the search engine. But is that still SEO? No, not in the strictest sense. Can other marketing efforts bring in just as much traffic as top search engine rankings can?

Why Search May Not Fragment
by Gord Hotchkiss - As search becomes an increasingly important online staple, I believe the question of where all that activity will take place also takes on increased importance.

Changes in SERPs Display and Relevance Measures Will Fuse Organic SEM and PR
by Garrett French - From a public relations perspective linkbait is: content, consistent with company brand, that shows engagement, participation and thought leadership with key, influential publics.

Lack of Content on Home Page
by Jill Whalen - You can get your page listed, but it will be difficult because the search engines will have a hard time understanding what it's about without any text to read. You'd have to be able to tell them what it's about through the power of your links.

DYI SEO, Where Do I Begin?
by Jaan Kanellis - Do it yourself SEO can seem very daunting at first sight, but once you put together a plan of SEO action steps for yourself it can be much easier than you think. The are clear rules and reason that websites get ranked well in the search engines.

Fair Traded, Shade Grown and Organic – The Fifth Pillar
By Jim Hedger - The philosophy at the Forth dictates we demystify our industry as much as humanly possible in order to, move SEO towards greater acceptance as a mainstream marketing channel, and to ensure our clients fully understand what we are doing and where we are coming from.

Leveraging Search Marketing Throughout the Buying Cycle
by Stacy Williams - Using search marketing to place your web site in front of people searching for what you're selling is no longer a revolutionary concept. Everyone knows that search marketing is not only incredibly effective, but also an affordable means to drive conversions from hot prospects who are ready to buy.

Do You Want to be Just an Average SEO?
by Robin Nobles - No one wants to be an average Webmaster, graphics artist, CEO, educator, programmer, or SEO. Would any of us hire an average SEO?

 

Search Engine Guide Blog Posts

Interview with Dan Thies of SEO Research Labs
When you think of keyword research services, the name that often comes to mind these days is Dan Thies. In developing his search marketing business, he was able to find a niche in keyword analysis and successfully progress that into search engine marketing and optimization training. (skip to "Interview with Dan Thies of SEO Research Labs" by Lee Odden)

Click Fraud Numbers May be Lower Than We Thought
Despite article after article and power point after power point that have cited click fraud rates of around 30% overall, a new study released by Click Forensics states that the actual click-fraud rate is around 14%. The study also stated that rates on major engines like Google and Yahoo are lower (at around 12%) than they are on second and third tier providers (around 21% and 30%, respectively.)

Ever Wonder What it's Like to Interview with Google?
Spotted via Phillip Lenssen, an interesting blog post that describes the two day interview process of someone that was recruited by the team at Google Print. He ultimately didn't end up taking the position, which is probably why he's posted about the interviews, but it's still interesting to hear just how time consuming and brain-intensive Google's employee filtering process is.

SMA-NA Gets New Web Site
The Search Marketing Association of North America has launched their new web site. The new site offers up industry news, articles, information on upcoming industry events and a membership directory. The site also shares information on SMA-NA's mission, membership levels and its European and UK partner sites.

Notice a Change in Your Yahoo Traffic?
If you've noticed a change in the amount of traffic that you get from Yahoo in the last week or two, it won't come as a surprise to hear that Yahoo has implemented another update to their search index. A post over at the Yahoo blog last week gives the weather report.

Think Strategically and Avoid the Search Engine Sweat
As a frequenter of online forums, I am concerned to see so many newbie entrepreneurs so dangerously invested in their Google rankings. While no one likes to watch their rankings drop like a stone from a top ten position, facing negative profits and the sleepless nights that follow thereafter is entirely unnecessary. (skip to "Think Strategically and Avoid the Search Engine Sweat" by Karri Flatla)

The Missing Element in Search Engine Marketing - Part 2
Why would I want to buy from YOU instead of your competitor? That is your USP – your Unique Selling Proposition. The USP differentiates you from your competition. Every business needs a USP. What is yours? (skip to "The Missing Element in Search Engine Marketing - Part 2" by

Don't Believe Everything You Read
I ran across the Webmonkey/Jason McQueen interview a few days ago at Wired News and thought about commenting on it, but let it go. Looks like I saved my breath, because Rand Fishkin does an excellent job of debunking the article in his blog. It just goes to show, that even on a respected site like Wired News, you sometimes have to take what you read with a grain of salt. (or maybe a giant swig of water, cause that's one hard article to swallow...)

Google Explains Interface Tests
Apparently, all the buzz around the blogosphere about the various interfaces popping up for random Google searches has caught the eye of the Google blogging team. That's why they took time yesterday to explain on their blog a little bit more about the occasional appearance of changed up Google searches. The Google team says that they're always testing new options and that we should never assume that these tests are intended to become official services down the road. That's why, after all, they're called tests.

Is Google Ranking it in From Small Publishers?
There's a concept in business called "the float." It's basically defined as the time period when you hold on to someone else's money, earning interest off of it, before you have to give it to them. Think of the money in your bank account, sitting in PayPal, or sitting in your Google AdSense account. That's the point being made by Nicholas Carr in his Rough Type blog this week.

SEM 101: What is a Directory?
Often mistaken for search engines, directories are actually collections of human reviewed web sites arranged into categories. Directories can serve as excellent starting points for navigating the Internet. They can also serve as a way to drive more traffic to their web sites. (skip to "SEM 101: What is a Directory?" by Jennifer Laycock)

Google's Many Challenges
It's amazing how quickly things in the press shift from praising a company to vilifying it. That said, today's Business Week article does a pretty even-handed job of outlining some of Google's biggest challenges and challengers. From the Department of Justice to book publishers to human rights activists, Google is facing more challenges today than ever before.

Paid Search Continues to Grow
Recent comScore data shows that pay per click advertising continues to fare extremely well, especially when it comes to the Google and Yahoo! search engines. Last month, more than half of all searches conducted on Google and nearly two thirds of the searches conducted on Yahoo! featured a sponsored ad listing. Clicks on those sponsored listings are also up...by 64% on Google and by 30% on Yahoo! when comparing year over year figures.

Are Search Engine Rankings That Important?
Top rankings are not the only means to generate traffic. Good SEO can bring traffic from many avenues, not just the search engine. But is that still SEO? No, not in the strictest sense. Can other marketing efforts bring in just as much traffic as top search engine rankings can? (skip to "Are Search Engine Rankings That Important?" by Stoney deGeyter)

Why Search May Not Fragment
As search becomes an increasingly important online staple, I believe the question of where all that activity will take place also takes on increased importance. For that reason, I’d like to play devil’s advocate (in this case, the devil being the established search players, Google, Yahoo and MSN) and offer some reasons why we might continue to consolidate our search activity on these familiar partners. (skip to "Why Search May Not Fragment" by Gord Hotchkiss)

Most Used Words on the Web
Every wonder what the most used words are on the Internet? It's no surprise that the list includes words like "a," "the," "to," and "for." That said, it's also interesting to note that it includes words like "home," "contact" and "privacy." For a full list of the top 30, you can check out Philipp Lenssen's blog. He also tracks the top 100 movers since he compiled the same list in 2003.

Google's Home Page Art Angers Artist's Family
Here's a first...news is out that the family of Spanish surrealist Joan Miro asked Google yesterday to remove the image from their home page that was designed to pay tribute to Miro's work. The Artists Rights Society represents Miro's family and claimed that the logo on Google's home page was a violation of copyright. Google did remove the logo by mid-day.

What's in a Name...Google Local or Google Maps?
The Google blog makes note today that due to consumer "demand" the company has decided that Google Local will officially become Google Maps. Not huge news here...the services will still function the same and you can still reach them with the same URLs as before. But for those that like to be picky about calling things by their proper name, well...now you know.

Changes in SERPs Display and Relevance Measures Will Fuse Organic SEM and PR
From a public relations perspective linkbait is: content, consistent with company brand, that shows engagement, participation and thought leadership with key, influential publics. (skip to "Changes in SERPs Display and Relevance Measures Will Fuse Organic SEM and PR" by Garrett French)

Lack of Content on Home Page
You can get your page listed, but it will be difficult because the search engines will have a hard time understanding what it's about without any text to read. You'd have to be able to tell them what it's about through the power of your links. (skip to "Lack of Content on Home Page" by Jill Whalen)

Call for Reader Feedback
We've noticed over the past year or so that thanks to the growth of the Small Business Ideas forum, Search Engine Guide has seen an influx of new readers that are still learning the very basics of search marketing. To that end, I'll be starting a new series of "Search Marketing 101" article that we can build into a database to point new users to. I'd love to hear your feedback on what topics you'd like to see covered.

Is Digg Working with Their Own Shovel?
Talk about digging your way into a hole... I don't usually write much about the social bookmarking sites like Digg and del.icio.us but I ran across a pretty long post over at Forever Geek today that casts some doubt on the long term viability of some of these systems. Apparently...the user generated systems aren't quite as unbiased as some might like you to think they are...

Showing the Link Love
Spotted via Andy's Marketing Pilgrim, WhoLinked is a cute little snippet of JavaScript that can be added to your site in order to reward the sites that have shared a little link love with you. The code goes out and searches Google so that it can display a list of eight sites that link in to your own. Could be a neat addition to a blog or informational site.

DYI SEO, Where Do I Begin?
Do it yourself SEO can seem very daunting at first sight, but once you put together a plan of SEO action steps for yourself it can be much easier than you think. The are clear rules and reason that websites get ranked well in the search engines. (skip to "DYI SEO, Where Do I Begin?" by Jaan Kanellis)

Fair Traded, Shade Grown and Organic – The Fifth Pillar
The philosophy at the Forth dictates we demystify our industry as much as humanly possible in order to, move SEO towards greater acceptance as a mainstream marketing channel, and to ensure our clients fully understand what we are doing and where we are coming from. (skip to "Fair Traded, Shade Grown and Organic – The Fifth Pillar" by Jim Hedger)

Search Engine Advertising Your Way to Love
No...not by listening to what Dr. Neil Clark Warren has to say...but by running an ad to find that elusive girl that you just missed making contact with in a public location. While catching up on my blog reading, I spotted a great post by Oilman that talks about how one romantic Frenchman in a blue abercrombie t-shirt is using Google AdWords to try and re-find the woman of his dreams. Awww....sweet love. ;)

Leveraging Search Marketing Throughout the Buying Cycle
Using search marketing to place your web site in front of people searching for what you're selling is no longer a revolutionary concept. Everyone knows that search marketing is not only incredibly effective, but also an affordable means to drive conversions from hot prospects who are ready to buy. (skip to "Leveraging Search Marketing Throughout the Buying Cycle" by Stacy Williams)

Do You Want to be Just an Average SEO?
No one wants to be an average Webmaster, graphics artist, CEO, educator, programmer, or SEO. Would any of us hire an average SEO? (skip to "Do You Want to be Just an Average SEO?" by Robin Nobles)

Building Effective Link Traps
Debra Mastaler has a great article over at the LinkSpiel Blog that suggests plenty of techniques that you can use on your site to attract incoming links. From giving clear instructions on how to link to you to offering up a little bit of something in exchange, she does a great job of laying out clear instructions of what to do with your site.

Return to Top

 

Search Engine Books & Services (Classifieds)

How to get top 10 rankings on Google and Yahoo!
Internet Marketing experts and computer magazines recommend this tool.

Skaffe.com Directory: Show off your website Express Submit today.
Quality directories like Skaffe.com offer you strong search engine exposure.

Sporge Directory – from Skaffe.com
Under new management! All new with low submission prices.

WoW Directory
Powerful and affordable directory marketing services. Submit your website today!

WoW Yellow Pages
Local and regional business directory. Quality GEO targeted website advertising you can afford.

Need to learn SEO?
Read the latest SEO news and learn SEO from the #1 ranked book.

Return to Top

 

Discussion Threads of the Week
(Links to search engine forum discussion threads that deal with search engine marketing topics. Each listing provides the topic, the source, and a brief snippet from the discussion.)

'Google Certified Domain Change' - just an idea
Webmaster World - "Proposal: To create some kind of 'certified domain change' service. Companies who really must rebrand, or who purchase a more desirable domain name for some other reason, have some recourse with Google other than getting buried in the SERPs and taking a financial hit."

Are ALT Tags Back?
Small Business Ideas Forum - "I thought ALT tags were all but ignored these days so I had not been making a big deal about writing ALT tags when I wrote copy for my clients. Have they grown in relevance again or do you think this quick increase in rank might be due to the fact that the term I chose is so-so in competitiveness?"

Berkowitz Leaves Ask - Joins MSN
Webmaster World - "Steve Berkowitz, who joined Ask in 2001 and helped revive it's struggling business has left, joining Microsoft to help it's internet division."

Generally, has the relevancy of Google search results improved?
Search Engine Watch Forums - "In your experience, has the relevancy of Google search results improved, declined, or remained about the same over the past two years?"

Changing Dynamic URLs to Static URLs
Webmaster World - "A beginners guide to Search engine-friendly links with mod_rewrite."

Passing Link Value
High Rankings Forum - "Methodology - how we diagnose whether a web site's outbound links may be filtered by Google."

ClickTracks Appetizer Serves Up Free Site Analytics
Small Business Ideas Forum - "One of the biggest challenges facing small business owners today is figuring out how well their web site is working without spending tons of money on high-priced consultants or expensive software."

Is Textbook SEO Dead?
Cre8asite Forums - "Mike Grehan latest Clickz article says that textbook SEO is pretty much dead. Do you agree?"

Private Registration for Domain Question
V7N Forum - "Recently, I registered one of my old domains from public to private registration and my site was removed from Singapore Yahoo after 2 days(it was there for a 1 to 2 years..."

SEO? Easy Peasy. What's the Fuss All About?
Search Engine Watch Forums - "Chess is easy too. There are a limited number of rules and pieces. Yet, someone usually loses, and someone usually wins, and some people spend their whole lives studying it without becoming 'masters'."

What Factors Please The MSN Search Algorithm?
Search Engine Watch Forums - "MSN Search is still a relatively young search engine, still figuring out what ranking factors are important. What do you find most effective in doing well on the service?"

What Percentage Of Brand Name Traffic Should Brand Names Get?
Search Engine Watch Forums - "What percentage of traffic from searches on a brand name should brand owners expect to receive? All of it? More than half?"

.edu And. Gov Links
High Rankings Forum - "Are there any evidence that having inbound .edu and .gov links are 'better' links and counts more than other links ?"

Return to Top

 

From the Small Business Ideas Forum...
(If you like our search engine news, you'll love our small business news.)

Small Business TV Programs
"I thought it would be fun to post links to tv shows about small businesses or that would be inspirational for small businesses. Please add any I've missed."

Return to the Top of this Page

 

Increasing Your Revenue Is the Key

"I'm finally reading your book, and it is amazing. You have done a marvelous job of explaining SEM in general, SEO, keyword research, copywriting, linking -- damn, you're good."

Claudia Bruemmer - Former Managing Editor, ClickZ


"After reading the Search Engine Guide I realized a lot of the mistakes I was making in regard to search engine placement. I also realized how effective proper placement can be."

Sean Adams - Owner, LawnSite.com & PlowSite.com


"Jen knows how to take the nuts and bolts of SEO and boil them down into words that every person can understand and strategies that can easily be implemented."

Stoney deGeyter - President, Pole Position Marketing

Gain a competitive advantage by getting your copy today.

 

NEWSLETTER INFORMATION:

Need more search engine news? Try our DAILY Search Engine News.

Current and Archived News

Change subscription settings: webmaster@searchengineguide.com

This newsletter may be freely redistributed by email in its unedited form. We encourage you to share it with others. © Copyright 2006 K. Clough, Inc. - Search Engine Guide - 17531 Hamilwood Dr. Houston TX 77095

News Navigation:
Sponsor
SE Marketing
SE Books & Services
Discussion Threads
Small Business Info

Need to reach the small business market? Advertise with Search Engine Guide.


Ebooks
Zero Dollars, a Little Talent and 30 Days

Small Business Guide to Search Engine Marketing


Contextual Advertising
Clicksor


Affiliate Marketing
Join Kolimbo Today!


SEO & SEM Firms
StepForth
1st On The List Promotion
Neutralize (*\*)
We Build Pages
SEO Image
Fortune Interactive
Guava
ineedhits.com
Search Engine Placement


SEO Tools
SEO Elite
SEO 101: How-To Guide


Link Building
Text Link Ads
Search Engine Positioning


PPC Search Engines
LookQuick
guava
Zero Click Fraud PPC


Website Stats
ClickTracks


Keyword Tools
Wordtracker


Directories
Skaffe.com
Sporge
WoW Directory
WoW Yellow Pages
Best of the Web
AardvarkTravel.net
Uncover the Net
SevenSeek Web Directory


Tech
Start A Search Engine


Domain Registration
Quick Domain Registration


Web Hosting
HostingMetro.com
Web Hosting Resources
Rate My Host


Buy/Sell Sites
Website Trading

 

Search Engine Guide
Web Site Info:

Home Page

Search Engine News

SE Marketing

SE Directory

Books & Services

Glossary

 

Free comprehensive search engine optimization ebook
Covers all important SEO topics, includes checklists, gets quick results.

Skaffe.com Directory: Show off your website Express Submit today.
Quality directories like Skaffe.com offer you strong search engine exposure.

Sporge Directory – from Skaffe.com
Under new management! All new with low submission prices.

WoW Directory
Powerful and affordable directory marketing services. Submit your website today!

WoW Yellow Pages
Local and regional business directory. Quality GEO targeted website advertising you can afford.

Need to learn SEO?
Read the latest SEO news and learn SEO from the #1 ranked book.