Search Engine Marketing News - 2006-05-10

Read by over 22,000 subscribers each week!

Hi Everyone,

As you probably know, I accidentally sent last Friday's daily newsletter to this mailing list. Not a single person complained and I did receive a bunch of really nice replies and some funny ones about my brain slipping. :-) Thank you!

Robert Clough

 

Thanks to our sponsors for keeping this a free newsletter...

Increasing Your Revenue Is the Key

"I'm finally reading your book, and it is amazing. You have done a marvelous job of explaining SEM in general, SEO, keyword research, copywriting, linking -- damn, you're good."

Claudia Bruemmer - Former Managing Editor, ClickZ


"After reading the Search Engine Guide I realized a lot of the mistakes I was making in regard to search engine placement. I also realized how effective proper placement can be."

Sean Adams - Owner, LawnSite.com & PlowSite.com


"Jen knows how to take the nuts and bolts of SEO and boil them down into words that every person can understand and strategies that can easily be implemented."

Stoney deGeyter - President, Pole Position Marketing

Gain a competitive advantage by getting your copy today.

 

Search Engine Marketing Articles

Prevent Home Page Link Value Leakage
by Stoney deGeyter - As technologically advanced as search engines are, there are a few areas where they still don't quite measure up. It's well known that search engines don't like duplicate content on web sites, but did you know you could unknowingly be serving them duplicate content?

Choosing an SEO Company
by Jill Whalen - How does Company A, that is new to search engine marketing, assess Company B to hire them to manage their SEO programs? It seems just as complicated to pick a company as it is to actually optimize.

Relevancy Rules in Sponsored Search Ads
by Gord Hotchkiss - The reason top sponsored ads are effective is because they're placed in the highest traffic portion of the page. We orient ourselves in the page on the upper left. Our destination is the top organic ad. Top sponsored ads are placed in the middle of the most popular real estate on the SERP.

Spotlight on Search - Rand Fishkin
by Lee Odden - The next interview for Spotlight on Search is with Rand Fishkin of SEOmoz. Two interviews in one day? Well, the repsonse to my queries to interviewees has been fantastic. Plus, Rand has received some excellent attention in the media recently.

Yahoo! Pounding Google and MSN; Y!'s Social Networking Riff
by Garrett French - What is the future of social networking likely to look like? One login, many networks, with an individual's profile altered for each network. Portable friend/family/buisiness groups likely built from email lists.

Certify Me – Two Emerging SEO Certification Programs
by Jim Hedger - From a business and consumer’s point of view, the lack of professional oversight or certification in the search engine optimization field can present problems when deciding with whom to risk advertising dollars.

Yahoo Shares Specs on Planned Pay Per Click Upgrade
by Jennifer Laycock - Coming right on the heels of Microsoft's adCenter launch, the team at Yahoo has finally decided to publicly release some details of the updates they plan to launch this fall to their own pay per click advertising platform.

Building a Professional Web Site That Achieves Your Goals
by Stoney deGeyter - Careful and strategic planning before you begin developing (or re-developing) your website can help you build the best possible website that meets both your, and your customer's needs.

Linking Campaigns Lead to Increased Online Visibility - Part 2
by Bill Hartzer - Once you have great content on your web site, you first need to take care of your internal linking before dealing with getting external links from other web sites. Great internal linking also means that you link to your related topics and your most important products (if you sell products on your web site).

Keywords That Don't Show up in Logs
by Jill Whalen - Your log files and the reports generated by your software can tell you only how people are *currently* finding your site, not how they might find it in the future. So if you haven't yet optimized the site, or haven't optimized it for all the keyword phrases that you were planning on, you'll never see those phrases turn up in your log files and reports.

Can the Mainstream Media Understand SEO?
by Jim Hedger - Explaining the finer points of website optimization and search engine marketing to a person who has never designed a website themselves is tricky, under any circumstances. It is all too easy to get carried away when discussing one’s ability to put a website on the first page of Google results.

Why SEO Formulas Don't Work
by Jennifer Laycock - I'm sure I'm not the only one that has read article after article and blog post after blog post announcing the death of traditional search engine optimization. I've even written a few myself that talk about the need to shift our focus from things like keyword density, PageRank and even rankings themselves.

 

Search Engine Guide Blog Posts

Free Online Classes for Click Fraud and Keywords
On the heels of releasing a free version of their popular analytics software, ClickTracks is offering up several free classes to site owners and marketers. ClickTracks promises that these seminars will be "sales-pitch free" and will be led by ClickTracks dynamic CEO, John Marshall. You can get all the information on the classes at the ClickTracks site, or you can keep reading for more information on the specific classes.

Another Perspective on SEO Multitasking
Earlier this week, I made a blog post about a study featured in DMNews that claims in-house SEOs tend to wear too many hats. While the article and many other bloggers wondered if this might not be a sign of companies not really placing enough value on an SEO's time, Bruce Clay's Lisa Barone made a great blog post that asked if we were really sure that this multitasking was a bad thing.

Where to Find a Good SEO?
It's a question that gets asked pretty often in discussion forums and via email...it seems like every single site owner out there is trying to figure out who they can trust and why they can afford. The reality though is that the trouble finding good SEOs goes beyond site owners and includes SEO companies themselves. Stoney deGeyter of Pole Position Marketing makes that very point this week in a blog post at his site.

Prevent Home Page Link Value Leakage
As technologically advanced as search engines are, there are a few areas where they still don't quite measure up. It's well known that search engines don't like duplicate content on web sites, but did you know you could unknowingly be serving them duplicate content? (skip to "Prevent Home Page Link Value Leakage" by Stoney deGeyter)

Choosing an SEO Company
How does Company A, that is new to search engine marketing, assess Company B to hire them to manage their SEO programs? I'm seeing that there are companies making claims to put our company on the first page of Google -- but there are black hat and white hat companies, companies that make the SEO program so obvious that the site gets de-listed. It seems just as complicated to pick a company as it is to actually optimize. (skip to "Choosing an SEO Company" by Jill Whalen)

Relevancy Rules in Sponsored Search Ads
The reason top sponsored ads are effective is because they're placed in the highest traffic portion of the page. We orient ourselves in the page on the upper left. Our destination is the top organic ad. Top sponsored ads are placed in the middle of the most popular real estate on the SERP. (skip to "Relevancy Rules in Sponsored Search Ads" by Gord Hotchkiss)

I'd Like a Bigger Piece of the Pie Please...In Fact, Give Me Yours Too!
Sure it sounds selfish and it probably is...but that's basically the argument being used by telecom executives from AT&T and Mediacom Communications Corp. are using these days. Mediacom Communications chairman and CEO Rocco Commisso is quoted extensively in an article over at Multichannel News that lays out his side of the argument again the proposed "net neutrality" laws being pursued by the U.S. legislature.

Online Marketing Continues to Expand
Bubble, bubble, toil and trouble. Online ads could someday double? That may be going a little too far, but the truth is that report after report continues to tout the continued rise of online advertising and it doesn't look like it's going to slow down any time soon. CNet's Elinor Mills reports that solid big name advertisers like Ford and Proctor & Gamble are leading the charge to invest more and more of a company's ad budget into online channels.

Spotlight on Search - Rand Fishkin
The next interview for Spotlight on Search is with Rand Fishkin of SEOmoz. Two interviews in one day? Well, the repsonse to my queries to interviewees has been fantastic. Plus, Rand has received some excellent attention in the media recently. (skip to "Spotlight on Search - Rand Fishkin" by Lee Odden)

What to Do After Working for a Top Search Engine
Apparently, some folks decide to take advantage of those nice stock options so that they can quit their jobs and travel the world. At least that's what one fellow from Yahoo! has done. Found via Jeremy Zawodny is the story of an ex-Yahoo! employee named Andy that is blogging the story of his year long journey around the world. Sure, it's not directly search engine related, but it does give the rest of us some hope that we may also be able to parlay our search engine careers into a nice enough spot that we could also take off on a round the world trek.

Getting in Touch With Google
Ever find yourself needing to send off a note to Google to ask a question, share feedback or report a bug? Digging up the appropriate email addresses can be tough, but Google Blogoscoped's Phillip Lenssen has put together a nifty little list that should give you what you're looking for.

In-House SEOs Wear Many Hats
Andy Beal spotted an interesting study released by JupiterResearch that finds most in-house search marketers are distracted by a variety of other job tasks. DMNews.com has the full story and breaks down the job tasks of in house optimizers.

Yahoo! Pounding Google and MSN; Y!'s Social Networking Riff
What is the future of social networking likely to look like? One login, many networks, with an individual's profile altered for each network. Portable friend/family/buisiness groups likely built from email lists. (skip to "Yahoo! Pounding Google and MSN; Y!'s Social Networking Riff" by Garrett French)

Certify Me – Two Emerging SEO Certification Programs
From a business and consumer’s point of view, the lack of professional oversight or certification in the search engine optimization field can present problems when deciding with whom to risk advertising dollars. Without an industry-wide certification program, the only protection consumers can expect comes from the due-diligence process they exercise themselves. (skip to "Certify Me – Two Emerging SEO Certification Programs" by Jim Hedger)

Yahoo Shares Specs on Planned Pay Per Click Upgrade
Coming right on the heels of Microsoft's adCenter launch, the team at Yahoo has finally decided to publicly release some details of the updates they plan to launch this fall to their own pay per click advertising platform. In an email sent to Yahoo advertisers, the company laid out plans for more than half a dozen new features designed to give advertisers more control and better returns for their campaigns. (skip to "Yahoo Shares Specs on Planned Pay Per Click Upgrade" by Jennifer Laycock)

It's Not Just Where they Look, It's Where They Click
Gord Hotchkiss is best known in some search marketing circles for being part of the firm that released the popular eye tracking study that defined the "golden triangle" of search. Basically, Gord's company was able to track exactly where people look on a page and to use that information to help figure out how important it was to be positioned in the paid search spots verses the natural search listings. Gord is back this week with even more insight from eye tracking studies and he shares his findings pretty in depth in his blog. It's worth a read, especially for those interested in how users interact with search results.

Building a Professional Web Site That Achieves Your Goals
Careful and strategic planning before you begin developing (or re-developing) your website can help you build the best possible website that meets both your, and your customer's needs. (skip to "Building a Professional Web Site That Achieves Your Goals" by Stoney deGeyter)

Linking Campaigns Lead to Increased Online Visibility - Part 2
Once you have great content on your web site, you first need to take care of your internal linking before dealing with getting external links from other web sites. Great internal linking also means that you link to your related topics and your most important products (if you sell products on your web site). (skip to "Linking Campaigns Lead to Increased Online Visibility - Part 2" by Bill Hartzer)

Google's Click Fraud Settlement Update
The Associated Press offers an update today on Google's proposed $90 million settlement to a click fraud class action lawsuit. While some advertisers seem prepared to accept Google's proposed advertising credits, others are shunning the settlement to move forward with their own suits against the company.

Google Sued Over Child Porn Issues
The Seattle Post Intelligencer reports today that a N.Y. lawmaker has filed suit against Google by charging that the search engine serves as "the largest and most efficient facilitator and distributor of child pornography in the world." The suit does not name other popular engines like Yahoo!, MSN or Ask.com.

Microsoft to Test Contextual Network?
Jennifer Slegg reports that Microsoft is preparing to test a limited launch of a contextual advertising program that would directly compete with Google's AdSense and the Yahoo! Publisher's Network. Slegg speculates on how Microsoft will roll out the network and links to more extended coverage at Search Engine Watch.

Keywords That Don't Show up in Logs
Your log files and the reports generated by your software can tell you only how people are *currently* finding your site, not how they might find it in the future. So if you haven't yet optimized the site, or haven't optimized it for all the keyword phrases that you were planning on, you'll never see those phrases turn up in your log files and reports. (skip to "Keywords That Don't Show up in Logs" by Jill Whalen)

Can the Mainstream Media Understand SEO?
Explaining the finer points of website optimization and search engine marketing to a person who has never designed a website themselves is tricky, under any circumstances. It is all too easy to get carried away when discussing one’s ability to put a website on the first page of Google results. (skip to "Can the Mainstream Media Understand SEO?" by Jim Hedger)

Why SEO Formulas Don't Work
I'm sure I'm not the only one that has read article after article and blog post after blog post announcing the death of traditional search engine optimization. I've even written a few myself that talk about the need to shift our focus from things like keyword density, PageRank and even rankings themselves. (skip to "Why SEO Formulas Don't Work" by Jennifer Laycock)

Google's "Big Daddy" Failing to Deliver?
Typically when a search engine rolls out a new update, it's supposed to provide results that are better than what existed before. According to many within the industry, that's not necessarily the case with Google's "Big Daddy" update. Barry Schwartz points out an article in The Register along with a round-up of links to forum discussions. If you've noticed problems with 301 redirects, old cache data and spidered pages that never show up in the index, you might want to check out some of Barry's discussion links.

adCenter Opens for Business
After months of testing with a small group of invited advertisers, Microsoft's adCenter is finally open for business to the general public. Creating an account requires a credit card number and a $5 registration fee. Once an account is created, advertisers can select the keywords that they wish to bid on, set special instructions for certain demographics, locations and even the time of day. New advertisers can sign up at the adCenter web site.

Return to Top

 

Search Engine Books & Services (Classifieds)

How to get top 10 rankings on Google and Yahoo!
Internet Marketing experts and computer magazines recommend this tool.

Skaffe.com Directory: Show off your website Express Submit today.
Quality directories like Skaffe.com offer you strong search engine exposure.

Sporge Directory – from Skaffe.com
Under new management! All new with low submission prices.

WoW Directory
Powerful and affordable directory marketing services. Submit your website today!

WoW Yellow Pages
Local and regional business directory. Quality GEO targeted website advertising you can afford.

Need to learn SEO?
Read the latest SEO news and learn SEO from the #1 ranked book.

Return to Top

 

Discussion Threads of the Week
(Links to search engine forum discussion threads that deal with search engine marketing topics. Each listing provides the topic, the source, and a brief snippet from the discussion.)

Two Emerging SEO Certification Programs
Small Business Ideas Forum - "From a business and consumer’s point of view, the lack of professional oversight or certification in the search engine optimization field can present problems when deciding with whom to risk advertising dollars."

Are Meta Tags Still Necessary, Helpful?
Search Engine Watch Forums - "Meta tags. Can't live with them; can't live without them! Well, sure you can -- but you might find the meta description tag in particular is still worth using. A revisit to one of SEOs long standing issues."

Yahoo Announces New Search Advertising Platform Is Coming
Search Engine Watch Forums - "We've had leaks about Yahoo's plans for its new ad system before -- now Yahoo itself is talking about details of what's coming later this year."

AB Split-Testing and the SERPs
Small Business Ideas Forum - "Similar to a 'traditional' AB split-test where a single page element is rotated in and out of the visitors' experience in order to determine whether that element has an impact on, say, conversions, I was thinking about attempting to determine the impact of different domain names on the visitor."

Microsoft Invests in Analytics Firm DeepMetrix
Webmaster World - "Microsoft has not only built adCenter to deliver innovative reporting capabilities, but also announced that it had acquired DeepMetrix Corp..."

Trustrank + Pagerank = - Spam
Cre8asite Forums - "New patent application from Yahoo on link spam."

New Ask.com Commercials Staring Teoma's Founder
Search Engine Roundtable Forums - "I just don't walk away from either of those seeing why I might want to try a search on Ask. They actually do have a few 'pimped out' features, why don't they show them off?"

MSN Fluffs Search Volume
Search Engine Watch Forums - "An interesting discussion surrounding the accuracy of the MSN keyword volume tool."

Amazon Ditches Google For Microsoft
Search Engine Watch Forums - "Amazon.com/A9 search technology makes a drastic shift away from Google and over to Microsoft's Windows Live."

Yahoo & Microsoft To Combine?
Search Engine Watch Forums - "Could it happen? Might Yahoo and Microsoft enter into matrimony? They've talked, and it's mostly just talk, but what if?"

Return to Top

 

From the Small Business Ideas Forum...
(If you like our search engine news, you'll love our small business news.)

How To Use Your Blog to Market Your Business
"The blog ...allows me to compete on keywords in the search tail since I can write very focused posts. It's also helping me develop repeat visitors and some hopefully will become clients."

Return to the Top of this Page

 

Increasing Your Revenue Is the Key

"I'm finally reading your book, and it is amazing. You have done a marvelous job of explaining SEM in general, SEO, keyword research, copywriting, linking -- damn, you're good."

Claudia Bruemmer - Former Managing Editor, ClickZ


"After reading the Search Engine Guide I realized a lot of the mistakes I was making in regard to search engine placement. I also realized how effective proper placement can be."

Sean Adams - Owner, LawnSite.com & PlowSite.com


"Jen knows how to take the nuts and bolts of SEO and boil them down into words that every person can understand and strategies that can easily be implemented."

Stoney deGeyter - President, Pole Position Marketing

Gain a competitive advantage by getting your copy today.

 

NEWSLETTER INFORMATION:

Need more search engine news? Try our DAILY Search Engine News.

Current and Archived News

Change subscription settings: webmaster@searchengineguide.com

This newsletter may be freely redistributed by email in its unedited form. We encourage you to share it with others. © Copyright 2006 K. Clough, Inc. - Search Engine Guide - 17531 Hamilwood Dr. Houston TX 77095

News Navigation:
Sponsor
SE Marketing
SE Books & Services
Discussion Threads
Small Business Info

Need to reach the small business market? Advertise with Search Engine Guide.


Ebooks
Zero Dollars, a Little Talent and 30 Days

Small Business Guide to Search Engine Marketing


Contextual Advertising
Clicksor


Affiliate Marketing
Join Kolimbo Today!


SEO & SEM Firms
StepForth
1st On The List Promotion
Neutralize (*\*)
We Build Pages
SEO Image
Fortune Interactive
Guava
ineedhits.com
Search Engine Placement


SEO Tools
SEO Elite
SEO 101: How-To Guide


Link Building
Text Link Ads
Search Engine Positioning


PPC Search Engines
LookQuick
guava
Zero Click Fraud PPC


Website Stats
ClickTracks


Keyword Tools
Wordtracker


Directories
Skaffe.com
Sporge
WoW Directory
WoW Yellow Pages
Best of the Web
AardvarkTravel.net
Uncover the Net
SevenSeek Web Directory


Tech
Start A Search Engine


Domain Registration
Quick Domain Registration


Web Hosting
HostingMetro.com
Web Hosting Resources
Rate My Host


Buy/Sell Sites
Website Trading

 

Search Engine Guide
Web Site Info:

Home Page

Search Engine News

SE Marketing

SE Directory

Books & Services

Glossary

 

Free comprehensive search engine optimization ebook
Covers all important SEO topics, includes checklists, gets quick results.

Skaffe.com Directory: Show off your website Express Submit today.
Quality directories like Skaffe.com offer you strong search engine exposure.

Sporge Directory – from Skaffe.com
Under new management! All new with low submission prices.

WoW Directory
Powerful and affordable directory marketing services. Submit your website today!

WoW Yellow Pages
Local and regional business directory. Quality GEO targeted website advertising you can afford.

Need to learn SEO?
Read the latest SEO news and learn SEO from the #1 ranked book.