Search Engine Marketing News - 2006-05-17

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Hi Everyone,

Yay, Dilbert! They are running a cute series on search engines this week. The first comic of the series is here. It's nice to lighten things up once in a while. :-)

Have a great week!

Robert Clough

 

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Search Engine Marketing Articles

Local Search - Most People Just Like to Drive their Cars
by Paul Jahn - In the last few years, local search has given us many impressive advertising ideas to promote local businesses online. As impressive as some of these features may be, many end users just don't use them on a regular basis.

Managing Your Time Effectively
by Stoney deGeyter - In SEO and SEM, time management is critical. Almost anybody in the industry will tell you that you can spend countless hours "tweaking" a web site, looking at traffic analysis and conversion stats, and employing solid link building campaigns.

Yahoo! Introduces New Home Page
by Jennifer Laycock - More than a year and a half after last updating their home page, Yahoo! has introduced another overhaul designed at helping them maintain their position as the most popular site on the web.

Semel Shutters Windows Deal while Ballmer Waxes on the Future
by Jim Hedger - Microsoft and Yahoo had been in discussions for some time as part of a general exploration of plans to cope with Google’s dominance of the search business.

Linking Campaigns Lead to Increased Online Visibility - Part 3
by Bill Hartzer - There are several things worth mentioning when it comes to linking. Don't be afraid to link out to good content. If you see something in your industry that's helpful to your web site's visitors, then link to it and tell them about it.

Quintura, Staking the Future on Semantic Mapping
by Gord Hotchkiss - A new desktop search tool, Quintura, is betting that a new user interface based on the concept of semantic mapping is just the ticket they need to win the search lottery. It's a powerful concept in understanding how people search and something we identified in our previous research.

Google Unveils a Slew of New Services
by Jennifer Laycock - Yesterday in their annual Press Day, the team at Google brought the world up to date on their latest and greatest, including the launch of one update and three brand new products.

Walking in the Search Engine's Shoes
by Robin Nobles - Suffice it to say that spam is a major issue with the search engines in terms of time, resources, and ultimately money. New filters are added by the engines to combat spam, and the Web community finds new ways to cheat their way to the top.

Yahoo Search Marketing Handbook
by Jim Hedger - Mona Elesseil has recently authored the Yahoo Search Marketing Handbook, a 102-page manual that starts with the basics, outlines potential pitfalls and gradually guides the reader towards establishing and maintaining winning YSM PPC campaigns.

 

Search Engine Guide Blog Posts

Local Search - Most People Just Like to Drive their Cars
In the last few years, local search has given us many impressive advertising ideas to promote local businesses online. This includes pay-per-call advertising, localized search engines, and newer Internet yellow page and online newspaper advertising opportunities, just to name a few. As impressive as they may be, many end users just don't use them on a regular basis. (skip to "Local Search - Most People Just Like to Drive their Cars" by Paul Jahn)

Managing Your Time Effectively
In SEO and SEM, time management is critical. Almost anybody in the industry will tell you that you can spend countless hours "tweaking" a web site, looking at traffic analysis and conversion stats, and employing solid link building campaigns. (skip to "Managing Your Time Effectively" by Stoney deGeyter)

Yahoo! Introduces New Home Page
More than a year and a half after last updating their home page, Yahoo! has introduced another overhaul designed at helping them maintain their position as the most popular site on the web. The move also aims to offer up access to more content with less clicks. (skip to "Yahoo! Introduces New Home Page" by Jennifer Laycock)

Semel Shutters Windows Deal while Ballmer Waxes on the Future
Microsoft and Yahoo had been in discussions for some time as part of a general exploration of plans to cope with Google’s dominance of the search business. From the tone of Semel’s comments, those talks did not lead to any deepening of relationships between Yahoo and Microsoft. (skip to " Semel Shutters Windows Deal while Ballmer Waxes on the Future" by Jim Hedger)

DOJ Says "Too Bad" to Google
le will have to look for a new argument to make in the war against Microsoft. U.S. antitrust authorities rejected a request by Google to investigate Microsoft's decision to make their own search engine the default in the upcoming Internet Explorer 7 web browser. Reuters has the full story.

Dilbert on Search
Just for fun, a link over to the Dilbert Comic Strip site where there's a series going on about search engines.

Linking Campaigns Lead to Increased Online Visibility - Part 3
There are several things worth mentioning when it comes to linking. Don't be afraid to link out to good content. If you see something in your industry that's helpful to your web site's visitors, then link to it and tell them about it. (skip to "Linking Campaigns Lead to Increased Online Visibility - Part 3" by Bill Hartzer)

Quintura, Staking the Future on Semantic Mapping
A new desktop search tool, Quintura, is betting that a new user interface based on the concept of semantic mapping is just the ticket they need to win the search lottery. It's a powerful concept in understanding how people search and something we identified in our previous research. (skip to "Quintura, Staking the Future on Semantic Mapping" by Gord Hotchkiss)

Google Unveils a Slew of New Services
Yesterday in their annual Press Day, the team at Google brought the world up to date on their latest and greatest, including the launch of one update and three brand new products. While the future of Google will still have search as a focus, Google CEO Eric Schmidt made it pretty clear that Google is looking beyond traditional search features to led them into the future. (skip to "Google Unveils a Slew of New Services" by Jennifer Laycock)

Walking in the Search Engine's Shoes
Suffice it to say that spam is a major issue with the search engines in terms of time, resources, and ultimately money. New filters are added by the engines to combat spam, and the Web community finds new ways to cheat their way to the top. Algorithms are changed, and sites get banned. Webmasters scream about how unfair it is, and the saga continues. (skip to "Walking in the Search Engine's Shoes" by Robin Nobles)

Yahoo Search Marketing Handbook
Mona Elesseil has recently authored the Yahoo Search Marketing Handbook, a 102-page manual that starts with the basics, outlines potential pitfalls and gradually guides the reader towards establishing and maintaining winning YSM PPC campaigns. (skip to "Yahoo Search Marketing Handbook" by Jim Hedger)

Yahoo! Excec Balks at Idea of MSN Pairing
An article over at Silcon.com sheds some light on Yahoo!'s opinion of the recent speculation over a possible Microsoft/Yahoo! search pairing. The article features several quotes from Yahoo! CEO Terry Semel that make it clear that we won't be searching at Microhoo! or Yasoft search sites anytime soon.

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Search Engine Books & Services (Classifieds)

How to get top 10 rankings on Google and Yahoo!
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Skaffe.com Directory: Show off your website Express Submit today.
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WoW Yellow Pages
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Need to learn SEO?
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Discussion Threads of the Week
(Links to search engine forum discussion threads that deal with search engine marketing topics. Each listing provides the topic, the source, and a brief snippet from the discussion.)

Matt Cutts On Big Daddy: Major Message To SEOs
High Rankings Forum - "Matt Cutts' Indexing Timeline blog post has finally let the cat out of the bag, I think."

Open Letter of Frustration to SEO "Professionals"
Search Engine Watch Forums - "How difficult is it really to find a good match between SEM vendors and clients? What can you do as a SEM professional or the company requesting help to make it easier? The saga continues..."

SEM Resources Stretched Too Thin
Search Engine Watch Forums - "An interesting article from eMarketer reports the results of a study from iProspect and Jupiter Research, that says SEM professionals perform an average of five jobs in addition to basic SEM tasks."

Microsoft's Ballmer: 5 years to catch Google, Yahoo
Webmaster World - "They have a major battle to gain market share, both with awareness and with search quality. However, products such as Live and alliances such as Amazon are decent first steps on the five year road."

Will SERPS be pointless in the future?
Cre8asite Forums - "...your SERP's will not be my SERPS and my SERPS will probably be way off the norm for any websites that I do SEO for. Google will know my habits and they will be heavily skewed in towards websites that I manage."

404 Page Redirects to the Home Page
Cre8asite Forums - "I have a client whose 404 page redirects to the homepage and would like to know if it can have any negative impact on the robots behaviour. It does return a response code 404 but there a javascript redirection whenever someone lands on a wrong page."

Dear Matt Cutts, I Want To Know About...
Search Engine Watch Forums - "Danny Sullivan is doing a special editon of the Daily SearchCast podcast at the Googleplex with Matt Cutts? Questions for MC Spamhammer? Let's have 'em."

What Do You Think Of Google Co-op? Future Spam Central?
Search Engine Watch Forums - "Google Co-Op is now live, a new way for anyone to tag or label the web. What do you think? The way to relevancy improvement or an invitation for spammers?"

Yahoo and Telemundo in Online Deal to Grab More Latino Internet Users
Webmaster World - "Yahoo Inc. and Telemundo announced plans to combine their U.S. Spanish-language websites Wednesday, a move they hope will help capture a larger part of a rapidly expanding Latino online audience."

Google Trends
High Rankings Forum - "Google Trends aims to provide insights into broad search patterns. It is based upon just a portion of our searches, and several approximations are used when computing your results..."

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From the Small Business Ideas Forum...
(If you like our search engine news, you'll love our small business news.)

Listbuilding - Do You Block Free Email Addresses?
"I'm using a co-registration service as one of my many listbuilding activities. ...I have the option to block various free domains. Since co-reg. subscribers are 'lower quality' than those who optin via my website, my inclination has been to preserve as much quality as I can by blocking signups with free email addresses. But am I being too harsh?"

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Increasing Your Revenue Is the Key

"I'm finally reading your book, and it is amazing. You have done a marvelous job of explaining SEM in general, SEO, keyword research, copywriting, linking -- damn, you're good."

Claudia Bruemmer - Former Managing Editor, ClickZ


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Sean Adams - Owner, LawnSite.com & PlowSite.com


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Stoney deGeyter - President, Pole Position Marketing

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Skaffe.com Directory: Show off your website Express Submit today.
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