Search Engine Marketing News - 2006-06-07

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Hi Everyone,

Running a bit late getting this out the door so let's get right to it...

Have a great week!

Robert Clough

 

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Search Engine Marketing Articles

Alternative Ways to Get Into Google
by Kim Roach - Everyone is concerned about their Google rankings. An algorithm change or an update can often leave many a webmaster in tears. However, I often like to come in through the back door. So today I’m going to reveal to you some of my Google secrets, because Google's Lab is much larger than you think.

Determining Proper Key Performance Indicators
by Jody Nimetz - Understanding and prioritizing your Key Performance Indicators will help ensure that you are measuring the success of your business (or from a SEM point of view), the success of your online campaign.

How to Spam with Blogs: A Tutorial for Every Wanna-be SEO
by Stoney deGeyter - The nofollow was merely a band aid fix to one kind of blog spam, but not a solution to the real problem. But since there is not just one kind of blog spam there is no single solution either.

Thinking (a lot) About Linking
by Jim Hedger - For most Internet users, links have always been pathways between points of interest. Link-paths might be intricate and informative but they are not necessarily seen as complex.

Focusing on the Short Tail...Yes, You Read That Right
by Jennifer Laycock - When it comes to internal site search engines, companies need to focus on the "short tail" of search rather than the more commonly evangelized "long tail." Now I realize this may sound like I'm about to tell you to go against everything you know about the power of the long tail, but it's essential to keep in mind that with this article, we're talking about internal site search, not search conducted on a search engine like Yahoo! or Google.

Tales of Mobile Woe
by Gord Hotchkiss - My first lesson with mobile data roaming came soon after getting the iPAQ. We hopped in the motorhome and headed to California. We reached San Francisco and in trying to locate Molinari’s delicatessen we just searched for the website, found the address and walked right to it. This was what being wired was being all about! Then we got home and found out what being hosed was all about. We got the mobile bill: $800 in data charges for two weeks!

Search Environment Prompts Specialization in SEM Sectors – Mid 2006
by Jim Hedger - Search is part of the mainstream marketing consciousness but as the online environment evolves so quickly, what works in the mainstream world often needs to morph through several experimental stages before finding a way to adapt.

 

Search Engine Guide Blog Posts

Alternative Ways to Get Into Google
Everyone is concerned about their Google rankings. An algorithm change or an update can often leave many a webmaster in tears. However, I often like to come in through the back door. So today I’m going to reveal to you some of my Google secrets, because Google's Lab is much larger than you think. (skip to "Alternative Ways to Get Into Google" by Kim Roach)

Determining Proper Key Performance Indicators
Understanding and prioritizing your Key Performance Indicators will help ensure that you are measuring the success of your business (or from a SEM point of view), the success of your online campaign. (skip to "Determining Proper Key Performance Indicators" by Jody Nimetz)

Is Google Setting the Stage for a New China Policy?
The blog world is buzzing today with quotes from an Associated Press story that features Sergey Brin talking about Google's decision to do business in China and to agree to restrictions that would be placed on them by the Chinese government. Many are using the article as proof that Google is going to do an about face and pull out of China, but I read it more as a "let's just say we're leaving our options open" kind of thing.

More Free Classes from ClickTracks
This month's set of free web analytics classes from ClickTracks have been announced and it seems that both ClickTracks CEO John Marshall and Future Now's Bryan Eisenberg will be teaching the free classes aimed at helping online businesses learn how to better analyze their data. Eisenberg's "Waiting for Your Cat to Bark?" class will be held on June 12th while Marshall will headline "Measuring Web Page Persuasion with a Funnel Report" on June 13th and 14th.

How to Spam with Blogs: A Tutorial for Every Wanna-be SEO
The nofollow was merely a band aid fix to one kind of blog spam, but not a solution to the real problem. But since there is not just one kind of blog spam there is no single solution either. (skip to "How to Spam with Blogs: A Tutorial for Every Wanna-be SEO" by Stoney deGeyter)

33 Percent of Internet Users are Creating Content
When I talk or write about online reputation management, I always mention the growing number of Internet users that are getting out there and creating their own content. After all, the more people there are commenting, the higher the chances that someone will eventually start talking about you or your business. Gord Hotchkiss has some new data over at his blog that says 33 percent of Internet users are now creating some type of online content. That ranges from blogging (8%) to maintaining a web page (14%) to uploading images or videos (26%).

Thinking (a lot) About Linking
For most Internet users, links have always been pathways between points of interest. Link-paths might be intricate and informative but they are not necessarily seen as complex. (skip to "Thinking (a lot) About Linking" by Jim Hedger)

Google Looking for AdWords Feedback
I'm always running across blog posts and screen shots describing new interfaces and features that are being tested by Google. It's always interesting to see what they are testing and to read what users' reactions are. That's why I was interested to see a post over at Philipp Lenssen's site that talks about a "Was this link useful" button that is showing up for some users after they visit an AdWords ad and then use the back button to return to the results.

Focusing on the Short Tail...Yes, You Read That Right
When it comes to internal site search engines, companies need to focus on the "short tail" of search rather than the more commonly evangelized "long tail." Now I realize this may sound like I'm about to tell you to go against everything you know about the power of the long tail, but it's essential to keep in mind that with this article, we're talking about internal site search, not search conducted on a search engine like Yahoo! or Google. (skip to "Focusing on the Short Tail...Yes, You Read That Right" by Jennifer Laycock)

8 Ways Into Yahoo!
Did you know that there are actually eight different ways to get your site, content and or products listed on Yahoo? About.com's Wendy Boswell does...and she's put together a quick and dirty guide to those eight entry points. From the long-standing directory submission to RSS content feeds to getting your products listed in Yahoo!'s shopping search engine...Wendy does a great job of giving small businesses a bit more insight into how they can expand their reach toward Yahoo!'s vast audience.

Chitika Serving Up Adult Surprises
Small business advertisers that are still relying on Chitika's contextual ads as part of their revenue may want to take a few moments to check out a recent blog post by Jennifer Slegg. According to Slegg, she's seen some Chitika units serving up adult content for seemingly innocuous keyword phrases. Case in point? The delivery of an ad for Hustler magazine, including a full image of the magazine cover, on a site that specified "magazine subscriptions" as their keyword. That may mean that it's a good idea to do a quick run-through of your site now and then to see what new products Chitika has decided "fit" with your keyword phrases.

Ask Launches New Blog Search Engine
I had word last week from the good folks at Ask about the launch of their new blog search engine. Unfortunately, I was down for the count last week with the flu, and have yet to have a chance to delve into Ask's latest offering. The idea of an Ask run blog search engine is intriguing though, as I rely daily on Ask-owned Bloglines to help me read and manage my giant list of search related blog and news resources. It looks like I'm not the only one to see the potential benefit of an Ask run blog search engine though...Andy Beal over at Marketing Pilgrim has loads of great things to say about the service.

DOJ Looking to Compel Record of User Searches?
The San Francisco Gate ran a story late last week that talked about some discussions that are taking place between the Department of Justice and major Internet search providers like Microsoft, AOL and Google. The point of the meetings seems to be for the DOJ to feel out the providers to see if they might willingly hold on to user data that could be requested by law enforcement officials or if the government will need to push through legislation to compel the providers to save the data. It's obviously a conversation that has caught the attention of privacy advocates.

Tales of Mobile Woe
My first lesson with mobile data roaming came soon after getting the iPAQ. We hopped in the motorhome and headed to California. We reached San Francisco and in trying to locate Molinari’s delicatessen we just searched for the website, found the address and walked right to it. This was what being wired was being all about! Then we got home and found out what being hosed was all about. We got the mobile bill: $800 in data charges for two weeks! (skip to "Tales of Mobile Woe" by Gord Hotchkiss)

Search Environment Prompts Specialization in SEM Sectors – Mid 2006
Search is part of the mainstream marketing consciousness but as the online environment evolves so quickly, what works in the mainstream world often needs to morph through several experimental stages before finding a way to adapt. (skip to "Search Environment Prompts Specialization in SEM Sectors – Mid 2006" by Jim Hedger)

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Search Engine Books & Services (Classifieds)

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Discussion Threads of the Week
(Links to search engine forum discussion threads that deal with search engine marketing topics. Each listing provides the topic, the source, and a brief snippet from the discussion.)

Google Office Continued: Spreadsheet App Launched
Cre8asite Forums - "Email, note taking, calendaring, word processing (Writely) and now spreadsheet. Google Office doesn't launch, it simply evolves, arrives, arises."

Seperate Page for PPC?
WebProWorld Forum - "We don't have an ecommerce site because we actually have to talk to people to complete a transacation. It has been hard to know if a PPC made the trade or a call because of our rankings."

Does Citing Sources Help Rankings?
V7N Forum - "Some sites cite their sources at the end of the article which is great for users because it lessens possibility of rumor / myth. I also remember hearing about something similar to PR but "TR" as in Trust Rank from google. I don't know if this is real, but could citing your sources help your rankings on individual articles?"

Cache Problems Growing for Directories?
Search Engine Watch Forums - "Is Google's love affair with quality directories over since the Big Daddy update?"

Is Reciprocal Linking Dead
High Rankings Forum - "Reciprocal linking isn't dead, merely the poster child for stupid linking if it's all you do."

June 2006: Start of the Traditional Summer Slump
Webmaster World - "I was researching through past threads relevant to Summer and it seemed there are numerous instances of webmasters complaining of a Summer Slump. While it doesn't affect publishers across the board, it appears that there is a Summer Slump phenomenom. Should you be prepared? Let's discuss what you might be doing today to protect your revenue tomorrow."

How do we fight back against the Google Monster?
Search Engine Watch Forums - "Remember the Google that set the standard for designing search friendly pages? The Google that had predictable results and seemed incredible? Remeber the Google that remembered pages better than the webmaster who made them? I can remember not so long ago, when there was such a Google. Then came gmail, enterprise and a couple dozen other useless features came that remind us all of Microsoft's half developed software..."

How Many Keywords?
High Rankings Forum - "...it's important before rushing off to pursue rankings to be sure you've got your business model in order -- know your USP and make sure your page properly expresses it so others will know it, too -- so when you do get traffic, you'll be in the best position possible to convert that traffic into something useful."

Ask Now with Added Blog and Feed Search
Webmaster World - "On Thursday, the Oakland, CA-based search site plans to add a Blogs & Feeds tab to its Internet search tools menu and to more thoroughly integrate its search engine with its online news aggregation site, Bloglines."

Expired Domains With Good Links
Cre8asite Forums - "The patent focuses upon the use of some algorithms to handle web decay, and dead links, and specifically points out the use of parked domains as a problem they are actively working upon."

Dell Embraces Google
Webmaster World - "High Impact Click Here Deal between the search giant and the PC maker gets Google into new territory. It's a strike against Google rival Microsoft."

Full Coverage Recap - SEW Live! in Seattle, WA
Search Engine Watch Forums - "Coverage of the Search Engine Watch Live networking event in Seattle are now posted!"

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From the Small Business Ideas Forum...
(If you like our search engine news, you'll love our small business news.)

How to Really Annoy your Web Site Visitors
"If you guys don't mind I have a couple suggestions that will make websites less annoying and more user-friendly, especially to disabled users. Things like labelling graphics with descriptive alt text, easy-to-read fonts with high contrast, and captioning for hearing impaired if you do have audio on your site, are all good things to have."

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