Search Engine Marketing News - 2006-07-28

Read by over 22,000 subscribers each week!

Hi Everyone,

Chris Logan started an awesome thread at the forum about new electric sports cars that go 0 to 60 in 4 seconds. And they are VERY cool looking.

Don't worry, this isn't a wacky political thread of any kind. It's cool because it's an example of smaller companies stepping to fill a need that bigger companies haven't. Yay Capitalism!

Have a great week!

Robert Clough

 

Search Engine Guide has advertising plans starting at only $150 a month!

Thanks to our sponsors for keeping this a free newsletter...

You will absolutely love our ebook!

If you don't, I'll give you 100% of your money back with no questions asked.

"I'm finally reading your book, and it is amazing. You have done a marvelous job of explaining SEM in general, SEO, keyword research, copywriting, linking -- damn, you're good."

Claudia Bruemmer - Former Managing Editor, ClickZ



Yes, it's that good. Get your copy today.

 

Search Engine Marketing Articles

Real Small Business, Real Big Ideas - The Carrie D. Mader Project Part 2
by Jennifer Laycock - In part one of this series, I introduced readers to custom jewelry designer Carrie D Mader and our crack team of online marketing consultants. In today's article I'll be talking about some of the challenges facing Carrie and our team and some of the software solutions that we're going to be putting in place to take care of them.

Google Not Indexing Pages
by Jill Whalen - I created a site map for a client's website. MSN has indexed many of the pages but Google has indexed only 2 pages and I believe Yahoo has done only 5. What gives?

Paid Search - How long term is the long tail?
by IRT Limited - When it comes to PPC traffic it's important to note that generic term produces huge traffic volumes, but more specific term will cost substantially less per visitor. What Google, Yahoo, MSN et al would appear to be saying is that if you want to reach a highly targeted audience, with exactly the product they are looking for, we wont charge you so much for doing so.

Human Rights and the Web
by Stoney deGeyter - Since Google has agreed to censor their search results in order to enter the Chinese market, much hoopla has been made about American corporations and their responsibility to human rights. Is it right for American companies to acquiesce to foreign governments who have a history of human rights abuses, just to enter their markets and gain a profit?

Being Proactive can Yield High Returns
by Manoj Jasra - Web Analytics and tracking user behavior are more popular than ever before, partly because of the availability of robust tools, and partly because of the need in the wake of a growing competitive landscape. It isnít enough just to be online anymore you have to be effective and efficient to capture a larger share of your target market.

Body Copy Low in the Source Code
by Jill Whalen - I took a look at the source code [of a site I'm helping with] and noticed that the body copy doesn't show up until way down the page (2/3 of the way). I remember reading that this can be a problem for indexing and ranking. False? True? If so, can it be fixed?

The Rule of 3 in Search
by Gord Hotchkiss - In this study, we are looking at interactions with Google, compared to MSN and Yahoo! Many of you may have heard me speak about the results at various shows. Recently, one finding in particular seemed to be screaming out to be noticed. Being a compassionate sort of researcher, I listened.

The 2 Most Common Mistakes When Writing With Keywords
by Karon Thackston - SEO copywriting has begun to get a poor reputation all due to carelessness. How so? Because too many people claim to know what they are doing. In reality, they simply shove keywords into copy without any concern for how the copy flows.

Demystifying Your Competitorís Ranking Success
by Ross Dunn - Demystifying your competitor's success requires you to put on your detective garb because you are going to have to investigate all aspects of their website; even the deepest darkest corners.

 

Search Engine Guide Blog Posts


Is the Long Tail as Great as We Think it is?
There's a thought-provoking article over at the Wall Street Journal (subscription required) that takes a pretty tough look at the online reality of the theories espoused in Chris Anderson's mega-hit "The Long Tail." The article features author Lee Gomes doing some digging up of stats at popular etailers and then comparing them to Anderson's theories from the book. The results certainly aren't what one might expect to hear. In fact, many will interpret them to mean that online gold is better found in the "short peak" than in the long tail.


Headed to San Jose for SES? Don't Miss the Parties
Official SES party man Joe Morin has once again compiled a list of after-hours events and parties over at the Search Engine Watch forums. Since some events, like the popular Google Dance, require RSVPs...anyone headed out to San Jose in a few weeks will want to check things out and make sure they're properly registered.


Real Small Business, Real Big Ideas - The Carrie D. Mader Project Part 2
In part one of this series, I introduced readers to custom jewelry designer Carrie D Mader and our crack team of online marketing consultants. In today's article I'll be talking about some of the challenges facing Carrie and our team and some of the software solutions that we're going to be putting in place to take care of them. (skip to "Real Small Business, Real Big Ideas - The Carrie D. Mader Project Part 2" by Jennifer Laycock)


Google Not Indexing Pages
I created a site map for a client's website. MSN has indexed many of the pages but Google has indexed only 2 pages and I believe Yahoo has done only 5. What gives? (skip to "Google Not Indexing Pages" by Jill Whalen)


Is Google Shooting Itself in the Foot?
I wrote a while back about Google's plans to implement a new AdWords algorithm that would consider the "relevancy" of a landing page in determining what the minimum bid price would be for a particular PPC ad. The new system has been in place for a little while now and feedback is pouring in via discussion forums. While the stated goal of the changes was to help Google weed out sites that were dealing with click arbitrage and various "free information" scams, the reality seems to be something completely different. While I usually don't give much credence to the "no fair" belly-aching that goes on in discussion forums, there seems to be something very different going on this time around...


Paid Search - How long term is the long tail?
When it comes to PPC traffic it's important to note that generic term produces huge traffic volumes, but more specific term will cost substantially less per visitor. What Google, Yahoo, MSN et al would appear to be saying is that if you want to reach a highly targeted audience, with exactly the product they are looking for, we wont charge you so much for doing so. (skip to "Paid Search - How long term is the long tail?" by IRT Limited)


Human Rights and the Web
Since Google has agreed to censor their search results in order to enter the Chinese market, much hoopla has been made about American corporations and their responsibility to human rights. Is it right for American companies to acquiesce to foreign governments who have a history of human rights abuses, just to enter their markets and gain a profit? (skip to "Human Rights and the Web" by Stoney deGeyter)


Google and Yahoo! - Same Goal, Different Routes
There's an interesting article over at the International Herald Tribune that talks about the different approaches being taken by Google and Yahoo! in their pursuit of search-related eyeballs. While both sites offer web search, free email services, mapping service and other popular online offerings, the reality is that Google remains focused on search while Yahoo! remains focused on content.


Google to Offer More Click Fraud Details to Advertisers
Pay per click advertisers that are concerned about click fraud rates will be pleased to hear that Google plans to expand their reporting to include more information about fraudulent clicks. According to the Google AdWords Blog, the new feature will give "a more detailed picture of invalid clicks." The announcement comes just as a federal judge is deciding whether or not to approve a $90 million class action settlement against Google.


Being Proactive can Yield High Returns
Web Analytics and tracking user behavior are more popular than ever before, partly because of the availability of robust tools, and partly because of the need in the wake of a growing competitive landscape. It isnít enough just to be online anymore you have to be effective and efficient to capture a larger share of your target market. (skip to "Being Proactive can Yield High Returns" by Manoj Jasra)


Body Copy Low in the Source Code
I took a look at the source code [of a site I'm helping with] and noticed that the body copy doesn't show up until way down the page (2/3 of the way). I remember reading that this can be a problem for indexing and ranking. False? True? If so, can it be fixed? (skip to "Body Copy Low in the Source Code" by Jill Whalen)


The Rule of 3 in Search
In this study, we are looking at interactions with Google, compared to MSN and Yahoo! Many of you may have heard me speak about the results at various shows. Recently, one finding in particular seemed to be screaming out to be noticed. Being a compassionate sort of researcher, I listened. (skip to "The Rule of 3 in Search" by Gord Hotchkiss)


How About Them Apples?
$30,000 USD. A comprehensive website marketing report. 45 hours on retainer. And one extremely popular blog post. Rand Fishkin, AKA "randfish" and CEO and founder of SEOmoz, is one smart blogger. Just two days ago Fishkin laid it all out on the table for his readers with a blog post titled "How to Price an SEO Campaign." What Internet marketer, webmaster, business person or entrepreneur period could resist?


When I Get Home Don't Make Me Scroll
Thanks to the likes of Jakob Nielsen, we Internet marketers can edit and hack our clients' web copy with confidence (and often glee). Short and to the point is what most usability experts are arguing for these days. And if you know what you are doing, your SEO strategy need not be compromised at all.


Your Visitors Are Just Not That Into You
According to a recent article posted by Marketing Sherpa, "5-7% of home page visitors click through to the About Us page. Shoppers who view that page convert at a rate 30% higher than shoppers who do not see that page." What this tells me is that website visitors like to know who they're buying from. Makes sense. What this also tells me is that the other 93 to 95 per cent could not possibly care less about you, your likes and dislikes, or why you named your cat Spanky instead of Spot.


The 2 Most Common Mistakes When Writing With Keywords
SEO copywriting has begun to get a poor reputation all due to carelessness. How so? Because too many people claim to know what they are doing. In reality, they simply shove keywords into copy without any concern for how the copy flows. (skip to "The 2 Most Common Mistakes When Writing With Keywords" by Karon Thackston)


Demystifying Your Competitorís Ranking Success
Demystifying your competitor's success requires you to put on your detective garb because you are going to have to investigate all aspects of their website; even the deepest darkest corners. (skip to "Demystifying Your Competitorís Ranking Success" by Ross Dunn)


Be Careful How Your Treat Your Customers
There is an interesting thread over at Search Engine Watch Forums entitled "Blackmail by SEO" that deals with the issue of SEOs having the ability to tarnish reputations. In today's age of blogs, forums and good ol' SEO, it is fairly easy to post something negative about a person or company and have it appear within the first page of the search results. That sounds like a negative thing but can be used for good. Read on to discover how.


Business.com Reverses Policy on "nofollow" Attributes
Due to the back lashing that Business.com received during the last couple of weeks over placing the "nofollow" attribute on editorial listings but not on paid listings, they have decided to remove the links. Todd Sims who serves as Vice President of Business and Corporate Development at Business.com makes the announcement on Threadwatch.


Ask Launches RSS Smart Answers
Ask has expanded their Smart Answers program with the release of RSS Smart Answers, a program that lists the last three posts from the feeds of popular blogs and news sites. The initial list was selected based on the most popular feeds chosen by users in Bloglines but over time they will be adding a more comprehensive list.


New Tool for AdSense Publishers - Site Diagnostics
If you are an AdSense publisher and have logged into your account today, you will notice a new tab on the far right with the label "Site Diagnostics". This is a new feature that allows you to view detailed diagnostic information about the pages Google crawls to display relevant ads. They began to beta test this feature back in May with a select group of users but have now released it to all AdSense publishers. Its main purpose is to show you which pages Google was not able to crawl and provide a reason as to why.


Guest Blogger Freedom
Being asked to be a guest blogger at Search Engine Guide, I really didnít get any rules or guidelines - other than - "make three posts in one day." Yeah - the three post thing was a surprise until I got an email reminding me that today was the day. Because I have no guidelines about my being a guest blogger, I guess I can do what I want. So...


Research Online, Buy Offline
A new survey from BIGresearch showed that most consumers use the web to check out products before going to the store to purchase. 87% of respondents said they did so regularly.

Return to Top

 

Search Engine Books & Services (Classifieds)

How to get top 10 rankings on Google and Yahoo!
Internet Marketing experts and computer magazines recommend this tool.

Skaffe.com Directory: Show off your website Express Submit today.
Quality directories like Skaffe.com offer you strong search engine exposure.

Sporge Directory Ė from Skaffe.com
Under new management! All new with low submission prices.

WoW Directory
Powerful and affordable directory marketing services. Submit your website today!

WoW Yellow Pages
Local and regional business directory. Quality GEO targeted website advertising you can afford.

Need to learn SEO?
Read the latest SEO news and learn SEO from the #1 ranked book.

Return to Top

 

Discussion Threads of the Week
(Links to search engine forum discussion threads that deal with search engine marketing topics. Each listing provides the topic, the source, and a brief snippet from the discussion.)

Yahoo! Korea Create Webzari Site Explorer
Webmaster World - "The Yahoo! Korea team has taken Site Explorer a step forward with with a different look and created Webzari."

Google Ranking In Other Countries
Search Engine Watch Forums - "I just tried to do a search for a term I rank well for (google.com and google.co.uk) in google.de and I couldn't find my site in the first few pages. How can I replicate my rankings (as close as possible) in Google's other sites, I'm interested in South Africa, Germany, China..."

PPC Targeted to Mexico
Search Engine Watch Forums - "I have a client that wants to expand their PPC efforts to include Mexico. I know this market has huge potential so I am looking for some guidance as to how to go about getting this started."

Multiple Impressions from 1 Search
Search Engine Watch Forums - "I've noticed that when you dig deep into the often unchartered territory of pages 2 onwards of Google search results, eventually you start seeing adverts from the same advertisers as on earlier pages. So, when this occurs are you registering two impressions (or more) from that one set of search results?"

Just Arrived off Noah's Ark
Site Reference Forum - "...it seems to me like a semantic web is the direction that people want to go, but search engine operators are hesitant due to what they perceive as incompetence."

Google's Invalid Click Detection Efforts Paper
Webmaster World - "As a part of this evaluation, I have visited Google's campus three times, examined various internal documents, interviewed several Google's employees, have seen different demos of their invalid click inspection system, and examined internal reports and charts showing various aspects of performance of Google's invalid click detection system."

Google Showing Click Fraud Numbers In Adwords
Search Engine Watch Forums - "Our own AdWordsRep chimes in on this newly added feature and explains more."

How to Rank Well In Google Maps (Local)
Small Business Ideas Forum - "There is some sort of internal serps/rankings methodology that will give certain businesses higher rankings over others regardless of distance from a site. I wonder if any of you have a feel for those elements."

Fixing Your Websites Quality Score
Webmaster World - "The first thing I did was get on the phone to my Google Rep. He was more than happy to help, though he didn't know much about why the bid prices had gone up, he informed me that there were changes made and he would investigate on my behalf.. After a few days he had investigated the problem and got feedback from engineers that my website had broken the following guidelines."

Page 1 Vs Page 2 Visitor, Who Is More Willing To Buy?
V7N Forum - "Which is better? Being on the first page of google results or the second or third page? Assuming you have the right product at a resonable rate to offer. It has been my theory that people going to your website from the second or third search results page are more willing to buy than people visiting your site from the first page of search results."

Some Plaintiffs Fight Google Settlement
Webmaster World - "A set of plaintiffs in a class-action suit argued Monday that Google has not exercised reasonable care to prevent 'click fraud' and has misrepresented efforts to stop swindlers from repeatedly clicking website links to drive up advertising costs."

Site Redesign - Does It Always Mean Lost Ranking?
Webmaster World - "Reciently my main competitor redesigned their site and dropped out of Google for about 6 months does this always happen as i am thinking of redesigning my site?"

Return to Top

 

From the Small Business Ideas Forum...
(If you like our search engine news, you'll love our small business news.)

My Competition is TOO CLOSE
"I own a small consignment store that has been operating in the same location for 10 years. I only sell children's items. My landlord rented the space next to me to people who wanted a consignment store with antiques, housewares, etc. I thought this would be great, we could work off each other and potentially get more customers for both of us. Instead, they started taking lots of childrens items!"

Return to the Top of this Page

 

You will absolutely love our ebook!

If you don't, I'll give you 100% of your money back with no questions asked.

"I'm finally reading your book, and it is amazing. You have done a marvelous job of explaining SEM in general, SEO, keyword research, copywriting, linking -- damn, you're good."

Claudia Bruemmer - Former Managing Editor, ClickZ



Yes, it's that good. Get your copy today.

 

NEWSLETTER INFORMATION:

Need more search engine news? Try our DAILY Search Engine News.

Current and Archived News

Change subscription settings: webmaster@searchengineguide.com

This newsletter may be freely redistributed by email in its unedited form. We encourage you to share it with others. © Copyright 2006 K. Clough, Inc. - Search Engine Guide - 17531 Hamilwood Dr. Houston TX 77095

News Navigation:
Sponsor
SE Marketing
SE Books & Services
Discussion Threads
Small Business Info

Need to reach the small business market? Advertise with Search Engine Guide.


Ebooks
Zero Dollars, a Little Talent and 30 Days

Small Business Guide to Search Engine Marketing


Business Cards
Color Business Cards


Postage Solutions
Pitney Bowes mailstationô


SEO & SEM Firms
StepForth
1st On The List Promotion
Neutralize (*\*)
We Build Pages
SEO Image
Guava
ineedhits.com
Customer Magnetism
The Karcher Group
SEO Friendly Site Design


SEO Tools & Services
SEO Elite
A1 Bullet-Proof Cloaking
Get a better SEO tool


Link Building
Text Link Ads
Search Engine Positioning


Jobs
JobsInSearch.com


PPC Search Engines
LookQuick
guava
Zero Click Fraud PPC
Searchfeed.com


Keyword Tools
Wordtracker


Directories
Skaffe.com
Sporge
WoW Directory
WoW Yellow Pages
Best of the Web
AardvarkTravel.net
Uncover the Net
The V7N Web Directory
dirSpace Web Directory
SevenSeek Web Directory
Arielis Web Directory


Tech
Start A Search Engine


Domain Registration
Quick Domain Registration


Web Hosting
HostingMetro.com
Web Hosting Resources
Rate My Host


Website Stats
ClickTracks


Buy/Sell Sites
Website Trading

 

Search Engine Guide
Web Site Info:

Home Page

Search Engine News

SE Marketing

SE Directory

Books & Services

Glossary

 

Free comprehensive search engine optimization ebook
Covers all important SEO topics, includes checklists, gets quick results.

Skaffe.com Directory: Show off your website Express Submit today.
Quality directories like Skaffe.com offer you strong search engine exposure.

Sporge Directory Ė from Skaffe.com
Under new management! All new with low submission prices.

WoW Directory
Powerful and affordable directory marketing services. Submit your website today!

WoW Yellow Pages
Local and regional business directory. Quality GEO targeted website advertising you can afford.

Need to learn SEO?
Read the latest SEO news and learn SEO from the #1 ranked book.