Search Engine Marketing News - 2006-08-30

Read by over 22,000 subscribers each week!

Hi Everyone,

The big news in the SEM industry this week is Danny Sullivan is leaving Search Engine Watch. If you aren't familiar with Danny, he created Search Engine Watch and helped build it into the monster it is today. Danny is a great guy and I can't wait to see what his next move will be. Hopefully he'll create another resource we can mine for forum threads and blog posts. :-)

Have a great week!

Robert Clough

 

Search Engine Guide has advertising plans starting at only $150 a month!

Thanks to our sponsors for keeping this a free newsletter...

You will absolutely love our ebook!

If you don't, I'll give you 100% of your money back with no questions asked.

"I'm finally reading your book, and it is amazing. You have done a marvelous job of explaining SEM in general, SEO, keyword research, copywriting, linking -- damn, you're good."

Claudia Bruemmer - Former Managing Editor, ClickZ



Yes, it's that good. Get your copy today.

 

Search Engine Marketing Articles

The Arrogance of SEO
by Stoney deGeyter - I'm tired of the arrogance within the SEO community, specifically with those that claim themselves to be the keepers of all true and correct SEO knowledge. Maybe other industries have their own similar issues that I don't know about, but I do know what I see within the SEO community and I'm fed up.

Niche Marketing and Keyword Selection: itís Search Marketing Heaven
by Karri Flatla - Anyone who says that niching will exclude too many potential buyers doesnít know why he is in business in the first place. Moreover, a prospect pool with no common reason to buy from you is a headache that will cost time, money, and more patience than your sanity can afford. Get over your desire to be popular with the whole wide world and instead choose a niche.

Windows Live QnA Launches
by Jennifer Laycock - It's a relay race that never ends. The baton passes from one player to the next as the search engines vie to put up the best of the best in all areas of search and search utilities. The latest runner into the game is Windows Live QnA, a combination search engine, answering service and social media site. The beta version of the site is Microsoft's attempt to combine "applied human knowledge" with a "dynamic, social community."

Psst, Want a Hot Spot Paisano?
by Gord Hotchkiss - Hello, my name is Gord, and Iím addicted to the Internet. I didnít realize I was addicted until I recently spent three weeks in Europe and had to go through withdrawal. But after hanging around hotel lobbies, trying to get a hit from a local hot spot, Iíve had to face up to the fact that I canít kick the habit. I need my broadband, baby!

Google Launches Enterprise Software Solution
by Ross Dunn - Google launched a free packaged business solution for enterprises today including online chat, email, calendars, and hosting. Called "Gmail for Your Domain" (a ghastly name that is only slightly better referred to as "Google Apps" within the actual admin area) this application package will allow a business owner or administrator to create a separate account per employee.

The Promise of Behavioral Targeting
by Bruce Clay - Behavioral targeting is relatively new but catching on fast. The Internet, with its ability to record behavior, is largely responsible for the increase in behavioral targeting. Marketers like targeted ads because they reach specific consumers, eliminating waste and increasing advertising efficiency.

SES San Jose, an SEO Recap
by Jim Hedger - Search marketing conferences are serious fun, especially when the conference is held in the Silicon Valley. This is the largest annual search related gathering anywhere. An estimated 7500 participants sat through over 70 in-depth sessions covering virtually every aspect of search engine marketing from the basic tips to the most advanced campaign strategies.

 

Search Engine Guide Blog Posts

Niche Marketing and Keyword Selection: itís Search Marketing Heaven
Anyone who says that niching will exclude too many potential buyers doesnít know why he is in business in the first place. Moreover, a prospect pool with no common reason to buy from you is a headache that will cost time, money, and more patience than your sanity can afford. Get over your desire to be popular with the whole wide world and instead choose a niche. (skip to "Niche Marketing and Keyword Selection: itís Search Marketing Heaven" by Karri Flatla)

The Arrogance of SEO
I'm tired of the arrogance within the SEO community, specifically with those that claim themselves to be the keepers of all true and correct SEO knowledge. Maybe other industries have their own similar issues that I don't know about, but I do know what I see within the SEO community and I'm fed up. (skip to "The Arrogance of SEO" by Stoney deGeyter)

Windows Live QnA Launches
It's a relay race that never ends. The baton passes from one player to the next as the search engines vie to put up the best of the best in all areas of search and search utilities. The latest runner into the game is Windows Live QnA, a combination search engine, answering service and social media site. The beta version of the site is Microsoft's attempt to combine "applied human knowledge" with a "dynamic, social community." (skip to "Windows Live QnA Launches" by Jennifer Laycock)

The Problem With Building Content
With more and more companies earning their living by publishing content online, there's a growing problem in regards to finding that content. The temptation to simply pick up and republish a piece that was found on another site can be overwhelming and plagiarism is starting to quickly run amok. It seems that I'm not the only one to notice this. Evan Roberts has a post this week over at Marketing Shift that notes the same problem.

Danny Sullivan Plans Departure from Search Engine Watch
I don't generally write about movement from one job to another within the search marketing industry, but this one is too big a story to pass up without at least a blog post. Danny Sullivan, founder of the popular Search Engine Watch and the face and name behind the popular Search Engine Strategies conferences has announced on his personal blog that he will be leaving Search Engine Watch at the end of November. While there's no doubt that Danny will make waves wherever he heads, it does sort of signal the end of an era of the search marketing news world.

Psst, Want a Hot Spot Paisano?
Hello, my name is Gord, and Iím addicted to the Internet. I didnít realize I was addicted until I recently spent three weeks in Europe and had to go through withdrawal. But after hanging around hotel lobbies, trying to get a hit from a local hot spot, Iíve had to face up to the fact that I canít kick the habit. I need my broadband, baby! (skip to "Psst, Want a Hot Spot Paisano?" by Gord Hotchkiss)

Google Launches Enterprise Software Solution
Google launched a free packaged business solution for enterprises today including online chat, email, calendars, and hosting. Called "Gmail for Your Domain" (a ghastly name that is only slightly better referred to as "Google Apps" within the actual admin area) this application package will allow a business owner or administrator to create a separate account per employee. (skip to "Google Launches Enterprise Software Solution" by Ross Dunn)

Findability: The Fancy Way of Saying "Speak Their Language"
It's the number one rule of organic search marketing. Jakob Nielsen calls it "using old words." I call it "speak the customers' language. Whichever phrase you want to use, it still boils down to the concept of writing for "findability." Best known for his rants against high-tech, flashy sites that leave users completely bewildered, Nielsen has a compelling article today that focuses on the need to keep it simple when it comes to writing for both search engines and users.

The Difference Between Spidering and Indexing
Shari Thurow's column over at ClickZ today has an interesting tidbit in it than many small business owners and new SEM practitioners should read and consider. It's an explanation of the difference between a site being spidered and a site being indexed. Most site owners assume that the two words are one and the same...meaning you get spidered and you are then in the index. As Shari points out, that's not always the case.

Surviving the SEM Game as a Small Business
Earlier this month I spoke as part of the new Small Business track at the Search Engine Strategies conference in San Jose. The session was called "Big Ideas for Small Sites & Small Budgets" and on the panel with me were Matt McGee (part of our Small Business Ideas forum team) and John Carcutt. If you're curious what it was that we threw out there for the crowd to digest, Patricia Hursh has a write up of the session in today's Search Engine Watch.

Protecting the Privacy of Search
On the heels of AOLs blundering decision to share search histories of its users with the world, search engine privacy has become a fairly hot topic. After all, search queries often reveal the deepest secrets and fears of the searcher...things that many searchers would prefer not be shared with the general public. With that in mind, Search Engine Journal's Loren Baker has put together "Six Ways to Keep Your Search History Private."

Great Example of Blogging and Relationships
If you're not already reading the Performancing blog on a regular basis, you should be. Here's yet another reason why. Markus Merz posts today about his experience blogging about a company and them then reaching out to him. Merz shares excellent advice about the need to contact someone that you are blogging about (or linking to) in order to let them know they are being talked about.

The Promise of Behavioral Targeting
Behavioral targeting is relatively new but catching on fast. The Internet, with its ability to record behavior, is largely responsible for the increase in behavioral targeting. Marketers like targeted ads because they reach specific consumers, eliminating waste and increasing advertising efficiency. (skip to "The Promise of Behavioral Targeting" by Bruce Clay)

SES San Jose, an SEO Recap
Search marketing conferences are serious fun, especially when the conference is held in the Silicon Valley. This is the largest annual search related gathering anywhere. An estimated 7500 participants sat through over 70 in-depth sessions covering virtually every aspect of search engine marketing from the basic tips to the most advanced campaign strategies. (skip to "SES San Jose, an SEO Recap" by Jim Hedger)

Return to Top

 

Search Engine Books & Services (Classifieds)

How to get top 10 rankings on Google and Yahoo!
Internet Marketing experts and computer magazines recommend this tool.

Skaffe.com Directory: Show off your website Express Submit today.
Quality directories like Skaffe.com offer you strong search engine exposure.

Sporge Directory Ė from Skaffe.com
Under new management! All new with low submission prices.

WoW Directory
Powerful and affordable directory marketing services. Submit your website today!

WoW Yellow Pages
Local and regional business directory. Quality GEO targeted website advertising you can afford.

Need to learn SEO?
Read the latest SEO news and learn SEO from the #1 ranked book.

Return to Top

 

Discussion Threads of the Week
(Links to search engine forum discussion threads that deal with search engine marketing topics. Each listing provides the topic, the source, and a brief snippet from the discussion.)

Google CEO Eric Schmidt Elected to Apple Computer Board of Directors
Webmaster World - "Apple Computer elected Google chief executive officer Eric Schmidt to its board of directors in a possible harbinger of an alliance between the technology titans."

Here Comes Social Media Optimization?
Search Engine Watch Forums - "Considering how link building for Buzz, Word of Mouth (WoM) and SEO are melding together, I think we SEOers need to take concrete steps to incorporate Social Media as a important element of WoM and SEO. So follow SEO folks, what are we doing?"

Duplicate Content - Get it Right or Perish
Webmaster World - "Probably one of the most critical areas of building and managing a website is dealing with duplicate content. But it's a complex issue with many elements making up the overall equation of what's in and what's out, what's on site and what's off site, what take precedence and what doesn't, how one regional domain can/cannot co exist with another's content, what % is same , etc etc and how the consequences are treated by Google in the SERP's."

Danny Sullivan Leaving Search Engine Watch
Small Business Ideas Forum - "All I can say is Danny has been a tremendous asset to the industry of search and will continue to do so I imagine - just wearing a different hat."

Google Apps for Your Domain
Search Engine Watch Forums - "Read more about Google's latest application launch site owners, a set of hosted communications tools & applications for their users."

Outsource Link Building?
Search Engine Watch Forums - "We have lately been thinking about outsourcing the more basic parts of our link building (submitting to directories, link exchange, finding free links, etc) and wanted to know if someone has some comments and experience in this area."

Virtual Servers and Subdomains for SEO
Search Engine Watch Forums - "Wildcard subdomains are allowed by some hosts but not others, but there's been so much abuse with them in the past that they're best avoided for a legitimate site with long term goals."

Advertising With Ask
Search Engine Watch Forums - "Has anyone else tried advertising on Ask? What was your experience?"

Return to Top

 

From the Small Business Ideas Forum...
(If you like our search engine news, you'll love our small business news.)

Blogger or Wordpress?
"Blogger and Wordpress seem to be the two blog biggies right now. I have heard that Wordpress is a little more stylish, and you can do more things with it. Blogger, I've heard, will get you quicker PageRank with Google, and therefore, is the one to choose if you really want to make money."

Return to the Top of this Page

 

You will absolutely love our ebook!

If you don't, I'll give you 100% of your money back with no questions asked.

"I'm finally reading your book, and it is amazing. You have done a marvelous job of explaining SEM in general, SEO, keyword research, copywriting, linking -- damn, you're good."

Claudia Bruemmer - Former Managing Editor, ClickZ



Yes, it's that good. Get your copy today.

 

NEWSLETTER INFORMATION:

Need more search engine news? Try our DAILY Search Engine News.

Current and Archived News

Change subscription settings: webmaster@searchengineguide.com

This newsletter may be freely redistributed by email in its unedited form. We encourage you to share it with others. © Copyright 2006 K. Clough, Inc. - Search Engine Guide - 17531 Hamilwood Dr. Houston TX 77095

News Navigation:
Sponsor
SE Marketing
SE Books & Services
Discussion Threads
Small Business Info

Need to reach the small business market? Advertise with Search Engine Guide.


Ebooks
Zero Dollars, a Little Talent and 30 Days

Small Business Guide to Search Engine Marketing


Affiliate Marketing
eWealth Affiliate Forum


Business Cards
Color Business Cards


Postage Solutions
Pitney Bowes mailstationô


PR
Press Release Service


SEO & SEM Firms
StepForth
1st On The List Promotion
Neutralize (*\*)
We Build Pages
SEO Image
Guava
ineedhits.com
Customer Magnetism
The Karcher Group
SEO Friendly Site Design
SEO Tampa


SEO Tools & Services
SEO Elite
A1 Bullet-Proof Cloaking
Get a better SEO tool


Link Building
Search Engine Positioning
Link Building Service
Text Link Ads


PPC Search Engines
guava
Zero Click Fraud PPC
Searchfeed.com
Partnersweekly.com


Keyword Tools
Wordtracker


Directories
Skaffe.com
Sporge
WoW Directory
WoW Yellow Pages
Best of the Web
AardvarkTravel.net
Uncover the Net
The V7N Web Directory
dirSpace Web Directory
SevenSeek Web Directory
Arielis Web Directory
Jtrotta.com web directory


Tech
Start A Search Engine


Domain Registration
Quick Domain Registration


Web Hosting
HostingMetro.com
Web Hosting Resources
Rate My Host


Website Stats
ClickTracks

 

Search Engine Guide
Web Site Info:

Home Page

Search Engine News

SE Marketing

SE Directory

Books & Services

Glossary

 

Free comprehensive search engine optimization ebook
Covers all important SEO topics, includes checklists, gets quick results.

Skaffe.com Directory: Show off your website Express Submit today.
Quality directories like Skaffe.com offer you strong search engine exposure.

Sporge Directory Ė from Skaffe.com
Under new management! All new with low submission prices.

WoW Directory
Powerful and affordable directory marketing services. Submit your website today!

WoW Yellow Pages
Local and regional business directory. Quality GEO targeted website advertising you can afford.

Need to learn SEO?
Read the latest SEO news and learn SEO from the #1 ranked book.