Search Engine Marketing News - 2006-09-06

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Hi Everyone,

Jennifer has pestered the Clicktracks crew into providing another fantastic discount on their software for Search Engine Guide readers. Jennifer has more details in her blog post but the discounts are:

Analyzer for $299 (instead of $495) - use coupon code segana08 during checkout

Optimizer for $799 (instead of $1195) - use coupon code segopt08 during checkout

This is a limited time offer so take advantage of the discount now if you are planning to get the software. Thank you Clicktracks! :-)

Have a great week!

Robert Clough

 

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Search Engine Marketing Articles

SEO Speedway Getting Ahead and Staying in Front of the Pack
by Bill Stroll - In the world of non paid placement, organic or natural search marketing for websites is so much more than putting up a website and expecting the search engines to place your website in its rightful place; high up on the first page of the search engine result pages (SERPs).

Budgeting for Pay Per Click
by Nick Guastella - It can be difficult to budget for PPC spending because pricing is based on keyword bids, which are constantly fluctuating. Normally, keyword prices increase over time, although a slight decrease in average keyword bid (3 percent) was reported for Q1 2006 vs. Q4 2005, due primarily to seasonal factors.

Life After SEW for Danny Sullivan
by Gord Hotchkiss - After 10 years, Danny Sullivan was leaving Search Engine Strategies and Search Engine Watch. Jaws could be heard dropping around the world. Danny is synonymous with both the shows and the site. And ten years is an eternity in this biz.

Real Small Business, Real Big Ideas - The Carrie D. Mader Project Part 4
by Jennifer Laycock - Today, I'll be focusing in on the start of keyword research and on the changes that we needed to make to Carrie's Google AdWords account. I'll also touch a bit on the ongoing difficulties of getting good ROI tracking in place when you're working with an out-of-the-box shopping cart system like MIVA.

Tips from the Top: Search Engine Marketing On A Small Budget
by Daniel Jupp - Although more and more big name brands are snapping up bundles of cyber real estate each day, a well-ordered and concise pay per click campaign is actually an ideal marketing solution for businesses operating with modest financial resources because costs are strictly controlled and adverts precisely targeted.

Is Your Website Search Engine Friendly? Your Personal Checklist
by Ross Dunn - When I sit down with new clients and discuss the status of their new or existing site they are often shocked when I am forced to inform them that their site is not search engine friendly. Often this is represented by an inflexible design, overuse of advanced web technologies, or simply a weak navigation scheme.

 

Search Engine Guide Blog Posts

SEO Speedway Getting Ahead and Staying in Front of the Pack
In the world of non paid placement, organic or natural search marketing for websites is so much more than putting up a website and expecting the search engines to place your website in its rightful place; high up on the first page of the search engine result pages (SERPs). (skip to "SEO Speedway Getting Ahead and Staying in Front of the Pack" by Bill Stroll)

Online Reputation Management Catches the Eye of MSM
Main steam media is starting to catch on to the amazing power of a good online reputation. In fact, just this past week both the San Francisco Chronicle and the New York Times ran articles talking about the effect that online review sites can have on small businesses.

Special Discount on ClickTracks for Search Engine Guide Readers
Tomorrow I'll be posting the next article in the Real Small Business, Real Big Ideas series and in it, I'll be talking about how Carrie is using ClickTracks software to gather the web analytics data that will help her improve her web site and her marketing campaigns. While ClickTracks donated the software to Carrie, the reality is that buying this software is still a costly endeavor for many small businesses. Ever a friend of Search Engine Guide and our readers, the Clicktracks team has responded with a special discount on their software for Search Engine Guide readers that buy before September 20th.

Hear Me on the Chris Pirillo Show
While I was in San Jose last month for Incisive Media's Search Engine Strategies show, I sat down and did a bit of a chat with Chris Pirillo for his internet radio show. From snipe hunts to the "big four" engines to small business challenges, we covered the gamut. We even talked about the benefits of being able to work (and fly) in pajamas. The full clip is available online and runs about 11 minutes.

Budgeting for Pay Per Click
It can be difficult to budget for PPC spending because pricing is based on keyword bids, which are constantly fluctuating. Normally, keyword prices increase over time, although a slight decrease in average keyword bid (3 percent) was reported for Q1 2006 vs. Q4 2005, due primarily to seasonal factors. (skip to "Budgeting for Pay Per Click " by Nick Guastella)

Life After SEW for Danny Sullivan
After 10 years, Danny Sullivan was leaving Search Engine Strategies and Search Engine Watch. Jaws could be heard dropping around the world. Danny is synonymous with both the shows and the site. And ten years is an eternity in this biz. (skip to "Life After SEW for Danny Sullivan" by Gord Hotchkiss)

A Marketing Blog That You Need to Check Out
Everyone needs a little Shoemoney. No, not the extra cash that you save up to buy a new pair of footwear with...I'm talking about the blog put together by Jeremy Schoemaker. Jeremy knows what he's doing when it comes to making money as a small business owner online and he's got the photo to prove it. He's got lots of useful posts full of great suggestions for online marketing, but he also has some fun posts that show he's not afraid to admit that he doesn't always have all the answers.

Guest Blogging at Web Analytics World
Manoj Jasra, a frequent guest writer for Search Engine Guide is hosting a "Celebrity Writer Week" on his Web Analytics World blog. He's kicking off the week with a post by web analytics guru Avinash Kaushik of Occam's Razor. (Who I had the pleasure of meeting last month in San Jose and who turns out to be one of the most down to earth "smart guys" I've ever met.) I'll be following Avinash on Wednesday with a post of my own that tells the story of a viral marketing campaign gone bad (and the way that an intelligent competitor takes advantage of the situation.) Also guest blogging this week are Gord Hotchkiss of Enquiro and Rand Fishkin of SEOMoz.

SEO Lessons from Google
According to a thread over at Webmaster World Google's Adam Lasnik will be teaching a seminar called "Optimizing Your Websites for Google Search." The class costs $30 and will be held at Catholic University in D.C. on September 18th.

Real Small Business, Real Big Ideas - The Carrie D. Mader Project Part 4
Today, I'll be focusing in on the start of keyword research and on the changes that we needed to make to Carrie's Google AdWords account. I'll also touch a bit on the ongoing difficulties of getting good ROI tracking in place when you're working with an out-of-the-box shopping cart system like MIVA. (skip to "Real Small Business, Real Big Ideas - The Carrie D. Mader Project Part 4" by Jennifer Laycock)

Tips from the Top: Search Engine Marketing On A Small Budget
Although more and more big name brands are snapping up bundles of cyber real estate each day, a well-ordered and concise pay per click campaign is actually an ideal marketing solution for businesses operating with modest financial resources because costs are strictly controlled and adverts precisely targeted. (skip to "Tips from the Top: Search Engine Marketing On A Small Budget" by Daniel Jupp)

Is Your Website Search Engine Friendly? Your Personal Checklist
When I sit down with new clients and discuss the status of their new or existing site they are often shocked when I am forced to inform them that their site is not search engine friendly. Encountered with a blank but slightly shaken look I then explain that this means their site has a particular problem that is hindering search engine rankings. Often this is represented by an inflexible design, overuse of advanced web technologies, or simply a weak navigation scheme. (skip to "Is Your Website Search Engine Friendly? Your Personal Checklist" by Ross Dunn)

Microsoft's AdCenter Plans Beta Launch of Content Ads
Had an email this week from the AdCenter team that featured an invite to participate in the beta release of their new content ad system. Apparently, Microsoft's version of content ads will include the same demographic targeting, geo-targeting and incremental bidding tools that are currently available on their standard paid search system. The ads will run on Microsoft owned content sites like MSN Money, MSN Real Estate, etc...

Because Sometimes the Fluff is Fun...
A week or so ago I wrote about my experience of using no search engine other than Ask.com for a full week. One of the comments that I made about the engine was that while it lacked a depth in terms of algorithmic power, it contained enough fun, fluff features that it was still a valuable player in the field. (Especially if they continue to improve their algorithmic technology.) With that in mind, I spotted a new "fluff" feature at Ask.com this week that's admittedly silly, but still kinda fun.

Suing Google For Your Own Stupidity
It's an easy way to earn a quarter of a million dollars...if you can actually pull it off. At least that seems to be the thinking of D.C. resident Theresa B. Bradley who filed suit against Google earlier this month for "fraud and misrepresentation, including misrepresentation in commercial advertising, and of "willfull, wanton, fraudulent and malicious" conduct regarding its AdSense product." Oh yeah, she also threw in "misrepresentation in interstate commerce" for good measure.

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Discussion Threads of the Week
(Links to search engine forum discussion threads that deal with search engine marketing topics. Each listing provides the topic, the source, and a brief snippet from the discussion.)

In From Matt Cutts -- Use Keywords In File Names
Search Engine Watch Forums - "...having keywords from the post title in the url also can help search engines judge the quality of a page."

Subtopics of Web Site in Results
Search Engine Watch Forums - "I think this does suggest that Google is looking at more than link on a page... and that it's possible that there's some sort of cross referencing and/or overlap among onsite anchor text, inbound links, and page file-names happening. I could of course be reading too much into this one example, but thought it worth exploring."

SEO Rates - Moving to Pay-For-Performance
Webmaster World - "Most of the SEOs have been charging on hourly basis, but I want to know that how can I charge a client on basis of rank achieved on a particular keyword..."

Human Powered Search Engine ChaCha - Can it Out Google Google?
Webmaster World - "...new search engine model that employs thousands of paid 'guides,' who will provide live one-on-one help to users who need extra assistance tracking down online information."

TrueLocal Launches Canadian Local Search Engine
Webmaster World - "TrueLocal.ca launched Tuesday in Canada, describing itself as an 'intelligent business phonebook' on the Internet."

New Google Patent
Cre8asite Forums - "It may be the clearest indication from Google that human judgment could play a significant role in how some pages are ranked."

Do You Believe in Deep Linking?
V7N Forum - "Is it better to link to the homepage or go a little deeper and link into an internal page you want to boost?"

New Content Management System SEO Concerns
High Rankings Forum - "...they want to use this new CMS to publish content that's already available at one URL (and will still be available at that URL) but to also make it available through one (or more) of the other sites -- and no matter which domain is serving the 'centralized' content, the address bar will show that domain..."

The Video Void: Where Are All The AdSense Video Ads?
Search Engine Watch Forums - "There was buzz about AdSense gaining video ads, but has anyone seen them live in the wild? And what do you think they should offer? Speak up -- Google's listening."

Will Software Programs Kill The SEO Star?
Search Engine Watch Forums - "Will old school hand-crafted SEO die out Terminator-style, as the machines take over?"

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From the Small Business Ideas Forum...
(If you like our search engine news, you'll love our small business news.)

The Royal 'We'?
"The business I am starting is, well, just me. However, I keep slipping into using a 'We' instead of 'I' while writing copy for a brochure, as it sounds better when reading. Is there a general rule of thumb for the use of 'We' when it's a one person business?"

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You will absolutely love our ebook!

If you don't, I'll give you 100% of your money back with no questions asked.

"I'm finally reading your book, and it is amazing. You have done a marvelous job of explaining SEM in general, SEO, keyword research, copywriting, linking -- damn, you're good."

Claudia Bruemmer - Former Managing Editor, ClickZ



Yes, it's that good. Get your copy today.

 

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