Search Engine Marketing News - 2006-09-13

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Search Engine Marketing Articles

Key Performance Indicators for e-Commerce Based Sites
by Jody Nimetz - As users become more comfortable with purchasing online, you can expect that e-commerce sites will continue to improve and that online competition will continue to increase. As a result, measuring the proper key performance indicators for an e-commerce based site becomes even more important.

SEO Holy Trinity Holy Grail Wholly Textbook
by Stoney deGeyter - If there was a Holy Trinity of SEO I would say it would have to be copywriting, usability and links. But there is one important part of SEO that is actually more important than this Trinity, and that is Keyword Research. Without this, any SEO campaign, even "Textbook SEO," is basically a game of pin the tail on the online donkey!

Tales of Pogo Sticks, Bouncy SERPs and Sticky Pages
by Gord Hotchkiss - The position, the messaging and the landing page experience all assume that we've captured that all important first click. But what about the subsequent clicks?. In the search business, this is called pogo sticking, the bouncing back and forth from the search page, clicking on a number of sites in sequence in an effort to find what we're looking for.

Hidden Content Sources for Your Website
by Kim Roach - People come online for information and those that offer the best content reap the greatest rewards. Unfortunately, this type of content is hard to come by. One of my favorite sources of content is public domain. This comprises the body of knowledge without a copyright. Anyone can use this material for commercial or non-commercial purposes.

Will a “Soft Launch” Cause Problems?
by Jill Whalen - The client wants to make the landing page or homepage a login section with little to no information about his product on it except for the name of the product and login details, as he wants to keep the product confidential until the official launch.

The Five P’s of Marketing: Do They Apply to SEM? Part One
by Jody Nimetz - Marketing managers use this marketing mix to try and engage their customers and convert the sales cycle. Seems simple doesn’t it? All you need to do is add a half a cup of Promotion, a dash of Price, and a pinch of Product and you have the recipe for success. Well… not really.

 

Search Engine Guide Blog Posts

Key Performance Indicators for e-Commerce Based Sites
As users become more comfortable with purchasing online, you can expect that e-commerce sites will continue to improve and that online competition will continue to increase. As a result, measuring the proper key performance indicators for an e-commerce based site becomes even more important. (skip to "Key Performance Indicators for e-Commerce Based Sites" by Jody Nimetz)

Geographic AdWords Previews
If you're a small business that focuses your offerings and services on a particular area, there's a good chance that you've done at least a little bit of playing around with the local search options offered by Google AdWords. If so, you may be interested to know that David Wallace covers the launch of a new AdWords tool that allows you to preview your geographically targeted ads so that you know they really are showing up in the regions that you are targeting.

MSN Search is Now Windows Live
After roughly a year in beta, the new Windows Live Search is up and running as Microsoft's official search engine. The new search interface is pretty darn clean, rivaling Google in terms of simplicity and the search results look pretty good as well. Chris Sherman has full coverage of the launch.

Search Marketing Organization Forms in Portland, Oregon
It's always exciting to see search engine marketing professionals banding together to form organizations designed at advancing the industry. These days there are both national level organizations like SEMPO and SMA-NA and regional groups like DFWSEM in Dallas, Texas. That's why I was pleased to hear that a new group, SEMpdx has been launched in Portland, Oregon.

Freshbooks to Offer Up Free Teleseminar Training
While articles, blog posts and discussion forums are a great way to learn new information about search and online marketing, there's also great value to be had in hands-on-training and online seminars. That's why it's always nice to see a company sponsoring free training for small business owners. To that end, the team at Freshbooks has put together a new fall series of FREE teleseminars focusing on everything from paid search advertising to web analytics to project management.

SEO Holy Trinity Holy Grail Wholly Textbook
If there was a Holy Trinity of SEO I would say it would have to be copywriting, usability and links. But there is one important part of SEO that is actually more important than this Trinity, and that is Keyword Research. Without this, any SEO campaign, even "Textbook SEO," is basically a game of pin the tail on the online donkey! (skip to "SEO Holy Trinity Holy Grail Wholly Textbook" by Stoney deGeyter)

Tales of Pogo Sticks, Bouncy SERPs and Sticky Pages
The position, the messaging and the landing page experience all assume that we've captured that all important first click. But what about the subsequent clicks?. In the search business, this is called pogo sticking, the bouncing back and forth from the search page, clicking on a number of sites in sequence in an effort to find what we're looking for. (skip to "Tales of Pogo Sticks, Bouncy SERPs and Sticky Pages" by Gord Hotchkiss)

Treating Your Customers Right Online and Off
One of my ongoing mantras when it comes to online reputation management is that you've got to rely heavily on that good old-fashioned business idea about treating your customers right. The basic idea is to show them respect, meet their needs and come up with creative new ways to make them feel valued. It's refreshing to see that I'm not the only one pointing out the benefits of this approach...Pamela Slim has a great post about her personal experience with this very topic over at the Escape from Cubicle Nation blog.

5 Years Later, Google Remembers
It's been five long (or short) years since that fateful morning in early September and chances are high that almost anyone reading this post has crystal clear memories of that day. As it turns out, the Internet has a crystal clear memory as well. From archived versions of some of the most popular news site on the Internet to an in depth look at the search patterns that took place at popular search site Google, here's a quick roundup of a few interesting links and images from September 11th, 2001.

Blogs Play Strong Role in Influencing Buyers
MarketingVox shares the results of a new study conducted by KnowledgeStorm and Universal McCann that focuses on the role of blog content in influencing purchasing decisions of IT professionals. While it should come as no surprise that IT professionals are turning to blogs on a more regular basis to help them keep up with the latest news and trends, the extent to which they place trust in the content of those blogs tells a lot about the direction that blogging is headed.

Hidden Content Sources for Your Website
People come online for information and those that offer the best content reap the greatest rewards. Unfortunately, this type of content is hard to come by. One of my favorite sources of content is public domain. This comprises the body of knowledge without a copyright. Anyone can use this material for commercial or non-commercial purposes. (skip to "Hidden Content Sources for Your Website" by Kim Roach)

Will a “Soft Launch” Cause Problems?
The client wants to make the landing page or homepage a login section with little to no information about his product on it except for the name of the product and login details, as he wants to keep the product confidential until the official launch. (skip to "Will a "Soft Launch" Cause Problems?" by Jill Whalen)

Wasting Time With Google
It's a well known idea in the world of search marketing that you should generally listen to what Matt Cutts has to say. So why I decided to ignore him when he suggested that readers avoid the Google Image Labeler at all costs is beyond me. But, I didn't, and I got sucked in, and I wasted lots of time. So now I'd like to issue the time-wasting invitation to you as well. Check it out, seriously, it's pretty cool.

Local Search, Don't Keep Putting it Off
If you are a small business owner serving a local market and you aren't already giving serious thoughts to your plans for local online marketing, you need to get cracking. New forecasts from research group Borrell Associates says that paid search will remain the fastest growing local online advertising category. Local online advertising is expected to grow another 32% to $7.7 billion by 2007, paid local search is expected to account for almost a quarter of spending, making up about $1.8 billion.

So THAT'S What They Are Called...
For quite a while now, observant Google users have noticed that the first search result in Google's organic listings have had some extra links attached to them. The links tend to lead to the most popular sub-pages of a site as a sort of short-cut for searchers. For example, a movie theatre might include quick links to showtimes and ticket sales and a business listing might include links to job postings and store locations. Despite the fact that these listings have been showing up for awhile now, Google has only officially given them a name today. Playing a hand from the "obvious" deck, they decided to dub them Sitelinks.

The Five P’s of Marketing: Do They Apply to SEM? Part One
Marketing managers use this marketing mix to try and engage their customers and convert the sales cycle. Seems simple doesn’t it? All you need to do is add a half a cup of Promotion, a dash of Price, and a pinch of Product and you have the recipe for success. Well… not really. (skip to "The Five P’s of Marketing: Do They Apply to SEM? Part One" by Jody Nimetz)

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Discussion Threads of the Week
(Links to search engine forum discussion threads that deal with search engine marketing topics. Each listing provides the topic, the source, and a brief snippet from the discussion.)

Google AdWords Regionalisation
WebProWorld Forum - "The client wants to exclude certain parts of the UK and concentrate primarily on England. The only problem I have is with the potential accuracy of the system in a small country like the UK. Quite often when I check site statistics my own IP address comes up as being located in Nottingham - 200 miles away. Now plus or minus 200 miles may not be a problem in the US. But in the UK its enough to confuse much of England with Scotland, Wales and Northern Ireland."

What are the Barriers to Using Search Analytics?
Cre8asite Forums - "Are you confused about search analytics? Do you study your data? If so, then what do you do with it? What tools do you use? Do you consider search data important to website development, and why?"

PPC Rant
High Rankings Forum - "Apart from all this, PPC is great fun..."

Feedback on AdSense Referrals
Webmaster World - "The AdSense Referrals product team is looking for feedback on the current referral buttons."

Danny Sullivan To Keynote WebmasterWorld Pubcon Las Vegas
Small Business Ideas Forum - "WebmasterWorld's PubCon runs November 14-17 in Las Vegas and they've announced that Danny will be a keynote speaker."

How To Best Use Del.icio.us For Traffic?
Search Engine Watch Forums - "Bookmarking with del.icio.us? Got tips on how to use those bookmarks to get traffic? Members are talking the topic."

Digg Dealing With the Same Problems as Google?
Cre8asite Forums - "It seems to me like any system which ultimately depends on voting is subject to being manipulated. Regardless of what the voting issue is - links, actual votes, or something internal to the page like keyword placement, that point can be manipulated for better votes."

How To See Google AdWords Shown In Other Countries
Search Engine Watch Forums - "Want to see the ads Google shows to people in other countries? Here are tips on how."

ChaCha
Search Engine Watch Forums - "A representative from the new search service steps in to answer questions and comments on guided searches."

Local Search Advertising Spend Will Double
Webmaster World - "Paid local search is expected to remain the fastest-growing ad category..... accounting for almost a quarter of local online ad spending."

Hosting Subdomain on Different Server
WebProWorld - "I would like to know whether we can host sub domain on a different server or not. As the main site and the sub domain were not hosted on the same server, will this be treated as spam."

Google Archiving News Items
Webmaster World - "Google now indexing historical news stories and making them available for search."

Localized Search Strategies
Cre8asite Forums - "Because this is a localized business, search strategies can greatly benefit these people because it is still in its infant stage right now and there isn't much SEO competition compared to other localized businesses, ie; realtors, financial advisors, etc..."

Content Is King
Webmaster World - "Everyone agrees that content is king, but what exactly constitutes good content?"

Do I Need Adwords?
High Rankings Forum - "Yes, it's worth a try. If you're not at least testing ads, then you're potentially leaving large volumes of business to your competitors. As long as you can make your required margins on paid advertising, why wouldn't you want to do it?"

Organic Search Vs. Paid Advertisement
V7N - "Personally, I feel a targeted PPC campaign is the best online marketing anyone can invest in."

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From the Small Business Ideas Forum...
(If you like our search engine news, you'll love our small business news.)

Organizing A Cluttered Home Office Space
"...my office space is becoming increasingly unorganized. I've got post it notes all over my computer, my email accounts are on overload and the distractions just keeping rolling in! Got me thinking - how are others who work from home staying organized? Any suggestions?"

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Create, send and track sophisticated HTML email newsletters and printed postcard marketing campaigns in just minutes.

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With no contracts or set-up fees, our intuitive web-based direct marketing solution makes it easy and affordable to develop customer relationships.

Try it free today and grow you business!

 

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