Search Engine Marketing News - 2006-10-25

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Hi Everyone,

We have tag team guest bloggers this week. Lisa Stewart of Big Foot Web Marketing and Karri Flatla of snap! virtual assistance will be taking turns blogging this week and next.

Have a great week!

Robert Clough

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Search Engine Marketing Articles

Search Marketing and Social Media
by Jim Hedger - The ultimate goal of any marketing campaign is to put products or services in front of as many interested eyeballs as possible. Where the public leads, marketers, by necessity, must follow and if those eyeballs begin to congregate over there as well as over here, many marketers feel the need to move. Online marketers looking for another winning venue are therefore turning to social media spaces as social marketing tools.

Same SEO but No Rankings
by Jill Whalen - It's difficult to gain a decent trust factor in competitive areas, so you'll want to think of everything you can to set your site apart from the others in your niche. The more useful stuff you can offer that isn't offered by others, the better your chances will be for search engine success.

Top Ten Grammar Errors that Haunt Web Pages
by Robin Nobles - With all of this talk about content, don't you think it's time to have a frank discussion about grammar? Our Web sites are our online store fronts—our online images. If our sites are full of grammar errors, what does that say about the professionalism of our businesses?

SEM Seeks Compatible Organization For Long Term Relationship
by Todd Mintz - Over the last several months, I’ve read multiple threads that noted the explosion in the number of SEO job listings. In these postings, people speculated whether this meant Corporate America was finally recognizing that Search Engine Marketing (SEM) has become an essential core competency that needed to be brought “in-house”.

Search Engine Marketing and the K.I.S.S Theory
by Jody Nimetz - More often than not, keeping things simple can often yield better results than you may originally expect. This Keep It Simple Stupid acronym applies to search engine marketing as well. For website owners that are just starting out, keeping your online strategies simple may be just what the doctor ordered.

All Hands on Deck! Search Marketing is Crossing the Chasm
by Gord Hotchkiss - Last week, I gathered in New York with 12 other search marketers for SEMPO’s bi-annual planning retreat. Observations included the current build or buy search marketing capabilities dilemma faced by the big agencies, the red hot demand for anyone with search marketing experience, the sudden development of search marketing in house groups in large organizations and the current push for industry wide certification of SEM practitioners.

Don't Sabotage Your Search Engine Optimization Company
by Scott Buresh - The average search engine optimization company is in high demand, and with rising pay-per-click costs and growing exposure of SEO in the mainstream media, this is unlikely to soon subside. Unfortunately, many organizations that willingly embrace SEO as a marketing tool also unknowingly sabotage the efforts of the search engine optimization company they have chosen.

Creating a Positive SEO Experience
by Stoney deGeyter - For years SEO has been relatively easy to jump into and "expert" SEO firms were known to appear overnight, only to disappear months later. That said, fly-by-night SEO "gurus" are not the only reason that many businesses have soured on SEO.

Untapped Advertising Hot Spots
by Kim Roach - Online advertising is exploding. By 2007, online advertising spending is expected to reach over 20 billion. With such growth, a multitude of opportunities have opened up for the online marketer. Unfortunately, not all of these are worth your time or your investment. That's why I would like to show you some of the untapped advertising hot spots that are currently available to you.

Blogs: How They Can Make You Money
by Ross Dunn - Blogs have been around a while but in my opinion, they were made popular by the breaking stories that were released faster than the largest news agencies. This article focuses on the various ways that a blog can be used to promote your business and the benefits of each.

Making Search More Relevant
by Bruce Clay - Today’s search engines are amazingly apt at uncovering the depth of information buried within the billions of pages that encompass the web. Yet, despite their prowess, today’s search engines still produce irrelevant search results for many queries.

Two Sides of the Sandbox – Getting Stuck and Unstuck on Google
by Jim Hedger - The term, "sandbox" describes a process of Google's ranking formulas that appear to slow the debut of new sites in the Top10 listings. Whether or not the sandbox exists tends to depend on the side of the black hat / white hat debate one comes from. SEOs dedicated to "pure", non-spammy SEO tend to downplay the effects of the sandbox while those who use dark-art tactics know from personal experience that the effects are very real.

 

Search Engine Guide Blog Posts

Search Marketing and Social Media
The ultimate goal of any marketing campaign is to put products or services in front of as many interested eyeballs as possible. Where the public leads, marketers, by necessity, must follow and if those eyeballs begin to congregate over there as well as over here, many marketers feel the need to move. Online marketers looking for another winning venue are therefore turning to social media spaces as social marketing tools. (skip to "Search Marketing and Social Media" by Jim Hedger)

Same SEO but No Rankings
It's difficult to gain a decent trust factor in competitive areas, so you'll want to think of everything you can to set your site apart from the others in your niche. The more useful stuff you can offer that isn't offered by others, the better your chances will be for search engine success. (skip to "Same SEO but No Rankings" by Jill Whalen)

New Google Tool: Create Your Own Search Engine?
Google comes out with another webmaster tool, Google Search Engine . You can create your own customizable search engine for your website.

Secrets of a Professional Link Builder Part 1: It’s the Keywords, stupid
Yes- it’s another link building article! It is by far the most common question I am ever asked , (well maybe number 2 just after” how do I get my site to be number one in Google ?”).

Talk to a web developer and he will tell you that the key to high rankings is a well designed site. Talk to copy writer and they will tell you copy is everything.. Talk to me… and well, it really is the links!

Top Ten Grammar Errors that Haunt Web Pages
With all of this talk about content, don't you think it's time to have a frank discussion about grammar? Our Web sites are our online store fronts—our online images. If our sites are full of grammar errors, what does that say about the professionalism of our businesses? (skip to "Top Ten Grammar Errors that Haunt Web Pages " by Robin Nobles)

SEM Seeks Compatible Organization For Long Term Relationship
Over the last several months, I’ve read multiple threads that noted the explosion in the number of SEO job listings. In these postings, people speculated whether this meant Corporate America was finally recognizing that Search Engine Marketing (SEM) has become an essential core competency that needed to be brought “in-house”. (skip to "SEM Seeks Compatible Organization For Long Term Relationship" by Todd Mintz)

Make Your Website Work Harder Right Now: Tactic No. 2
State what your company does at the very beginning of your homepage’s body copy. One or two sentences will do. Be concise and speak in terms of results for the customer. You don’t have to be Hemingway here. Just remind your audience why they clicked over to your site in the first place. What sets you apart from the competition? Give your visitors a reason to keep on reading—it’s the warm handshake they need to feel better about spending precious time shopping your wares.

Make Your Website Work Harder Right Now: Tactic No. 1
Stop talking about yourself and start talking about your audience. Run an ego check of your website’s content. How many times do you say “I” or “we?” Even once is too many for any page of your site except the About Us or Company Profile page—and that’s only if you deem it necessary to have one of those in the first place.

No More Excuses: 14 Tactics to Make Your Website Work Harder Right Now
An important part of the journey to becoming a successful entrepreneur is getting in the trenches and doing some of the dirty work yourself—at least in the beginning when cash flow is tight. And if you are online, it is critical that you take some time to at least understand the fundamentals of Internet marketing. If you don’t, how will you ever be able to effectively collaborate with a paid professional further along the evolution of your venture? This is not to mention that there is nothing worse than working for a CEO who knows little to nothing about marketing.

Search Engine Marketing and the K.I.S.S Theory
More often than not, keeping things simple can often yield better results than you may originally expect. This Keep It Simple Stupid acronym applies to search engine marketing as well. For website owners that are just starting out, keeping your online strategies simple may be just what the doctor ordered. (skip to "Search Engine Marketing and the K.I.S.S Theory" by Jody Nimetz)

All Hands on Deck! Search Marketing is Crossing the Chasm
Last week, I gathered in New York with 12 other search marketers for SEMPO’s bi-annual planning retreat. Observations included the current build or buy search marketing capabilities dilemma faced by the big agencies, the red hot demand for anyone with search marketing experience, the sudden development of search marketing in house groups in large organizations and the current push for industry wide certification of SEM practitioners. (skip to "All Hands on Deck! Search Marketing is Crossing the Chasm" by Gord Hotchkiss)

Confessions of a Clicking Housewife - Google AdWords Fraud
Article in Washington Post about an Iowa woman's claim that she spends hours daily clicking Google AdWords Ads. The article describes how Jackie Parks, a disabled stay-at-home mom in Iowa spends hours each day clicking Google AdWords ads for- 1/2 a penny(!) a click each day. She makes 300.00 a year doing this.

Browser Wars Heat up with Tomorrow' s "Official" Release of Firefox 2.0
Hot on the heals of last week's Internet Explorer 7's rollout, Mozilla's official release of FireFox 2.0 is tomorrow.

To PayPal or not to Paypal?
Does using PayPal as your sole method of online payment scare customers away? Browsing through one of my favourite forums, High Rankings , I came across the thread Does Paypal Scare Off Customers?. I had been wondering the same thing.

New Internet Explorer 7 Rolled Out
The biggest upgrade to the popular web browser, Microsoft's Internet Explorer 7, was rolled out last week. Steady reports of installation and usablilty problems have started to roll in.

Don't Sabotage Your Search Engine Optimization Company
The average search engine optimization company is in high demand, and with rising pay-per-click costs and growing exposure of SEO in the mainstream media, this is unlikely to soon subside. Unfortunately, many organizations that willingly embrace SEO as a marketing tool also unknowingly sabotage the efforts of the search engine optimization company they have chosen. (skip to "Don't Sabotage Your Search Engine Optimization Company" by Scott Buresh)

Creating a Positive SEO Experience
For years SEO has been relatively easy to jump into and "expert" SEO firms were known to appear overnight, only to disappear months later. That said, fly-by-night SEO "gurus" are not the only reason that many businesses have soured on SEO. (skip to "Creating a Positive SEO Experience" by Stoney deGeyter)

Google's SearchMash
SearchMash is owned by Google, but you really wouldn't know that by looking at it unless you click into the privacy policy or view the domain registration. So what does SearchMash do? Its a simple combined integration of standard and image search. You get your regular listings on the left and instead of ads (What? No Google ads?) on the left you get a few image results.

Seven Things Clients Look for In an SEO, Part IV
Part four of four of Seven Things Clients Look for In an SEO: Results

New ClickTracks Class and Software Discounts
My company has been using ClickTracks for a few years now and we love it. It's one of the easiest to use web analytics software I've run accross. Around the office I'm known as somewhat of a tightwad (despite the lunches every Friday!) and as such have only invested in ClickTracks Analyzer program. Until recently that is. Last month we finally upgraded to the Pro version and I have to say that I can't imagine how we lived without it.

PubCon Vegas 2006. Are You Going?
Last July I attended the Search Engine Strategies conference in San Jose. As I noted to my own blog readers I've been in the SEO business almost ten years and that was my first SES conference and only my second industry related conference which was at least five years ago. I really enjoyed going and plan to attend at least one per year, if not more. But now that I got the conference bug I decided to head on over to PubCon in Las Vegas.

Untapped Advertising Hot Spots
Online advertising is exploding. By 2007, online advertising spending is expected to reach over 20 billion. With such growth, a multitude of opportunities have opened up for the online marketer. Unfortunately, not all of these are worth your time or your investment. That's why I would like to show you some of the untapped advertising hot spots that are currently available to you. (skip to "Untapped Advertising Hot Spots" by Kim Roach)

Blogs: How They Can Make You Money
Blogs have been around a while but in my opinion, they were made popular by the breaking stories that were released faster than the largest news agencies. This article focuses on the various ways that a blog can be used to promote your business and the benefits of each. (skip to "Blogs: How They Can Make You Money" by Ross Dunn)

What Do You Spend Your Work Time Doing?
My company sells our optimization services in packages so we really don't have to keep track of billable time. But my organization fetish has recently let me to start having my employees keep track of exactly how much time is spent on client activities vs. other work activities. It's only been a few weeks but the results have been quite revealing.

New Google Webmaster Tools
If you have not checked out Google's Webmaster Tools, you might want to do that. They have just added four new tools that the average site owner and self-SEOer might find useful:

Seven Things Clients Look for In an SEO, Part III
Part three of four of Seven Things Clients Look for In an SEO: Comfort and Size.

Making Search More Relevant
Today’s search engines are amazingly apt at uncovering the depth of information buried within the billions of pages that encompass the web. Yet, despite their prowess, today’s search engines still produce irrelevant search results for many queries. (skip to "Making Search More Relevant" by Bruce Clay)

Two Sides of the Sandbox – Getting Stuck and Unstuck on Google
The term, "sandbox" describes a process of Google's ranking formulas that appear to slow the debut of new sites in the Top10 listings. Whether or not the sandbox exists tends to depend on the side of the black hat / white hat debate one comes from. SEOs dedicated to "pure", non-spammy SEO tend to downplay the effects of the sandbox while those who use dark-art tactics know from personal experience that the effects are very real. (skip to "Two Sides of the Sandbox – Getting Stuck and Unstuck on Google" by Jim Hedger)

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Search Engine Books & Services (Classifieds)

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Free SEO Tools
Thinking of buying SEO software? Then try the best SEO tools free first!

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Discussion Threads of the Week
(Links to search engine forum discussion threads that deal with search engine marketing topics. Each listing provides the topic, the source, and a brief snippet from the discussion.)

Is the Web too Saturated to Make Significant Money with AdSense?
V7N Forums - "I have been thinking for a while that I would like try and see how well I can do as far as making money with Google Adsense or YPN. However, I don't want to be just another made for adsense site. My question is: Is it too late to try to get into this area and is it just not worthwhile?"

Digg It?
V7N Forum - "I am just wondering if it is really something a new website owner or novice should be worrying about. I don't think they are likely to see any substantial results and there are probably other ways for them to learn how to build traffic."

Did-it President Takes a Shot at SEO
Search Engine Watch Forums - "Oh no, he didn't! Did-It President Dave Pasternack criticizes organic SEO efforts, saying it's only a one-time task."

What Does Your Holiday SEM Campaign Look Like?
Search Engine Watch Forums - "With Q4 about to kick into high gear, what are your plans and expectations for this year's online holiday shopping season?"

Searchmash - A Google Operated Search Engine
Digital Point Forums - "Why would they do that? What is it for? Their search results are quite interesting and when you press 'more web pages' (search results) the page simply scrolls down. What do you think?"

Google Q3 Profit Nearly Doubles
Webmaster World - "Google's third-quarter profit nearly doubled from a year ago as sales of keyword-related advertising continued to grow for the world's top Web search engine."

Yahoo Sales Up, Profits Down
Webmaster World - "Yahoo Inc. reported late Tuesday that third-quarter profit fell 37%, as higher advertising sales at its collection of Internet sites weren't enough to offset stock options costs and higher expenses."

MySpace Profiles for Businesses
WebProWorld Forum - "Besides spamming fellow MySpace website owners what are some respectable ways of marketing your new business website to specific users and globally accross all users? For instance if I build out a clothing website for adults, can I target only adult profiles some how? Lastly are their some small optimization techniques to get listed high on the search results for specific keywords?"

Anecdotal Evidence On Old Domains
High Rankings Forum - "I have absolutely no doubt in my mind that changing ownership, server, and content can result in a change of status in the eyes of Google. This to me is VERY poor, as this client has now suffered because his old design company registered the domain in THEIR name rather than his!"

Google AdWords Landing Page Website Optimizer
Webmaster World - "Website Optimizer is a free and self-service tool. Without extensive experience or resources, you can run multivariate experiments on landing page content, including headlines, promotional copy, and images."

WordPress And Google: Avoiding Duplicate Content Issues
Webmaster World - "...So now I can have 3 categories: A,B,C and then make a post which will be posted in all 3 cats...it'll show in each category, as well as on main page and in archives. What do you think, is this duplicate content, or not? How does Google treat such a behaviour?"

Keywords Within Comment Tags
Small Business Ideas Forum - "Comment tags are supposed to be used for annotating your code for your own purposes, so you can put anything in there you want to. Just don't expect it to do anything whatsoever for you in terms of rankings."

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From the Small Business Ideas Forum...
(If you like our search engine news, you'll love our small business news.)

How Do I Pursue This Dream?
"...for the past 4 years I've given a class at our annual convention and just last month I was sitting at a table talking with some new dealers and a friend of mine later told me - 'You're in the wrong profession.' I asked what he meant and he replied - 'You should be a teacher/speaker, not in sales.' Anyhow I've always wanted to do this and really LOVE teaching. I've also spoken twice at a national industry show. So, how do I pursue this dream? Where do I start?"

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